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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro | Social Media Collaboration | Scoop.it

Excerpt from article on HubSpot:
"Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.

Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.

On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.

 

Here's the difference between the two:
- Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.

- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.

Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.

How to Optimize Your Pins for Lead Generation:
1) Create a board that your Pinterest audience can -- and will want to -- discover.
2) Create images that Pinterest users naturally notice.
3) Don't use UTM parameters or shortened links in your pin URL.
4) Use your description wisely.
5) Add a hashtag, if relevant.
6) Rinse, repeat.
7) Promote your pins elsewhere.
8) Keep track of your success with a few different tools..."

Each point is anlyzed with more information and external useful links.
Check out full interesting article:
http://blog.hubspot.com/how-to-generate-leads-with-pinterest-ht

 


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, October 25, 2013 5:06 AM

Good tips for Pinterest

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Teenagers say goodbye to Facebook, adding street cred to WeChat

Teenagers say goodbye to Facebook, adding street cred to WeChat | Social Media Collaboration | Scoop.it

We’ve heard about how Facebook is losing its street cred and its teenage audience as more and more baby boomers (their parents) join the platform. Where are all the teenagers going to, then? The answer is WeChat.

 

Chinese messaging app WeChat is the fastest growing social app used by youths worldwide, according to a study by Global Web Index. The latest study was conducted based on the feedback from teenagers aged 16 to 19 globally, excluding China. WeChat saw a 1,021 percent increase in usage among youths between Q1 and Q3 2013. The second-fastest growing is Vine at a rate of 639 percent, followed by Flickr (254 percent)....


Via Jeff Domansky
Elsie Whitelock's insight:

Been using this app for awhile. Is fun.

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Ganapathi's curator insight, November 27, 2013 8:40 PM

Parents in & Kids out....generation after generation its happens every where....now its seems to be happening for FB...check out "WeChat" is getting better.....this is a Chinese app, supported by Chinese population....but still seems FB is loosing its "cool"....wait & watch.....any thoughts?

Ali Anani's curator insight, November 30, 2013 9:49 PM

Sometimes I wonder if Maslow pyramid of need should be revised to position social needs at a higher need level

Alison D. Gilbert's curator insight, December 1, 2013 3:29 PM

I don't mind not hanging out with the 16 - 19 year old teenagers on Facebook. In fact, I kind of prefer it. The only thing is, I wish Facebook did not have such a 'stick up its butt' sometimes.

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Social Media "How to"

Social Media "How to" | Social Media Collaboration | Scoop.it
Beginners Guide to Google Plus - Plus Your Business #social #media #support (Beginners Guide to Google Plus - Plus Your Business #social #media #support http://t.co/YAmFYGLUG0)...
Elsie Whitelock's insight:

google+ tips

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Rescooped by Elsie Whitelock from Curation Revolution
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Think VISUAL ASSETS Not Infographics [VIDEO] Rand's Friday Whiteboard

Think VISUAL ASSETS Not Infographics [VIDEO] Rand's Friday Whiteboard | Social Media Collaboration | Scoop.it
While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.

Via Peg Corwin, Martin (Marty) Smith
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Peg Corwin's curator insight, November 15, 2013 6:21 AM

Great VIDEO on INFOGRAPHICS.  I agree 100% with Rand. I think infographics are mostly worthliess.  


As an alternative, he recommends photos, charts/graphics, concept representations, comic/storyboards, and screenshots with explanations.


If you like this scoop, please consider a thumbs up or share.

Martin (Marty) Smith's curator insight, November 15, 2013 8:30 AM

Great Rand Fishkinn Whiteboard Friday on why your marketing should think in terms of "visual assets" not infogrpahics. 

Rescooped by Elsie Whitelock from Content Curation World
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Curate Topic-Specific News Channels on Twitter with Custom Timelines

Curate Topic-Specific News Channels on Twitter with Custom Timelines | Social Media Collaboration | Scoop.it

Via Robin Good
Elsie Whitelock's insight:

Ise Tweetdeck? Then this is for you.

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Mariale Peñalosa Arguijo's curator insight, November 13, 2013 4:53 AM

add your insight...

 10
Stephen Dale's curator insight, November 14, 2013 9:47 AM

Hoping this facility will soon be available to use on aggregators other than Tweetdeck (which I don't use).  Looks useful, particularly for themed storytelling. #socmed #curation

Dean Mantz's curator insight, January 1, 9:40 AM

I realize this is old news but it is still relevant and new to a large number of teachers and pre-service students.

 

I would also recommend folks to follow Robin Good's scoop.it site for a vast array of curation tools and resources. 

Rescooped by Elsie Whitelock from Content Curation World
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Best Tools for Fact-Checking, Vetting and Verifying News Online: Verification Junkie

Best Tools for Fact-Checking, Vetting and Verifying News Online: Verification Junkie | Social Media Collaboration | Scoop.it

Via Robin Good
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Alessandro Mazzoli's curator insight, October 9, 2013 2:30 PM

Risorsa utile ( e gratuita) per il Fact-Checking

Ella Buitenman's curator insight, October 10, 2013 12:06 PM

I'd love to hear any experiences with this ...

