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Best Tools for Fact-Checking, Vetting and Verifying News Online: Verification Junkie

Best Tools for Fact-Checking, Vetting and Verifying News Online: Verification Junkie | Social Media Collaboration | Scoop.it

Via Robin Good
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Alessandro Mazzoli's curator insight, October 9, 2013 5:30 PM

Risorsa utile ( e gratuita) per il Fact-Checking

William A Richardson's curator insight, October 21, 2013 9:48 AM

General useful tools?

Ruveanna Hambrick's curator insight, October 2, 2014 2:53 PM

This has great resources and has different multi-media links that are great for crap-detecting.

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Create Amazing Interactive Presentations From Your Browser With Emaze

Create Amazing Interactive Presentations From Your Browser With Emaze | Social Media Collaboration | Scoop.it
Browser based presentation platforms are quickly gaining ground as HTML5 has made it possible to create robust presentations online without the need for applications like PowerPoint or Keynote.

Via Baiba Svenca, Jeff Domansky
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Abe Soltani's curator insight, October 12, 2013 11:55 PM

Like it.

Maite Gonzalez's curator insight, October 18, 2013 9:30 AM

add your insight...

 

 

 

Fiona Harvey's curator insight, February 3, 2014 10:39 AM

Looks relaly cool - will have use for this combined with other apps to generate presentations. 

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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro | Social Media Collaboration | Scoop.it

Excerpt from article on HubSpot:
"Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.

Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.

On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.

 

Here's the difference between the two:
- Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.

- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.

Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.

How to Optimize Your Pins for Lead Generation:
1) Create a board that your Pinterest audience can -- and will want to -- discover.
2) Create images that Pinterest users naturally notice.
3) Don't use UTM parameters or shortened links in your pin URL.
4) Use your description wisely.
5) Add a hashtag, if relevant.
6) Rinse, repeat.
7) Promote your pins elsewhere.
8) Keep track of your success with a few different tools..."

Each point is anlyzed with more information and external useful links.
Check out full interesting article:
http://blog.hubspot.com/how-to-generate-leads-with-pinterest-ht

 


Via Giuseppe Mauriello
Elsie Whitelock's insight:

Good tips for Pinterest

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Social Media Collaboration | Scoop.it

Via janlgordon
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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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SMO of SEO: 7 Steps

SMO of SEO: 7 Steps | Social Media Collaboration | Scoop.it

Social Media Optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks.

 

However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance.

 

Good SMO will drive traffic from both direct social site referrals and from search engines.

 

This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.

 

Read More: http://socialmediatoday.com/steve-rayson/1675046/social-media-optimization-smo-seo-7-key-steps


Via Antonino Militello
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Matthew Pivac's comment, September 27, 2013 12:30 AM
Thank you for the comment very relevant points
Neil Ferree's curator insight, September 27, 2013 6:28 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.

If this article was useful, please share it.

Gareth Harris's curator insight, September 30, 2013 6:39 AM

Social Media Optimization (SMO) of SEO: 7 Steps

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Jimmy Wales To Silicon Valley: Grow Up And Get Over Your Age Bias

Jimmy Wales To Silicon Valley: Grow Up And Get Over Your Age Bias | Social Media Collaboration | Scoop.it
Silicon Valley frowns on age, yet several of its most successful entrepreneurs argue experience tends to trump youthful exuberance.
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Using Hashtags In Social Media Is Good For Your Business : A How To Guide - Business 2 Community

Using Hashtags In Social Media Is Good For Your Business : A How To Guide - Business 2 Community | Social Media Collaboration | Scoop.it
Using #Hashtags In #SocialMedia Is Good For Your #Business : A How To Guide by @Milaspage http://t.co/jrcbiGTZ9k via @B2Community
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What are 4 Key Goals in Content Marketing?

