Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.
'Social signals continue to correlate very well with better rankings' – SearchMetrics'
SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.
And it looks like social media signals will become increasingly important to SEO for the foreseeable future.
And this is why companies will have to appoint a specialist in a position to BE the social voice of the company. It will have to be someone that knows the working of the company back to front.
In saying so they will have to appoint a specialist to the job because when asked a tricky question, there is no time to collaborate with other people for the correct answer, the answer has to be known immediately.
The holy grail of social media, for most business users, is when a follower or fan decides to purchase something from you. It does not matter if the purchase is from an advertisement or from a non-paid post, tweet, or update.
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Andre Beukes's insight:
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RT (blog) Choose your (Facebook) friends wisely: Companies assess social media ... RT (blog) A handful of growing companies are turning to social media sites like Facebook to assess the risk of lending to potential customers.
Andre Beukes's insight:
I agree fully with this, if you want to get to know someone have a look what they get up to on Social media, there you will be able to see whether they are serious or not
Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond.
Good tips to follow and to keep an eye on yourself to keep the straight and narrow. We tend to sometimes loose a bit of focus and try something that is either easier or not tested properly and so waste a lot of time, hmmmm this is good advice
" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".
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