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Random Thoughts From Marketers Like You

Random Thoughts From Marketers Like You | Social Media Collaboration | Scoop.it

Channeling inner Homer Simpson. As marketers tackle the inbound marketing terrain, here's what's going through their brain.... One of my colleagues recently stumbled across this awesome piece of curated content -- compiled from the random thoughts of a guy named Aaron Karo at ruminations.aaronkaro.com -- and it got me thinking about all the random thoughts that cross my mind when I'm knee deep in inbound marketing. So I tapped into the minds of my fellow inbound marketers to come up with a marketing-themed parody of Aaron's list. Here's what we've all been thinking. I'm willing to bet a few of these have crossed your mind, too. Feel free to share your favorites using the tweet links below and hashtag #mktgthought....


Via Jeff Domansky
Elsie Whitelock's insight:

Just some funny thoughts..

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Jeff Domansky's curator insight, May 11, 2013 3:31 PM

Channeling the marketing thoughts of your inner Homer Simpson. ;-)

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10 Ways Technology Makes Marketing Look Easy

10 Ways Technology Makes Marketing Look Easy | Social Media Collaboration | Scoop.it
Stop wasting time and resources with marketing. The best way to market your business is by finding out how to get more for less. You have a budget and set
Elsie Whitelock's insight:
Tools for your social marketing
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4 Social Media Tactics That Are Going Away Like the Landline

4 Social Media Tactics That Are Going Away Like the Landline | Social Media Collaboration | Scoop.it

Do you remember when everyone had a landline?


I do. In fact, I remember the days when a phone number with a nine was a thorn in your side because it took longer to dial. It wasn’t that long ago.


I also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. Today, we’re balancing Instagram, Snapchat, Blab, Periscope, and whatever makes the front page of Product Hunt tomorrow.


But as the networks change, so do the best practices surrounding what you should and shouldn’t be doing. In this blog post, I’m going to share with you four social media tactics that are going away like the landline....


Via Jeff Domansky
Elsie Whitelock's insight:
Good info here on how social marketing is evolving
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Jeff Domansky's curator insight, April 5, 11:28 AM

Ross Simmonds highlights four soon-to-be outdated social media tactics. Avoid 'em.

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How To Create Better Content For Your Customers |Neil Patel

How To Create Better Content For Your Customers |Neil Patel | Social Media Collaboration | Scoop.it
Your target audience is sick and tired of interruptive ads. They want something more valuable, rich and actionable. The content has to be digestible information, whether it’s presented in the form of an article, a blog post, an infographic, video, memes, podcasts, or short reports.


If you run a blog, your customers are most likely your readers. And if you’re an information marketer, your customer is someone who interacts with you in a certain way, in order to buy your product or service....


Via Jeff Domansky
Elsie Whitelock's insight:

Excellent post with really helpful tips for creating your content.

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Jeff Domansky's curator insight, May 4, 2015 11:57 PM

Pushy ads? RIP!

Marco Favero's curator insight, May 5, 2015 1:50 AM

aggiungi la tua intuizione ...

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Growing Up Mobile: How Brands on Facebook Can Reach Younger Users - AllFacebook

Growing Up Mobile: How Brands on Facebook Can Reach Younger Users - AllFacebook | Social Media Collaboration | Scoop.it
People in the 13-through-24 age group are optimistic, want to learn about other countries and cultures, forward-looking, value friends and family, and use social media to stay in touch with those friends and family, according to a study by culture...

Via Peg Corwin
Elsie Whitelock's insight:

Is your target 16-24 years old? This article is for you

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Peg Corwin's curator insight, October 11, 2014 10:18 AM

To reach younger audiences, Brands on Facebook should...


==> become a source of information, inspiration or validation.

==> share stories about those who have defied the odds...

David Beekil's curator insight, November 12, 2014 10:18 AM

Social media has a big effect on our younger generation. Most people use social media to stay connected with friend and family or to feel like part of the community.

Rachael Johnston's curator insight, December 7, 2014 5:40 PM

Kids now have grown up their whole lives with internet and social media. They've been brought up being able to be connected to people all around the world. 

For this reason, young teens now want to become more involved and want to know more about what is going on around the world. It is important for companies to remember this when trying to market to youth. Keep them interested, give them valuable content. They aren't impressed with online marketing, they need more substance.

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How to Transform Your LinkedIn Profile Into a Marketing Tool

How to Transform Your LinkedIn Profile Into a Marketing Tool | Social Media Collaboration | Scoop.it

Do you want to use your LinkedIn profile to market yourself more effectively?Have you thought beyond adding a list of jobs and responsibilities?LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers....


