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Google+ vs Facebook - Infographic | Jeffbullas's Blog

Google+ vs Facebook - Infographic | Jeffbullas's Blog | Social Media Collaboration | Scoop.it
I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands. The Google+ social media network launched with a bang last year and has now reached over 170 million registered users and 100 million active users.

Via Lora Zayn
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Lora Zayn's curator insight, March 7, 2013 3:19 AM

Would you prefer Google + or Facebook for buisness purposes?

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10 Tips To A More Professional LinkedIn Profile

10 Tips To A More Professional LinkedIn Profile | Social Media Collaboration | Scoop.it
Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.

Via Mark Strozier
Elsie Whitelock's insight:

Some useful tips for LinkedIn, especially how to turn off updates whilst updating your profile.

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Muhammad Farooq's curator insight, February 16, 2013 12:50 PM

social

Dave Cottrell's curator insight, March 12, 2013 9:35 AM

With so many head hunters using LinkedIn to match prospects with corporations, shouldn't you make sure your profile is a good one?

Abe Soltani's curator insight, April 19, 2013 9:09 PM

very useful

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'Marketers must spend more seriously on social' - Marketing Week

'Marketers must spend more seriously on social' - Marketing Week | Social Media Collaboration | Scoop.it
CorpComms Magazine 'Marketers must spend more seriously on social' Marketing Week Marketing information company Warc's “Seriously Social - a casebook of effectiveness trends in social media campaigns” report found of 800 award-winning marketing...
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Rethinking the Marketing Funnel in a World of Social Media

Rethinking the Marketing Funnel in a World of Social Media | Social Media Collaboration | Scoop.it
Rethinking the Marketing Funnel in a World of Social Media (Rethinking the marketing funnel in a world of social business http://t.co/7S98S0SY Classic post and #infographic)...
Elsie Whitelock's insight:

Although published in 2011, is still relelvant now.

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Three Factors To Select What News Stories To Curate: Current, Interesting, Applicable

Three Factors To Select What News Stories To Curate: Current, Interesting, Applicable | Social Media Collaboration | Scoop.it

Via Robin Good
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Robin Good's curator insight, January 12, 2013 1:17 AM


To choose which news story to curate and pass on to your readers, is not always something easy to do.


My personal suggestion is to look only for the most interesting and relevant stories for your audience while leaving out anything that is mildly interesting. I'd always go for quality over quantity and I would not discard little-read stories or dated ones, because of these two factors. Rather I'd select them on the basis of their immediate usefulness to my reader and not on the one of their freshness or recency.


Serena Matter, of the Canadian Public Relations Society, has just published a short article suggesting three key criteria to employ in selecting what news to curate each day. She writes:


"Finding content to share online can be a challenge, especially when your goal is to provide information of interest to your followers.


In many instances, it is easier to re-tweet something that appears in your newsfeed, even if it’s not that relevant to your industry, than to come up with new material.


However, this wastes a valuable opportunity to engage your online stakeholders. Rather than taking the easy way out, there are a few simple guidelines you can follow to ensure any content you share offers value. When creating or searching for material to share, keep this acronym in mind: C.I.A. (Current, Interesting, Applicable)."


But beware: "current" is a misleading variable, as "something" can be "current" depending on the specific context in which it is presented and it is not an absolute trait of a news story.


A story from two years ago can be made immediately current and relevant simply by relating and connecting it to other information which is directly impacting our present.



Good for beginners. 6/10


Full article: http://www.cprsvancouver.com/what-should-i-post-today-guide-content-curation



Alfredo Corell's curator insight, January 13, 2013 4:10 AM

Current is important, but not the most. If anything is interesting and applicable and remains useful, it doesn't matther that was built up 3 years ago...

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How To Use Foursquare To Market Your Business

How To Use Foursquare To Market Your Business | Social Media Collaboration | Scoop.it
While businesses flock to Facebook and Twitter, most tend to overlook just how much Foursquare can help market their business and reach a smaller but dedicated audience.
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Local News Aggregation, Filtering and Discovery with Newscron

 

 


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Robin Good's curator insight, January 3, 2013 5:07 AM



Newscron is a local news aggregator gathering the most relevant stories across multiple areas of interest from the major newspapers in Italy, Germany and Switzerland.

The user can select the categories of news he wants to be exposed to and how many news he would like to receive for each one, and Newscron aggregates and groups together similar news stories.


Newscron works across mobile (iOS and Android) and desktop devices.


