|
Boost your Social Media audience and SEO at no additional effort!
Discover Scoop.it Business, the efficient Content Marketing solution. |
See How |
Which, wow. We all experience, in some way or another, information overload; Carvin experiences it on a whole different level. And while he’s able to do the work he does largely because of the institutional leeway he’s given to do it, the work of curating the social web also suffers from a fundamental problem: @acarvin, the account, is run by Andy Carvin, the guy. The guy who, as smart and quick and well-sourced as he is, has a 24-hour-long day just like the rest of us...
[read full article http://is.gd/H6ojV7]
|
|
|
Giuseppe Mauriello shared this post on LinkedIn. (June 30, 2011 12:28 AM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 30, 2011 12:24 AM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 28, 2011 8:47 AM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 27, 2011 8:48 AM) |
|
|
Giuseppe Mauriello shared this post on LinkedIn. (June 27, 2011 8:44 AM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 26, 2011 2:46 PM) |
|
|
Giuseppe Mauriello shared this post on LinkedIn. (June 26, 2011 2:46 PM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 26, 2011 4:35 AM) |
|
|
Giuseppe Mauriello shared this post on LinkedIn. (June 26, 2011 4:31 AM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 25, 2011 2:55 PM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 25, 2011 5:59 AM) |
|
|
Giuseppe Mauriello shared this post on LinkedIn. (June 25, 2011 5:59 AM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 25, 2011 3:43 AM) |
|
|
Giuseppe Mauriello shared this post on LinkedIn. (June 25, 2011 3:43 AM) |
|
|
Giuseppe Mauriello shared this post on LinkedIn. (June 25, 2011 12:15 AM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 25, 2011 12:11 AM) |
|
|
Giuseppe Mauriello shared this post on Twitter. (June 24, 2011 6:34 PM) |
Social Media Content Curation
|
Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources. On Learnist you can create pinboards of materials organized around a topic. You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.
From article by Mashable:
"Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.
Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.
Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..."
Read full article: http://j.mp/MGkVD2
Request an invite and try it here: http://learni.st
Excerpted from article: "It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it's from Intel. Intel iQ is a social-publishing platform and the tech giant's latest content-marketing experiment.
IQ resembles a digital magazine but is curated by Intel employees. A story gets to the iQ front page when a certain number of people recommend it. The goal is to "connect with a younger audience and tell them the bigger story of who we are as a brand," said Editor-in-Chief Bryan Rhoads. "Many of them don't know, so we need to tell them the story of Intel that is beyond PCs and beyond processors."
Mr. Rhoads will sometimes place staff-written or important stories on the page, but most articles will appear democratically and make it on their own merits.
On page, each story box appears with a photo and a tag: "IQ Original" for staff-written and freelance-commissioned articles, "iQ Network" for content written by partner companies such as Discovery or Vice, or "Via" for pieces from an outside source. The last tag is followed by the name of the publication, for instance, "via Mashable."
Bryan Rhoads, editor in chief of Intel iQ
Read full original article here: http://adage.com/article/digital/intel-launches-digital-magazine-curated-employees/234777/
Check out iQ by Intel: http://iq.intel.com
Excerpted from article: "The feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional.
Think about why you Tweet or update your status. It’s part self-expression, part therapy, part fulfilling, and of course, part egocentric.
We are as guilty by our inaction as others are for their action. And at the same time, we are also guilty of contributing to the noise. The truth is that it’s easier to blame others than hold up a digital mirror.
Here are 9 Ways to Improve the Signal to Noise Ratio in Social Networks:
1. News No Longer Breaks, it Tweets: Old news is no news. Twitter places emphasis on real-time information.
2. Add Perspective: Opinions in social media tend to spark dialogue. So, add an opinion, a pertinent fact or move the conversation forward rather than simply sending your update or hitting Like or Retweet.
3. K.I.S.S.: I often say, in brevity there’s clarity. Of course, it’s easier said than done. Studies show that followers appreciate conciseness. Keep it short.
4. Don’t #geekout with @’s and #Syntax LOL <-This!: It’s pretty easy to geek out on Twitter…especially when using 140 characters is already too complicated (kidding). Often we’re ompelled to overuse Twitter syntax such as #hashtags, @mentions, code, and abbreviations.