Via Jeff Domansky
Elsie Whitelock's insight:

Pump up your LinkedIn profile 

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Jeff Domansky's curator insight, November 12, 2014 9:53 AM
Sound advice for getting results on LinkedIn.
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Top Social Media Branding Strategies For Aspiring Internet Marketers - Business 2 Community

Top Social Media Branding Strategies For Aspiring Internet Marketers - Business 2 Community | Social Media Collaboration | Scoop.it
Business 2 Community
Top Social Media Branding Strategies For Aspiring Internet Marketers
Business 2 Community
Social branding defines your ability to engage your target consumers and make them remember your business.
Elsie Whitelock's insight:

Good help here ('cept ignore FB)

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A Twitter Search Trick You Didn’t Know About

A Twitter Search Trick You Didn’t Know About | Social Media Collaboration | Scoop.it

An undocumented Twitter search operator helps you find the best tweets for any search term based on the retweeted or the favorited count.

 

... The engagement filter surfaces the best tweets and removes the noise from Twitter search results but the most surprising part is that Twitter has not made this filter available outside Tweetdeck. You don’t even have it inside the official Twitter app.

 

Well, here’s the trick. You can actually filter tweets by engagement level on the Twitter website or inside any Twitter app using an undocumented search operator that Twitter doesn’t want us to know about....


Via Jeff Domansky
Elsie Whitelock's insight:

Pretty slick.

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Jeff Domansky's curator insight, July 25, 2014 10:54 AM

 Amit Agarwal shares one of those great tips to help you find useful data on Twitter. Recommended.

Martina Patone's curator insight, July 29, 2014 7:52 AM

twitter 

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16 Top Social Media Tools The Experts Swear By

16 Top Social Media Tools The Experts Swear By | Social Media Collaboration | Scoop.it

Keeping up on the freshest social media tools and software is a pretty difficult challenge for the average social marketer.

 

New tools are being released all the time. Old ones are retired or acquired or lose that one key feature you really needed them for. And testing every new option is not realistic.

 

To help you weed through the options out there for measuring, publishing and monitoring, we reached out to past Social Fresh Conference speakers....


Via Jeff Domansky
Elsie Whitelock's insight:

Some tools for you to check out.

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Jeff Domansky's curator insight, June 28, 2014 2:39 AM

Useful list of favorite social media tools and a few new ones you may not know.

Jeff Domansky's curator insight, June 28, 2014 2:48 AM

16 top social media tools tools chosen by the experts. There's a few new ones here for you to check out.

Arslan Chaudhary's curator insight, June 28, 2014 1:28 PM

(http://hintamobile.com/)
Are you looking for new mobile and their specifications and
Wowwwwww
"MOBILE COMPARISON"
visit
(http://hintamobile.com/)

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3 Underused Social Marketing Tactics That Build Relationships: New Research |

3 Underused Social Marketing Tactics That Build Relationships: New Research | | Social Media Collaboration | Scoop.it
Are you trying to build engagement with your audience? This article shares research findings and marketing tactics to build a long-term interested audience.
Elsie Whitelock's insight:

Nice and simple tips

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How women dominate social media | LeadersWest

How women dominate social media | LeadersWest | Social Media Collaboration | Scoop.it
Women access social media via mobile devices more than men and are driving the growth of the visual social web.

 

The top three reasons Women dominate social media shared by Golden Girl Finance were:

‘Women not only use social media more often than men, but they use these sites in more ways’;‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’...
Via Jeff Domansky
Elsie Whitelock's insight:

Yup.

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Jeff Domansky's curator insight, March 18, 2014 11:21 PM

With few exceptions (LinkedIn), women really do dominate social media. An excellent infographic.

Jeff Domansky's curator insight, March 18, 2014 11:26 PM

Except for LinkedIn, women really do dominate the major social media channels.

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Top 25 Up-and-Coming Tools to Manage Your Business Twitter Handle – UpCity

Top 25 Up-and-Coming Tools to Manage Your Business Twitter Handle – UpCity | Social Media Collaboration | Scoop.it

What types of social content does a business publish for its consumers? How does a business manage its social media presence? These sorts of questions take time for a business to research and learn the answers, depending on the budget and industry. Now more than ever, businesses must utilize social media platforms to foster customer engagement and brand loyalty.

