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There are a lot of challenges in the B2B space, but the most common use for social media among B2B companies is plain and simple: to build awareness.
Great article and infographic on B2B companies use social networking. Featuring LinkedIn, Youtube, Facebook and Twitter. Great information on B2B engagement using LinkedIn (industries and how it is used primarily by B2B companies).
Are you sure you want to delete this scoop?
An interesting social media infographic that contains statistics about which social platforms B2B marketers are currently using the most and how they are using them. Twitter and LinkedIn are the most-used social networks in the B2B space.
n interesting social media infographic that contains statistics about which social platforms B2B marketers are currently using the most and how they are using them. Twitter and LinkedIn are the most-used social networks in the B2B space.
Zorgen voor online attentie is voor bedrijven in b2b de belangrijkste reden om professioneel aandacht te besteden aan social media. Deze infografiek (VS) wil laten zien welke netwerken daarbij het bets werken.
Over the past few months, HootSuite has been quietly recruiting for a new team called "Hootsuite Labs."
HootSuite Labs has the potential to be a great. Ideas generated and harvested here could add real value to the overall organization and shape its future or could be a big distraction / waste of time and money. It really depends on how it is managed and if HootSuite managers have any cross functional team experience amongst some of the rapid growth they are experiencing (going from 300 people to 500 people in less than a year). Being involved in many cross functional teams in prior years, I know that the trick is to get buy-in from divergent groups right away in the process and have an organization that can deal with outcomes/ideas generated in a timely and efficient way. Not effectively managing marketing, software developers, finance, corporate development, etc. agendas on one team can lead to frustration and poor results if not done correctly. #HootSuite #Crossfunctionalteam
The tech giant buys another company, this time a startup that lets people create infographics and videos out of social data. Read this article by Richard Nieva on CNET News.
Yahoo acquires Visify, a social media data analysis company for a undisclosed amount. This follows the trend that of social media data analysis companies being acquired, with Apple acquiring Topsy and HootSuite acquiring uberVU.
The Israeli company helps measure how well mobile marketing campaigns work -- and that's important when your app's at risk for app store burial.
Profitable Isreali startup AppsFlyer just raised $7.1M and has the backing of Pitango Venture Capital and Magma Ventures Partners. This company is interesting, it offers a mobile advertisers toolbox. Using this service (or a competitors) will increase advertising's mobile reach, something that is important for overall valuations of companies in the social media space.
They have a great stable of clients (Sega, Baidu, Foursquare etc) and claim that using their service can grow traffic to its mobile clients by 80 times. They offer analytics and have some stiff competition with other startups like AD-X, Apsalar and Kochava to name a few.
For the past couple of years, Zynga's problem was clear. The social gaming giant dominated the charts on Facebook, but not on mobile. And as mobile gaming takes off around the world, Zynga has to b...
Social gaming company Zynga is going mobile. Join the crowd. Got to love Zynga and CEO Don Mattrick (former EA). Candy Crush's King (my kids love that game) is profile alongside Zynga. Looks like Don Mattrick has to pull some more rabbits from his hat even with more than a $1B in revenue.
HootSuite Launches Managed Social Media Security & Compliance Service for Enterprises. Press release distribution provided by EIN News
This is a smart and timely service for HootSuite to launch and adds to its overall enterprise value. As a gateway to may different social media feeds, managed security becomes more and more important. As HootSuite becomes the social media SaaS vendor of choice for many Fortune 1000 companies, compliance services become more and more important. The plan at HootSuite is to become the premiere source of communication both internally and externally to an organization and this branded and managed service helps it accomplish this goal.
SAN FRANCISCO -- LinkedIn is launching a Chinese language website to expand its presence in China, which boasts the world's largest Internet population.
Going from 4 million users in China to accessing a market of 4 billion Chinese language users internationally. What took LinkedIn so long to penetrate and access this market. Other social networking companies take note.
More than a few people were surprised when Facebook said it would pay $19 billion for messaging app startup WhatsApp, but today Facebook CEO Mark Zuckerberg..
Did you really think he would say that it was worth less than $19B???
Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?
Is Twitter not growing fast enough. Well the honeymoon appears to be over, and Twitter is now having to account to its shareholders and investors about why it is not growing as fast as Facebook (even when Facebook was younger). Facebook is 5 times larger than Twitter in terms of usage, and it appears to not be hitting its own targets for growth. This WILL affect its valuation going forward, it is just a matter of how long the hardcore believers will hang on at higher and maybe over-valued prices.
By Euan Rocha TORONTO (Reuters) - Facebook Inc's $19 billion bid for fast-growing mobile-messaging startup WhatsApp sent shares of BlackBerry Ltd higher before the opening bell on Thursday as investors placed bets that the smartphone maker's own messaging platform has been undervalued. BlackBerry shares were up as much as 9 percent in trading after the bell on Wednesday as the deal boosts valuation metrics around the company's own BlackBerry Messaging service. BlackBerry Messaging, or BBM, was a pioneering mobile-messaging service, but its user base has failed to keep pace with that of WhatsApp and other upstarts, in part because BlackBerry had long refused to open the service to users on other platforms. Its service works on Apple Inc's iOS platform, Google Inc's market-dominating Android operating system and with devices powered by both the Windows and BlackBerry operating systems.
Interesting Article on Blackberry and its messaging service given the $42/user value seen with the WhatsApp. transaction. Bby's messaging service has in the past been valued as low as $5/user and now it was increased to $10/user overnight based on the Facebook buy of WhatsApp. Could it be valued even higher? Again, this is the power of mobile and how it directly relates to business and in particular social networking.
When WhatsApp launched in 2009, no one predicted that it would grow to be a multibillion-dollar company. However, Facebook on Wednesday said that it planned to buy the hugely popular social messaging app for a stunning $16 billion. In its official announcement, Facebook says that it will pay $4 billion in cash for WhatsApp plus $12 billion worth of Facebook shares. Facebook also says that “the agreement also provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing.” So why would Facebook want to shell out all that money for WhatsApp? Facebook notes that WhatsApp already has 450 million people using it every month and
Wow. $4B in cash and $12B in stock for WhatsApp. I guess 450M users is worth a bit of money. A $16B valuation for WhatsApp is huge , and is a hefty premium for the social messaging app that was launched in 2009. It does confirm that Facebook is going mobile.
The Pew Research Center recently published a study that reveals emerging nations are rapidly adopting mobile and Internet technology. Cellphones are particularly prevalent worldwide. These technologies are changing people's lives in many ways.
Interesting article on the use of mobile, social media and internet in emerging nations. No big surprise that younger users are leading the way, but the main takeaway here is that internet users in emerging nations are accessing the internet using mobile devices. Therefore it is important for any social media software company to develop platforms that embrace mobile (especially if they want to sell in places like Kenya, Malaysia and Lebanon). Oh yah, these folks also pay using mobile, so it will be easy to transact business if you embrace mobile payment platforms as well!
HootSuite -- a platform for enterprises to manage their presence on social media sites like Twitter, Facebook, Foursquare, Instagram and many more -- is..
Rumoured acquisition costs are circling that HootSuite paid $15-20M for UberVU. I think that UberVU is a great acquisition for HootSuite and long-term will add incredible value to HS. HS is all about selling data, and UberVU gives them more things to sell. It adds relevancy to its product offerings and makes a premium service worth more.
Weil on Finance: What's Twitter Worth? Bloomberg Twitter's stock price went up a lot more than this NYU professor thought it should, and he's trying to figure out why.
Bloomberg article on the value of Twitter. What is Twitter worth - $20 or $100 per share?
Facebook is expanding from the cyberworld to out of this world. Facebook is buying drone-making company Titan Aeronautics for $60 million, according to TechC...
Very interesting. If these drones can hover in near space for up to 5 years, it does open up the possibility to really improve internet connectivity to remote places on the planet. $60M investment.
Much has been made of WhatsApp's growing presence in key emerging markets such as India and Brazil, but most of its users are thought to be in Europe. The messaging service is ideally suited to life on the Continent, where there is a Eurozone but no unified telecommunications zone—meaning that historically it's been absurdly expensive...
Great article on why Facebook paid so much for WhatsApp. Take a look to what is happening in Europe when WhatsApp is successful. It displaces incumbent messaging traffic in a large way.
Foursquare -- the app that has shifted its business model from a place to track where your friends are going to the go-to place for people searching for local..
Foursquare is profiled. The 5 year old company is looking at its value in the wake of the WhatsApp acquisition and social company valuations generally. They are experiencing 500-600% growth in revenues, have 45 M regular users and 5 B check-ins since starting its business. How much is that worth?
Colin Donald assesses the struggle between east and west for tech sector dominance in the wake of Facebook's WhatsApp acquisition
Nasdaq listed Tencent (600 M registered users, 450M in China alone) and KakaoTalk app (downloaded to 93% of phones in South Korea, this South Korean company forecasting $200M in revenue for 2013).
Line (formerly NHN Japan) has 300M users and could have 500M in 2014. These companies are profiled and make you wonder if WhatsApp is $19B, these companies are likely larger in value given their user base and global location. What do you think?
The WhatsApp acquisition makes it clear: Facebook and Google have no intention of remaining dependent on the caprices of the telcos.
All Facebook needs now is a cheap device ($20 or less) that connects to WIFI and you have effectively wiped-out every telco's profit center (text messaging). It is only a matter of time.
Veteran professional social network LinkedIn grew up on the desktop and is in the midst of retooling its 277 million-user strong business for a mobile-focused..
LinkedIn, like every other social network, is being accessed via mobile devices on an increasing rate. It is important for social to have a mobile strategy. This is why Facebook and others are so active in this space.
China's Weibo microblogging service has changed the country's social landscape, offering Chinese citizens an alternative to government-operated media properties. Now its owner, Sina Corp., is repor...
A Chinese competitor of Twitter, Weibo (owned by Sina Corp. the Chinese Online Media company traded on Nasdaq) is looking to go public in the US and raise $500M doing so. Weibo is very popular in China, and reported ly has $43M/quarter in Online Revenue which is roughly 1/4 - 1/5 of Sina's total revenue.
The last venture financing for Weibo, Alibaba bought 18% for US$586 million (value US$3.66B) last year.
Mobile phone operattors see over-the-top services such as WhatsApp as a threat
It looks like the Telco's are getting frustrated that smart technology companies like WhatsApp can eat into their extremely lucrative and profitable messaging revenues. I remember a business case in my accounting courses that tried to determine the COST of a text message. Guess what, it was next to nil. Telco's want to make you believe it is not, but it is. WhatsApp (and hopefully others that follow) will eat into the profits of telco's that have in the past just sat back and collected $$$. Facebook's acquisition just confirms what I have been saying, that the mobile internet and social networking go hand in hand, and this is a pricey, but well-timed acquisition for Facebook. Did you know that the mobile internet revenues now account for the majority of Facebook's revenues. The WhatsApp acquisition will further strengthen this revenue stream.
It’s beginning to look a lot like 1999 in the social media space. Facebook’s offer to buy messaging app maker WhatsApp for US$16 billion in cash and stock, confirmed in a Securities and Exchange Commission filing yesterday, almost feels like … Continue reading →
Interesting commentary on why Facebook bought WhatsApp. A good read.
Social Media Customer Care Startup, Brand Embassy, Gets $1M Seed To Power ...
Brand Embassy - receives seed money for its customer care SaaS software. BE started up in 2012 in the UK and already has some Fortune 1000 customers. This could be a company to watch.
Marketing automation software designed to grow your social media influence and attract real, targeted and engaged Twitter followers
When using marketing automation software, there is none better than HootSuite. This article offers a great summary of how to boost your brand using social media. The 7 categories are simple and well discussed as a group in many different articles, but what I like about this article is "Why This Works" section below each point. It provides relevant information and market research as to why you should be performing each step. Using social media as a tool to grow your brand adds corporate value, but also adds value for the social media corps that develop these tools.
This completes a deal that began last May and that continued with a huge merger of services between Alibaba companies and AutoNavi.
Alibaba to acquire a mapping service AutoNavi - value is about $294M for the mapping service. This adds incredible value to Alibaba and shows you the power of mobile and convergence of Ecommerce, web, mobile, and SaaS.