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Top 10 Alternatives to Pinterest

Top 10 Alternatives to Pinterest | Social Media Collaboration | Scoop.it

There is certainly no denying the ever-growing popularity of Pinterest. With over 2.5 million users participating in the beta, Pinterest provides a new and unique way to discover and share the web. This growing popularity has, of course, spawned numerous sites that utilize a variety of Pinterest elements.


If Pinterest doesn’t seem to be quite what you need, you might consider trying one of the many alternatives. Whether it’s a “manlier” alternative like Gentlemint or a specific niche like tech-centric Curisma, you are sure to be able to find something up your alley. Read on to learn about ten of the best alternatives to Pinterest....


Via Jeff Domansky
Elsie Whitelock's insight:

and so many more tools.. I still luv Pinterest though.

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Jeff Domansky's curator insight, June 29, 2013 9:58 PM

Great suggestions!

Jeff Domansky's comment, July 1, 2013 3:16 PM
Pinterest is still the most powerful I agree.
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8 New and Underappreciated Marketing Resources from Google

8 New and Underappreciated Marketing Resources from Google | Social Media Collaboration | Scoop.it

Excerpted from article on The Moz Blog:
"This guide is intended for those SEOs/inbound marketers who are familiar the fundamental Google resources (Google Analytics, Apps, the AdWords Keywords Tool) but may not be aware of what else is out there and what is coming soon.

***Analytics & Tagging
1. Universal Analytics
It (in beta) is apt to change the way we use and think about marketing analytics. This successor of the Google Analytics we know will bring improved performance and, most importantly, new functionality and flexibility to your reporting.
Uses & benefits of Universal Analytics:
- Cross device tracking of individual users
- The ability to push "offline" data into the system
- Performance enhancements
- 20 custom dimensions, 20 custom metrics
- Set your own session and campaign expirations

2. Tag Manager
Tag Manager gives you central control of tracking tags firing in the <head> of any given page, without having to touch the page code itself once you've added the main container. The rules to trigger tag firing are flexible enough that the possibilities here are broad and powerful.
Uses & benefits of Tag Manager:
- Central, organized management of your tags/scripts
- Cuts dev cycle bottlenecks out of the equation
- Improved performance

3. Tag Assistant
If you are using (or intend to use) Tag Manager, Tag Assistant is a Google Chrome extension that will make double-checking your tag/rule configurations a lot easier.

***Market Research
4. Think Insights
Uses & benefits of Think Insights:
- Free, searchable access to market research studies
- Visualization of the most common multi-touch paths by industry
- Inspiration for your next data visualization project
- There's also the Creative Sandbox gallery, showcasing creative online campaigns that "blend creative genius and digital innovation."

5. Consumer Surveys
It is the only paid service in this post, but research with surveys, if you want to step outside of your customer email list, will always require an investment. Google's offering is relatively affordable.

***Search History & Data
6. Trends
Trends is a relatively well-known but often overlooked source of historical search volume data.
Uses & benefits of Trends:
- View historical data for a single keyword, or compare two or more
- Discover seasonality in search volume
- Browse current trending searches
- Export to CSV for your Excel/other reports

7. Zeitgeist
Zeitgeist isn’t exactly a tool or a data set but more of an interactive recap of the year in search.
Uses & benefits of Zeitgeist:
- Rich visual "story" experience of historical data
- Helpful for brainstorming historical content angles
- General nostalgia/inspiration (What? That counts.)

8. Public Data Explorer
Public Data Explorer is Google's portal into government and institutional data sets.
Uses & benefits of Public Data Explorer:
- Search/browse many public data sets from one interface
- Upload your own data set
- Quickly switch between different chart/visualization approaches for a given data set..."

Read full and interesting article here:
http://moz.com/blog/8-new-underappreciated-marketing-resources-from-google

 


Via Giuseppe Mauriello
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Vinish Garg's curator insight, July 18, 2013 12:31 AM

Interesting stuff it is.

BSN's curator insight, July 28, 2013 11:46 AM

Some Google marketing tools

#business #marketing http://goo.gl/tCP5xW

 

Phil Lauterjung's curator insight, July 29, 2013 10:53 AM

add your insight...

 
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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Social Media Collaboration | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


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Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Mr Branson's curator insight, May 5, 2013 9:13 AM

A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of  daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.

Liz Wilson's curator insight, May 5, 2013 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog

10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog | Social Media Collaboration | Scoop.it

After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

 

Many tools tried to add value and failed.  At least they tried.  The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter....


Via Jeff Domansky
Elsie Whitelock's insight:

Lots of good info for Twitter tools here..