5. Strengthen Your Inner Voice: For some reason, Twitter debilitates our ability to practice self restraint and therefore we are somehow inspired to express nonessential experiences.
6. Context is King: Think about each Tweet or update as contributing to an experience or image that you want others to see of you or of your perspective.
7. If You Don’t Have Anything Good to Say…:
8. Introduce Brain Teasers: Savvy marketers, producers, and editors alike figured out long ago that building anticipation creates an appetite before an official release. Intrigue your followers.
9. Brands are People Too: The study found that individuals or businesses with a public persona should pay particular attention to how their status updates lend to the brand they wish to portray. Sounds incredibly commonsensical, but it’s not as it ties to several of the bullets above.
Read full article here: http://www.briansolis.com/2012/05/9-ways-to-improve-the-signal-to-noise-ratio-on-twitter/
Robin Good: Curate.me is a customizable personal news briefing service that allows you to define up to ten specific interests/topics you want to monitor, and to schedule which days and what time your news brief is to be delivered.
The generated custom news brief are delivered to you via email (each email includes 10-12 links from the topics you've selected) and can be read also in your preferred browser or iPhone.
For each one of the up to ten topics selected you can specify the degree of importance to you.
As a user you can create as many custom news briefs as you like, each one with a specific set of topics and delivery schedule.
Try it out now: http://curate.me Via Robin Good
Excerpted from this article by Brian Solis:
"Information overload isn’t a new phenomenon by any means. The sensation of being overwhelmed by information has been linked to every media revolution. With every new innovation and the mass adoption of disruptive technology, the volume of information available to us grows exponentially.
With media now so pervasive and portable, information, of any focus, is available, on demand, and more importantly, resides in our hands to create and consume at will. We are, for better or for worse, always on. And this is both part of the problem and part of the solution for how we evolve as individuals and as an information society.
Social media has gifted us a new democracy. And with it, the ability to connect to people around the world and create, share, and devour knowledge, entrainment, and irrelevant information at will. It’s as intimidating as it is beautiful.
There is a very real human cost of social connectivity. But, the symptoms of information overload are only a reflection of our inability or lack of desire to bring order to our chaos. See, we are the engineers of the media levees that prevent overflow.
The challenge lies not in the realization that we are empowered to curate our social streams and relationships, but in the consciousness of what is and what could be. Meaning, that we must first understand that how we’re connecting, consuming, and creating today is either part of the problem or part of the solution. We, and only we, are in control of information overload and everything begins with acceptance.
Information overload is a real phenomenon, but it is I believe, by design. It either works for us or against us and it is our choice as to which way the stream flows. To be clear, information overload is a symptom of over consumption and the inability to refine online experiences based on interest and importance.
Access to information and people is intoxicating. Creating an online portrait of who we are or who we want others to see is equality alluring. But without direction, governance, and discipline, we are at risk of giving ourselves to the very networks we value rather than managing the platforms to our advantage. Our participation must be inspired by purpose and parameters. No, we are not obligated to connect with everyone who connects with us. We are obligated to maintain balance in who we are, what we value, and equally the value we invest in the communities in which we participate.
Read full interesting article here:
Excerpted from article: "To learn more about the importance of curation in today’s fashion industry, here are 3 emerging fashions startups in New York City and Los Angeles.
1) Material Wrld (http://materialwrld.com/) Material Wrld is a New York City fashion startup founded by eager entrepreneurs Jie Zheng and Rie Yano.
“In Manhattan, we all have really small closets so we see this as an option to refresh your wardrobe,”. Material Wrld focuses on fashion bloggers, creative professionals, and style enthusiasts spanning college students, young professionals and new moms. “The ideal Material Wrld user is already showing off their style online through their blog, Instagram, Twitter, and other sites/apps,” says Rie.
2) Of a Kind (http://www.ofakind.com/) This NYC fashion startup has been bringing high-end, exclusive fashion to the masses. Inspired by sites like 20×200, Of a Kind combines storytelling and exclusivity to launch 3 new items in limited editions each week.
