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Curate Topic-Specific News Channels on Twitter with Custom Timelines

Curate Topic-Specific News Channels on Twitter with Custom Timelines | Social Media Collaboration | Scoop.it

Via Robin Good
Elsie Whitelock's insight:

Ise Tweetdeck? Then this is for you.

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Mariale Peñalosa Arguijo's curator insight, November 13, 2013 7:53 AM

add your insight...

 10
Stephen Dale's curator insight, November 14, 2013 12:47 PM

Hoping this facility will soon be available to use on aggregators other than Tweetdeck (which I don't use).  Looks useful, particularly for themed storytelling. #socmed #curation

Dean Mantz's curator insight, January 1, 12:40 PM

I realize this is old news but it is still relevant and new to a large number of teachers and pre-service students.

 

I would also recommend folks to follow Robin Good's scoop.it site for a vast array of curation tools and resources. 

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How women dominate social media | LeadersWest

How women dominate social media | LeadersWest | Social Media Collaboration | Scoop.it
Women access social media via mobile devices more than men and are driving the growth of the visual social web.

 

The top three reasons Women dominate social media shared by Golden Girl Finance were:

‘Women not only use social media more often than men, but they use these sites in more ways’;‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’...
Via Jeff Domansky
Elsie Whitelock's insight:

Yup.

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Jeff Domansky's curator insight, March 18, 11:21 PM

With few exceptions (LinkedIn), women really do dominate social media. An excellent infographic.

Jeff Domansky's curator insight, March 18, 11:26 PM

Except for LinkedIn, women really do dominate the major social media channels.

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Top 25 Up-and-Coming Tools to Manage Your Business Twitter Handle – UpCity

Top 25 Up-and-Coming Tools to Manage Your Business Twitter Handle – UpCity | Social Media Collaboration | Scoop.it

What types of social content does a business publish for its consumers? How does a business manage its social media presence? These sorts of questions take time for a business to research and learn the answers, depending on the budget and industry. Now more than ever, businesses must utilize social media platforms to foster customer engagement and brand loyalty.

 

Twitter is one example of a pillar social network where your business can actively bring more traffic to your website. Twitter experienced a staggering number of changes within the past year. The company is setting up its first round of trials with retargeted ads, testing redesigns on its home interface, and more updates are on the way! There is no better time than now to start spreading your site’s influence on the Twitter platform.

 

With the abundance of new tools out on the market, a multitude of strategies are available to become an influence on Twitter. In this post, we’ve gathered the top 25 up-and-coming Twitter tools to aid in managing your company’s account. Give these tools a test run for maximum efficiency in your social media strategies!...


Via Jeff Domansky
Elsie Whitelock's insight:

Some many new tools.

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Jeff Domansky's curator insight, February 19, 2:57 AM

John Ayansor shares an excellent list of Twitter management tools. Several were new mo be and you'll find lots to test drive and get better results on Twitter.

commentrix's curator insight, February 19, 3:01 AM

Social Media Strategy:  Try these 25 up-and-coming Twitter tools for maximum efficiency in your social media strategy.

Jeff Domansky's curator insight, February 19, 3:09 AM

Excellent set of tools for your Twitter toolbox from Upcity.

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Copywriting Cheat Sheet [Infographic]

Copywriting Cheat Sheet [Infographic] | Social Media Collaboration | Scoop.it
This infographic shared by Vertical Response shows copywriting cheat sheet to write for email, social and the web.
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some help for creating Instagram posts

some help for creating Instagram posts | Social Media Collaboration | Scoop.it
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3 Key Trends That Are Transforming Local Online Marketing | Street Fight

3 Key Trends That Are Transforming Local Online Marketing | Street Fight | Social Media Collaboration | Scoop.it
Small businesses face increasing marketing complexity driven by more fragmented media outlets and more online channels, and a vast array of marketing technology that is supposed to “help” them simplify this dynamic.
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21 Of The Best Social Media Analytical Tools for 2014

21 Of The Best Social Media Analytical Tools for 2014 | Social Media Collaboration | Scoop.it
What are the best social media analytical tools? Lilach Bullock, social media expert shares her top 21 favourites for Facebook, Twitter, Pinterest and Instagram.
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Moz Launches A Delightfully Designed Social Media Guide For Newbies

Moz Launches A Delightfully Designed Social Media Guide For Newbies | Social Media Collaboration | Scoop.it

For most marketers reading this, no explanation is necessary for social media. But what about everyone else? Relax, it’s now covered.


