What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.
Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.
Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.
Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list. Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....
Within six years half of the human race will be on the mobile web, as 1.6 billion new subscribers join the third of the world’s population already connected, according to a report by the Groupe Special Mobile Association (GSMA), a global body set up to represent the interests of mobile operators worldwide. Called “Digital Inclusion report 2014”, the findings were released today at the GSMA Mobile 360-Africa.
According to Anne Bouverot, Director General of the GSMA, “Our new findings underline how mobile is now the gateway to the Internet for billions of citizens across the world and will be responsible for connecting millions of currently ‘offline’ global citizens to the Internet in the years to 2020 and beyond.”
She said developing innovative ways to accelerate digital inclusion in the form of affordable mobile Internet access is now a key focus for the GSMA, its operator members and the broader mobile industry ecosystem.
The report found that the vast bulk of new mobile subscribers will come from the developing world, where the number of mobile internet users will double from 1.5 billion in 2013 to three billion by 2020 — rising from 25 per cent of the developing world population to 45 per cent over the period
By way of contrast, in Sub-Saharan Africa only 17 per cent of the population were mobile internet subscribers in 2013, but penetration is forecast to increase to 37 per cent by 2020....
The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.
And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v
Is the Work-Life Balance a Myth? CIO (blog) "With companies of all sizes becoming more dynamic, flexible and accommodating in their use of enterprise social collaboration tools and solutions and BYOD, the 'mobility effect' will continue to cause an...
Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.
A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....
For years I was a bit confused on exactly how to run an individual content marketing campaign. I would create an e-book and simply rely on social and email to promote it out, with mixed results.Turns out I'm not alone. There are many marketers who are shooting in the dark with their content marketing campaigns. Over the last few years I have been working to get clarity on the subject and have found an effective template to follow.After reading this article you will have a very clear process for running a successful content marketing campaign....
Your target audience is sick and tired of interruptive ads. They want something more valuable, rich and actionable. The content has to be digestible information, whether it’s presented in the form of an article, a blog post, an infographic, video, memes, podcasts, or short reports.
If you run a blog, your customers are most likely your readers. And if you’re an information marketer, your customer is someone who interacts with you in a certain way, in order to buy your product or service....
People in the 13-through-24 age group are optimistic, want to learn about other countries and cultures, forward-looking, value friends and family, and use social media to stay in touch with those friends and family, according to a study by culture...
Do you want to use your LinkedIn profile to market yourself more effectively?Have you thought beyond adding a list of jobs and responsibilities?LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers....
Business 2 Community Top Social Media Branding Strategies For Aspiring Internet Marketers Business 2 Community Social branding defines your ability to engage your target consumers and make them remember your business.
An undocumented Twitter search operator helps you find the best tweets for any search term based on the retweeted or the favorited count.
... The engagement filter surfaces the best tweets and removes the noise from Twitter search results but the most surprising part is that Twitter has not made this filter available outside Tweetdeck. You don’t even have it inside the official Twitter app.
Well, here’s the trick. You can actually filter tweets by engagement level on the Twitter website or inside any Twitter app using an undocumented search operator that Twitter doesn’t want us to know about....
Women access social media via mobile devices more than men and are driving the growth of the visual social web.
The top three reasons Women dominate social media shared by Golden Girl Finance were:
‘Women not only use social media more often than men, but they use these sites in more ways’;‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’...
Via Jeff Domansky
What types of social content does a business publish for its consumers? How does a business manage its social media presence? These sorts of questions take time for a business to research and learn the answers, depending on the budget and industry. Now more than ever, businesses must utilize social media platforms to foster customer engagement and brand loyalty.
Twitter is one example of a pillar social network where your business can actively bring more traffic to your website. Twitter experienced a staggering number of changes within the past year. The company is setting up its first round of trials with retargeted ads, testing redesigns on its home interface, and more updates are on the way! There is no better time than now to start spreading your site’s influence on the Twitter platform.
With the abundance of new tools out on the market, a multitude of strategies are available to become an influence on Twitter. In this post, we’ve gathered the top 25 up-and-coming Twitter tools to aid in managing your company’s account. Give these tools a test run for maximum efficiency in your social media strategies!...
Small businesses face increasing marketing complexity driven by more fragmented media outlets and more online channels, and a vast array of marketing technology that is supposed to “help” them simplify this dynamic.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.