When asked how the founders stay abreast of fashion trends, they cites 3 sources: The Business of Fashion newsletter, a daily roundup of everything happening in the fashion space; Uncommon Update, which curates news from the luxury, interactive, and media industries; and the EDITD blog, which pulls together a ton of data from the fashion industry.
3) Closet Rich (http://closetrich.com/) The super cool site Closet Rich features amazing curated vintage finds from the closet rich fortunates in Hollywood. The former fashion PR rep and Zoe Report staffer now goes into her Closet Rich clients’ homes — the majority of which work in the fashion and entertainment space as designers, editors, actresses, etc. — and digs through their racks for re-sellable items like dresses, shoes, bags and more.
“It’s very curated; I don’t want site visitors to have to shuffle through junk or nonsense,” says Elizabeth. “I love really interesting pieces, dresses or jackets with a wow factor but basics also sell really well.” The items that don’t end up on her site are donated to various charities...."
Read full article here: http://thenextweb.com/insider/2012/05/12/crazy-about-curation-5-american-girls-3-fashion-startups/
Excerpted from article: "Magnify.net was chosen to power video content delivery for Healio.com.
With Magnify.net, Healio.com has added video to their large array of offerings. Visitors now have access to a vast library of medical videos and no longer need to scurry around the Internet to find what they need most -- trusted information..."
Read full article: http://j.mp/Jjpo9i
Check out new video site here: http://video.healio.com
Magnify.net founder and "Curation Nation" author Steven Rosenbaum says associations -- and their members, for that matter -- have a choice: Become trusted content curators or risk becoming irrelevant.
Watch it here: http://youtu.be/wbHWTuAGGdA
Posted also on Steve Rosenbaum's Blog: http://steverosenbaum.me/video/Content-curation-More-signal-le
Excerpted from article: "While Spotify now has a rich seam of third-party apps built for its platform, ShareMyPlaylists has been around almost as long as the music streaming service itself, helping users curate collections of music for each other.
Now with its completely rewritten iOS app, it’s taking the experience mobile, letting you discover and listen to Spotify music in a fresh way.
The app opens up to a choice of featured playlists. Digging deeper, you can find the most played playlists, the current top 50 playlists, and the latest lists added on the ShareMyPlaylists website. If you have an idea of the type of music you’re looking for, you can browse playlists by genre or do a free text search.
Once you find a playlist that appeals to you, it will be played in-app from Spotify’s library using the LibSpotify API. Playlists can be shared from the app via Twitter, Facebook, email and even SMS.
This is essentially an alternative interface for Spotify that emphasises social curation..."
Read full article:
Check out the app here: http://sharemyplaylists.com
Excerpted from the article by Marketwire: "GageIn, the first stop for all enterprise data on the Web, launched News Portals today. Professionals can now publish curated business content, on an on-going basis, to share insightful information about their marketplace, customers, and competitors, leading to improved business performance.
"GageIn brings curation to the enterprise, allowing internal teams, marketers, and other professionals to utilize it for business purposes," said Dr. Luosheng Peng, CEO of GageIn.
Who can use News Portals? - Marketers: Curate stories about your industry, market trends, and educational articles for your audience - Corporate Communication/Competitive Intelligence Professionals: Curate stories about your top competitors, clients, and industry for managers and co-workers - Sales: Curate stories about clients and prospects for your selling team
Users can create their personal Portals by saving and tagging any content they find on GageIn. Portals can be shared internally with coworkers and teams, or with outside networks on Facebook, Twitter, and LinkedIn. Per GageIn's integration with Salesforce Chatter and Yammer, users will also be able to share Portals with teams on those platforms as well...."
Read full article by Marketwire: http://www.marketwire.com/press-release/gagein-launches-business-content-curation-for-professionals-1652155.htm
Try out it now: http://www.gagein.com/publisher
Tutorial: How to create a News Portal: http://www.gagein.com/blog/2012/04/tutorial-how-to-create-a-news-portal/
Giuseppe Mauriello: After Scoop.it for iPhone (December 2011), Content Curation and Publishing Platform Scoop.it announced its Android app which will bring mobile curation to all Android users.
