From Official Site:
"Wanelo is social store curated by the community. Users post, collect and organize products and follow people and stores they like.
Wanelo comes from the words WAnt, NEed and LOve.
How to use Wanelo
- post your product finds from any online store.
- browse others' finds and save them. saving is like voting a product up - more saves means higher placement on the homepage.
- if people like your taste, they will follow you. more followers + more saves = more visibility for you."
From review on TechCrunch:
"The eCommerce world is starting to warm up to the future of online shopping: Social curation. Call it the “Pinterest-effect” — People are embracing the idea that bookmarking and social sharing slowly are replacing search with regards to product discovery.
Wanelo is a site that allows users to bookmark and share their favorite products via a grid layout and high-res imagery.
The startup allows you to follow your Facebook friends in addition to top site users — resulting in a more personalized product feed than that of just celebrity selections. To post an item to Wanelo enter a product URL, tag the item with categories, and add price and other details. Users can browse through Wanelo items by popularity, recency, or by people and stores that they follow.
Site founder Deena Varshavskaya says:
“Pinterest is a great product and it solves the curation problem for images,” Varshavskaya tells me, ”It contains products as well, but that’s not their focus, so users don’t go to Pinterest to shop. They go there to collect things like recipes. Wanelo has nothing but products and users know that, so they come to Wanelo to shop. Users on Wanelo have much more purchase intent”
Read full article on TechCrunch here: http://j.mp/NogblZ
Find out more: http://www.wanelo.com/aboutus
Try out it now: http://www.wanelo.com