 

Twitter is one example of a pillar social network where your business can actively bring more traffic to your website. Twitter experienced a staggering number of changes within the past year. The company is setting up its first round of trials with retargeted ads, testing redesigns on its home interface, and more updates are on the way! There is no better time than now to start spreading your site’s influence on the Twitter platform.

 

With the abundance of new tools out on the market, a multitude of strategies are available to become an influence on Twitter. In this post, we’ve gathered the top 25 up-and-coming Twitter tools to aid in managing your company’s account. Give these tools a test run for maximum efficiency in your social media strategies!...


Via Jeff Domansky
Elsie Whitelock's insight:

Some many new tools.

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Jeff Domansky's curator insight, February 19, 2014 2:57 AM

John Ayansor shares an excellent list of Twitter management tools. Several were new mo be and you'll find lots to test drive and get better results on Twitter.

dianasdaily's curator insight, February 19, 2014 3:01 AM

Social Media Strategy:  Try these 25 up-and-coming Twitter tools for maximum efficiency in your social media strategy.

Jeff Domansky's curator insight, February 19, 2014 3:09 AM

Excellent set of tools for your Twitter toolbox from Upcity.

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Copywriting Cheat Sheet [Infographic]

Copywriting Cheat Sheet [Infographic] | Social Media Collaboration | Scoop.it
This infographic shared by Vertical Response shows copywriting cheat sheet to write for email, social and the web.
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some help for creating Instagram posts

some help for creating Instagram posts | Social Media Collaboration | Scoop.it
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How to Create a Killer Brand Video in 2 Hours

How to Create a Killer Brand Video in 2 Hours | Social Media Collaboration | Scoop.it

If you’re looking to make use of video to market your brand (and there’s literally no reason why you shouldn’t), it might seem a little daunting at first:


Most videos online have increasingly decent production value. A low quality video can damage your brand’s image and reputation.


What’s more, there’s the big issue of time: making quality content requires a lot of man hours, so throwing a video together quickly may feel like a bad idea.


The good news is, video content is nowhere near as complicated as you might think.


With technology that’s readily available and a small budget, you can create fantastic video content in a couple of hours.


Let’s go through the tips and tricks you’ll need to create killer video content with a high production value that does a great job of selling your brand....


Via Jeff Domansky
Elsie Whitelock's insight:
Always know what your customers want before using video marketing
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Spencer Rung's curator insight, April 4, 11:27 AM
This article is a great little guide on what a business could do if they wanted to save some money from hiring a professional to make video content for them. The article explains that most videos online are trending to higher and higher production value (technology is constantly improving) which means if you want to make video content you need to keep that in mind. I think this is great information because if a company wants to publish a video on one of their social-media platforms then they have to realize it can't look like it was filmed with a potato and all of the audio be background noise. This guide is especially good if you plan on publishing videos regularly since it tells you the key things you will need to make video content that will make it look like it has a high production value. A DSLR camera is a great solution to give a high quality image since there are so many adjustments you can make on it to look professional (depth of field is key). Also another thing most people don't realize is that while a cameras built in mic is convenient the quality is usually trash. A simple clip on mic is a easy and typically cheap fix for that. The last thing that is really key and again a fairly cheap fix is lighting. Professional level lighting can be bought on Amazon for under $100 and will add just a little more quality to your content.
Mark E. Deschaine, PhD's curator insight, April 4, 11:57 AM

Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content.

Disera Doss's curator insight, April 5, 7:39 AM

Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content.

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New Social Media Research Uncovers Big Problem for Businesses | Jay Baer

New Social Media Research Uncovers Big Problem for Businesses | Jay Baer | Social Media Collaboration | Scoop.it

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.


Via Jeff Domansky
Elsie Whitelock's insight:
'People Want to Play the Field, not Go Steady with Your Brand'
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Jeff Domansky's curator insight, May 3, 2015 9:32 AM
Jay Baer says consumers don't really want to hear from brands every day. They just want to hear from you when they need something! Essential reading. 10/10
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Why you Should be Using Twitter Lists - RAW Digital Training

Why you Should be Using Twitter Lists - RAW Digital Training | Social Media Collaboration | Scoop.it

Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.

Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.

Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list.  Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....


Via Jeff Domansky
Elsie Whitelock's insight:

As your feed grows, we all need a better way to manage it.

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Marco Favero's curator insight, May 9, 2015 6:15 AM

aggiungi la tua intuizione ...

SENAME Interactive's curator insight, May 13, 2015 12:44 AM
Many people fail to use Twitter List option. It is a wonderful option to segment your followers.
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WHICH 50 : By 2020 half of the world's population will be connected to the mobile web: GSMA

WHICH 50 : By 2020 half of the world's population will be connected to the mobile web: GSMA | Social Media Collaboration | Scoop.it

Within six years half of the human race will be on the mobile web, as 1.6 billion new subscribers join the third of the world’s population already connected, according to a report by the Groupe Special Mobile Association (GSMA), a global body set up to represent the interests of mobile operators worldwide. Called “Digital Inclusion report 2014”, the findings were released today at the GSMA Mobile 360-Africa.

According to Anne Bouverot, Director General of the GSMA, “Our new findings underline how mobile is now the gateway to the Internet for billions of citizens across the world and will be responsible for connecting millions of currently ‘offline’ global citizens to the Internet in the years to 2020 and beyond.”

She said developing innovative ways to accelerate digital inclusion in the form of affordable mobile Internet access is now a key focus for the GSMA, its operator members and the broader mobile industry ecosystem.

The report found that the vast bulk of new mobile subscribers will come from the developing world, where the number of mobile internet users will double from 1.5 billion in 2013 to three billion by 2020 — rising from 25 per cent of the developing world population to 45 per cent over the period

By way of contrast, in Sub-Saharan Africa only 17 per cent of the population were mobile internet subscribers in 2013, but penetration is forecast to increase to 37 per cent by 2020....


Via Jeff Domansky
Elsie Whitelock's insight:

And mobile continues to grow.

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Jeff Domansky's curator insight, November 10, 2014 5:54 PM

Mobile increases growth globally  and will continue to predominate in the future.

aitouaddaC's curator insight, November 11, 2014 12:37 PM

Scary...?

wanderingsalsero's curator insight, November 12, 2014 12:16 AM

It's significant to note that the prediction pertains to EVERYBODY. That's a big number.

 

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5 Awesome New Social Media Campaigns

5 Awesome New Social Media Campaigns | Social Media Collaboration | Scoop.it
Week after week we see plenty of social media campaigns hitting their stride as more companies feel comfortable engaging with their networks. And this week is no exception.
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How B2B Marketers Can Gain More from Twitter Engagement | Right On Interactive

How B2B Marketers Can Gain More from Twitter Engagement | Right On Interactive | Social Media Collaboration | Scoop.it
So how can marketers increase the depth of their Twitter engagement? Here are 5 tips for B2B marketers to get started...
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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | Social Media Collaboration | Scoop.it

Pinterest has 70 million active users worldwide.

 

The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.

 

And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v

 

Here are some key takeaways:...


Via Jeff Domansky
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WebTech Group's curator insight, July 26, 2014 9:53 PM

Great info.  Pinterest is great for businesses.

Janet Vasil's curator insight, July 27, 2014 9:25 AM

I get a lot of traffic from Pinterest plus I enjoy using it!.  Here's a good guide to business promotion with Pinterest.

L R Everitt's curator insight, July 31, 2014 12:31 PM

Check out ways to make Rich Pins.

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Is the Work-Life Balance a Myth? - CIO (blog)

Is the Work-Life Balance a Myth? - CIO (blog) | Social Media Collaboration | Scoop.it
Is the Work-Life Balance a Myth? CIO (blog) "With companies of all sizes becoming more dynamic, flexible and accommodating in their use of enterprise social collaboration tools and solutions and BYOD, the 'mobility effect' will continue to cause an...
Elsie Whitelock's insight:

Interesting view

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Hootsuite White Paper - Social Media in Technology: A Unified Strategy for Success

Use ROI calculators to attribute your social media use to key business goals: http://t.co/nO1jWLG3Yo
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Facebook Is Ending the Free Ride

Facebook Is Ending the Free Ride | Social Media Collaboration | Scoop.it

Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.


Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.


A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....


Via Jeff Domansky
Elsie Whitelock's insight:

I have been using Google+ more and more.

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Diane Dennis's curator insight, March 20, 2014 10:36 AM

This exactly makes my point that the window of time to become an influencer with any social media plug in is small, until the site grows big enough the rules change to serve the site not the users. http://www.InspiredMC.com

Wendy Eagleson's curator insight, March 20, 2014 12:12 PM

The epitome of "Bite your nose off to spite your face!"

aanve's curator insight, March 20, 2014 11:06 PM

www.aanve.com

 

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A Template for Killer Content Marketing Campaigns | ClickZ

A Template for Killer Content Marketing Campaigns | ClickZ | Social Media Collaboration | Scoop.it

For years I was a bit confused on exactly how to run an individual content marketing campaign. I would create an e-book and simply rely on social and email to promote it out, with mixed results.Turns out I'm not alone. There are many marketers who are shooting in the dark with their content marketing campaigns. Over the last few years I have been working to get clarity on the subject and have found an effective template to follow.After reading this article you will have a very clear process for running a successful content marketing campaign....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 27, 2014 2:25 AM

Luke Summerfield offers a practical blueprint for a successful content marketing campaign. He provides 8 easy steps to guide the process.

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The Future of News Is Not About Facts: It's About Context, Relevance and Opinion

The Future of News Is Not About Facts: It's About Context, Relevance and Opinion | Social Media Collaboration | Scoop.it

"News sources can't just give us the facts. They must tell us what those facts mean."


Via Robin Good
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Robin Good's curator insight, February 24, 2014 4:55 PM



Here's a refreshing look at the future of news that highlights the importance of going deeper into creating value for readers by providing more focus, relevance, context and opinion.

These are the characters that properly define what we now refer to as "curation" when it comes to content and news.


The following passages, extracted from the book, The News: A User's Manual, are by Alain de Botton, and have been excerpted from a lengthy article on The Week entitled "The Future of News".


"News organizations are coy about admitting that what they present us with each day are minuscule extracts of narratives whose true shape and logic can generally only emerge from a perspective of months or even years — and that it would hence often be wiser to hear the story in chapters rather than snatched sentences.


They [news organizations] are institutionally committed to implying that it is inevitably better to have a shaky and partial grasp of a subject this minute than to wait for a more secure and comprehensive understanding somewhere down the line.


...


We need news organizations to help our curiosity by signaling how their stories fit into the larger themes on which a sincere capacity for interest depends.


To grow interested in any piece of information, we need somewhere to "put" it, which means some way of connecting it to an issue we already know how to care about.


A section of the human brain might be pictured as a library in which information is shelved under certain fundamental categories. Most of what we hear about day to day easily signals where in the stacks it should go and gets immediately and unconsciously filed.


... the stranger or the smaller stories become, the harder the shelving process grows. What we colloquially call "feeling bored" is just the mind, acting out of a self-preserving reflex, ejecting information it has despaired of knowing where to place.


...We might need help in transporting such orphaned pieces of information to the stacks that would most appropriately reveal their logic.


...it is news organizations to take on some of this librarian's work. It is for them to give us a sense of the larger headings under which minor incidents belong."

 


The call for understanding how much greater value can be provided by curating news and information in depth, rather than by following the shallow, buzzy and viral path beaten by HuffPo, Buzzfeed and the rest of the gang, is clear.


But beyond context and depth, real value can only be added if we accept the fact that going beyond the classic "objective fact reporting", by adding opinion and bias in a transparent fashion, can actually provide greater value in many ways, as Alain de Botton clearly explains:


"Unfortunately for our levels of engagement, there is a prejudice at large within many news organizations that the most prestigious aspect of journalism is the dispassionate and neutral presentation of "facts."


...


The problem with facts is that there is nowadays no shortage of sound examples. The issue is not that we need more of them, but that we don't know what to do with the ones we have...


...But what do these things actually mean? How are they related to the central questions of political life? What can they help us to understand?


...The opposite of facts is bias. In serious journalistic quarters, bias has a very bad name. It is synonymous with malevolent agendas, lies, and authoritarian attempts to deny audiences the freedom to make up their own minds.


Yet we should perhaps be more generous toward bias.


In its pure form, a bias simply indicates a method of evaluating events that is guided by a coherent underlying thesis about human functioning and flourishing.


It is a pair of lenses that slide over reality and aim to bring it more clearly into focus.


Bias strives to explain what events mean and introduces a scale of values by which to judge ideas and events. It seems excessive to try to escape from bias per se; the task is rather to find ways to alight on its more reliable and fruitful examples. 


There are countless worthy lenses to slide between ourselves and the world." 


Overall, these ideas offer a truly refreshing look at the future of news and at the relevance that context and opinion could play in transforming this medium from a vehicle of mass distraction to one of focused learning and understanding for those interested. 



Must read. Rightful. Insightful. 9/10



Full article: http://theweek.com/article/index/256737/the-future-of-news 


Reading time: 10':20"






Javier Antonio Bellina's curator insight, February 25, 2014 2:36 PM

El futuro de las Noticias no es sobre los Hechos, sino sobre contexto, relevancia y opinión.

Catherine Pascal's curator insight, March 3, 2014 5:12 AM

 Intéressant