Excerpted from article: "Much like the iPhone app, the Android app will allow you to leverage the suggestions you’ve configured for your topic as well as suggestions from other users. The publishing window is almost identical to that of the website and, of course, you will have all of your sharing options.
But, what’s the best thing about the Scoop.it mobile app for Android? Well, we’ve taken simplicity a step further as the App adds Scoop.it to your browser’s native sharing menu. Now, to curate content you discovered while browsing, you no longer need to copy and paste the URL from your phone’s browser or install the bookmarklet. Content can be posted to Scoop.it by simply clicking your browser’s share button.
And just like its iPhone counterpart, the app allows to you do perform essentially all of the tasks of curating your topics without telling anyone you did it from your phone. Whether your posts are published from your phone or from your computer, your topic pages will always sport the same fluid magazine layout..."
Read full original article here:
Giuseppe Mauriello: Everplaces helps people keep track of places that are relevant and interesting to them, like a personal wish list or to-do list. It is a new app that essentially functions as a Pinterest for the real world, a service that lets you save and share snapshots of interesting places via the Web or smartphones.
From official website, key features are: 1) CREATE YOUR PERSONAL COLLECTION
2) EXPLORE WHAT OTHER PEOPLE LIKE
3) EXCHANGE RECOMMENDATIONS WITH FRIENDS
4)KEEP YOUR FAVORITE PLACES IN ONE PLACE
5) ACCESS YOUR COLLECTION ANYWHERE
Check and try out it: https://everplaces.com
Read also review by The Next Web here: http://j.mp/IodMU6
|
Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.
To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published.
The service is free to use.
Try it out now: http://readlists.com
Via Robin Good
Excerpted from article: "Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links.
It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content.
The service goes into private testing today with some early users and is expected to open to the public in a couple of weeks.
Users can put together a Qwiki by arranging images, videos and maps and other content into six frames. Each frame can be further edited with a caption and embedded with more images, Tweets, maps and links taken from sources such as YouTube, Flickr, Google Maps and other sources including their personal content. When the media content is laid down, a user records a 60-second narration for the story with the option of appearing in a small window throughout the Qwiki. The creator decides when to advance each frame.
Imbruce, Founder and CEO, said: "there are many more features to be added that could make Qwiki even more attractive to its creators and users.
Right now, creators can only tell a 60-second story. But with the ability to add more content, it could really be the starting point for a bigger story. I think over time, Qwiki might be better served by allowing people the option to make videos a little longer.
New online tools, such as Pinterest, are already showing us that self-expression and curation are now very popular. I think it’s logical that a simple tool for mixing video, images and online content could also attract an audience..."
Read full article:
Check out it: http://www.qwiki.com
Giuseppe Mauriello: StyleSaint allows you to create, curate and collect the things you worship as Editor-in-Chief of your own StyleBooks. StyleBooks are the quickest and most amazing way to show your style to the world. Creating a StyleBook is as easy as one-click publishing, or you can customize your own with our stylish drag-and-drop StyleBook creator.
From the article by TechCrunch: "As we covered earlier today, the fashion vertical in tech has exploded. One of the most unique premises I’ve seen thus far is StyleSaint, a startup which at first glance seems like a Pinterest for fashion, but with a unique real-life twist.
To use StyleSaint in its current form, log in with Facebook or Twitter and create an account, once logged on, you can choose from over 55K “tear sheet” images from which to create your own Stylebook, once you’ve got more than ten tear sheets loaded, you can hit the “Create Stylebooks” link in the top right and StyleSaint will automatically import, then publish, the last ten sheets you’ve torn. Alternatively you can drag-and-drop the tears to create a custom stylebook. Click on “Create” to publish to the site.
In addition the resulting books are Facebookable, tweetable and embeddable, the embeddable stylebooks function as an overlay on embedded sites, preventing traffic re-direction.
The most compelling thing about StyleSaint is that co-founders Brian Garrett and Allison Beal eventually want to use the collective data from the style booking activity to come up with its own line of clothing. “StyleSaint is the only company editorializing the phenomenon of image discovery and curation and combining it with a manufacturing, vertical eTailer ecommerce model,”...."