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Mindy M Walker's curator insight, June 12, 2013 6:56 PM

More input for the endless learning involved in finding - and using - useful analytic and visualization tools...

Suzana Biseul PRo's curator insight, June 13, 2013 4:16 AM

Pas mal tous ces outils!

Alison D. Gilbert's curator insight, June 13, 2013 7:30 PM

Oh good, I love to learn about new valuable tools and apps.

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16 ways to use Pinterest for PR

16 ways to use Pinterest for PR | Social Media Collaboration | Scoop.it
It's not just social media's newest darling. It could be the public relations industry's, too.

Via The Fish Firm, Ally Greer
Elsie Whitelock's insight:

Nice and simple tips..

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Maricarmen Husson's curator insight, May 14, 2013 4:53 PM

How to use Pinterest for PR

and what about public relations?

Ally Greer's curator insight, May 15, 2013 1:20 AM

Are you using Pinterest as an integral part of your social and PR strategies?

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Beyond Collecting and Sharing: Twitter as a Curation Tool

Beyond Collecting and Sharing: Twitter as a Curation Tool | Social Media Collaboration | Scoop.it

 

 


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Andreas Kuswara's comment, June 11, 2013 9:22 PM
I supposed twitter can be used or any tool can be used for anything,but some tools are made with certain intended affordance by the creator that would make the tool less effective for certain functions. curation in a way is capturing things void of time (i probably drawing too much from museum), while twitter is fast pace timeline of interactive (or one way) discourse.... they seems to be inherently different.

i'm just automatically sceptical when 'one tool can be use for all' theme appear. but it is an interesting suggestion.
Bonnie Bracey Sutton's comment, June 11, 2013 9:33 PM
Many people learn one tool and then move on to others. I like to analyze each and use the best features of that particular 2.0 project. I use twitter as a push tool to share info for the most part.
Ali Anani's curator insight, June 29, 2013 12:18 AM
The right way to write
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How a dental practice benefits from social media & blogging |

How a dental practice benefits from social media & blogging | | Social Media Collaboration | Scoop.it
Many dentists recognise that social media and blogging is important for user engagement and SEO but don't have time to do it. So what are the options to get up and running?
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How Not to Use Social Media: Restaurant's Epic Facebook Meltdown

How Not to Use Social Media: Restaurant's Epic Facebook Meltdown | Social Media Collaboration | Scoop.it
While most people who have witnessed a trolling in action know not to feed into it, the Bouzaglos seem to have failed that social media lesson.
Elsie Whitelock's insight:

oh yeh! everything is in the open today! 

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How to Make your Local Website More Findable

How to Make your Local Website More Findable | Social Media Collaboration | Scoop.it

Two key concepts: keywords and and analytics... If you’re attempting to make your website findable on search engines, the keywords you use are critical to your success. Let’s say you are a dentist in Los Angeles practicing general dentistry, Invisalign teeth straightening, and dental implants. For those three services, the amount of keywords that searchers use to find you are many. Because of that, you have to carefully think through what’s good to use and what is not. Say a consumer has a cavity and he believes it may take a crown to cover the tooth. Knowing that, what would the consumer type in the search engines to find a dentist for this? Before you look at the list of possible keywords, first think of one or two keywords you would type in. Then compare to the list below and you’ll see how many possibilities there are....


Via Jeff Domansky
Elsie Whitelock's insight:

Good help for Local Marketing

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Jeff Domansky's curator insight, May 11, 2013 3:11 PM

Two key concepts: keywords and and analytics. Useful SEO tips.

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Social Media and Networking for Commercial Real Estate | Toronto Invest Real Estate

Social Media and Networking for Commercial Real Estate | Toronto Invest Real Estate | Social Media Collaboration | Scoop.it
Keeping tenants and shoppers up-to-date has never been easier than with social media. Economic and social trends make now the ideal time for commercial real estate to gather online communities.
Elsie Whitelock's insight:

is Real Estate your biz? this has good info for you..

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Social Media Marketing for Twitter InfoGraphic | Turning The Page for Local Business

Social Media Marketing for Twitter InfoGraphic | Turning The Page for Local Business | Social Media Collaboration | Scoop.it
Learn how to promote yourself on Twitter by using this easy to follow Social Media Marketing for Twitter InfoGraphic (Social Media Marketing for Twitter InfoGraphic - http://t.co/bgh5WNAOd4 via @tweetbutton)...
Elsie Whitelock's insight:

good infographic here; simple steps to take action..