More info: http://www.newscron.com/welcome/index.jsp


Try it out now: http://www.newscron.com/app/ 


(Suggested by Fulvio Colasanto)



Martin (Marty) Smith's curator insight, January 3, 2013 5:53 PM

This is a cool idea. The app creates a Paper.li out of local newspapers. They haven't come to USA yet (that I could see), but the move to hyper-local will be led by apps like this.


I Scooped it NOT because it is right for the USA yet, but because the mashup of read the feed produce the magazine similar to Paper.li and Scoop.it is worthy of some serious thinking. The app is VERY mobile and that too is worthy of emulation.

The other great lesson for Starups is what NOT to do such as:

* Don't talk secret club talk on your About page.

* About pages are ABOUT the opportunity.

* About pages are ABOUT the team.

* About pages are ABOUT the customers.
* Be inclusive everything you do is inclusive or exclusive.
* If your team is highly technical, HIRE PR or Marketing help.


I think these are very smart people who don't fully realize being smart in one field doesn't mean you are granted similar smarts in every field. Surprising how many times I see this non-humble approach to marketing.


If I were to dabble in the land of PhDs they would rightfully have a FIT. So why is it okay for anyone to presume they know how to market a product. To say this team is clueless about marketing is a VAST understatement.

Just once I would like an engineer or PhD to recognize that marketers work as hard at our chosen profession as anyone doing anything in a lab, but no way that ever happens (lol).




Business Mapper's comment, April 12, 2013 7:43 AM
The UK still has not embraced Foursquare, so the geo targeting revolution is yet to really take off here. We're seeing the fragmentation of technology releases where some counties are early adopters others lag behind.
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100 Fascinating Social Media Statistics and Figures From 2012

100 Fascinating Social Media Statistics and Figures From 2012 | Social Media Collaboration | Scoop.it

It's important to understand the data behind each social channel to gain insights into what works and what doesn't with your audience.


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Top 5 SEO Projections for 2013

Top 5 SEO Projections for 2013 | Social Media Collaboration | Scoop.it

2012 is coming to an end and Google has been very active with the latest Panda and Penguin updates during this year.

 

Indeed, search engine optimization is a moving target of every webmaster competing for traffic! In this article, we will discuss five projections by SEO experts around the globe.

 

What might Google come up with in 2013? Let’s find out!

 

Top 5 SEO Projections:

 

1. Google Author Rank markup will be the basis of ranking.

2. Guest posting will be devalued by Google.

3. Social signals will highly affect the SERPs.

4. Highly increasing personalized search results will be recognized.

5. Technical parameters such as page titles and descriptions will have greater bearing in SEO.

 

Read More At: http://www.business2community.com/seo/top-5-seo-projections-for-2013-0339795


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Bill Chen's comment, December 22, 2012 6:19 AM
http://www.airmaxpaschertofr.com/
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5 Ways To Promote Pinterest On Facebook Fan Page

5 Ways To Promote Pinterest On Facebook Fan Page | Social Media Collaboration | Scoop.it

Excerpted from article by Social Media Examiner:

"Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign.

Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page.

 

There’s a way to get Facebook fans to create exposure for you on Pinterest. Here are five ways to use:

 

#1: Get a Pinterest Tab for Your Facebook Fan Page:

The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page.

The Pinterest tab allows fans to view all of your boards and even your pins while staying on the Facebook platform.

 

#2: Post Pinterest Links as Updates on Your Facebook Page:

One way to build your follower base is to share the direct link to your Pinterest page as a status update and tell your fans WHY they should follow you on Pinterest.

 

#3: Promote Specific Boards on Your Facebook Page:

I recommend you promote a few different boards throughout the week.

That way, you have the opportunity to showcase your Pinterest account to a wider audience on Facebook, and you can introduce them to the diverse areas of value shared on your Pinterest page.

 

There are two ways you can promote a specific Pinterest board on Facebook.

- Update your status by uploading an image of a pin to Facebook. Add a description and include a link to the board on which that pin is featured.

- Post the link to your Pinterest board as part of a status update. An image of one of your pins on that board will be automatically generated.

 

#4: How to Promote a Particular Pin:

Sometimes the best way to really serve your Facebook community is to highlight the value that you are providing in one particular pin.

This is a great way to get maximum exposure when pinning your own original content. Remember these posts can and will be shared across Facebook by your fans.

