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Social Networking’s Guide to Finding Employment

Social Networking’s Guide to Finding Employment | Social Media Collaboration | Scoop.it
With the unemployment rates at an all time high, it is essential, now more than ever, to tap into alternative ways of getting noticed—and getting hired.
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Social networking accounts for 1 in every 5 online minutes : Time for your law firm to reevaluate what it is doing?

Social networking accounts for 1 in every 5 online minutes : Time for your law firm to reevaluate what it is doing? http://t.co/8h4AUrtLFH
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Social Networking for Business

Social Networking for Business | Social Media Collaboration | Scoop.it
3 Key Social Networking Strategies To Build Your Business "Networking is an essential part of building wealth." Armstrong Williams Outbound Marketing vs Inbound Marketing Traditional paid advertising still works - although, social...
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15 Social Media Stats That Every Business Needs to Know - exploreB2B

15 Social Media Stats That Every Business Needs to Know - exploreB2B | Social Media Collaboration | Scoop.it
1. Facebook is the most visited website (of all websites) This might not shock you, but think about the repercussions for your brand NOT being on Facebook. True, four years ago, ...
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For News From Syrian Battleground, a Reliance on Social Media

For News From Syrian Battleground, a Reliance on Social Media | Social Media Collaboration | Scoop.it
The dangers of news organizations reporting in Syria have kept most journalists outside the country’s borders and heightened the need for third-party video.
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Need travel tips? Four Seasons starts advice service on Pinterest

Need travel tips? Four Seasons starts advice service on Pinterest | Social Media Collaboration | Scoop.it
Four Seasons Hotels and Resorts launched a unique travel concierge service today through the popular social bookmarking tool Pinterest.com.

Via Kelly Lieberman
Elsie Whitelock's insight:

This can work for any biz

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Kelly Lieberman's curator insight, August 14, 2013 10:24 AM

“Pin. Pack. Go” encourages Pinterest users to interact with Four Seasons staff on future trips by inviting travelers to collaborate on Pinterest boards and get insider advice and tips for their upcoming trip.

Arnaud Courtillat's curator insight, March 5, 2014 3:20 AM

L'innovation c'est aussi cela.

Rescooped by Elsie Whitelock from SEO and Social Media Marketing
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Time for a New Definition of SEO

Time for a New Definition of SEO | Social Media Collaboration | Scoop.it

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

 

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

 

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

 

Read More: http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO


Via Antonino Militello
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Kaye Blum's curator insight, August 16, 2013 9:22 AM

I'm not sure I agree with this 100%. I have always focused on quality content before SEO tactics. Now Google thinks this is valid, hooray. It's an interesting pyramid diagram, but I believe places too much emphasis on technical SEO. Quality content wins and Google's SEO modifications now reflect this.

Bogdan S's curator insight, August 19, 2013 3:24 AM

Time for big changes is here!!

Sanjana Singh's curator insight, September 13, 2013 5:49 AM

It's really an awesome defination of SEO that's why i shared with you all guys join the conversation here and share your defination about the new SEO.

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8 Great Lessons for Nonprofits from the 2013 Millennial Impact Report

8 Great Lessons for Nonprofits from the 2013 Millennial Impact Report | Social Media Collaboration | Scoop.it
Here are our top takeaways from the 2013 Millennial Impact Report to help your nonprofit better reach the next generation of donors, volunteers and leaders.
Elsie Whitelock's insight:

Are you a Non Profit and trying to sell to Millennials? Read this.

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50+ Best WordPress eCommerce Themes

50+ Best WordPress eCommerce Themes | Social Media Collaboration | Scoop.it
The availability of high quality WordPress eCommerce themes, make WordPress a serious platform of choice for someone looking start an online shop portal.
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Elsie Whitelock's curator insight, August 12, 2013 1:01 PM

Using WordPress yet?

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MixBit, The New App From YouTube's Founders, Aims To Turn Everyone Into A Filmmaker

MixBit, The New App From YouTube's Founders, Aims To Turn Everyone Into A Filmmaker | Social Media Collaboration | Scoop.it

With YouTube Chad Hurley and Steve Chen made publishing videos easy. Now they want to make it just as easy to create them.When Google wanted to boost the quality of YouTube’s content, it gave out $5 million in grants to select creators. YouTube cofounders Chad Hurley and Steve Chen, who sold the service to Google in 2006, are now tackling the same problem, but with a different philosophy.

 

They hope that a new app they are launching on Thursday, called MixBit, will make shooting quality video scalable and accessible to everyone.“Unfortunately I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content,” Hurley told Fast Company. “I can understand, it’s great to stimulate the community and make money available to them. But I feel that’s a more traditional approach to solving the problem. It’s basically replicating the studio model...I’m looking for something that doesn’t necessarily alienate any group of people, but gives them all equal access.

 

”That apparently includes people who never shoot any video. With MixBit, as with Instagram video and Vine, users touch their phones’ screens to take multiple video clips that the app combines into one video. But only MixBit allows other people to use those clips, if they’re public, in their own videos....


Via Jeff Domansky
Elsie Whitelock's insight:

I want to try this out. Have you used it yet?

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Jeff Domansky's curator insight, August 10, 2013 2:43 PM

Video disruption or video democracy ahead? Interesting new tool.

Kristie Chiles's curator insight, October 20, 2014 5:59 PM

Youtube is constantly evolving and coming up with new ways to publish videos - love it!

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Pinterest Adds Price Drop Alerts

Pinterest Adds Price Drop Alerts | Social Media Collaboration | Scoop.it
Pinterest has always been the place for users to pin a visual wishlist. Now, Pinterest is turning into a true e-commerce player. The social network has added a new feature that alerts users when prices on pinned items drop.
Elsie Whitelock's insight:

using Pinterest yet? If you have an online store, this feature is powerful

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5 Social Media Tactics to Increase ROI

5 Social Media Tactics to Increase ROI | Social Media Collaboration | Scoop.it
Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem.
Elsie Whitelock's insight:

just some good talk..

