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3 Solid Gold Content Lessons From The Apple Watch Event

3 Solid Gold Content Lessons From The Apple Watch Event | Social media, content and digital marketing | Scoop.it
With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event .

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How to Choose the Right Social Media Mix for Your Business

How to Choose the Right Social Media Mix for Your Business | Social media, content and digital marketing | Scoop.it
There are important considerations to take into account when identifying the social media networks that are right for your business.

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Context as Key to Finding Meaning in Social Data

Context as Key to Finding Meaning in Social Data | Social media, content and digital marketing | Scoop.it
Without context, social data and analytics won’t tell you much of anything that is useful for your business.

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Key Stats to Inform the Optimization of Mobile Video Consumption

Key Stats to Inform the Optimization of Mobile Video Consumption | Social media, content and digital marketing | Scoop.it
Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own vid...
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The Simple Truth About How to Effectively Use Hashtags

The Simple Truth About How to Effectively Use Hashtags | Social media, content and digital marketing | Scoop.it
Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laugha...
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6 Tips to Ensure the Content You Share Internally via Email Actually Gets Read

6 Tips to Ensure the Content You Share Internally via Email Actually Gets Read | Social media, content and digital marketing | Scoop.it
A huge number of people continue to use email as their primary social sharing tool in the workplace, but are completely ineffective at using it properly.

Here are 6 tips to ensure that the conte...
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Get Schooled by YouTubers: Content & Business Strategy

Get Schooled by YouTubers: Content & Business Strategy | Social media, content and digital marketing | Scoop.it
For many businesses and brands, success on YouTube remains elusive, and to many the challenges the platform presents can seem insurmountable.

There are, however, some powerhouse brands that are ...
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How to Dedicate the Time Required to Achieve Social Media Success

How to Dedicate the Time Required to Achieve Social Media Success | Social media, content and digital marketing | Scoop.it
Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?

There tends to be a strong correlation between the time, energy and effort put toward...
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How to Create Facebook Interest Lists

How to Create Facebook Interest Lists | Social media, content and digital marketing | Scoop.it
Creating interest lists on Facebook is the very best way to control the content you consume on the world’s largest social media network.

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The Importance of Social Media Strategy vs. Tactics

The Importance of Social Media Strategy vs. Tactics | Social media, content and digital marketing | Scoop.it
It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.

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How Social Media Can Be A Boon For Your Career

How Social Media Can Be A Boon For Your Career | Social media, content and digital marketing | Scoop.it
Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers...
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Let's Quit This Little Dance We Do For Twitter Followers

Let's Quit This Little Dance We Do For Twitter Followers | Social media, content and digital marketing | Scoop.it
The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.

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Learn to Embrace Failure on Social Media

Learn to Embrace Failure on Social Media | Social media, content and digital marketing | Scoop.it
Failure is not an option, it is going to happen, which includes some of your efforts on social media. And that's okay... it's maybe even good.

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5 Ways to Immediately Improve the Value of Your Curated Content

5 Ways to Immediately Improve the Value of Your Curated Content | Social media, content and digital marketing | Scoop.it
Curating content is an amazing way to fill your content pipeline, but frequently is lazily executed, not well thought through, and in some cases, is abused.

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The Social Media Ripple Effect of Influence

The Social Media Ripple Effect of Influence | Social media, content and digital marketing | Scoop.it
Directly connecting social media activity to sales is an ongoing challenge for many businesses. The problem is that attempting to find a ‘direct connection’ to some extent ignores the ‘social’ aspe...
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4 Ways You Can Avoid a Dave & Buster’s-Style Social Media Blunder

4 Ways You Can Avoid a Dave & Buster’s-Style Social Media Blunder | Social media, content and digital marketing | Scoop.it
Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.

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What Starbucks’ Delivery Service Has To Do With Storytelling, Customer Experience and Social Media

What Starbucks’ Delivery Service Has To Do With Storytelling, Customer Experience and Social Media | Social media, content and digital marketing | Scoop.it
Starbucks delivery hasn't even launched, but is a great case in storytelling, customer experience and smart brand management.

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Local Awareness Ads Take Facebook Geo-Targeting to the Next Level

Local Awareness Ads Take Facebook Geo-Targeting to the Next Level | Social media, content and digital marketing | Scoop.it
Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.

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Are We Aiming High Enough With Our Brands?

Are We Aiming High Enough With Our Brands? | Social media, content and digital marketing | Scoop.it
Frequently, we gauge brand-related success on social media on awareness, perception, affinity, or other similar measures.

But, is this good enough? Is this what we want for our businesses and b...
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Why You Shouldn’t Give Your Social Media Audience the Content They Want

Why You Shouldn’t Give Your Social Media Audience the Content They Want | Social media, content and digital marketing | Scoop.it
It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is no the content your organization should be creating and publishing...
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Facebook Testing a Way for Users to Buy Products on the Platform

Facebook Testing a Way for Users to Buy Products on the Platform | Social media, content and digital marketing | Scoop.it
Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there's good reason to be excited for this potential new f...
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Twitter Analytics: How to Slice & Dice Data for Deeper Insight

Twitter Analytics: How to Slice & Dice Data for Deeper Insight | Social media, content and digital marketing | Scoop.it
Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided to glean...
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Take Control! Enhance the Potency of Your Facebook Experience

Take Control! Enhance the Potency of Your Facebook Experience | Social media, content and digital marketing | Scoop.it
Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of t...
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Google's About to Ruin YouTube by Squeezing Indie Labels

Google's About to Ruin YouTube by Squeezing Indie Labels | Social media, content and digital marketing | Scoop.it
It's official: Google is about to ruin YouTube. A company exec told the Financial Times it will start blocking videos from record labels that refuse to sign licensing deals for its forthcoming premium service, YouTube Music Pass. This is the dumbest thing Google could do, and it threatens the very heart of what has always made YouTube so special.
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Automating Content Curation: Just Because You Can, Doesn’t Mean You Should

Automating Content Curation: Just Because You Can, Doesn’t Mean You Should | Social media, content and digital marketing | Scoop.it
There are numerous tools and services available that make filling your social media feeds with content incredibly easy, but just because it's easy, doesn't necessarily mean you should use them.

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