The same two strategies apply here, as they do to promote a specific board above. You can either upload the image of the pin as a status update (or include a link in the image description), or you can just include the direct link to the pin in your status area.

 

#5: Promote Your Pinterest Contests on Facebook:

Contests and promotions are becoming all the rage on Pinterest. They are a very effective way to quickly add a lot of new followers and drive a ton of traffic to your site.

A great way to leverage both platforms is to promote your Pinterest contest on your Facebook fan page.

 

Read full article here:

http://www.socialmediaexaminer.com/build-a-pinterest-following-with-facebook/


Via Giuseppe Mauriello
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Prasanth (WN)'s comment, August 8, 2012 6:40 AM
Thanks
Steve Cassady's comment, August 8, 2012 7:34 AM
Thanks for scooping. Great tips
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10 Secrets to Producing a Video that Drives Results

10 Secrets to Producing a Video that Drives Results | Social Media Collaboration | Scoop.it

Excerpted from article:

"Anyone can create a video and post it online, but creating an effective video that drives action is more science than art.

 

Here are 10 secrets to producing a video that sells.

 

1. Start with your potential customer’s pain point:

Think about what your product or service can do to help your customers solve their problems, no matter how small or large they may be.

 

2. Present your solution:

After you have engaged viewers with your story, present the solution to them in a simple way that helps them fully understand the results your product or service has to offer.

 

3. Demonstrate your solution:

Give your customers a visual tour of how your product or service will solve their problems using screenshots and product photos.

 

4. Present a call to action:

If you want them to sign up for your mailing list, register for a customized online demo, call your sales line, or go to your product’s purchase page, incorporate that message into your video.

 

5. Keep it short and sweet.

 

6. Introduce your company in the first 30-seconds.

 

7. Use clear, crisp visuals:

Try incorporating stock images and/or video from websites like istockphoto.com or stock animation sequences from sites like videohive.net when needed.

Also, don’t forget about your video’s setting.

 

8. Add a professional voiceover:

There is nothing worse than bad audio – it can make even the best video seem amateur and unprofessional. If your voice doesn’t make the cut, try voices.com where you can find professional voiceover talent for your video content.

 

9. Create a soundtrack:

Find plenty of royalty-free options online using sources like audiojungle.net, premiumbeat.com, and ibaudio.com.

 

10. Don’t be afraid to be funny:

Adding humor to your video will help them see the human side of your business..."

 

 

Read full original article here:

http://www.convinceandconvert.com/video-marketing/10-secrets-to-producing-a-video-that-drives-results/


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17 Sources of Quick Marketing Content That Are Right Under Your Nose

17 Sources of Quick Marketing Content That Are Right Under Your Nose | Social Media Collaboration | Scoop.it

Excerpted from article:

"That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. If you're lucky, a new lead generation offer could get pumped out once a quarter.

 

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you.

Here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

 

1) Tap your sales and services teams.

2) Pull from your company collaboration tool.

3) Interview an internal expert.

4) Interview an external expert.

5) Pull excerpts from lead generation content.

6) Bundle your blog content into lead generation offers.

7) Turn written content into visual content.

8) Wax poetic on camera.

9) Screen capture how-to content as you're teaching it.

10) Write out the steps of your how-to videos.

11) Solicit content from guest contributors.

12) Turn presentation slides into SlideShares.

13) Record presentations.

14) Compile compelling data.

15) Turn everyday tools into downloadable templates.

16) Update offers to align with personas.

17) Set contribution requirements.

 

Each source is analyzed with more information and examples. Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33615/17-Brilliant-Sources-of-Content-Hiding-Right-Under-Your-Nose.aspx


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Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads | TechCrunch

Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads | TechCrunch | Social Media Collaboration | Scoop.it
No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses.
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Inspiration | Facebook Timeline Cover: 40 (Really) Creative Examples

Inspiration | Facebook Timeline Cover: 40 (Really) Creative Examples | Social Media Collaboration | Scoop.it
Just if you didn’t know, Facebook Timeline is the latest feature that was introduced in the recent Facebook Conference, F8.

Via Mark Strozier
Elsie Whitelock's insight:

I just like this stuff..

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Darwin Duthler's comment, December 27, 2012 3:02 PM
I'll definitely try this on FB account. I've tried making my own timeline banner with an edited vaio inspired logo of my name, I hope I said it right, but anyway I should make this by the end of the day.
Bella Fairchild's curator insight, January 6, 2013 12:52 AM

Great Ideas!