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Ticketfly and LivingSocial partner as mobile ticketing grows - Los Angeles Times

Ticketfly and LivingSocial partner as mobile ticketing grows - Los Angeles Times | Social Media Collaboration | Scoop.it
Ticketfly and LivingSocial partner as mobile ticketing grows
Los Angeles Times
"This new partnership will be mobile-friendly as both our companies already deliver great mobile experiences for discovering new events and buying tickets," said Teree.
Elsie Whitelock's insight:

more mobile in play..

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5 Ways to Freshen Up Your Social Profiles | Social Media Examiner

5 Ways to Freshen Up Your Social Profiles | Social Media Examiner | Social Media Collaboration | Scoop.it
Social profiles: Update your social profiles to take advantage of the latest platform designs for Google+, LinkedIn, Twitter and Pinterest.
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Social Media for Food Trucks: Building Loyalty across North America

Social Media for Food Trucks: Building Loyalty across North America | Social Media Collaboration | Scoop.it
Discover what 3 of the best food trucks in North America are doing to build loyalty on social media.
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How to build Epic Content as an Organization? 5 Key Tactics Explained - exploreB2B

How to build Epic Content as an Organization? 5 Key Tactics Explained - exploreB2B | Social Media Collaboration | Scoop.it
Successful organizations take on a content strategy as a centrepiece of their activities. It’s not an add-on. It’s strategic. Getting buy-in from the organization can be difficult, but doable. ...
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The Most Valuable Lesson a B2B Marketer Will Ever Learn

The Most Valuable Lesson a B2B Marketer Will Ever Learn | Social Media Collaboration | Scoop.it
In B2B marketing, your value proposition can only be about 2 things - time or money. Learn how to articulate that proposition to your clients.
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Using Pinterest for Market Research

Using Pinterest for Market Research | Social Media Collaboration | Scoop.it
There's a lot of valuable insights you can learn from Pinterest. Use Pinterest for market research next time you plan a campaign.

Via Kelly Lieberman
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3 Easy Steps to Update Blog Archives for Pinterest

3 Easy Steps to Update Blog Archives for Pinterest | Social Media Collaboration | Scoop.it
Easy steps to update your old blog posts for Pinterest so they'll get new life and increase your traffic.

Via Kelly Lieberman
Elsie Whitelock's insight:

make your old posts, new again

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7 Pinterest Tips for Nonprofits - Constant Contact Blogs

7 Pinterest Tips for Nonprofits - Constant Contact Blogs | Social Media Collaboration | Scoop.it
Pinterest is one of the hottest new tools for small businesses and nonprofits. Make the most of this social media network with these 7 tips.
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30 Significant Stats from Google on Consumer Multi-Screen Usage

30 Significant Stats from Google on Consumer Multi-Screen Usage | Social Media Collaboration | Scoop.it
For businesses and organizations, understanding multi-screen behaviors is important for creating better marketing experiences and increasing engagement.
Elsie Whitelock's insight:

are you getting ready for mobile? it may already be here!

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Gamification and Loyalty Programs | Social Media Today

Gamification and Loyalty Programs | Social Media Today | Social Media Collaboration | Scoop.it
The most important part of any gamification program: empathy. The question should always be "Why would people re-engage?
Elsie Whitelock's insight:

Tried gamification to get leads?

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The 4 Most Effective Twitter Calls to Action | Pamorama | Pam Dyer

The 4 Most Effective Twitter Calls to Action | Pamorama | Pam Dyer | Social Media Collaboration | Scoop.it

Click for 4 best Twitter calls to action that will improve your marketing effectiveness, and help convert users into customers and brand evangelists....This is one of the most common questions that brands ask. Data from a recent study conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. So what can you do to jumpstart a Twitter initiative using 140 characters or less? Social media marketing must include calls to action Calls to action (CTAs) are an essential part of inbound marketing. Their goal is to convert a user into a lead, and, later, into a customer. They are a way for you to entice your social media audience to focus on the action your want them to take....


Via Jeff Domansky
Elsie Whitelock's insight:

Nice and simple steps for Twitter usage and CTA

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Andy Birkitt's curator insight, August 12, 2013 11:05 AM

Calls to action are probably the most essential part of a marketing campaign and it can be difficult to get right with twitter, here are some great tips

Rick Whitley's curator insight, August 12, 2013 11:13 AM

The 4 Most Effective Twitter Calls to Action | Pamorama

Jeff Domansky's curator insight, August 13, 2013 1:48 PM

Click here for 4 best Twitter calls to action that will improve your marketing effectiveness, and help convert users into customers and brand evangelists.

Rescooped by Elsie Whitelock from Social Media, SEO, Mobile, Digital Marketing
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Google Plus Best Practices

Google Plus Best Practices | Social Media Collaboration | Scoop.it

Google Plus is an incredible way to meet new people, connect with prospective customers, and deepen relationships with your consumers. Just make sure you're not making these ten mistakes.


Via Kamal Bennani
Elsie Whitelock's insight:

good info to help you get your Google+ profile right

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Why Do We Keep Asking: Where Are All the Women in Tech? - Huffington Post

Why Do We Keep Asking: Where Are All the Women in Tech? - Huffington Post | Social Media Collaboration | Scoop.it
Why Do We Keep Asking: Where Are All the Women in Tech?
Huffington Post
Fortune recently published an article in which a panel of five male tech CEOs discussed the dearth of women leaders in tech.
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