Social Media, Communication, PR,...
528 views | +0 today
Social Media, Communication, PR,...
Social Media, Communication, PR,...
Curated by Benj112358
Your new post is loading...
Your new post is loading...
Scooped by Benj112358
Scoop.it!

Stratégie numérique au goût du jour

Stratégie numérique au goût du jour | Social Media, Communication, PR,... | Scoop.it
La nouvelle stratégie numérique de Tourisme Laval s’inscrit dans les tendances actuelles: personas, storytelling, ludification, marketing de contenu.
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers | Social Media, Communication, PR,... | Scoop.it

The idea of “co-creating” with customers has been circulating for years, but until recently few companies effectively exploited its power or understood its contribution to the bottom line. True, customers can customize their M&Ms, build their own bikes with Trek Project One, create unique doors for their home at Jen-Weld, and design their own Nike running shoes. But these co-creation models produce only one-off physical goods, and none represents a fundamental shift in how these companies create value; they’re peripheral to the core business.

more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Le storytelling, allié de la campagne marketing

Le storytelling, allié de la campagne marketing | Social Media, Communication, PR,... | Scoop.it
Faire connaître une marque, divertir et engager la clientèle simultanément et en temps réel? C’est possible grâce au storytelling.
more...
No comment yet.
Rescooped by Benj112358 from New Customer - Passenger Experience
Scoop.it!

The Beginning of the End of Storytelling

The Beginning of the End of Storytelling | Social Media, Communication, PR,... | Scoop.it
The marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes David Berkowitz.

Via Eric_Determined / Eric Silverstein
more...
CIM Academy's curator insight, March 24, 2015 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 2015 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

Arielle Monnerot-Dumaine's curator insight, April 2, 2015 11:48 AM

so true ! 

Rescooped by Benj112358 from Public Relations & Social Media Insight
Scoop.it!

17 Fantastic Infographic Generators!

17 Fantastic Infographic Generators! | Social Media, Communication, PR,... | Scoop.it

Data is crucial. However, displaying a chunk of plain data can be monotonous. Infographics visualize plain data and make it visually more appealing. Data turned into infographic has a higher potential to go viral and be effective. While many of us are designers who can design amazing infographs, Infographic Generators can come in handy to Designers and non-designers alike. They can be a time saving resource. So here is a list of 17 fantastic Infographic Generators I compiled together:...


Via Jeff Domansky
more...
Lee Hall's curator insight, March 13, 2015 4:46 PM

Get your ideas and data across in a very effective way.

Monica S Mcfeeters's curator insight, March 20, 2015 11:49 PM

Here are links for to help with creating info-graphs.

Barbara Vermaas's curator insight, March 23, 2015 6:21 AM

Omdat ik heb zitten stoeien met Easel.ly en dat niet echte een fijne tool vind (heel beperkt en grafisch niet zo...), hoop ik dat hier een tool bij zit die me meer aanspreekt! Uitproberen dus...

Scooped by Benj112358
Scoop.it!

Pourquoi les grandes écoles doivent avoir un ”Monsieur digital”

Pourquoi les grandes écoles doivent avoir un ”Monsieur digital” | Social Media, Communication, PR,... | Scoop.it
Les établissements de l'enseignement supérieur n'échappent pas à la transformation digitale qui touche tous les pans de notre économie. Pour faire face à cette mutation, certaines structures se sont dotées d'un CDO, le fameux Chief Digital Officer. Quel est le rôle de ce monsieur (ou madame) digital ? Avec qui doit-il collaborer ? Quels enjeux doit-il relever ? Alexandre Kane, CDO de EM Lyon Business School, nous fait part de son expérience. 
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Lancement de la version test de Facebook au travail

Lancement de la version test de Facebook au travail | Social Media, Communication, PR,... | Scoop.it
Facebook a lancé le test d'une version de son réseau destinée aux professionnels. Nommée «Facebook at Work», cette app pour iOS, Android et browsers vise à concurrencer les réseaux sociaux pour entreprises.
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Service 2.0 dans les stations de ski

Service 2.0 dans les stations de ski | Social Media, Communication, PR,... | Scoop.it

Le service à la clientèle 2.0 prend de l’ampleur dans les stations de ski. Clavarder avec les visiteurs potentiels, offrir une application qui renseigne sur les endroits où skier dans la poudreuse, passer par l’humour pour corriger une erreur… Plus expérimentés, les gestionnaires s'approprient les nouvelles technologies.