Philippe Trebaul's curator insight, January 7, 2013 8:26 AM
Inspiration | Facebook Timeline Cover: 40 (Vraiment) Exemples Creative


Juste si vous ne saviez pas, Facebook Timeline est le dernier long métrage qui a été présenté à la récente Conférence Facebook F8.
Inspiration | Facebook Timeline Cover: 40 (Really) Creative Examples via @brainstormlab http://sco.lt/...
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7 Things Every Entrepreneur Should Consider When Setting Up Social Media Accounts

7 Things Every Entrepreneur Should Consider When Setting Up Social Media Accounts | Social Media Collaboration | Scoop.it

Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your brand’s voice and visual elements is critical for brand recognition. You’ll also need to pay attention to who will run your accounts, and how they’ll do so.


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hot's comment, April 3, 2013 12:49 AM
http://sigithermawan12.blogspot.com/2013/04/penting-panas-perlu-dan-seruu.html
hot's comment, April 3, 2013 12:49 AM
http://sigithermawan12.blogspot.com/2013/04/penting-panas-perlu-dan-seruu.html
Monica S Mcfeeters's curator insight, April 15, 2013 12:35 PM

Planning before you settle on the attitude and design of your social media sites is wise. This article helps you think it through.

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How To Make Location-Based Social Media Work for Your Business | FastUpFront Small Business Blog

How To Make Location-Based Social Media Work for Your Business | FastUpFront Small Business Blog | Social Media Collaboration | Scoop.it
Every social media build to create engagement. Even the location-based one. A simple check in means sales http://t.co/RgeEvYKW
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Small town social media

Small town social media | Social Media Collaboration | Scoop.it
Many people probably don't remember the last billboard they saw. Some people probably don't remember the last Facebook status they read.
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Five Good Reasons To Curate Content That Has Already Been Published in Your Niche

Five Good Reasons To Curate Content That Has Already Been Published in Your Niche | Social Media Collaboration | Scoop.it
Blog Topics

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Semantic Society's comment, January 15, 2013 6:08 PM
I'm glad I read this article. I hadn't thought about the value of roundup blog articles.
Alfredo Corell's curator insight, January 16, 2013 2:44 PM

The 5 reasons are:
1. You want to be the main resources in your niche.
2.You want your blog to rank in search results for particular keywords.

3. Your audience wants to know your thoughts on a particular topic.

4. The last time the topic was covered was so long ago, it’s out of date.5. You could get listed in a roundup post about a particular topic.

 

GO!!! CURATE

'Timothy Leyfer's curator insight, January 16, 2013 8:45 PM

This article provides a frame work tha you can use to model your curation strategies around.I saved a copy of this for future reference Give it a look!...

Timothy Leyfer

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100 Fascinating Social Media Statistics and Figures From 2012

100 Fascinating Social Media Statistics and Figures From 2012 | Social Media Collaboration | Scoop.it

It's important to understand the data behind each social channel to gain insights into what works and what doesn't with your audience.


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How to Use Google Analytics to Improve Your Social Media Marketing

How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Collaboration | Scoop.it

Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.

 

"Have you ever wanted to know which of your links are driving more traffic?

 

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

 

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

 

This article shows you how to take your social analytics strategy to the next level".

 

Read More: http://www.socialmediaexaminer.com/google-analytics-custom-campaigns/


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Bill Chen's comment, December 22, 2012 6:17 AM
http://www.airmaxsbuy.com/
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Collect, Organize and Share Your Favorite Places and Locations with MapQuest Discover


Robin Good: MapQuest Discover is a new service that allows you to collect, organize and share your favorite collections of places, locations and itineraries you are interested into.

In other words a Pinterest-like solution dedicated to your travelling and vacation needs.

 

From the official MapQuest blog: "MapQuest Discover’s homepage is an infinitely scrolling newsfeed of popular Places, Collections and Travel Guides. From here, users can quickly Like a Place, mark that they have Been to a Place, or Add a Place to one of their own Collections."

 

"Users of Discover can create and share collections of favorite places (“My favorite pubs” or “The Best Golf Courses in North America”) or make bucket lists (“100 Places to see before I kick the bucket”).


In addition to these user-generated collections, Discover contains travel guides written by travel experts."

