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5 Ways to Use Video to Improve Your Social Media Marketing

5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Consultants | Scoop.it

Social media gives more video options: Here are the new ways you can use videos within your social media marketing strategy.


Via Kamal Bennani
Andre Beukes's insight:

I will let you guys know how well it is working in Sout Africa, busy testing it out now

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Rescooped by Andre Beukes from SEO and Social Media Marketing
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Social Media is making SEO more personal

Social Media is making SEO more personal | Social Media Consultants | Scoop.it

The game has changed.

 

Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.

 

'Social signals continue to correlate very well with better rankings' – SearchMetrics'

 

SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.

 

And it looks like social media signals will become increasingly important to SEO for the foreseeable future.

 

Read More: http://www.getspokal.com/how-social-media-is-making-seo-a-better-place/#

  


Via Antonino Militello
Andre Beukes's insight:

And this is why companies will have to appoint a specialist in a position to BE the social voice of the company. It will have to be someone that knows the working of the company back to front.

 

In saying so they will have to appoint a specialist to the job because when asked a tricky question, there is no time to collaborate with other people for the correct answer, the answer has to be known immediately.

Social media questions cannot wait.  

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Pauline Mwangi's curator insight, October 1, 2013 2:16 AM

The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.

 

That said, it is a good problem since we all have the capacity to network and create great communities.

Jim Niemela's curator insight, October 1, 2013 11:42 PM

Social Media plays a bigger role now than ever before in SEO.

LAT Multilingual's curator insight, October 2, 2013 3:49 PM

It's always good to see how social media is growing in importance and reading that it is beginning to have more of a bearing on SEO is good news. 

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Facebook Introduces More Business-Friendly Promotions Policy

Facebook Introduces More Business-Friendly Promotions Policy | Social Media Consultants | Scoop.it
Facebook unveiled a new promotions policy on Tuesday, updating guidelines for businesses that run contests and sweepstakes. (Facebook is finally opening wide for marketers. Thanks FB!
Andre Beukes's insight:

Long awaited, I am sure a lot of businesses will be greatful for this BUT I say you still have to have a TAB! Why?? email me and I will give you my insight as to why. :-)

Email: andre@smoconsultants.co.za

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Adding Tabs and Streams to your HootSuite Dashboard

Adding Tabs and Streams to your HootSuite Dashboard | Social Media Consultants | Scoop.it
Using tabs is the easiest way to keep your dashboard organized. Here's an easy way to adds tabs and streams to HootSuite in this #HootTip video.
Andre Beukes's insight:

I currently have 17 accounts that I mannage through hootsuite and I am thrilled with it

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Twitter For Business - Followers Will Purchase From You

Twitter For Business - Followers Will Purchase From You | Social Media Consultants | Scoop.it
The holy grail of social media, for most business users, is when a follower or fan decides to purchase something from you. It does not matter if the purchase is from an advertisement or from a non-paid post, tweet, or update.

Via Kamal Bennani
Andre Beukes's insight:

The satisfaction you feel when someone buys from you and you know that it is purely through Social Media that they got to know about you ahhhh priceless

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Rescooped by Andre Beukes from Social, Web, & Mobile Marketing
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50 Things Every Content Marketer Should Know - Heyo

50 Things Every Content Marketer Should Know - Heyo | Social Media Consultants | Scoop.it
  Fancy yourself a content marketer, or want to become one? Here’s a big fat list of the content marketing skills and tactics you should know before

Via Heyo
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Rescooped by Andre Beukes from Social Media and Mobile Websites
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More Than a Klout Number!

More Than a Klout Number! | Social Media Consultants | Scoop.it
I’ve never liked the idea of being graded – of my worth and usefulness in this world being governed by a number.  And yet, lists, numbers and grades are central components of what social media is a...

Via Joan Stewart
Andre Beukes's insight:

Could this influance you to appoint someone to make your decisions regarding social media for you?

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Joan Stewart's curator insight, July 19, 2013 6:18 AM

GrattonGirl article - "It defines itself as the standard for influence on the web and your score on it can make or break a deal and even ensure you get an upgrade on that next business flight and hotel room – yes, I’m serious! "

 

With Social Media in New Era Business, how would you prove your worth via a Resume if you did not have tangible proof and bragging rights. Third Party software may be the solution!

Andre Beukes's comment, July 20, 2013 5:57 AM
You are so right Joan, with all the new people that look at what we do and then jump on the band wagon to say they are now Social Media Experts ... I have been doing this for 4 years and I am no expert or I will not call myself an expert as I am still learning new things everyday by other people and I think the Klout score does help to see who is more active on social media and how they go on with their business.
Joan Stewart's comment, July 26, 2013 6:33 AM
Thanks for the comment Andre, yes I am in total agreement with what you said, I too have been involved for 5 years and learn something new every day. Being an expert, well sometimes I think you need to be able to back what you claim.
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Rodeo Drive - Luxury pre-owned cars

Rodeo Drive - Luxury pre-owned cars | Social Media Consultants | Scoop.it
Andre Beukes's insight:

Rodeo Drive Cars (Pty) Ltd Affordable luxury pre-owned vehicles. 