Via Kamal Bennani
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5 Essential Elements for Mobile SEO Success in 2014

5 Essential Elements for Mobile SEO Success in 2014 | Social Media Collaboration | Scoop.it
Adopting a successful mobile SEO strategy as part of your overall SEO strategy will undoubtedly give your organization a competitive advantage in 2014. Here are five essential elements to ensure your mobile SEO investments pay off.
Elsie Whitelock's insight:

more good mobile design info

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11 Web Marketing and Social Media Trends That Will Shape 2014

11 Web Marketing and Social Media Trends That Will Shape 2014 | Social Media Collaboration | Scoop.it
As Facebook, Twitter, and Google Plus make it harder to get found organically, niche sites are going to prove to be more valuable than ever to get in front of your customers. Not only are niche sites highly targeted, they can ...
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Why I've decided to shut down my Facebook account immediately

Why I've decided to shut down my Facebook account immediately | Social Media Collaboration | Scoop.it

Facebook has been very kind to me over the years and I've written so many good articles about it that now it is time to add a little balance.

 

Nobody has written more positive stuff about Facebook over the last 4-5 years. I was so overwhelmingly positive about the company that plenty of people suggested on a regular basis that I was a fan boy or that I owned stock in the company. Since 2006 I thought that Facebook was the best run company and most interesting change in technology we have seen in generations. It inspired revolutions across the Middle East, attracted well over a billion users and provided some of the most targeted marketing solutions in the history of the world. Over the last 2-3 months my mind has been changing though and today I’ve decided to de-activate my account on Facebook. Here is why….


Via Jeff Domansky
Elsie Whitelock's insight:

All things change, juster faster with the Internet as the enabaler.

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Jeff Domansky's curator insight, December 30, 2013 2:09 AM

Niall Harbison dumps Facebook and his reasons will resonate with many people in 2014.

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21 of the Best #Hashtag Tools

21 of the Best #Hashtag Tools | Social Media Collaboration | Scoop.it
Lilach Bullock shares her 21 favourite hashtag tools that can help you get better results and exposure on social media.
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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro | Social Media Collaboration | Scoop.it

Excerpt from article on HubSpot:
"Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.

Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.

On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.

 

Here's the difference between the two:
- Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.

- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.

Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.

How to Optimize Your Pins for Lead Generation:
1) Create a board that your Pinterest audience can -- and will want to -- discover.
2) Create images that Pinterest users naturally notice.
3) Don't use UTM parameters or shortened links in your pin URL.
4) Use your description wisely.
5) Add a hashtag, if relevant.
6) Rinse, repeat.
7) Promote your pins elsewhere.
8) Keep track of your success with a few different tools..."

Each point is anlyzed with more information and external useful links.
Check out full interesting article:
http://blog.hubspot.com/how-to-generate-leads-with-pinterest-ht

 


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, October 25, 2013 8:06 AM

Good tips for Pinterest

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Teenagers say goodbye to Facebook, adding street cred to WeChat

Teenagers say goodbye to Facebook, adding street cred to WeChat | Social Media Collaboration | Scoop.it

We’ve heard about how Facebook is losing its street cred and its teenage audience as more and more baby boomers (their parents) join the platform. Where are all the teenagers going to, then? The answer is WeChat.

 

Chinese messaging app WeChat is the fastest growing social app used by youths worldwide, according to a study by Global Web Index. The latest study was conducted based on the feedback from teenagers aged 16 to 19 globally, excluding China. WeChat saw a 1,021 percent increase in usage among youths between Q1 and Q3 2013. The second-fastest growing is Vine at a rate of 639 percent, followed by Flickr (254 percent)....


Via Jeff Domansky
Elsie Whitelock's insight:

Been using this app for awhile. Is fun.

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Ganapathi's curator insight, November 27, 2013 11:40 PM

Parents in & Kids out....generation after generation its happens every where....now its seems to be happening for FB...check out "WeChat" is getting better.....this is a Chinese app, supported by Chinese population....but still seems FB is loosing its "cool"....wait & watch.....any thoughts?

Ali Anani's curator insight, December 1, 2013 12:49 AM

Sometimes I wonder if Maslow pyramid of need should be revised to position social needs at a higher need level

Alison D. Gilbert's curator insight, December 1, 2013 6:29 PM

I don't mind not hanging out with the 16 - 19 year old teenagers on Facebook. In fact, I kind of prefer it. The only thing is, I wish Facebook did not have such a 'stick up its butt' sometimes.

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Facebook Is Ending the Free Ride

Facebook Is Ending the Free Ride | Social Media Collaboration | Scoop.it

Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.


Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.


A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....


Via Jeff Domansky
Elsie Whitelock's insight:

I have been using Google+ more and more.