 

 

Original video trailer: http://youtu.be/RC8M1XVbdyo

 

How it works: http://discover.mapquest.com/how-it-works

 

FAQ: http://help.mapquest.com/topic/discover/

 

 

Find out more: http://blog.mapquest.com/2012/11/13/introducing-mapquest-discover-a-new-mapquest-local-and-more/

 

MapQuest Discover: http://discover.mapquest.com/

 

 


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Teresa Levy's curator insight, December 16, 2012 4:54 PM

another tool to search relevant knowledge

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Aligning SEO Strategy With Your Social Media Strategy

Aligning SEO Strategy With Your Social Media Strategy | Social Media Collaboration | Scoop.it

"The line between Social Media and SEO has been rapidly blurring for some time and today a SEO strategy without a social media plan is incomplete, while the social media user who neglects SEO is unlikely to have rapid success; or even success at all.

 

This is because successive Google algorithm updates have given more and more weight to “social” indicators of popularity for websites, and where Google leads other search engines are sure to follow in a bid to catch up.

 

Regardless of whether you’re looking at the problem from an SEO perspective or a social media perspective it is important that you have both social media activity and SEO working hand in hand if you want to maximise your effectiveness and reach.

 

Here are three ways you need to make sure your social media and SEO efforts work together to increase effectiveness:

 

1) Use SEO Best Practice in Your Social Media

2) Getting Started With SEO and Social Media

3) The First Step to Keywords"

 

Read More At: http://www.business2community.com/seo/aligning-seo-strategy-with-your-social-media-strategy-0332955

 

 


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5 Ways to Improve Your Facebook News Feed Exposure

5 Ways to Improve Your Facebook News Feed Exposure | Social Media Collaboration | Scoop.it

Facebook Edgerank: What you need to know to improve your Facebook marketing. Discover how to calculate your reach and grow your audience.

 

Excerpted from article:

"If you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

 

Here are some tips:

#1: Calculate Your Reach:

You need to know how well you’re doing at reaching your fan base.

How do you find out what percentage of your Facebook page’s fans you’re reaching? Go to your Facebook Insights and average your reach for the last 30 days, then divide that number by your fan count.

Facebook has claimed that Facebook pages reach 16-17% of their fans on average. And typically, the more fans you have, the lower the percentage you’ll reach.

 

#2: Always Post Photos:

Choose the right type of content to share on Facebook.

Of all the types of content you can share, photos give the best results. Photos are most engaged with and reach the most people.

 

#3: Stimulate Engagement:

Try one of these four kinds of posts to generate engagement:

- Caption contest;
- Multiple choice;
Fill in the blank;
Inspirational quotes;

 

#4: Create Viral Exposure:

Ask users to upload their photos in a specific category. They are consciously (or subconsciously) participating in an ego contest. Often on Facebook it seems like we succeed most when we take advantage of the momentum of our fans’ self-interest.

 

#5: Build Fans Virally and Drive Revenue With Sweepstakes and Coupons:

Sweepstakes can build fans more affordably than ads, they’re engaging and they’re fun. Lots of pages do them.

Here are five tips for successful fan-building sweepstakes.

1) Be creative, but keep it simple.
2) Make sure the prize is related to the brand.
3) Give folks an incentive to share.
4) Look for strategic partners to co-brand with.
5) Keep the entry form short. Less is more..."

 

Each tip is analyzed with more information and some examples.

Read full interesting article here:

http://www.socialmediaexaminer.com/master-facebook-edgerank/

 


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9 Facebook Marketing Tips From Top Experts

9 Facebook Marketing Tips From Top Experts | Social Media Collaboration | Scoop.it

Excerpted from article on Social Media Examiner:

"Find out the hottest facebook marketing tips for your business and use these marketing tactics to take you to the next level.

 

#1: Leverage videos more effectively on Facebook with Open Graph;

#2: Experiment with posting outside business hours;

#3: Find creative ways to add more photos;

#4: Use Sponsored Posts;

#5: Involve your fans in product decisions;

#6: Utilize the new scheduling tool;

#7: Use contests to get more fans;

#8: Get active on your personal profile;

#9: Allocate the resources needed..."

 

Each tip is analyzed with detailed information. Read full interesting article here: 

http://www.socialmediaexaminer.com/9-facebook-marketing-tips-from-top-experts/


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Content Marketing for the Wine Industry

Content Marketing for the Wine Industry | Social Media Collaboration | Scoop.it
Social Media and Content go hand in hand. If a business doesn't create any original content, their engagement in Facebook, Twitter or Pinterest can lead to limited increases in sales.
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