Inescapable. Last year social media’s impact on B2B and B2C communication, advertising, and information gathering was irrefutably inescapable. Accordin
It is time to enter the social media arena and join your target market on the web. They are already there sharing experiences with others about brands, products, and services, so why not join the conversation?
Whether you are new to email marketing or a savvy sender with lots of opens and clicks, take a step back and think through your 2013 strategy. Here?s a qui
Whether you are new to email marketing or a savvy sender with lots of opens and clicks, take a step back and think through your 2013 strategy. Here’s a quick checklist to get more results out of your email campaigns.
With the 2012 marketing season soon to wind down, we are all gearing up for 2013. Here are some questions that should be on every good marketer’s mind: What are new strategies? How can we execute? What is our budget?
Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits including fun names to help develop content and marketing. Personas guide a firm’s marketing and content decisions.
In an attempt to catch a breath, over 1000 of the brightest minds from around the world including Australia, India, Israel, the UK, Latin America and Spain, assembled in early April, in San Diego for what could be called theTedTalks of Social Media.
The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and...
As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading consumer brands in seven industries. This infographic displays the results of that experiment
Some B2B marketers doubt the power of social media. It’s a consumer marketing tactic, they say. The Intuit marketing team proved otherwise in a campaign that combined mobile training and a social contest.
Social media platforms allow different facets of your audience’s personality to shine through. These traits are useful to incorporate into your marketing personas to better understand and develop targeted communications and content.