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Diane Dennis's curator insight, March 20, 10:36 AM

This exactly makes my point that the window of time to become an influencer with any social media plug in is small, until the site grows big enough the rules change to serve the site not the users. http://www.InspiredMC.com

Wendy Eagleson's curator insight, March 20, 12:12 PM

The epitome of "Bite your nose off to spite your face!"

aanve's curator insight, March 20, 11:06 PM

www.aanve.com

 

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A Template for Killer Content Marketing Campaigns | ClickZ

A Template for Killer Content Marketing Campaigns | ClickZ | Social Media Collaboration | Scoop.it

For years I was a bit confused on exactly how to run an individual content marketing campaign. I would create an e-book and simply rely on social and email to promote it out, with mixed results.Turns out I'm not alone. There are many marketers who are shooting in the dark with their content marketing campaigns. Over the last few years I have been working to get clarity on the subject and have found an effective template to follow.After reading this article you will have a very clear process for running a successful content marketing campaign....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 27, 2:25 AM

Luke Summerfield offers a practical blueprint for a successful content marketing campaign. He provides 8 easy steps to guide the process.

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The Future of News Is Not About Facts: It's About Context, Relevance and Opinion

The Future of News Is Not About Facts: It's About Context, Relevance and Opinion | Social Media Collaboration | Scoop.it

"News sources can't just give us the facts. They must tell us what those facts mean."


Via Robin Good
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Robin Good's curator insight, February 24, 4:55 PM



Here's a refreshing look at the future of news that highlights the importance of going deeper into creating value for readers by providing more focus, relevance, context and opinion.

These are the characters that properly define what we now refer to as "curation" when it comes to content and news.


The following passages, extracted from the book, The News: A User's Manual, are by Alain de Botton, and have been excerpted from a lengthy article on The Week entitled "The Future of News".


"News organizations are coy about admitting that what they present us with each day are minuscule extracts of narratives whose true shape and logic can generally only emerge from a perspective of months or even years — and that it would hence often be wiser to hear the story in chapters rather than snatched sentences.


They [news organizations] are institutionally committed to implying that it is inevitably better to have a shaky and partial grasp of a subject this minute than to wait for a more secure and comprehensive understanding somewhere down the line.


...


We need news organizations to help our curiosity by signaling how their stories fit into the larger themes on which a sincere capacity for interest depends.


To grow interested in any piece of information, we need somewhere to "put" it, which means some way of connecting it to an issue we already know how to care about.


A section of the human brain might be pictured as a library in which information is shelved under certain fundamental categories. Most of what we hear about day to day easily signals where in the stacks it should go and gets immediately and unconsciously filed.


... the stranger or the smaller stories become, the harder the shelving process grows. What we colloquially call "feeling bored" is just the mind, acting out of a self-preserving reflex, ejecting information it has despaired of knowing where to place.


...We might need help in transporting such orphaned pieces of information to the stacks that would most appropriately reveal their logic.


...it is news organizations to take on some of this librarian's work. It is for them to give us a sense of the larger headings under which minor incidents belong."

 


The call for understanding how much greater value can be provided by curating news and information in depth, rather than by following the shallow, buzzy and viral path beaten by HuffPo, Buzzfeed and the rest of the gang, is clear.


But beyond context and depth, real value can only be added if we accept the fact that going beyond the classic "objective fact reporting", by adding opinion and bias in a transparent fashion, can actually provide greater value in many ways, as Alain de Botton clearly explains:


"Unfortunately for our levels of engagement, there is a prejudice at large within many news organizations that the most prestigious aspect of journalism is the dispassionate and neutral presentation of "facts."


...


The problem with facts is that there is nowadays no shortage of sound examples. The issue is not that we need more of them, but that we don't know what to do with the ones we have...


...But what do these things actually mean? How are they related to the central questions of political life? What can they help us to understand?


...The opposite of facts is bias. In serious journalistic quarters, bias has a very bad name. It is synonymous with malevolent agendas, lies, and authoritarian attempts to deny audiences the freedom to make up their own minds.


Yet we should perhaps be more generous toward bias.


In its pure form, a bias simply indicates a method of evaluating events that is guided by a coherent underlying thesis about human functioning and flourishing.


It is a pair of lenses that slide over reality and aim to bring it more clearly into focus.


Bias strives to explain what events mean and introduces a scale of values by which to judge ideas and events. It seems excessive to try to escape from bias per se; the task is rather to find ways to alight on its more reliable and fruitful examples. 


There are countless worthy lenses to slide between ourselves and the world." 


Overall, these ideas offer a truly refreshing look at the future of news and at the relevance that context and opinion could play in transforming this medium from a vehicle of mass distraction to one of focused learning and understanding for those interested. 



Must read. Rightful. Insightful. 9/10



Full article: http://theweek.com/article/index/256737/the-future-of-news 


Reading time: 10':20"






Javier Antonio Bellina's curator insight, February 25, 2:36 PM

El futuro de las Noticias no es sobre los Hechos, sino sobre contexto, relevancia y opinión.

