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Rescooped by Elsie Whitelock from Public Relations & Social Marketing Insight
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Four Things Most Brands Wish They Did Before Starting a Blog

Four Things Most Brands Wish They Did Before Starting a Blog | Social Media Collaboration | Scoop.it

Here are four things you should do before starting a blog. These tips and tricks can be applied to someone who has been blogging for years or even days.... The entire concept of blogging may not be rocket science, but there is still a large component that drives a formula for success. If you’re starting a blog and you want your content to spread, you have to do a few things to ensure that the content is worth sharing. You need to focus on creating valuable content and not making the typical content marketing mistakes. Over the last 5 years I’ve learned how to successfully create content for both my personal blog and clients. Furthermore, I’ve learned what not to do and the importance of kick-starting your blogging efforts the right way. If you’re new to blogging or planning to get into it, here are a few things you should do:...


Via Jeff Domansky
Elsie Whitelock's insight:

really good tips here before starting your blog or just refreshing an exisitng one

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Jeff Domansky's comment, May 5, 2013 6:24 PM
Glad the tips were helpful Francoise and Elsie.
Jeff Domansky's curator insight, May 5, 2013 6:27 PM

New bloggers take note. Experienced bloggers double check ;-)

Evgeniy Beloshytskiy's curator insight, May 6, 2013 7:18 AM

4 секрета успешного ведения блогов для малого бизнеса

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Social Networking: Tweeting for business - Santa Fe New Mexican.com

Social Networking: Tweeting for business - Santa Fe New Mexican.com | Social Media Collaboration | Scoop.it
Social Networking: Tweeting for business
Santa Fe New Mexican.com
Every time I speak or write about social media, someone in business will always comment by telling me they have no time for it and there is no return on investment.
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Make Social Bookmarking Part of Your Marketing Strategy | Social Media Today

Make Social Bookmarking Part of Your Marketing Strategy | Social Media Today | Social Media Collaboration | Scoop.it
You have finally mastered getting your business on Facebook, Twitter and even LinkedIn. But another social way that has become important in enhancing traffic to your site is social bookmarking.
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Excellent Content Plus Genuine Engagement Equals Social Business Success | Social Media Today

Excellent Content Plus Genuine Engagement Equals Social Business Success | Social Media Today | Social Media Collaboration | Scoop.it
Content marketing is no longer optional. Any company with a website should be doing content marketing.
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The State of Pinterest: What Content Marketers Need to Know Now | Copyblogger

The State of Pinterest: What Content Marketers Need to Know Now | Copyblogger | Social Media Collaboration | Scoop.it

Excerpted from article:

"Let’s take a look at some of these recent additions and modifications, and what they mean for content marketers.

 

- Pinterest launches new tools for businesses:

You can convert your current personal account to a business one, or you can start a brand new account as a business.

Pinterest gives business account owners some new buttons, badges and widgets for their websites and blogs, as well as giving them access to some visual marketing best practices and case studies.

 

- Pinterest gets a new look:

Pinterest is in the process of rolling out a brand new interface for users, and you can switch to the new look whenever you’re ready to dive in. But a word of warning — once you switch to the new look, it’s a permanent change — you can’t switch back to the old one.

The new look gets you several new things:

1. Larger pins...

2. Better discovery...

3. No more “repin” button...

4. Settings are separated...

Pinterest’s new look makes discovery easier for users — this means the images you pin need to be compelling and interesting, so they’ll stand out and entice people to click on them.

 

- Website verification and Pinterest analytics:

You can now verify ownership of your website within your Pinterest account. When your website is verified, other Pinterest users see a checkmark next to your domain in your Pinterest profile.

Once you’ve verified your site and switched to the new look, you get access to a really great new Pinterest feature — their new Analytics module. Just scroll over your business name on the top right corner of any Pinterest screen, and select “Analytics” in the drop down menu.

 

- Pinterest is still a great tool for marketers:

Content curation is still the name of the game with Pinterest. People who do well on Pinterest (and develop a huge following) are good curators, which means they select the best content in their field, and share it on well-organized, attractive boards.

Pinterest can be an amazing source of traffic and engagement for bloggers and content creators. So take this visual marketing tool out for a spin, and track your progress to see how it works for you..."

