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Marketing de l’influence: guide pratique

Marketing de l’influence: guide pratique | Social Media, Communication, PR,... | Scoop.it
Les campagnes de marketing qui font appel aux influenceurs grandissent en popularité et proposent une façon différente de dialoguer avec le consommateur.
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Social Media Revolution

Social Media Revolution | Social Media, Communication, PR,... | Scoop.it
Vous connaissez sûrement sa musique répétitive, mais la réactualisation 2013 de la courte vidéo Social Media Revolution vaut toujours le coup !
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Boulevard du Web » Analyser les hashtags populaires selon la langue

Boulevard du Web » Analyser les hashtags populaires selon la langue | Social Media, Communication, PR,... | Scoop.it
Découvrez les tendances populaires des hashtags sur Twitter selon la langue avec Hashtagify !
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How is the Marketing Media Mix Changing?

How is the Marketing Media Mix Changing? | Social Media, Communication, PR,... | Scoop.it
Digital channels are beginning to rank among the top-budgeted areas of marketers' program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites, microsites and communities now rival trade shows and conferences in share of planned program spend,...

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Cambridge Marketing Colleges's curator insight, August 19, 11:53 AM

An interesting report from a good source.   Shows the  continuing  growth of Social media promotion  and the decline of Print  media. However also indicates the rebalancing of the media mix  with  offline still strong. 

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Google acquiert une app d’analyse de photos Instagram

Google acquiert une app d’analyse de photos Instagram | Social Media, Communication, PR,... | Scoop.it
Google a racheté la start-up californienne Jetpac et son application mobile de reconnaissance et d'analyse de photos pour un montant non communiqué.
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5 Cool PowerPoint Slide Design Tools

5 Cool PowerPoint Slide Design Tools | Social Media, Communication, PR,... | Scoop.it
Tired of the same-old presentations? These five free tools can help you add visual oomph to your PowerPoint slides.

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Cynthia Day's curator insight, July 30, 2:47 PM

pp

Athena Catedral's curator insight, August 6, 3:52 AM

Because a good idea will go to waste if you can't present it right. 

becool's curator insight, August 21, 7:51 AM
Voor wie nog graag ppt presentaties maakt, kan dit een manier zijn om er meer variatie in te integreren. Leve Prezi :)
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Airbnb Introduces New Branding to Support New Direction

Airbnb Introduces New Branding to Support New Direction | Social Media, Communication, PR,... | Scoop.it

On 16 June 2014, Airbnb announced new branding that includes a new logo as well as a redesigned website and upgraded mobile apps. The moves were a shift from focusing on the types of lodging available on the...

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Le marketing de l’influence: concept et exemples

Le marketing de l’influence: concept et exemples | Social Media, Communication, PR,... | Scoop.it
Qu’ils soient blogueurs, «instagramers», adeptes de Twitter, journalistes en mode 2.0 ou clients ambassadeurs, les influenceurs numériques représentent aujourd’hui un atout majeur pour répondre aux nouveaux défis communicationnels.
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Travel App Jetpac Recommends Bars and Restaurants by Looking at Your Instagram Photos

Travel App Jetpac Recommends Bars and Restaurants by Looking at Your Instagram Photos | Social Media, Communication, PR,... | Scoop.it
Software that counts dogs, martini glasses, and mustaches in Instagram photos provides a novel way to rate businesses.
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Michael Allenberg's curator insight, July 17, 8:39 AM

A wonderfully unique Experience-driven ratings application!

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Learn About Yammer Collaborative Software

Learn About Yammer Collaborative Software | Social Media, Communication, PR,... | Scoop.it
Yammer provides collaboration software that empowers employees to be more productive and successful, making it easier to take on any business challenge.
Benj112358's insight:

Un outil de travail collaboratif à tester

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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Social Media, Communication, PR,... | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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Klout Vs. Kred: Which, If Any, Is Better For Your Business?

Klout Vs. Kred: Which, If Any, Is Better For Your Business? | Social Media, Communication, PR,... | Scoop.it
I’m often asked by companies who have hired us for Social media consulting “should we use something like Kred or Klout in our hiring process?" This question makes me cringe and my answer is always: absolutely not. But, and yes, there’s a but, you can use them to gain some [...]
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La théorie de l'information: comment les blondes sont devenues intelligentes en deux jours

La théorie de l'information: comment les blondes sont devenues intelligentes en deux jours | Social Media, Communication, PR,... | Scoop.it
Assister à la naissance d'une information virale est toujours un moment émouvant. Ce simple exemple en quelques étapes et deux journées montre à quel point la plus aride des études scientifiques peut devenir un succès de clics sur Internet –pourvu que le sujet s'y prête et qu'on maîtrise ...
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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) | Social Media, Communication, PR,... | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

 

Key takeaways

 

The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.


Via Jeff Domansky
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Nevermore Sithole's curator insight, September 3, 2:32 AM

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Benjamin Labarthe-Piol's curator insight, September 3, 11:33 AM

Insightful

Martin (Marty) Smith's curator insight, September 4, 10:31 PM

Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.





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How are mobile consumers transforming travel?

How are mobile consumers transforming travel? | Social Media, Communication, PR,... | Scoop.it
Around 30 million people are hunting for travel content every month, exclusively on mobile, according to new research from Somo.
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Liest eigentlich jemand meine Tweets?

Liest eigentlich jemand meine Tweets? | Social Media, Communication, PR,... | Scoop.it
Eine neue Funktion des sozialen Netzwerks zeigt, ob man überhaupt beachtet wird.
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26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence

26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence | Social Media, Communication, PR,... | Scoop.it

When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.