William A Richardson's curator insight, October 21, 2013 6:48 AM

General useful tools?

Rescooped by Elsie Whitelock from Top Social Media Tools
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Create Amazing Interactive Presentations From Your Browser With Emaze

Create Amazing Interactive Presentations From Your Browser With Emaze | Social Media Collaboration | Scoop.it
Browser based presentation platforms are quickly gaining ground as HTML5 has made it possible to create robust presentations online without the need for applications like PowerPoint or Keynote.

Via Baiba Svenca, Jeff Domansky
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Abe Soltani's curator insight, October 12, 2013 8:55 PM

Like it.

Maite Gonzalez's curator insight, October 18, 2013 6:30 AM

add your insight...

 

 

 

Fiona Harvey's curator insight, February 3, 7:39 AM

Looks relaly cool - will have use for this combined with other apps to generate presentations. 

Rescooped by Elsie Whitelock from Marketing Strategy and Business
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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro | Social Media Collaboration | Scoop.it

Excerpt from article on HubSpot:
"Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.

Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.

On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.

 

Here's the difference between the two:
- Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.

- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.

Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.

How to Optimize Your Pins for Lead Generation:
1) Create a board that your Pinterest audience can -- and will want to -- discover.
2) Create images that Pinterest users naturally notice.
3) Don't use UTM parameters or shortened links in your pin URL.
4) Use your description wisely.
5) Add a hashtag, if relevant.
6) Rinse, repeat.
7) Promote your pins elsewhere.
8) Keep track of your success with a few different tools..."

Each point is anlyzed with more information and external useful links.
Check out full interesting article:
http://blog.hubspot.com/how-to-generate-leads-with-pinterest-ht

 


Via Giuseppe Mauriello
Elsie Whitelock's insight:

Good tips for Pinterest

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Rescooped by Elsie Whitelock from Curation, Social Business and Beyond
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Social Media Collaboration | Scoop.it

Via janlgordon
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Manú Iñaki's curator insight, February 11, 11:33 AM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 4:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 27, 9:48 PM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Famous Logos in Communism | StockLogos.com

Famous Logos in Communism | StockLogos.com | Social Media Collaboration | Scoop.it
some fun for you
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Rescooped by Elsie Whitelock from SEO and Social Media Marketing
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SMO of SEO: 7 Steps

SMO of SEO: 7 Steps | Social Media Collaboration | Scoop.it

Social Media Optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks.

 

However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance.

 

Good SMO will drive traffic from both direct social site referrals and from search engines.

 

This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.

 

Read More: http://socialmediatoday.com/steve-rayson/1675046/social-media-optimization-smo-seo-7-key-steps


Via Antonino Militello
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Matthew Pivac's comment, September 26, 2013 9:30 PM
Thank you for the comment very relevant points
Neil Ferree's curator insight, September 27, 2013 3:28 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.

If this article was useful, please share it.

Gareth Harris's curator insight, September 30, 2013 3:39 AM

Social Media Optimization (SMO) of SEO: 7 Steps

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Jimmy Wales To Silicon Valley: Grow Up And Get Over Your Age Bias

Jimmy Wales To Silicon Valley: Grow Up And Get Over Your Age Bias | Social Media Collaboration | Scoop.it
Silicon Valley frowns on age, yet several of its most successful entrepreneurs argue experience tends to trump youthful exuberance.
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Using Hashtags In Social Media Is Good For Your Business : A How To Guide - Business 2 Community

Using Hashtags In Social Media Is Good For Your Business : A How To Guide - Business 2 Community | Social Media Collaboration | Scoop.it
Using #Hashtags In #SocialMedia Is Good For Your #Business : A How To Guide by @Milaspage http://t.co/jrcbiGTZ9k via @B2Community
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Rescooped by Elsie Whitelock from DigiHawker
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21 FireProved strategies to get 60,000 visitors (Ultimate guide) - FireProved Marketing

21 FireProved strategies to get 60,000 visitors (Ultimate guide) - FireProved Marketing | Social Media Collaboration | Scoop.it

It took me long to write this post. No, it isn't about hours. Nor days. Not even months. It took me years to write this post.


Via Amal Rafeeq
Elsie Whitelock's insight:

Great post with very clear ideas for how to's.

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Four important online marketing trends for 2014

Greg Schwartz outlines four important trends for online marketing going into 2014.
In this highly competitive world, achieving any marketing success depend hugely on responding to cultural and consumer trends.
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Free Workshop! Social Media for Your Holistic Business | Matchmyspirit Holistic Network

Free Workshop! Social Media for Your Holistic Business | Matchmyspirit Holistic Network | Social Media Collaboration | Scoop.it
Free Workshop! Social Media for Your Holistic Business http://t.co/oyq9xmO5bz
Elsie Whitelock's insight:

Are you in New York and a holistic practitioner? Free learning event.

