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Social Media Content Curation
News, Trends, New Tools about Content Curation and Social Media: One Universe to allow people to get access to more specialized sources.
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Curation, Community and Coca-Cola’s Open Happiness Project

Curation, Community and Coca-Cola’s Open Happiness Project | Social Media Content Curation | Scoop.it
Whether you’re a major brand, a marketer or a media outlet, telling stories is the heart and soul of what you do.

In his second column on “the business of storytelling,” Gunther Sonnenfeld explains how Coke embraced the universal theme of happiness to tell a story that transcends platforms and communities......
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How-To Use Social Media Research To Drive Strategy | Social Media Today

How-To Use Social Media Research To Drive Strategy | Social Media Today | Social Media Content Curation | Scoop.it
How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’? Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy.

To illustrate this concept, I’m going to use a fictitious brand along with real social media research.
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HOW TO: Curate Content For Your Brand

HOW TO: Curate Content For Your Brand | Social Media Content Curation | Scoop.it
Content curation is such a hot topic these days – I included it in my Five Social Media Trends for 2011 and many others did too. It’s in every single conversation I have with new clients, and it seems to take up a lot of headspace for current clients as well. And I find myself trading curation tools, techniques and ideas with my social media colleagues all the time. So as a followup to my earlier post on the topic, which was primarily focused on content curation for Twitter, here is my latest thinking on how brands can curate content to enhance their social media streams, broaden their reach, and generate community engagement.
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Learning To Fly: The Four Stages of Social Business

Learning To Fly: The Four Stages of Social Business | Social Media Content Curation | Scoop.it
Time to talk about social business planning again.

If your company wants to learn to fly and integrate a social "layer" into everything you do here are a few thoughts as you plot your own roadmap:
1 - Crawling: People, Process, Procedure.
2 - Walking: Managing Your Properties.
3 - Running: Ecosystem Engagement At Scale.
4 - Flying: Social Innovation & Organizational Integration.
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How to make content curation work for your brand

How to make content curation work for your brand | Social Media Content Curation | Scoop.it
Content creation is the “organizing and sharing the most relevant content on a finite subject” – in other words, it requires a recognition that people outside your own organization have relevant things to say and that adding this insight to your own commentary makes you a better resource within the communities you operate in.

When you establish yourself as a resource, you generate more trust, encouraging people to recommend you more comfortably.

The simple process of content curation is as follows:

1. FIND content relevant to your niche i.e. video, article, blog post, photo etc
2. SHARE it with your community via your owned channels i.e. Facebook status update and link or a tweet and link
3. ANALYSE whether that content was well-received and shape your next ‘share’ on that insight
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