What are 4 Key Goals in Content Marketing? | Social Media Collaboration | Scoop.it
The ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader...
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How to Use Facebook Open Graph

How to Use Facebook Open Graph | Social Media Collaboration | Scoop.it
SEO, Content and Social Media are so related these days that site owners need to grab every advantage they can to wring the most out of their efforts.
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6 Major Faults Made In Mobile Marketing

6 Major Faults Made In Mobile Marketing | Social Media Collaboration | Scoop.it
One bad marketing step is a considerable fault. A bunch of mistakes can derail the whole marketing campaign.
Elsie Whitelock's insight:

Good info here; do you need a mobile presence? then read this.

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14 Social Media Tools Used by Marketing Pros | Social Media Examiner

14 Social Media Tools Used by Marketing Pros | Social Media Examiner | Social Media Collaboration | Scoop.it

Invaluable...Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing....Are you looking for social media tools to get more out of your marketing?Are you wondering what tools marketing pros are using successfully?We asked fourteen well-known marketers to share the latest social media tools they’ve been using.Discover how you can use these tools to help you to get more out of your social media marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 14, 2013 4:51 PM

Invaluable social media tools.

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11 Places to Find Awesome Content Marketing Ideas - Search Engine Journal

11 Places to Find Awesome Content Marketing Ideas - Search Engine Journal | Social Media Collaboration | Scoop.it
Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone.
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Five Offline Marketing Ideas to Help Get Your Business Noticed

Five Offline Marketing Ideas to Help Get Your Business Noticed | Social Media Collaboration | Scoop.it

So much is made of the whole online marketing thing these days that it’s hard for small business owners, like you, to find useful information that pertains to offline marketing, which is marketing performed strictly in the offline world.

 

The idea of offline marketing can definitely be a misnomer in this day and age, due to the fact that social media and other web-based marketing channels are always beneficial to offline business. But that doesn’t mean you have to go that route every time you’re developing a marketing plan for your latest customer-acquisition project.

 

You can, in fact, cross-promote your online and offline marketing.

 

The five following offline marketing channels can pertain to both new and established businesses. Granted, there’s nothing particularly ground-breaking, but perhaps you’ll see something that has been long forgotten and consider adding it to your bag of tricks once again....


Via Jeff Domansky
Elsie Whitelock's insight:

Old still works.

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Jeff Domansky's curator insight, October 25, 2013 1:24 AM

Here's a great reminder that offline marketing still delivers. And remember email? Same thing. Still among the most effective marketing tools.

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Cleaning Up Your Link Profile- Tools and Personal Advice - Seo Sandwitch Blog

Cleaning Up Your Link Profile- Tools and Personal Advice - Seo Sandwitch Blog | Social Media Collaboration | Scoop.it
How to clean bad link profile of your site in order to lift Penguin penalty? Tools and advice shared.

Via Joy Bhattacharya, Amal Rafeeq
Elsie Whitelock's insight:

If you have been penialized, these tips will help

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Email Marketing Cheatsheet | Social Media Today

Email Marketing Cheatsheet | Social Media Today | Social Media Collaboration | Scoop.it
Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results?
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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Social Media Collaboration | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
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Google Places Listing Not Showing? | Local Business Centres & Rented Mailboxes -

Google Places Listing Not Showing? | Local Business Centres & Rented Mailboxes - | Social Media Collaboration | Scoop.it
What’s up with Google Places? Your Google Places Listing Not Showing?
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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Social Media Collaboration | Scoop.it

Excerpt from the article by Neil Patel on Quick Sprout blog:
"Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.

But before you head off and start creating your first landing page, there are 7 things you need to know:

1. Does your landing page copy match your marketing campaign?
From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

2. Start with a solution:
Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.

3. Don’t forget your sub heading:
Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading.
You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.

4. Who are your customers and what are their use cases?
A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.
You can solve this by clearly showing who should be using your product or service.

5. The proof is in the pudding:
Always include stats and data to backup your claims.
Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.
Get testimonials from your customers to back up the statements you are making.

