Greg Schwartz outlines four important trends for online marketing going into 2014. In this highly competitive world, achieving any marketing success depend hugely on responding to cultural and consumer trends.
So much is made of the whole online marketing thing these days that it’s hard for small business owners, like you, to find useful information that pertains to offline marketing, which is marketing performed strictly in the offline world.
The idea of offline marketing can definitely be a misnomer in this day and age, due to the fact that social media and other web-based marketing channels are always beneficial to offline business. But that doesn’t mean you have to go that route every time you’re developing a marketing plan for your latest customer-acquisition project.
You can, in fact, cross-promote your online and offline marketing.
The five following offline marketing channels can pertain to both new and established businesses. Granted, there’s nothing particularly ground-breaking, but perhaps you’ll see something that has been long forgotten and consider adding it to your bag of tricks once again....
Excerpt from the article by Neil Patel on Quick Sprout blog: "Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.
So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.
But before you head off and start creating your first landing page, there are 7 things you need to know:
1. Does your landing page copy match your marketing campaign? From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.
2. Start with a solution: Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.
3. Don’t forget your sub heading: Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading. You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.
4. Who are your customers and what are their use cases? A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them. You can solve this by clearly showing who should be using your product or service.
5. The proof is in the pudding: Always include stats and data to backup your claims. Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim. Get testimonials from your customers to back up the statements you are making.
6. Call to actions: You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.
7. Trust elements: Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."
Great resource...LinkedIn is quite an amazing community to be a part of. It is full of motivated professionals you can network with to build connections and find new opportunities. Before getting serious about LinkedIn, you need to develop a strategy and take the basic steps to get yourself ready to implement it. This infographic by Boot Camp Digital gives you an idea how to take your LinkedIn game to the next level...
While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.
Excerpt from article on HubSpot: "Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.
Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.
On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.
Here's the difference between the two: - Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.
- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.
Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.
How to Optimize Your Pins for Lead Generation: 1) Create a board that your Pinterest audience can -- and will want to -- discover. 2) Create images that Pinterest users naturally notice. 3) Don't use UTM parameters or shortened links in your pin URL. 4) Use your description wisely. 5) Add a hashtag, if relevant. 6) Rinse, repeat. 7) Promote your pins elsewhere. 8) Keep track of your success with a few different tools..."
The ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader...