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Social Media Company Valuations and Value Drivers
This is a curation site for rapidly changing social media company valuations and the various causal factors as I see them.
Curated by Tim Fernback
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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Social Media Company Valuations and Value Drivers | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
Tim Fernback's insight:

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

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SocialWorldBuzz's curator insight, October 22, 2013 2:16 AM

「√ 」Suggestion:  Review — this post's ▰ Tags ▸

Edwin Tam's curator insight, October 22, 2013 6:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 6:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

Rescooped by Tim Fernback from Curation, Social Business and Beyond
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Social Media Company Valuations and Value Drivers | Scoop.it

Via janlgordon
Tim Fernback's insight:

Here is a great infographic on why mobile makes sense for social media companies.  Recent information on the mobile market.

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Manú Iñaki's curator insight, February 11, 11:33 AM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 4:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 27, 9:48 PM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.