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Four Things Most Brands Wish They Did Before Starting a Blog

Four Things Most Brands Wish They Did Before Starting a Blog | Social Media Collaboration | Scoop.it

Here are four things you should do before starting a blog. These tips and tricks can be applied to someone who has been blogging for years or even days.... The entire concept of blogging may not be rocket science, but there is still a large component that drives a formula for success. If you’re starting a blog and you want your content to spread, you have to do a few things to ensure that the content is worth sharing. You need to focus on creating valuable content and not making the typical content marketing mistakes. Over the last 5 years I’ve learned how to successfully create content for both my personal blog and clients. Furthermore, I’ve learned what not to do and the importance of kick-starting your blogging efforts the right way. If you’re new to blogging or planning to get into it, here are a few things you should do:...


Via Jeff Domansky
Elsie Whitelock's insight:

really good tips here before starting your blog or just refreshing an exisitng one

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Jeff Domansky's comment, May 5, 2013 6:24 PM
Glad the tips were helpful Francoise and Elsie.
Jeff Domansky's curator insight, May 5, 2013 6:27 PM

New bloggers take note. Experienced bloggers double check ;-)

Evgeniy Beloshytskiy's curator insight, May 6, 2013 7:18 AM

4 секрета успешного ведения блогов для малого бизнеса

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The 2013 Google+ Marketing Guide | KISSmetrics

The 2013 Google+ Marketing Guide | KISSmetrics | Social Media Collaboration | Scoop.it

Excerpted from the article by Kristi Hines on KISSmetrics:
"Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.

[The article is analyzed into these following sections]
- Setting up Your Personal Profile
***Cover
***Photo
***Story
***Work
***Places
***Basic and Contact Information
***Links

- Building Authorship Authority
- Setting up Your Page
- Getting Local
- Planning Your Google+ Content Strategy
- Building an Audience
- Using Google+ Communities
- Hanging Out
- Integration with YouTube
- Enhancing Your Website with Google+
- Exploring the Top Tools
- Analyzing Your Results..."

Each section is analyzed with more information and useful tips. Read full original article here:
http://blog.kissmetrics.com/2013-google-plus-guide/

 


Via Giuseppe Mauriello
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Jon Turino's curator insight, July 19, 2013 9:17 PM

Give this one a read.

Andrew Earnshaw's curator insight, September 20, 2013 3:37 PM

I posted an article about how google delivers is SEO results and google + ranked very high. So we ought to understand this better.

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9 Ways to Become a Better Facebook Community Manager | Social Media Examiner

9 Ways to Become a Better Facebook Community Manager | Social Media Examiner | Social Media Collaboration | Scoop.it

Here are 9 tips you need to create a thriving Facebook community and improve your Facebook marketing.

Excerpted from article:

" #1: Know Your Voice.
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

#2: Have Access to Visuals.
Even if your business isn’t visual, make a plan for how you will add images to your posts. You can use things like:
- A screenshot of something you’re demonstrating
- An interesting photo with a quote about your niche
- An infographic with statistics about your niche
- Behind-the-scenes photos from your company events.

#3: Know the Rules.
As a community manager, make sure you know Facebook’s policies. Pages can be shut down without warning for violating these policies. Usually it’s very difficult to get your Page restored.

#4: Know the Industry.
If you are managing a Page for someone else, you need to know the industry so you can speak the lingo.

#5: Recognize Members.
A community manager needs to recognize contributors and members and get to know them. If you have a physical location, you can take pictures of your community members and recognize them on your Facebook Page.

#6: Answer Questions Quickly.
Promptly respond to posts or questions on your Page to create strong bonds with your community. Even if you don’t know the answer, let them know that you will get back to them. Or point them to a useful resource is another good option.

#7: Stay on Top of Changes.
Facebook changes a lot! There are changes to their official policies and in how things are working at any given moment. Make sure you keep track of Facebook’s official changes by following the Newsroom and the Facebook Marketing Page.

#8: Respond Calmly to Negative Posts.
If you get some angry posts for whatever reason on your Page, think before you fire off an angry response. Respond quickly (even if it’s to say we’ll get back to you), but don’t respond in the heat of the moment when you might feel like “telling them off.”

#9: Have Fun.
Find some ways to have fun with your community. Have a Facebook “live Q&A chat” time, do a Livestream or even (gasp) go over to a Google+ Hangout..."

Read full original article here:
http://www.socialmediaexaminer.com/9-ways-to-become-a-better-facebook-community-manager/

 


Via Giuseppe Mauriello
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Lynn O'Connell for O'Connell Meier's curator insight, April 28, 2013 11:28 PM

#5 and #8 are very important. You need to recognize and encourage your top fans. Which is the same reason that #8 is so critical. Don't delete or squash critical posts in a kneejerk fashion -- nothing will kill a community faster than people feeling that their opinions are not heard.