Read full article here: http://j.mp/Mj5m1o
Try out it: http://www.stylesaint.com
Excerpted from the article: "Vyclone is a free iOS app (UK-only for now), that professes to let you “Record life from all angles” – in short, it lets users collaborate from different locations and perspectives to “co-create, sync and share movies”.
Vyclone lets you upload a clip to its servers, where other users can throw their own shots into the mix to create a crowdsourced movie encompassing, literally, different points-of-view.
Once you’re in you can browse existing videos, or start shooting footage yourself.
It’s worth noting that once you upload a video for the Vyclone-using public to access, others can remix it and do as they please.
You can choose what content you want to share publicly through Vyclone, and whether you want to keep it private between you and your buddies. If you don’t choose ‘public’ or ‘private’, it will default to the former.
A nice little feature is that you can search for movies that have already been created nearby, which obviously lends itself well to event-specific video collaborations. Once you’re done shooting or remixing the movie with the built-in editing tool, you can choose to broadcast your movie across all the usual social networks.
It’s worth noting that the app is UK-only for now, though as The Guardian notes, a full-scale launch should happen this year. And an Android app is in the works too..."
Read full article here: http://j.mp/K0nwFh
Excerpted from article:
Shortform is introducing a bookmarklet for adding videos to their channels. The bookmarklet will work with all modern browsers (Chrome, Firefox, Safari, and Internet Explorer), making it easier for VJs to instantly update their playlists without having to open a new tab, copy and paste the URL, etc.
In addition to adding videos to their channels, the bookmarklet will also find all videos from YouTube, Vimeo, and CollegeHumor that are on a given page so that users can choose between them.
Shortform is also rolling out Facebook Open Graph integration, which will seamlessly share the channels that users are watching.
According to Shortform CEO Nader Ghaffari, the choice to share channels and not individual videos was not just meant to avoid spamming user news feeds, like some other high-profile video startups have over the past few weeks. It was also because Shortform is, at its core, about curated collections of videos, and it hopes to highlight those collections rather than individual pieces of content..."
Read full article here: http://j.mp/JXzOPl
Try out Shortform: http://www.shortform.com
Excerpted from article: "Over the past few years I must have heard the phrase ‘everyone is a publisher nowadays’ a thousand times or more. It’s largely accurate, due to the rise of social media, but I think we are mainly ‘curators’, as opposed to ‘publishers’.
Content curation is something that many of us will be familiar with, even if we don’t think of ourselves as curators. We instinctively find and share interesting content with our personal and professional networks. We follow others who share the kind of links that engage and entertain.
Here are my 17 tips to help you become even better at content curation, with one eye on Twitter:
1) Set up some feeds 2) Make the most of email alerts 3) Get to grips with Twitter Search 4) Use advanced search queries 5) Follow the 70/30 rule 6) Find the right tools for the job 7) Own a niche 8) Read, read, read! 9) Write, write, write! 10) Timing is crucial 11) Aggregate the good stuff 12) Tune in to the right people 13) Mix up your tweets 14) Don't be afraid of the detail 15) Consider repeating yourself 16) Try to avoid the obvious 17) Use a notebook
Each tips is analyzed with some details. Read full article here: http://j.mp/K8AVt4
Excerpted from article: "Ever since we started working on Social Media, we’ve realized how much content discovery and content publishing were really two sides of the same coin. Working on one is the way to enhance the other. That’s why we didn’t only want to make it easy for people with expertise and passion to curate content, but also felt we needed to help them be discovered.
So today, we’d like to deep dive on content discovery by introducing two new features that will help users and readers dig Scoop.it content:
1. Topic Filtering: Filtering now enables any of your readers to search for specific keyword-related posts on your topic. By typing any keyword (or combination of), they’ll get your topic filtered on the corresponding sub-topic.
Note that filtering works by searching through the posts and their content so the great news is that your readers will find keyword-related posts even though you might have not thought of tagging them for that keyword.
2 – Unlimited Follow View: When we introduced the Follow View, we were careful not to make it yet another stream to watch and felt overwhelmed with.