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Rescooped by Andre Beukes from SOCIAL MEDIA, what we think about!
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The Top 10 Secret Buffer Features: Supercharge your Social Sharing

The Top 10 Secret Buffer Features: Supercharge your Social Sharing | Social Media Consultants | Scoop.it
Get smarter with social sharing in 2013 and learn how to add social updates from anywhere.

Via Martin Gysler
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Kim, Youngmin's curator insight, May 7, 2013 3:15 AM

zzz

gelatinzoom's comment, June 26, 7:00 AM
Great
ed alvarado's comment, July 4, 12:32 AM
Its fantastic :
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Real Facebook Post Like | Facebook | Social Networking | Twitter

Real Facebook Post Like | Facebook | Social Networking | Twitter | Social Media Consultants | Scoop.it
ust be from real and active users that will engage and interact with the post content and fan page.
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Alpha Dive Centre | SPECIALS

Alpha Dive Centre | SPECIALS | Social Media Consultants | Scoop.it
Scuba Diving Cape Town with Alpha Dive Centre allows you to dive in two oceans in one day. Take your scuba diving gear, swim with seals in the Indian Ocean or explore wrecks in the Atlantic.
Andre Beukes's insight:
MARES Matrix for only R5999,-  

*while stock lasts, valid until 15.01.2014

The Matrix is arguably the most impressive Mares watch-style dive computer ever. The top feature is surely, in our opinion, the rechargeable battery. The benefit to you, the diver is simple; years and years of maintenance-free use! 


This is an awesome deal from Alpha Dive Centre in The Strand in Western Cape. 

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Choose your (Facebook) friends wisely: Companies assess social media ... - RT (blog)

Choose your (Facebook) friends wisely: Companies assess social media ... - RT (blog) | Social Media Consultants | Scoop.it
RT (blog)
Choose your (Facebook) friends wisely: Companies assess social media ...
RT (blog)
A handful of growing companies are turning to social media sites like Facebook to assess the risk of lending to potential customers.
Andre Beukes's insight:

 

I agree fully with this, if you want to get to know someone have a look what they get up to on Social media, there you will be able to see whether they are serious or not

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Rescooped by Andre Beukes from Social Media, SEO, Mobile, Digital Marketing
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Ten Tips to the Top of Google

Ten Tips to the Top of Google | Social Media Consultants | Scoop.it

Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond.


Via Kamal Bennani
Andre Beukes's insight:

Good tips to follow and to keep an eye on yourself to keep the straight and narrow. We tend to sometimes loose a bit of focus and try something that is either easier or not tested properly and so waste a lot of time, hmmmm this is good advice

 

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Ireyna Kimberley's curator insight, August 28, 2013 2:08 PM

These really are the top 10 tips. Succinctly stated and practical in perspective. I think that anyone could implement all of these, if you put your mind to it. For example: make SEO a part of your overall marketing plan (from the start); structure your site with your keywords in mind; and build a digital footprint. Quick read and packed with good info.

Rescooped by Andre Beukes from Social Media, SEO, Mobile, Digital Marketing
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5 Ways to Use Video to Improve Your Social Media Marketing

5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Consultants | Scoop.it

Social media gives more video options: Here are the new ways you can use videos within your social media marketing strategy.


Via Kamal Bennani
Andre Beukes's insight:

I will let you guys know how well it is working in Sout Africa, busy testing it out now

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Rescooped by Andre Beukes from Social Media Monitoring Tools And Solutions
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Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Social Media Consultants | Scoop.it

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934


Via Antonino Militello
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Edward Phiri's comment, August 28, 2013 7:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 7:36 AM
Si que lo es y ademas muy funcional.
Casey Keppel-Compton's curator insight, September 12, 2013 3:06 AM

Small business have small budget but they want value! Selling professional social media into clients that want results quickly is a challenge. You need great metrics and you will need different approaches

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Madagascar Special 20% off Charter price

Madagascar Special 20% off Charter price | Social Media Consultants | Scoop.it
Andre Beukes's insight:

Our Special Offer is for departure on the 11th June gives you 20% off the normal charter price.
For example a 6 night charter for 4 adults would normally cost R13 220 per person (charter only) and we are offering it for R10 488 per person.  Add around R8500 for return flights, airport taxes (R3150) and one night in Tana (necessary for 6 night charters).

 

 Madagascar Special 20% off Charter price, save R2730.00 Per person T&C Saving R10,920.00 per person

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Rescooped by Andre Beukes from SOCIAL MEDIA, what we think about!
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Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using

Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using | Social Media Consultants | Scoop.it
You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.

Via Martin Gysler
Andre Beukes's insight:

Something social media guys should look at even if you know a lot you can not know all and some that you do know might not work as well as others could

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AdriM's curator insight, April 29, 2013 3:01 PM

tools that might be just right for your business

Kim, Youngmin's curator insight, May 7, 2013 3:23 AM

ll

Naomi Assaraf's comment, May 21, 2013 2:32 PM
Here, here to @AndreBeukes!
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The 36 Rules Of Social Media - Edudemic

The 36 Rules Of Social Media - Edudemic | Social Media Consultants | Scoop.it
The following rules of social media are geared towards online businesses and less toward teachers but they're worth seeing anyway.

Via Dr. Susan Bainbridge
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Dr. Susan Bainbridge's curator insight, April 7, 2013 7:46 AM

Geared to business but good for individuals also.