 

This comes with 3 main challenges:

Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.
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Brian Yanish - MarketingHits.com's curator insight, August 19, 5:36 PM

Kissmetrics included my favorite  content discovery tools, Scoop.it. in the blog post.

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Clean & Simple Website Design Trends In 2014

Clean & Simple Website Design Trends In 2014 | Social Media, Communication, PR,... | Scoop.it
Like the World Wide Web itself, the world of website design is constantly in flux as technologies change and design standards evolve. What worked in 2013 may

 


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Martin (Marty) Smith's curator insight, July 29, 2:30 PM

Worth revisiting some of these web design trends. What is the engine behind these trends? Social / Mobile web. Like the "winners" and "losers" organization here.

Carlos Polaino Jiménez's curator insight, July 29, 2:59 PM

En el momento en que me lo estoy planteando

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10 Rising Social Networks You Should Explore

10 Rising Social Networks You Should Explore | Social Media, Communication, PR,... | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.

 

With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.

 

Here's a look at 10 up-and-coming social networks you should know....


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Gonzalo Moreno's curator insight, July 29, 5:35 AM

Redes sociales... ¡Ya no saben qué inventar!

:-/

Martina Patone's curator insight, July 29, 7:49 AM

social media

 

Moumita Gryffindorian Dasgupta's curator insight, July 31, 1:00 AM

I think mashable caught up a good list this time...read it here....

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Twitter lance (ENFIN) ses analytics

Twitter lance (ENFIN) ses analytics | Social Media, Communication, PR,... | Scoop.it

Jusqu’à présent les seuls insights disponibles pour analyser la portée des ses tweets personnels ou professionnels se limitaient aux nombres de retweets, de favoris, et de mentions. Twitter vient enfin de lancer ses analytics. Le dashboard d’activité des tweets est disponible sur l’interface publicitaire Twitter ads, mais il est aussi accessible pour les comptes « classiques » et non éligibles. Même si les datas à analyser sont moindres, le dashboard est normalement accessible à tout le monde.Jusqu’à présent les seuls insights disponibles pour analyser la portée des ses tweets personnels ou professionnels se limitaient aux nombres de retweets, de favoris, et de mentions. Twitter vient enfin de lancer ses analytics. Le dashboard d’activité des tweets est disponible sur l’interface publicitaire Twitter ads, mais il est aussi...


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Eric Pichelingat's curator insight, July 16, 3:11 AM

Les statistiques  de lecture http://www.blogdumoderateur.com/twitter-analytics/ sont ou seront désormais accessibles gratuitement à l'adresse https://ads.twitter.com/. ; L'occasion de relativiser la portée réelle de nos tweets...

Stéphane Koch's curator insight, July 17, 6:21 AM

N'est pas encore disponible pour tous les comptes/pays

 

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Top Alternatives to Prezi and PowerPoint - the ultimate list

Top Alternatives to Prezi and PowerPoint - the ultimate list | Social Media, Communication, PR,... | Scoop.it

If you are tired of looking for great alternatives to Prezi – look no further, because I have the ultimate comprehensive list of PowerPoint alternatives right here.  No more boring presentations. With this list you can pick the perfect presentation tool or software for your presentation (be it on stage in-front of an audience or online for sharing).
We tested these 10 different alternatives to Prezi and PowerPoint and summarized what we thought about each one.


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Claudie Graner's curator insight, August 17, 7:27 AM

It is no more just about PowerPoint...

Recep's curator insight, August 21, 10:28 AM

this is truly amazing. 

Mayra.Loves.Books's curator insight, September 7, 8:36 AM

This is pretty much an ad for emaze, but it's good to know what is available commercially in terms of presentations.

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Etat des lieux du numérique - Internet Trends

Etat des lieux du numérique - Internet Trends | Social Media, Communication, PR,... | Scoop.it
Je dois dire que j’attends toujours avec impatience la nouvelle version de la synthèse sur les tendances du numérique. En mai 2014 est en effet sorti la 16e édition de « Internet Trends ». C’est à mon sens à chaque fois une excellente synthèse sur l’année précédente et les enjeux de l’année en cours. Le document est très complet, il est illusoire de vouloir synthétiser l’ensemble en quelques lignes. Trois grands points ont retenu mon …
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Un outil de mesure d’attention passe en open-source

Un outil de mesure d’attention passe en open-source | Social Media, Communication, PR,... | Scoop.it
Le site média Upworthy a imaginé une métrique novatrice permettant de mesurer l’engagement des internautes. Le code de cet outil est désormais en open-source.
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Reconstruire Haïti

Reconstruire Haïti | Social Media, Communication, PR,... | Scoop.it

ReConstruire #Haiti : et vous, saurez-vous faire les bons choix? Découvrez-le avec ce reportage-fiction multimédia

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Five Questions To Ask About Social Media ROI

Five Questions To Ask About Social Media ROI | Social Media, Communication, PR,... | Scoop.it

A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI.

 

The fact that incorporating social media into sales and marketing can generate return on investment has been and continues to be proven. Just search “social media ROI” or “proof that social media marketing works” and you will have plenty of proof. That’s not the problem. The problem is the question about ROI is still being asked, and it’s because many people are still unclear about how to measure ROI and not about whether they can prove it can be measured.

 

That confusion is why the following five questions are so important when it comes to understanding where to start, what to focus on, and what meaningful social media ROI looks like. Many organizations start in the wrong place or focus on the wrong metrics. Hopefully the following will prove helpful....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 4, 3:03 AM

Before your CEO asks, have the answers to these five critical questions about social media ROI.