But what a lot of you told us is that this stream was different than any other social media stream: it was about your interests. And passionate people sometimes can’t get enough of good stuff. In other words, you told us it wasn’t noise; it was signal. A lot of you wanted to be able to go beyond the 25 posts we were able to display on a page. Today, we’re now making this view infinite by letting you go to the next pages beyond the first one by simply clicking the Next button at the end of your Follow page.
Read full original article here:
Giuseppe Mauriello: today Keemix launched its complete curation solution for individuals & businesses to the public in a beta version. I received invitation as beta tester. It is promising.
From official website: "Keemix allows you to gather loved content from the web, mix it into your own custom-designed pages, and share it to inspire your friends and colleagues. Keemix makes curation fun and accessible to everybody.
***Gather content on the fly: just click on the bookmarklet, select the object you want to mix, add your thoughts and voila!
***Mix content into your own tailor-made magazines: become an editor-in-chief ! For each of your passions, create a dedicated page, design it as you want and showcase your favorite topics with editorialized content.
***Inspire your readers: mixes can be private or public, and administrated individually or collaboratively. Keemix is tightly integrated with all major social networks and broadcasts your content through feeds or newsletters."
From blog post:
Here are some features: - All pages are now public, publishers can share their mixes with anybody; - A brand new homepage displaying featured mixes and mixersCollaboration! - You can now add publishers to a mix and collaborate. You can even create private mixes to collaborate with friends/coworkers/teams..; - Edit your mix design and layout; - Receive notifications by mail; - “Vanity URLs”. Get your own profile URL; - New types of objects : we added a bunch of new supported platforms, and even new objects. For example, you can now capture any embed from soundcloud.com..."
Try out it here: http://keemix.com
Read blog post here: http://blog.keemix.com/news/its-alive-keemix-is-now-in-beta
Excerpted from article: "Much of today’s deliberate curation services recommend content algorithmically, based on your particular taste in news. But automated suggestions pose the inherent risk that we may only consume stories and angles tailored to our existing beliefs.
A budding service that clearly distinguishes itself from its competitors is Ongo, a news curation platform that combines the best of automation and manual curation, thanks to its team of expert editors.
Ongo is unique in two ways. First, it has built its platform based on authoritative sources of news from the New York Times and Reuters. It prides itself on a strict standard of quality for news delivered to Ongo users, while boasting partnerships with the top content providers within each genre of news.
Second, Ongo is run using an internal algorithm recommending a selection of 10,000 articles daily for its editors to choose from. The editors will then curate authoritative and must-know news.
On the front end, the publications are packaged into “Titles” that users can pick and choose to appear in their news feeds.
The caveat is that while some publication Titles are free to read, many other titles require a monthly subscription ranging from $0.99 to upwards of $9.99..."
Read full article here: http://j.mp/IKB35C
Check out Ongo: http://www.ongo.com
Excerpted from the article by Mashable: "Aiming to help curate the site’s vast array of content, Tumblr has launched a new initiative called Storyboard, billed as “tales from behind the dashboard.”
The micro-blogging platform and social networking website will be posting regular features from those within the Tumblr community with an interesting story to tell.
Storyboard will highlight one new story each day and become a hub for in-depth conversations within its community.
Tumblr is looking for submissions, as well. If you’re interested in submitting a story or idea, post it on Tumblr with the hashtag #storyboard.
“Our editors will monitor the tag and the community’s interactions there, promoting stories that resonate,” Tumblr said on the site. “And if your story really works, we’ll ask to expand it for publication on Storyboard itself.”
Read full article: http://mashable.com/2012/05/07/tumblr-storyboard/
Video Introduction to Storyboard: http://vimeo.com/41594137
Check out more: http://storyboard.tumblr.com
Excerpted from article and key points:
***Curation Lacks in Journalistic Institutions:
Original reporting and curation aren’t mutually exclusive and one isn’t necessarily better than the other. They both need to be used in their place and adapted to our purposes.
Patient, thoughtful and enthusiastic curation is helpful to both author and reader as another way to make sense of a complex and noisy world.
As journalistic institutions take the narrow view of journalism, they miss out on opportunities to bring value through curation.
