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The Washington Post Company this morning debuted its free, personalized, social news site and aggregator Trove in public beta.
Trove aggregates news across subjects of interest and important headlines of the day, from more than 10,000 sources.
The news site factors in a reader’s likes and dislikes, combining algorithms with ‘expertise from the newsroom’.
Trove takes advantage of Facebook Connect to pull in a user’s interests as outlined by his or her Facebook profile to help jump start the personalization part of the equation.
The Washington Post promises to add more social media features and site capabilities to the mix in the coming months.