 

Read full interesting article here:

http://www.copyblogger.com/pinterest-2013/

 

 


Via Giuseppe Mauriello
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malek's curator insight, April 12, 2013 9:26 AM

Pinterest is still a great tool for marketers

MCatherine Lunsford's curator insight, April 22, 2013 1:34 PM

I use Pinterest as a reference bulletin board for recipes and products and great quotes...things I want to remember and find easily. I'm still a little unsure how it really works for Hide A Heart product promotion.

Josee Tom's curator insight, June 13, 2013 7:43 PM

Pinterest...great tool for all of us!

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Social Media Collaboration | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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HR departments turn to social networking technology for recruitment

HR departments turn to social networking technology for recruitment | Social Media Collaboration | Scoop.it
Nearly two thirds of companies do, or plan to bolster their recruiting and hiring efforts with internal social networking technology according to a whitepaper by SilkRoad Technology.
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Social Networking For Marketers: How Pinterest Crushes Facebook

Social Networking For Marketers: How Pinterest Crushes Facebook | Social Media Collaboration | Scoop.it

Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.... Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another. Different Networks For Different Reasons While both Facebook and Pinterest offer deep customer segmentations and user engagement, it would be a mistake to target audiences in the same way across both networks. For example, you wouldn’t market your product to someone shopping at a trendy boutique the same way you would to someone walking down the street with their friends. In a store, you’d likely look to make a sale, while on the street you’d probably have more luck building brand awareness....


Via Jeff Domansky
Elsie Whitelock's insight:

It is so intersting that Pintrest is gaining so much traction;  I equate this to the old model of a beautiful house and home print magazine where females sit back with a cup of tea (or latte) and browse beautiful images allowing them to escapethe day's pressures for a little while. Also adding to this, is  the fact that Pinterest is so incredibly easy to use. Unlike google+ !!!!

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The 7 Step Daily Twitter Marketing Plan

The 7 Step Daily Twitter Marketing Plan | Social Media Collaboration | Scoop.it
Blog post at Social Media Marketing : If you're looking to generate traffic, connect with like-minded people, and grow your business effectively then Twitter is where you should [..] (7 Steps To Daily Twitter Marketing Plan
Elsie Whitelock's insight:

Nice and simple steps to start in with Twitter.

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Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community | Digital marketing and user experience

Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community | Digital marketing and user experience | Social Media Collaboration | Scoop.it
It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their (RT @Stepwalker: Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource...

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The 9P's of Marketing- A Framework for the Social Media Era | Sheehan Marketing Strategies

The 9P's of Marketing- A Framework for the Social Media Era | Sheehan Marketing Strategies | Social Media Collaboration | Scoop.it
The 4P's of Marketing continue to evolve and now include some additional P's. Anyone who is serious about marketing or Social Media needs to embrace this concept.
Elsie Whitelock's insight:

If you are a marketer, then this will us helpful.

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The 12-Month Path to Social Media Success

The 12-Month Path to Social Media Success | Social Media Collaboration | Scoop.it
This 12-month plan serves as your guide to creating a sound and solid social media plan for your self or your business.
Elsie Whitelock's insight:

Have a read.. nice and simple..

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Facebook Cheat Sheet: Image Size and Dimensions [Infographic]

Facebook Cheat Sheet: Image Size and Dimensions [Infographic] | Social Media Collaboration | Scoop.it
TechWyse has created the ultimate Facebook sizing cheat sheet. This infographic is a handy reference tool especially for the designers who need to know image sizes for Facebook fan pages.
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Social Work: Planting Corporate Seeds for Social Good [INFOGRAPHIC]

Social Work: Planting Corporate Seeds for Social Good [INFOGRAPHIC] | Social Media Collaboration | Scoop.it
RT @FISOnline: Social Work: Planting Corporate Seeds for Social Good (infographic) http://t.co/Qqn7O1umJW
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Why Your Small Business Should Avoid Location-Based Social Media Marketing | The Frugal Entrepreneur

Why Your Small Business Should Avoid Location-Based Social Media Marketing | The Frugal Entrepreneur | Social Media Collaboration | Scoop.it
With iconic location-based services, like Yelp and Foursquare scrambling to stay relevant, and established social media behemoths, such as Facebook and Google (RT @RyanBiddulph: Why Your Small Business Should Avoid Location-Based Social Media Marketing...
Elsie Whitelock's insight:

What do you think? Agree or Not?