Catherine Pascal's curator insight, March 3, 5:12 AM

 Intéressant 

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How To Create Perfect Vine, Instagram, Pinterest, Google+, Facebook & Twitter Posts: Version 2 [Infographic] - mycleveragency - Full Service Social

How To Create Perfect Vine, Instagram, Pinterest, Google+, Facebook & Twitter Posts: Version 2 [Infographic] - mycleveragency - Full Service Social | Social Media Collaboration | Scoop.it
Social media works at a fast pace, Vine has only been around for 8 months yet it’s taking on the big social networks and is now used as a key aspect of many campaigns.
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Categorize your favorite tweets - New Startups

Categorize your favorite tweets - New Startups | Social Media Collaboration | Scoop.it
Tweetbits let you categorize tweets you have marked as "Favorite" and discover other tweets your friends have saved. Archive, delete or categorize tweets.
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Some tools to help your social media game-Resources - Jeffbullas's Blog

Some tools to help your social media game-Resources - Jeffbullas's Blog | Social Media Collaboration | Scoop.it
If you mean business and and need to market and monetize your business, personal brand, website or blog to take advantage of the online and digital opportunities, then you need the right tools, resources and advice to guide you.
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12 Stylish Pinterest Accounts to Inspire You - Babble

12 Stylish Pinterest Accounts to Inspire You - Babble | Social Media Collaboration | Scoop.it
12 Stylish Pinterest Accounts to Inspire You
Babble
Summer_Bellessa_Pinterest Everyone loves Pinterest, and it's not hard to figure out why. There's an endless stream of inspiration 24 hours a day.
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Succeeding With Content In A Mobile World

Succeeding With Content In A Mobile World | Social Media Collaboration | Scoop.it
In 2013, mobile traffic in the US almost doubled.
Elsie Whitelock's insight:

Really good info on how your web presence needs to loook for mobile access.

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Study: 1/3 of Women in U.S. Use Pinterest

Study: 1/3 of Women in U.S. Use Pinterest | Social Media Collaboration | Scoop.it

Pinterest's popularity in the U.S. has surged in the last year, particularly among women, according to a new study....

 

The social bookmarking service is now used by more than one-fifth (21%) of American adults, up from 15% a year earlier, according to a survey of U.S. social networking habits from Pew Research. That puts Pinterest slightly ahead of Twitter and Instagram, though all three are well behind Facebook.

 

Pew's data suggests that Pinterest has experienced strong growth among women in particular. One-third of U.S. women now use Pinterest, up from 25% as reported in a similar study in February. Just 8% of men use Pinterest, though that's up from 5% previously...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 2, 2:51 AM

Pinterest power is growing according to a recent study of social media demographics.

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20 of the Best #Pinterest Tools for Businesses

20 of the Best #Pinterest Tools for Businesses | Social Media Collaboration | Scoop.it
I am a huge fan of Pinterest and am finding that I'm using it more and more. There are a lot of skeptics out there that think it's just for girls or don't see the business value but for you Pinterest virgins I really recommend you try it out.
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What Is Snapchat?

What Is Snapchat? | Social Media Collaboration | Scoop.it

A primer on the photosharing service that Facebook reportedly offered to buy for $3 billion.

 

.... How does Snapchat actually work?

 

Once you've found your friends on Snapchat, you can simply start taking pictures and sending them out to as many friends as you want.The app has a couple of distinguishing features in terms of photo taking. One, users can draw on their photos. So that's funny sometimes. Two, you can caption any photo. Three, you get to set how long — from 1-10 seconds — the photograph will be visible to receivers. Crucially, too, the app tells you when your snaps are opened by the receiver. You know they saw it....


Via Jeff Domansky
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Marc Kneepkens's curator insight, November 19, 2013 8:16 AM

Focused around mobile and 'just having fun', this proves that the position of big social media sites like Facebook and Twitter are not the end, but just the beginning. Creative, and full of new challenges.

Linda Allen's curator insight, November 19, 2013 8:48 AM

Thank you Jeff, I need this explanation!

 

Social media test's curator insight, December 9, 2013 6:33 PM

The new trend: small talk and short attention spans.

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21 FireProved strategies to get 60,000 visitors (Ultimate guide) - FireProved Marketing

21 FireProved strategies to get 60,000 visitors (Ultimate guide) - FireProved Marketing | Social Media Collaboration | Scoop.it

It took me long to write this post. No, it isn't about hours. Nor days. Not even months. It took me years to write this post.


Via Amal Rafeeq
Elsie Whitelock's insight:

Great post with very clear ideas for how to's.

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