What types of social content does a business publish for its consumers? How does a business manage its social media presence? These sorts of questions take time for a business to research and learn the answers, depending on the budget and industry. Now more than ever, businesses must utilize social media platforms to foster customer engagement and brand loyalty.
Twitter is one example of a pillar social network where your business can actively bring more traffic to your website. Twitter experienced a staggering number of changes within the past year. The company is setting up its first round of trials with retargeted ads, testing redesigns on its home interface, and more updates are on the way! There is no better time than now to start spreading your site’s influence on the Twitter platform.
With the abundance of new tools out on the market, a multitude of strategies are available to become an influence on Twitter. In this post, we’ve gathered the top 25 up-and-coming Twitter tools to aid in managing your company’s account. Give these tools a test run for maximum efficiency in your social media strategies!...
Small businesses face increasing marketing complexity driven by more fragmented media outlets and more online channels, and a vast array of marketing technology that is supposed to “help” them simplify this dynamic.
Adopting a successful mobile SEO strategy as part of your overall SEO strategy will undoubtedly give your organization a competitive advantage in 2014. Here are five essential elements to ensure your mobile SEO investments pay off.
As Facebook, Twitter, and Google Plus make it harder to get found organically, niche sites are going to prove to be more valuable than ever to get in front of your customers. Not only are niche sites highly targeted, they can ...
Facebook has been very kind to me over the years and I've written so many good articles about it that now it is time to add a little balance.
Nobody has written more positive stuff about Facebook over the last 4-5 years. I was so overwhelmingly positive about the company that plenty of people suggested on a regular basis that I was a fan boy or that I owned stock in the company. Since 2006 I thought that Facebook was the best run company and most interesting change in technology we have seen in generations. It inspired revolutions across the Middle East, attracted well over a billion users and provided some of the most targeted marketing solutions in the history of the world. Over the last 2-3 months my mind has been changing though and today I’ve decided to de-activate my account on Facebook. Here is why….
Excerpt from article on HubSpot: "Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.
Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.
On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.
Here's the difference between the two: - Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.
- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.
Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.
How to Optimize Your Pins for Lead Generation: 1) Create a board that your Pinterest audience can -- and will want to -- discover. 2) Create images that Pinterest users naturally notice. 3) Don't use UTM parameters or shortened links in your pin URL. 4) Use your description wisely. 5) Add a hashtag, if relevant. 6) Rinse, repeat. 7) Promote your pins elsewhere. 8) Keep track of your success with a few different tools..."
We’ve heard about how Facebook is losing its street cred and its teenage audience as more and more baby boomers (their parents) join the platform. Where are all the teenagers going to, then? The answer is WeChat.
Chinese messaging app WeChat is the fastest growing social app used by youths worldwide, according to a study by Global Web Index. The latest study was conducted based on the feedback from teenagers aged 16 to 19 globally, excluding China. WeChat saw a 1,021 percent increase in usage among youths between Q1 and Q3 2013. The second-fastest growing is Vine at a rate of 639 percent, followed by Flickr (254 percent)....
For years I was a bit confused on exactly how to run an individual content marketing campaign. I would create an e-book and simply rely on social and email to promote it out, with mixed results.Turns out I'm not alone. There are many marketers who are shooting in the dark with their content marketing campaigns. Over the last few years I have been working to get clarity on the subject and have found an effective template to follow.After reading this article you will have a very clear process for running a successful content marketing campaign....
If you mean business and and need to market and monetize your business, personal brand, website or blog to take advantage of the online and digital opportunities, then you need the right tools, resources and advice to guide you.
Pinterest's popularity in the U.S. has surged in the last year, particularly among women, according to a new study....
The social bookmarking service is now used by more than one-fifth (21%) of American adults, up from 15% a year earlier, according to a survey of U.S. social networking habits from Pew Research. That puts Pinterest slightly ahead of Twitter and Instagram, though all three are well behind Facebook.
Pew's data suggests that Pinterest has experienced strong growth among women in particular. One-third of U.S. women now use Pinterest, up from 25% as reported in a similar study in February. Just 8% of men use Pinterest, though that's up from 5% previously...
I am a huge fan of Pinterest and am finding that I'm using it more and more. There are a lot of skeptics out there that think it's just for girls or don't see the business value but for you Pinterest virgins I really recommend you try it out.
A primer on the photosharing service that Facebook reportedly offered to buy for $3 billion.
.... How does Snapchat actually work?
Once you've found your friends on Snapchat, you can simply start taking pictures and sending them out to as many friends as you want.The app has a couple of distinguishing features in terms of photo taking. One, users can draw on their photos. So that's funny sometimes. Two, you can caption any photo. Three, you get to set how long — from 1-10 seconds — the photograph will be visible to receivers. Crucially, too, the app tells you when your snaps are opened by the receiver. You know they saw it....
Greg Schwartz outlines four important trends for online marketing going into 2014. In this highly competitive world, achieving any marketing success depend hugely on responding to cultural and consumer trends.