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Rescooped by Morgan Matthews from MarketingHits
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3 Ways to Generate Leads With LinkedIn Groups

3 Ways to Generate Leads With LinkedIn Groups | Social Media + Content | Scoop.it

Does your business need more leads?


Are you participating in LinkedIn groups?


LinkedIn groups are the easiest way to generate leads.


In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects.


Why LinkedIn Groups?


Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. What started as a basic “careers” website with 4500 users is now a global B2B lead generation and networking phenomenon with almost 300 million members.


Via Brian Yanish - MarketingHits.com
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Rescooped by Morgan Matthews from Facebook for Business Marketing
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CTAs- Facebook Adds Call to Action Buttons on Page Posts

CTAs- Facebook Adds Call to Action Buttons on Page Posts | Social Media + Content | Scoop.it
The call to action buttons are also available to Facebook advertisers, but the fact that they have made them available for any status update is what interests me here.

Via Peg Corwin
Morgan Matthews's insight:

Finally a CTA button!

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Peg Corwin's curator insight, February 23, 2014 10:54 AM

Get CTAs on your posts, even organic ones.  But you have to use its Ad Power Editor with the Chrome browser to do it.


If you like this scoop, would you consider a thumbs up or share?

Paula Silva's comment, March 4, 2014 12:18 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Rescooped by Morgan Matthews from MarketingHits
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Content Curation Tools and Tips #contentcuration

Content Curation Tools and Tips #contentcuration | Social Media + Content | Scoop.it
High-quality content curation provides value to others, will expand your social audience and increases social lead generation.


Content curation is invaluable to winning social media marketing.  To leverage the power of content curation, you must explore, discover, curate and share relevant, industry-leading content across at least the big four social networks—Facebook, Twitter, Google+ and LinkedIn.  If you have committed to going social, a company presence on at least these major social networks is required.  However, it is important to note that just having social media profiles does not amount to effective social media marketing.  High-quality content curation provides value to others, will expand your social audience, and increases social lead generation.  

How Much Content Should You Curate?
Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 24, 2014 3:24 PM

Join me and many others already curating on Scoop.it and see your traffic increase.

Rescooped by Morgan Matthews from Innovation & Productivity
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Innovation Excellence | How Do You Measure Innovation?

Innovation Excellence | How Do You Measure Innovation? | Social Media + Content | Scoop.it
How do you measure innovation? One of the reasons that only about 1/3 of all Fortune 1000 companies have formal innovation metrics is because this simple question does not have a simple answer.

Via ClickTell Consulting
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Rescooped by Morgan Matthews from Google Plus and Social SEO
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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. | Social Media + Content | Scoop.it

A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching


Via Neil Ferree
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Neil Ferree's curator insight, April 23, 2014 11:17 AM

Tapping into the emotional triggers of your audience will have a major impact on how your content gets shared down the road.


Figuring out how to tap into the "awe" factor is easier said than done!


Amusement, Laughter and Joy are much easier to capture and from my experience can be done with good imagery. 


In the Socal SEO space, emotional triggers are not as common albeit doable once we put on our creativity caps!


People love lists and 10 is the magic number! 10 item lists on average received the most social shares – on average 10,621 social shares. In fact, they had 4 times as many social shares on average than the 2nd most popular list number: 23. The runner-ups were 23, 16, and 24.


I was planning to work up a List.ly List with 25 Epic Articles on my favorite topic, social seo. Looks like I will have to scale it down to a Top 10 or compromise and go with 24?

Pyra Thrity's curator insight, April 24, 2014 5:00 AM

read this

Mike Donahue's curator insight, April 24, 2014 9:18 AM

Great insights and a couple of myths busted in here.

Rescooped by Morgan Matthews from Google Plus and Social SEO
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How to Build a DIY Content Marketing System

How to Build a DIY Content Marketing System | Social Media + Content | Scoop.it
Watch this video to see the top social sites, tools and apps you can use right now today, to build your own content marketing system.

Via Neil Ferree
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Neil Ferree's curator insight, February 17, 2014 11:42 AM

Before you roll out any type of content marketing system, you should go through the process outlined in this 13 step planning guide. 


Once you know who your target audience is, what social networks they are most active on , what type of content excites them and what media format they prefer, only then you are ready to pull the trigger.


Make sure your social profiles are in sync with your content marketing message so when someone clicks through to read your article or view your video, they get what they are looking for.

Rescooped by Morgan Matthews from Creativity & Innovation
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3 Office Tweaks to Boost Creativity

3 Office Tweaks to Boost Creativity | Social Media + Content | Scoop.it
Little changes you can make to your work environment today will encourage your team to be more creative.

Via MyCreativeTeam
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