Social media, communication and strategy
15 views | +0 today
Follow
Social media, communication and strategy
Collecting interesting findings for my blog
Curated by MWaltersson
Your new post is loading...
Your new post is loading...
Rescooped by MWaltersson from Content Marketing & Content Strategy
Scoop.it!

10 Steps to Content Marketing Success

Presentation from Joe Pulizzi of Content Marketing Institute.


Via Stefano Principato
more...
Stefano Principato's curator insight, April 30, 2013 4:03 AM

10 steps to get started to successful content marketing.

Nat Sones's curator insight, April 30, 2013 6:27 AM

Lovely piece here on great content marketing. As with many such pieces, it's not whether you agree or not: it's having the conversation that matters. 

MTD's curator insight, April 30, 2013 10:48 AM

We are all content marketers now. But making the difference between good and great is everything. Great content, supporting great strategy, drives real change in buyers and brands.

Scooped by MWaltersson
Scoop.it!

The 3 C's of Content Curation

The 3 C's of Content Curation | Social media, communication and strategy | Scoop.it
Today, information-consumers have a nearly endless supply of channels, content curation effectively filters information pipes into a single stream.
more...
No comment yet.
Rescooped by MWaltersson from Social Media Marketing Planning & Strategy
Scoop.it!

A 6-Step Content Marketing Research Process | Copyblogger

A 6-Step Content Marketing Research Process | Copyblogger | Social media, communication and strategy | Scoop.it
It's the work that most people never see that makes the difference between a good content producer and a truly great one ...

Via Denny E. McCorkle
more...
No comment yet.
Scooped by MWaltersson
Scoop.it!

Campaign Management Planning with HootSuite ~ Enterprise Info Sheet

Campaign Management Planning with HootSuite ~ Enterprise Info Sheet | Social media, communication and strategy | Scoop.it
At HootSuite, we offer powerful tools to help you learn campaign management and strategies that help drive results and increase efficiency. (RT @hootsuite: How to start a social media campaign?
more...
No comment yet.
Scooped by MWaltersson
Scoop.it!

Socialisly – Social Media Marketing Guides | Internet Marketing Tips | Search Engine Optimisation Tips and Guide | Social Media Marketing blog with tips on gaining a larger following widening your ...

Socialisly – Social Media Marketing Guides | Internet Marketing Tips | Search Engine Optimisation Tips and Guide | Social Media Marketing blog with tips on gaining a larger following widening your ... | Social media, communication and strategy | Scoop.it
5 Reasons to use Hootsuite for your Social Media Management Strategy (5 Reasons to use Hootsuite for Social Media - http://t.co/9v9U5rok7W)
more...
No comment yet.
Scooped by MWaltersson
Scoop.it!

Content Marketing: How to Build an Audience that Builds Your Business

Content Marketing:<br /> How to Build an Audience that <br />Builds Your Business | Social media, communication and strategy | Scoop.it
Content Marketing: How to Build an Audience that Builds Your Business Content Marketing means creating and sharing valuable free content to attra
more...
No comment yet.
Rescooped by MWaltersson from Content Marketing & Content Strategy
Scoop.it!

How to Build a Content Marketing Strategy

How to Build a Content Marketing Strategy | Social media, communication and strategy | Scoop.it
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.

Via Stefano Principato
more...
Stefano Principato's curator insight, April 11, 2013 9:16 AM

In conclusion, the most valuable benefits of having a content strategy for your site is that, from a business standpoint, your site is no longer creating content for "content's sake" or to build "link bait." Moving forward, the site now has a framework of creating content that serves multiple purposes: to engage with current and future customers; to establish brand awareness and authority within the industry; and to consequently garner more traffic, conversions, and links to your site.

Nat Sones's curator insight, April 12, 2013 8:32 AM

Nice way of seeing the usual funnel. Not that the funnel is real - and we have to remember that content, particularly, invites people to be in multiple different states at different times. But as a rough rule of thumb, nice. 

Rescooped by MWaltersson from The MarTech Digest
Scoop.it!

How to Manage the Social Media Overload - ClickZ

How to Manage the Social Media Overload - ClickZ | Social media, communication and strategy | Scoop.it
Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.

 

Digest...

 

In this column, I will share five key ways to manage your social media marketing so you can sleep at night and see social media working for you.

Have a social media channel plan that makes sense. As I wrote in a previous ClickZ column on the five ways to create your social media marketing plan, it is crucial for any organization to have a social media plan in place.Have a content plan that is reasonable. The key to engagement in social is delivering content that is shareable and engaging. If you have a small team, you cannot expect to push out new original content every day. You might be able to do one blog post a week, one email newsletter a month, etc. If you are small and are selling one product or service, then your content plan can be easily managed.Have the right social media resources. This is the absolute key to your social media success or failure. Social media, as many say, is now a sophisticated marketing tool and must be treated as such. The right people must be in place to manage it effectively (toward your brand goals). This means making sure you have an appropriate approval system in place with the brand manager at the top.Don't jump to every social media change - stick to your plan. With changes in social networks happening every second, it is all too easy to get thrown off track and get unfocused on your social media goals. Any changes to your social media marketing program should be tested and reviewed for driving positive results. One of the pieces of advice we provide, for example, is to set aside a small portion of resources (time and money) each quarter to test any new social initiatives.Have a social customer service process. Social media networks are the perfect breeding ground for reputation damage. Make sure that you are a step ahead of the game by managing your social media sentiment. With regular monitoring of your audiences' positive or negative mentions of your brand and by getting regular alerts on these with simple tools like Social Mention or Google Alerts or more sophisticated tools like Viralheat or HootSuite, you will more easily be able to manage how your brand is perceived in social.
Via marketingIO
more...
marketingIO's curator insight, April 11, 2013 7:17 AM

Talk about perspective and experience: this post delivers on both. You definitely want to click-through to go beyond the above digest, and soak in the insight. We were especially impressed with item #4, where focus is necessary yet allocating a small percentage of resources to test new initiatives.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Scooped by MWaltersson
Scoop.it!

Instagram: Is it necessary for my content marketing strategy?

Instagram: Is it necessary for my content marketing strategy? | Social media, communication and strategy | Scoop.it
Considering getting an Instagram account for your company? Here's some ways in which it could benefit your content marketing strategy. (RT @ComputerDelight: ☛☛☛ Instagram: Is it necessary for my content marketing strategy?
more...
No comment yet.
Scooped by MWaltersson
Scoop.it!

10 Annoying Social Media Habits You Need To Stop Doing

10 Annoying Social Media Habits You Need To Stop Doing | Social media, communication and strategy | Scoop.it
Habits are easy to fall into. When you're trying to change how you do things and your incredibly busy, falling back into old habits happens quicker than you would expect.
more...
No comment yet.