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The Best and Worst Times to Post to Social Media (Infographic)

The Best and Worst Times to Post to Social Media (Infographic) | Social Media Collaboration | Scoop.it
Make sure as many fans as possible see your updates. Follow these general time guidelines.
Elsie Whitelock's insight:

Great infographic print out and put on your wall or on your electronic calendar

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5 Time Saving Social Media Tips for Busy Business Owners

5 Time Saving Social Media Tips for Busy Business Owners | Social Media Collaboration | Scoop.it
Many busy business owners don't think they have time for social media. You can't afford NOT to be on social media. Here are 5 time saving social media tips that WILL work whether you're a big corporation for a solopreneur.
Elsie Whitelock's insight:

Soem useful tips for curating and posting on social..

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31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen

31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen | Social Media Collaboration | Scoop.it

No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. This makes social media too big to ignore. The challenge is leveraging the power of social media to achieve your organization’s key objectives in a measurable way. “Whether you work for a big business or small one, one thing is clear from this research. Social media marketing is here to stay.” – Mike Stelzner, Founder and CEO of Social Media Examiner Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of a cross section of businesses using social media as part of their marketing mix, highlights nine benefits of social media marketing....


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Jeff Domansky's curator insight, May 23, 2013 2:14 PM

A really practical, valuable set of nine tips for stronger social media marketing.

Alison D. Gilbert's curator insight, May 23, 2013 3:58 PM

Benefits of social media marketing in case anyone had doubts at this point in time.

Ali Anani's curator insight, May 24, 2013 12:18 AM

Lovely reading

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A Great Selection of Resources on Curation and Learning by David Kelly

A Great Selection of Resources on Curation and Learning by David Kelly | Social Media Collaboration | Scoop.it

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Dawn Adams Miller's curator insight, May 23, 2013 11:12 PM

Anything from LnD Dave is pure hold and very practical.  Enjoy'

Susan Wegmann's curator insight, May 24, 2013 8:51 AM

A GREAT resource for the buzzword "Content Curation." Finally!

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4 Insanely Easy Ways To Measure Social Media ROI

4 Insanely Easy Ways To Measure Social Media ROI | Social Media Collaboration | Scoop.it
B2B Marketing, online advertising, lead generation, SEO/SEM, and new media.
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Why Social Media Marketing Requires Marketing Research - Social Media Marketing

Why Social Media Marketing Requires Marketing Research - Social Media Marketing | Social Media Collaboration | Scoop.it
Why Social Media Marketing Requires Marketing Research | Social ... http://t.co/vFqaSV4WaQ
Elsie Whitelock's insight:

same rules in the new game..

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Random Thoughts From Marketers Like You

Random Thoughts From Marketers Like You | Social Media Collaboration | Scoop.it

Channeling inner Homer Simpson. As marketers tackle the inbound marketing terrain, here's what's going through their brain.... One of my colleagues recently stumbled across this awesome piece of curated content -- compiled from the random thoughts of a guy named Aaron Karo at ruminations.aaronkaro.com -- and it got me thinking about all the random thoughts that cross my mind when I'm knee deep in inbound marketing. So I tapped into the minds of my fellow inbound marketers to come up with a marketing-themed parody of Aaron's list. Here's what we've all been thinking. I'm willing to bet a few of these have crossed your mind, too. Feel free to share your favorites using the tweet links below and hashtag #mktgthought....


Via Jeff Domansky
Elsie Whitelock's insight:

Just some funny thoughts..

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Jeff Domansky's curator insight, May 11, 2013 3:31 PM

Channeling the marketing thoughts of your inner Homer Simpson. ;-)

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26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | Social Media Collaboration | Scoop.it
Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.
Elsie Whitelock's insight:

more good tips from sme - how to do Call to Actions in yor posts

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The Business Blog: 7 Reasons Why Having One Is A Social Media Must

The Business Blog: 7 Reasons Why Having One Is A Social Media Must | Social Media Collaboration | Scoop.it
21% of marketers say that social media has become more important to their company over the past six months, of which Facebook, Twitter and LinkedIn seem to have been paid the most attention. At a t...
Elsie Whitelock's insight:

Good tips here..

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Facebook Cheat Sheet: Image Size and Dimensions [Infographic]

Facebook Cheat Sheet: Image Size and Dimensions [Infographic] | Social Media Collaboration | Scoop.it
TechWyse has created the ultimate Facebook sizing cheat sheet. This infographic is a handy reference tool especially for the designers who need to know image sizes for Facebook fan pages.
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