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How To Create A Social Media Policy For Small Business

How To Create A Social Media Policy For Small Business | Social Media Collaboration | Scoop.it
We often hear about social media policy but often in the context of big business. No matter what the size your organisation, even if you are a one person business it's important to have guidelines in place.
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Automotive Dealerships Benefit From Content Marketing

Automotive Dealerships Benefit From Content Marketing | Social Media Collaboration | Scoop.it
How auto dealerships should use online and website content to market their dealership.
Elsie Whitelock's insight:

Everyone getting onboard..

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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Social Media Collaboration | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello
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Martin (Marty) Smith's curator insight, May 3, 2013 8:29 AM

No matter how GOOD your calls to action are they can always get better :).M

Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Liz Wilson's curator insight, May 5, 2013 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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Facebook loses millions of users as biggest markets peak

Facebook loses millions of users as biggest markets peak | Social Media Collaboration | Scoop.it
Facebook's dominance in the social media world has come under threat from newer services such as Instagram and Path Facebook's user exodus: our readers tell us what's wrong (Has Facebook had it's day?
Elsie Whitelock's insight:
Have we just become bored with Facebook and now want something new and shiny?
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10 Ways To Get Users On The Social Business Bus -- InformationWeek

10 Ways To Get Users On The Social Business Bus -- InformationWeek | Social Media Collaboration | Scoop.it
Without proof points and support, end users can easily stall your social business plans.
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Twitter now allows advertisers to target specific words used in tweets

Twitter now allows advertisers to target specific words used in tweets | Social Media Collaboration | Scoop.it

Twitter has finally crossed the rubicon and will allow advertisers to target ads to you based on the words that you tweet. specifically, the feature is called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets. Twitter previously used the content of tweets to fill out its interest graph for advertisers, but this update brings laser targeting based on the topics that you tweet about to the product. Twitter uses the example of a person who tweets about enjoying an album from a band. A local venue could use a combination of Twitter’s location-based targets along with a keyword tuned to that band to pop an ad with a link to buy tickets to that band into the user’s timeline as a Promoted Tweet. Twitter stresses that they’re not showing more ads in anyone’s timeline, they’re just going to be showing better targeted ones. And users will still be able to voice their disinterest by dismissing un-relevant Promoted Tweets. The ad targeting is also “based on the keywords in their recent Tweets and the Tweets with which users recently engaged.” That engagement could come in the form of retweets, favorites and other actions....


Via Jeff Domansky
Elsie Whitelock's insight:

More new ways to more effectively reach your target audience on Twitter.

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Jeff Domansky's curator insight, April 18, 2013 1:59 PM

Good look at Twitter's new business advertising tools.

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Hashtags motivate half of consumers to explore new content - BizReport

Hashtags motivate half of consumers to explore new content BizReport "Unlike other forms of social sharing, hashtags implicitly reflect customer sentiment and are one of the most powerful ways consumers have to vocalize their tastes and preferences...
Elsie Whitelock's insight:

Are you using more Hashtags?

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Introducing The Social Media Power 100 Rankings For Banks And ...

Introducing The Social Media Power 100 Rankings For Banks And ... | Social Media Collaboration | Scoop.it
The Power 100 is an interactive list of retail banks and credit unions who have achieved the most social media traction. Components of the Power 100 score include Facebook 'Likes,' Facebook engagement rate, Twitter ...
Elsie Whitelock's insight:

Excellent info on Financial industry and their use of Social

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Search Marketing Integration: How Social Media and Search Will Combine in SMI | Social Media Today

Search Marketing Integration: How Social Media and Search Will Combine in SMI | Social Media Today | Social Media Collaboration | Scoop.it
Changes in Google algorithms have rendered many traditional SEO practices less effective. The new SEO, also known as search marketing integration (SMI), involves a variety of different elements, including social media.
Elsie Whitelock's insight:

Nice overview..

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