Rohit Bhargava talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.
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I always appreciate when a very complex and important subject is simplified to ease understanding. Curation is no exception.
The truth is that for several years there were two kinds of people in social media, those who create content and those who consume it.
Historically, creators were among the digital elite, the so-called digerati, as only a small percentage was actively dedicated to creating. But there’s a world wide web out there and everyday people consuming social content dramatically outnumber the digerati.
At LeWeb in Paris, I caught up with the 99Faces crew to discuss trends in social media for 2011 and 2012.
Among the many topics we touch, we spent a fair amount of time exploring the evolving influence of social media on...
- Mainstream lifestyle and culture
- The rise of curation
- Elevating the importance of transparency and engagement between businesses and customers
- Businesses dynamics and the need to open the doors between silos
- Politics and organizing the "brilliance" of the crowds
Brian Solis published it May 15, 2011 http://j.mp/m8cUMB
Giuseppe Mauriello created it April 24, 2011 on Scoop.it
Curation, curator et curateur sont les buzzword de ce début d'année. Est ce justifié ?
J’ai l’impression qu’après le web 2, le community management, etc., nous voici devant les termes qui mettent une dénomination sur les « bloggueurs influents » et autres influenceurs.
On constate que pour l’ensemble de ces termes « marketing » désignent des évolutions soit d’internet, soit de métiers existants… Aussi, faut-il suivre cette mode. Hier, nous étions tous community managers, demain, nous serons tous curateurs !
How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’? Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy.
To illustrate this concept, I’m going to use a fictitious brand along with real social media research.
If you really want to break it down for your non-marketing friends, I suggest comparing your work to that of Tosh.0 - the internet clip based show on Comedy Central.
This features the best (or worst, depending on who you ask) video clips from the internet curated by the host, Daniel Tosh. True to the definition above, Tosh provides "insight" and "commentary" into the clips, adding additional value for the viewer.
A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It’s time-consuming, but not difficult when you follow the steps below. Here’s the process I use as well as some templates to get you started.
Facebook Studio is a place to celebrate marketers who are creating and innovating on Facebook.
This is a community where you can share your work, get recognized for your creativity, be inspired by your peers, and browse a collection of work that represents some of the best marketing on Facebook.
Check it out, and submit your campaign today.
33 Social Media Management Tools
Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web.
With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. So we’ve come up with a list…
Social media has forced presentations to become an interactive conversation.
Presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful way. Using social media as a connection tool goes beyond just looking at the twitter feed to assess if you were boring or not.
There are six ways to utilize social media while planning your presentation that will ensure an authentic connection and relevant conversation occur.
The explosion of real-time information through social networks like Twitter and Facebook has created an opportunity for "curation" tools such as Storify, which just launched as a public beta.
Tools like Storify allow anyone to perform the same kind of function, regardless of whether they have been trained as a journalist — or even think of what they are doing as journalism.
An overview of the legal issues pertaining to content curation online, what the US Copyright office says about it, and best practices when it comes to...
Best Practices in Fair Use:
1. Do not reproduce the story in its entirety.
2. Try not to use all, or even the majority, of articles available from a single source.
3. Prominently identify the source of the article.
4. Whenever possible, link to the original source of the article.
5. When possible, provide context or commentary for the material you use.
It’s impossible to build a computer system that helps people find or filter information without at some point making editorial judgements. That’s because search and collaborative filtering algorithms embody human judgement about what is important to know.
I’ve been pointing this out for years, and it seems particularly relevant to the journalism profession today as it grapples with the digital medium.
It’s this observation which is the bridge between the front page and the search results page, and it suggests a new generation of digital news products that are far more useful than just online translations of a newspaper.