6. Call to actions:
You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.

7. Trust elements:
Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."

Each tip is analyzed with more information.
Read full original article here:
http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/

 


Via Giuseppe Mauriello
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Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some
Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some basic effective guidelines
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Does Small Business “Get” Social Media?

Does Small Business “Get” Social Media? | Social Media Collaboration | Scoop.it
We Need More Social Media! Said every small business owner ever. And no, this is not a Meme, this is truly what I think small business owners everywhe(...) (Does Small Business “Get” Social Media?
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37 Ways to Thrive on LinkedIn

37 Ways to Thrive on LinkedIn | Social Media Collaboration | Scoop.it

Great resource...LinkedIn is quite an amazing community to be a part of. It is full of motivated professionals you can network with to build connections and find new opportunities. Before getting serious about LinkedIn, you need to develop a strategy and take the basic steps to get yourself ready to implement it. This infographic by Boot Camp Digital gives you an idea how to take your LinkedIn game to the next level...


Via Jeff Domansky
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Amanda Hoffmann's curator insight, September 23, 2013 9:48 AM

INFOGRAPHIC

Some great ideas here in this one!

Jeff Domansky's curator insight, September 23, 2013 1:08 PM

Great resource...

Katherine Anne's curator insight, September 23, 2013 9:26 PM

Marketing 3104: Branding for yourself! 

 

We had a lecture about branding and how important a brand is for a company. I think it's just as important for yourself, and LinkedIn is the perfect way to help individuals now brand themselves and show companies a "brand promise" about themselves. This article is super helpful with learning how to maximize LinkedIn. Yes, we don't have experience as college students or a company of our own to promote, but this article still teaches us how to use LinkedIn in the best ways. Each of us should be using LinkedIn to show companies and industries we're ready for them and looking for them. It creates and starts our "brand". Also, instead of employers looking for your Facebook page hopefully they'll start looking here. 

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rThe Marketer's Guide to Getting Started With Content Personalization

rThe Marketer's Guide to Getting Started With Content Personalization | Social Media Collaboration | Scoop.it
Learn how to integrate personalization into every part of your marketing.
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Join LinkedIn | LinkedIn

LinkedIn strengthens and extends your existing network of trusted contacts. LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.
Elsie Whitelock's insight:

Need some help with eMail?

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Best Free PR Tools, Best Free Resources For PR Professionals

Best Free PR Tools, Best Free Resources For PR Professionals | Social Media Collaboration | Scoop.it
List of the best free PR tools: Includes news syndication, free media lists, social sharing apps and methods of sourcing media opportunities.

Via Jeff Domansky
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Jeff Domansky's curator insight, August 17, 2013 5:48 PM

Rachel Wild put together this useful list of PR tools and services. Worth a look as you'll find a few new ones I'm sure.

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5 Examples of Web Sites Effectively Leveraging Content Curation

5 Examples of Web Sites Effectively Leveraging Content Curation | Social Media Collaboration | Scoop.it
Content curation typically employs a mix of tech, process and skills, and should be an important part of any social marketer’s arsenal.

Via Robin Good
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Prof. Hankell's curator insight, September 6, 2013 11:46 AM

Robin Good's insight:


If you are looking for some good inspiring examples of how content and news curation can be put to good use, Bob Geller has published this past spring a useful article reviewing five different content curation approaches
that are very successful.

The five sites reviewed in this article "have all been tremendously successful in leveraging third party content, optimizing it, adding value, and building audience. They range from the famous to the obscure. There are some common threads, yet each has a different formula."


Useful. Resourceful. Good examples. 7/10


Full article: http://maximizesocialbusiness.com/curate-content-like-a-pro-8535/

(Image credit: Creative stylized web design by Shutterstock)

donhornsby's curator insight, September 7, 2013 11:18 AM

Are there any other sites that have provided good inspiration for your content curation?

Robin Good's comment, September 8, 2013 2:47 AM
Yes. Just stay tuned and you are going to see more good examples.