Some institutions and old-school journalists have a hard time understanding the value of curation because they focus on their feeling of being ripped off. They don’t make the distinction between content scraping, aggregation and curation.
***Writing and Curating, Same Skills:
I would argue curators are bound to be good writers and good writers have it in them to be tremendous curators. Both are a labour of love, a constant learning experience, and take courage. The courage to face the gaps in your argumentation and build bridges over them to be clear.
Curators summarize, quote and link other people’s work. They also add contextual information which tells audiences what the information means and — more importantly — why they should care.
Like strawberry picking, the process of curation is difficult, time-consuming and impossible to fully automate. Sometimes the ties that bind collections together are shy and take time to come out.
There is a real difference between reposting content and creating meaningful collections. The result of these efforts is valuable, too. Journalists need not fear but join curators as we touch the audiences who wouldn’t understand or relate to the relevance of a piece right away.
Since curation is an emotional and intellectual labour much like writing, true curation can’t be cheap..."
Read full and interesting article here: http://community.paper.li/2012/05/03/report-and-curate-with-the-same-passion/
Excerpted from Twitter Blog: "The Discover tab makes it easy to discover information that matters to you without having to follow additional accounts. Starting today, the Discover tab will begin to surface content that is even more personalized and meaningful to you.
We’ve incorporated additional personalization signals to select Discover stories, including Tweets that are popular among the people you follow and the folks they follow.
The Discover tab’s new design shows who tweeted about particular stories. You can click “View Tweets" on any story to see popular Tweets from your network or recent, relevant Tweets directly below the story summary.
This social context helps you understand why each story matters to you and makes it easier to join the conversation. You can reply, retweet or favorite these Tweets, or you can “Tweet this story” to share your own perspective..."
Read full article here: http://blog.twitter.com/2012/05/discover-better-stories.html
Excerpted from article: "Today curation takes on a different meaning. Organizations have evolved from collecting artifacts to digital curation of media and content. Anyone and everyone can, and do, curate using everything from bookmarking sites to social networks. "Social curation," as we call it, is simply the act of sharing, categorizing, and spreading content to others. The content can be your own or someone else's. And, because you are sharing content that lives in its place of origin via linking, it is not considered stealing.
Why do people spend hours online bookmarking, pinning, and reposting? We all want to be recognized for our expertise, talents, and savvy. Posting content we care about displays our creativity, interests, opinions, and personality. On the receiving end, people enjoy discovering and exploring things that are highly relevant and interesting.
In this article, we'll discuss how marketers can get in on the social curation boom in a meaningful way.
There are a lot of websites out there offering curation-type services. To get a clear sense of how a brand might leverage curation, we can break them down into categories. - Social bookmarking and news; - Sharing; - Aggregation and syndication networks.
Here are eight ways your brand can get in on the action.
1. Become a curator creator: This tactic is strictly for warriors because it takes time, diligence, and a step outside the marketing box to become one with a community. Becoming a curator will mean rolling up your sleeves to create your own Pinterest board or other social network profile.
2. Create an interest-based content strategy: As marketers, we tend to base our communications around products and target markets. To be an awesome content curator or creator, you'll want to push that into the back of your mind and focus on interests. This can be accomplished with some listening, observation, and information collection on what your customers care about when they aren't out buying your product.
3. Optimize for popular sharing topics...
4. Treat photography as being as important as copy: Video and photography is as valuable as an article. When you're writing your next brilliant article, put time into article images so people are inspired to not only share the article, but also to pin it on Pinterest.
5. Make something worth sharing: For curation, consider its lasting value and how it fits into popular topics and interest lists. When you see their eyes light up and they send it forward into their communities, you've done your job well.
6. Make it sharable: Add sharing buttons to your content on your blog, website, shopping cart, and email campaigns. People will do things that require one-click.
7. Make friends with influencers: Extend your influencer outreach to leaders in Reddit, Pinterest, and Tumblr communities so that when you have something great to share, you've aligned with partners to help get your content out.
8. Post from the inside: People just want to get to know the people behind the brand...."
Read full and long article here: http://j.mp/K1zGxl
|
| 1 | 2 | 3 | 4 | ![]() |
39 |
|
Next |