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Rescooped by Elsie Whitelock from Content Marketing and Curation for Small Business
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CONTENT CREATION - Tools for Instant Content Ideas

CONTENT CREATION - Tools for Instant Content Ideas | Social Media Collaboration | Scoop.it
Stuck for content ideas? Try these (mostly free!) tools to get instant inspiration from word relationships, visual associations and the social zeitgeist.

Via Peg Corwin
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Peg Corwin's curator insight, November 6, 2013 7:03 PM

New tools to me, so maybe they can help you generate ideas too.


If you like this scoop, please consider a thumbs up or share.

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Attribution, Linking and Plagiarism Prevention Tips for Online Journalists


Via Robin Good
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FrancoisMagnan's curator insight, October 8, 2013 2:32 AM

Des conseils pour éviter le plagiat destinés aus journalistes comme à tous ceux qui écrivent régulièrement en ligne. Un rappel de bonnes pratiques.

Carlos Bisbal's curator insight, October 8, 2013 6:08 AM

Presentación en Slide publicada hace unos días por Steve Buttry que enumera todas las situaciones en las que es posible correr el riesgo de ser acusado de plagio.

La presentación es un resumen de consejos para periodistas online que tienen que lidiar a diario con la adición de enlaces de referencia, la concesión de créditos y la atribución de autoría y evitar ser acusados de plagio.

Un buen consejo que no debe tomarse a la ligera

Janet Vasil's curator insight, October 8, 2013 10:34 AM

How to properly credit others for their work.   Good primer.

Rescooped by Elsie Whitelock from Public Relations & Social Media Insight
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Five Offline Marketing Ideas to Help Get Your Business Noticed

Five Offline Marketing Ideas to Help Get Your Business Noticed | Social Media Collaboration | Scoop.it

So much is made of the whole online marketing thing these days that it’s hard for small business owners, like you, to find useful information that pertains to offline marketing, which is marketing performed strictly in the offline world.

 

The idea of offline marketing can definitely be a misnomer in this day and age, due to the fact that social media and other web-based marketing channels are always beneficial to offline business. But that doesn’t mean you have to go that route every time you’re developing a marketing plan for your latest customer-acquisition project.

 

You can, in fact, cross-promote your online and offline marketing.

 

The five following offline marketing channels can pertain to both new and established businesses. Granted, there’s nothing particularly ground-breaking, but perhaps you’ll see something that has been long forgotten and consider adding it to your bag of tricks once again....


Via Jeff Domansky
Elsie Whitelock's insight:

Old still works.

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Jeff Domansky's curator insight, October 24, 2013 10:24 PM

Here's a great reminder that offline marketing still delivers. And remember email? Same thing. Still among the most effective marketing tools.

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Cleaning Up Your Link Profile- Tools and Personal Advice - Seo Sandwitch Blog

Cleaning Up Your Link Profile- Tools and Personal Advice - Seo Sandwitch Blog | Social Media Collaboration | Scoop.it
How to clean bad link profile of your site in order to lift Penguin penalty? Tools and advice shared.

Via Joy Bhattacharya, Amal Rafeeq
Elsie Whitelock's insight:

If you have been penialized, these tips will help

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Email Marketing Cheatsheet | Social Media Today

Email Marketing Cheatsheet | Social Media Today | Social Media Collaboration | Scoop.it
Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results?
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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Social Media Collaboration | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
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Google Places Listing Not Showing? | Local Business Centres & Rented Mailboxes -

Google Places Listing Not Showing? | Local Business Centres & Rented Mailboxes - | Social Media Collaboration | Scoop.it
What’s up with Google Places? Your Google Places Listing Not Showing?
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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Social Media Collaboration | Scoop.it

Excerpt from the article by Neil Patel on Quick Sprout blog:
"Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.

But before you head off and start creating your first landing page, there are 7 things you need to know:

1. Does your landing page copy match your marketing campaign?
From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

2. Start with a solution:
Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.

3. Don’t forget your sub heading:
Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading.
You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.

4. Who are your customers and what are their use cases?
A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.
You can solve this by clearly showing who should be using your product or service.

5. The proof is in the pudding:
Always include stats and data to backup your claims.
Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.
Get testimonials from your customers to back up the statements you are making.

6. Call to actions:
You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.

7. Trust elements:
Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."

Each tip is analyzed with more information.
Read full original article here:
http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/

 


Via Giuseppe Mauriello
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Dawn Ray's comment, October 1, 2013 6:59 AM
Here are some
Dawn Ray's comment, October 1, 2013 6:59 AM
Here are some basic effective guidelines
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Does Small Business “Get” Social Media?

Does Small Business “Get” Social Media? | Social Media Collaboration | Scoop.it
We Need More Social Media! Said every small business owner ever. And no, this is not a Meme, this is truly what I think small business owners everywhe(...) (Does Small Business “Get” Social Media?
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