more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Les services d'analytics d’IBM vont puiser dans Twitter

Les services d'analytics d’IBM vont puiser dans Twitter | Social Media, Communication, PR,... | Scoop.it
IBM s’allie à Twitter pour intégrer les données du service de microblogging à ses outils cloud d'analyse.
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Consumer Barometer with Google

Consumer Barometer with Google | Social Media, Communication, PR,... | Scoop.it
The Consumer Barometer is a tool to help you understand how people use the Internet across the world
more...
Guillaume Cadec 's curator insight, March 3, 2015 2:52 AM

open access to google insights

Scooped by Benj112358
Scoop.it!

Infographie : comment les vacanciers utilisent les réseaux sociaux ?

Infographie : comment les vacanciers utilisent les réseaux sociaux ? | Social Media, Communication, PR,... | Scoop.it
Un Français sur deux donne de ses nouvelles sur les réseaux sociaux pendant les vacances. Avant, après ou pendant, les comportements divergent.
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Marketing de l’influence: guide pratique

Marketing de l’influence: guide pratique | Social Media, Communication, PR,... | Scoop.it
Les campagnes de marketing qui font appel aux influenceurs grandissent en popularité et proposent une façon différente de dialoguer avec le consommateur.
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Social Media Revolution

Social Media Revolution | Social Media, Communication, PR,... | Scoop.it
Vous connaissez sûrement sa musique répétitive, mais la réactualisation 2013 de la courte vidéo Social Media Revolution vaut toujours le coup !
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

A scoping review to identify the techniques frequently used when analysing qualitative visual data

A scoping review to identify the techniques frequently used when analysing qualitative visual data | Social Media, Communication, PR,... | Scoop.it

Challenges were encountered when attempting to analyse video based data during a project exploring touch screen computer technology with people living with dementia. In order to inform the analytic process, a scoping review of published evidence was undertaken. Results of the scope illustrated the use of various techniques when analysing visual data, the most common of which was the transcription of video into text and analysed using conversation analysis. Three additional issues emerged in the course of the review. First, there is an absence of detail when describing the ethical implications involved when utilising visual methods in research. Second, limited priority is given to providing a clear rationale for utilising visual methods when audio or field notes may have been a viable alternative. Third, only 40% of reviewed articles clearly stated a chosen methodology. The conclusions of the review illustrate a lack of consistency across studies in the overall reporting of research methods and recommend that authors be explicit in their reporting of methodological issues across the research process.

more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Créer une stratégie de médias sociaux

Créer une stratégie de médias sociaux | Social Media, Communication, PR,... | Scoop.it
Plusieurs experts le répètent régulièrement : « Il ne suffit pas d’être présent sur les médias sociaux, il faut être actif! Diffuser du contenu n’est pas une fin en soi, il faut tenter d’atteindre des objectifs précis. » Que diriez-vous de prendre le temps de mettre en place une stratégie efficace?
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

L'IGN joue l'open data avec son espace loisirs

L'IGN joue l'open data avec son espace loisirs | Social Media, Communication, PR,... | Scoop.it
Lors du récent Metronum qui s’est déroulé à Bordeaux, l’IGN intervenait dans un atelier consacré aux smart destinations. Que diable allait faire l’IGN dans cette thématique? Simplement parce que cette vénérable institution joue la carte de l’open data avec la toute récente création de son Espace Loisirs. Une sacrée révolution interne, comme l’expliquait Marie Gombert, chargée d’affaires à l’IGN. En effet, le modèle économique de l’institut géographique national reposait jusqu’à présent sur la vente de …
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

The 37 best tools for data visualization

The 37 best tools for data visualization | Social Media, Communication, PR,... | Scoop.it
Creating charts and info graphics can be time-consuming. But these tools make it easier. It's often said that data is the new world currency, and the web is the exchange bureau through which it's t...
more...
No comment yet.
Rescooped by Benj112358 from Public Relations & Social Media Insight
Scoop.it!

