1. Identify Your Topics of Interest
2. Select Your Search and Aggregation Tools
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Content creation is the “organizing and sharing the most relevant content on a finite subject” – in other words, it requires a recognition that people outside your own organization have relevant things to say and that adding this insight to your own commentary makes you a better resource within the communities you operate in.
When you establish yourself as a resource, you generate more trust, encouraging people to recommend you more comfortably.
The simple process of content curation is as follows:
1. FIND content relevant to your niche i.e. video, article, blog post, photo etc
2. SHARE it with your community via your owned channels i.e. Facebook status update and link or a tweet and link
3. ANALYSE whether that content was well-received and shape your next ‘share’ on that insight
Through curation you can save it from the obscurity of the timeline. You can save it for posterity and for others, or simply for your own uses and pleasures.
As content mills such as Demand Media, (and as others follow suit) continue to churn out a Tsunami of mediocre content -- the deluge is swamping all content. The black waters of the media Tsunami will carry away the good and the bad. And search cannot help.
Curation becomes the only way to rescue great content and keep it safe.
The Washington Post Company this morning debuted its free, personalized, social news site and aggregator Trove in public beta.
Trove aggregates news across subjects of interest and important headlines of the day, from more than 10,000 sources.
The news site factors in a reader’s likes and dislikes, combining algorithms with ‘expertise from the newsroom’.
Trove takes advantage of Facebook Connect to pull in a user’s interests as outlined by his or her Facebook profile to help jump start the personalization part of the equation.
The Washington Post promises to add more social media features and site capabilities to the mix in the coming months.
As the number of information sources grows and become decentralized, here are four ways it helps news organizations and their communities:
1. Better information for the community and someone looking out for their interests to highlight the best.
2. Better journalism because the links to other sources can be put in context and explanations added.
3. More potential traffic and time on site for the news organization, which delivers more value to advertisers or sponsors. (More time on site would derive from having more links to engage readers, not from any assumption that the main site would publish more than teasers.
4. More exposure for smaller sites and other sources of information, who can potentially be part of a network that delivers more value to advertisers and users alike.
If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original.
As Google’s recent Panda update taught us, quick and easy content is not going to get our pages listed on page one of the search results. Besides which, quick and easy content does little to impress, engage or retain our readers.
So, given that you are now going to focus on high-value content, are there ways and methods you can use to deepen your expertise as a real-time expert?
I believe there are. My favorite method for keeping myself on the cutting edge, regardless of the content topic, is to become a content curator.
Being a curator means seeking out the best of the best, wherever it is being published, and then collecting it in one place.
Event industry suppliers—general service contractors, sales and marketing firms, and exhibit designers—are stepping out of their comfort zones to take advantage of the innovation that is sweeping over the industry. What might look like a desperate move by some companies to hitch their wagons to a star or an attempt to make up for the shortcomings of a flat industry is actually a smart business decision. A clear precedent for the trend comes from social media and the growing practice of content curation.
The debate over the rules of content creation and curation continues to rage. We spoke to some experts for their opinion on the issues surrounding copyright and monetization.
Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and up until very recently, it was left to technology. Content creation, meanwhile, was a human effort.
But all that changes with curation — the act of human editors adding their work to the machines that gather, organize and filter content.
By Mashable May 3, 2010
Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank.
At the Online Video Platform Summit, this session, "But What About the Content? Curation, Aggregation, and Creation", examines the growing field of video curation and aggregation services, as well as offer pointers for getting your own content made quickly and inexpensively.
According to panelist Steve Rosenbaum, an evangelist on the power of curation who recently released his new book, "Curation Nation: How to Win in a World Where Consumers are Creators", we are drowning in data and curation is the only way to remain competitive in the future. Rosenbaum says that information overload has led to publishers to shift from being an authority, to curating a conversation.
Watch the video below for more of the discussion.
An overview of the legal issues pertaining to content curation online, what the US Copyright office says about it, and best practices when it comes to...
Best Practices in Fair Use:
1. Do not reproduce the story in its entirety.
2. Try not to use all, or even the majority, of articles available from a single source.
3. Prominently identify the source of the article.
4. Whenever possible, link to the original source of the article.
5. When possible, provide context or commentary for the material you use.
The Internet is big and increases exponentially every day. The amount of information that is potentially (very) interesting to you does so as well. How do you keep up?
This article gives you the five basic laws of survival in the modern day information age.
Trunkl.y is taking social bookmarking to a whole new level.
Why? Because it keeps track of all the links you show any interest in, all over the social web.
Trunk.ly captures anything from: Twitter, Facebook, Delicious, Tumblr, Posterous, WordPress, Instapaper, RSS Feeds.
Trunkl.y’s emphasis really is on the social part of bookmarking, meaning that whatever you bookmarked and wherever you bookmarked it, trunkly is going to help you keep track.
Social media platforms at their outset allowed us to share information on what’s happening in our daily lives with friends and family. In the past few years, we’ve seen these channels gain credibility as we’ve been granted access to breaking news (Twitter), opinions (blogs) and visual content (YouTube, flickr, Twitpic, etc.) through them.
As we’ve seen in coverage on The New York Times, the media do not hesitate anymore to integrate social media elements into their stories, but social media by itself offers so much more potential for storytelling by its immediacy and its unfiltered authenticity.
If you have a blog, you know that unless you post at least twice a week visitors tend to forget you. You need a flow of fresh, interesting content, to keep people coming back again and again.
Sometimes, the inspiration is there: you have the right insights, the right anecdotes or learnings from your work that can make a great post, and you have no problem transforming them into a 500 words blog post.
Other times, you just don’t have the subject matter handy. Quality curation is a great way to fill your blog with fresh content. Will replacing original content with curated content harm your image viewers? Not at all, if you do it right. Here are 7 pointers for successful curation....