How to Make Your Data Pretty? Utilize These Data Visualization Tools

How to Make Your Data Pretty? Utilize These Data Visualization Tools | Social Media, Communication, PR,... | Scoop.it

Tired of showcasing the same old boring tables to your management? A spice of colors and layout brings life to data representation. If you need to understand million rows of data and you are short on time. The data might be coming from different sources and you may need to compile it to get a holistic view to make a decision on it. In order to make the meaning of the information effectively,

 

Data Visualization is an important answer.Data Visualization is an art for visual communication which enhances the expression of data in to one collective graphic for anyone to digest and action upon....


Via Jeff Domansky
more...
Nicolas Collignon - Community Manager Freelance's curator insight, February 19, 2015 3:40 AM
"Data Visualization is an art for visual communication which enhances the expression of data in to one collective graphic for anyone to digest"
Félix Eroles's curator insight, February 19, 2015 1:00 PM

Perfect for mi. I like it !

Gonzalo Moreno's curator insight, February 23, 2015 2:37 PM

Presenting data. Cool tools!

Rescooped by Benj112358 from Public Relations & Social Media Insight
Scoop.it!

How to Work with Journalists by Adapting Your Media Strategies

How to Work with Journalists by Adapting Your Media Strategies | Social Media, Communication, PR,... | Scoop.it

Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.

 

The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.

 

The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 27, 2015 5:29 AM

Here's how to adapt your media relations strategies in a social mèdia impacted world.

Adérito Bié's curator insight, January 27, 2015 9:42 AM

adicionar a sua visão ...

Scooped by Benj112358
Scoop.it!

Entrons dans l’ère du mocal

Entrons dans l’ère du mocal | Social Media, Communication, PR,... | Scoop.it
Appareils mobiles et réseaux sociaux sont si intimement liés qu’ils forment dorénavant une seule et unique entité. Une marque ne doit donc plus développer des stratégies différentes pour le mobile et le social, mais les combiner pour former un tout cohérent pour le consommateur. Nous quittons l’ère du SoLoMo pour entrer dans celle du mocal.
more...
No comment yet.
Rescooped by Benj112358 from Public Relations & Social Media Insight
Scoop.it!

12 Facts About the Human Brain That Will Make Your Marketing More Successful

12 Facts About the Human Brain That Will Make Your Marketing More Successful | Social Media, Communication, PR,... | Scoop.it

Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge.


Understanding how the human brain works is fascinating, but it’s also good business.


Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.  


If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up....


Via Jeff Domansky
more...
Marshall Gass's comment, November 4, 2014 3:26 PM
The article so relates to how Poets perceive images and are able to project these images into words that leave lasting impressions. Great write.
AffiliateMarketHelp's curator insight, November 4, 2014 10:51 PM

A serious marketer, or blogger/author/etc., must take into account what will generate the best desired results.  By not taking into account the thought process of your audience, you are making a potentially fatal error.

Scooped by Benj112358
Scoop.it!

Photos impact bookings more than reviews

Photos impact bookings more than reviews | Social Media, Communication, PR,... | Scoop.it
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Image-Focused Design: Is Bigger Better?

Image-Focused Design: Is Bigger Better? | Social Media, Communication, PR,... | Scoop.it
Large images are visually appealing, but they can harm the overall user experience if they aren't appropriately prioritized.
more...
No comment yet.
Scooped by Benj112358
Scoop.it!

Mes vacances sur Facebook ou Twitter ? Même pas vrai!

Mes vacances sur Facebook ou Twitter ? Même pas vrai! | Social Media, Communication, PR,... | Scoop.it
Le site de recherche de voyages momondo.fr vient de nous livrer les résultats d’une étude sur l’utilisation des réseaux sociaux durant le voyage. Plus de 1000 Français ont été interrogés sur leurs habitudes de connexion, et les résultats proposent quelques réflexions pour nos stratégies etouristiques… Seulement 15% des Français postent des images durant leurs vacances, contre 37% pour les Italiens et 35% pour les Norvégiens. Et pour les vidéos, il n’y a que 4% à …
Benj112358's insight:

Une étude sur les habitudes de connexion des français en vacances.

more...
No comment yet.
Rescooped by Benj112358 from Public Relations & Social Media Insight
Scoop.it!

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) | Social Media, Communication, PR,... | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

 

Key takeaways

 

The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.


Via Jeff Domansky
more...
Nevermore Sithole's curator insight, September 3, 2014 2:32 AM

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Benjamin Labarthe-Piol's curator insight, September 3, 2014 11:33 AM

Insightful

Martin (Marty) Smith's curator insight, September 4, 2014 10:31 PM

Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.