Two key concepts: keywords and and analytics... If you’re attempting to make your website findable on search engines, the keywords you use are critical to your success. Let’s say you are a dentist in Los Angeles practicing general dentistry, Invisalign teeth straightening, and dental implants. For those three services, the amount of keywords that searchers use to find you are many. Because of that, you have to carefully think through what’s good to use and what is not. Say a consumer has a cavity and he believes it may take a crown to cover the tooth. Knowing that, what would the consumer type in the search engines to find a dentist for this? Before you look at the list of possible keywords, first think of one or two keywords you would type in. Then compare to the list below and you’ll see how many possibilities there are....
Learn how to promote yourself on Twitter by using this easy to follow Social Media Marketing for Twitter InfoGraphic (Social Media Marketing for Twitter InfoGraphic - http://t.co/bgh5WNAOd4 via @tweetbutton)...
Elsie Whitelock's insight:
good infographic here; simple steps to take action..
Here are four things you should do before starting a blog. These tips and tricks can be applied to someone who has been blogging for years or even days.... The entire concept of blogging may not be rocket science, but there is still a large component that drives a formula for success. If you’re starting a blog and you want your content to spread, you have to do a few things to ensure that the content is worth sharing. You need to focus on creating valuable content and not making the typical content marketing mistakes. Over the last 5 years I’ve learned how to successfully create content for both my personal blog and clients. Furthermore, I’ve learned what not to do and the importance of kick-starting your blogging efforts the right way. If you’re new to blogging or planning to get into it, here are a few things you should do:...
Social Networking: Tweeting for business Santa Fe New Mexican.com Every time I speak or write about social media, someone in business will always comment by telling me they have no time for it and there is no return on investment.
"Let’s take a look at some of these recent additions and modifications, and what they mean for content marketers.
- Pinterest launches new tools for businesses:
You can convert your current personal account to a business one, or you can start a brand new account as a business.
Pinterest gives business account owners some new buttons, badges and widgets for their websites and blogs, as well as giving them access to some visual marketing best practices and case studies.
- Pinterest gets a new look:
Pinterest is in the process of rolling out a brand new interface for users, and you can switch to the new look whenever you’re ready to dive in. But a word of warning — once you switch to the new look, it’s a permanent change — you can’t switch back to the old one.
The new look gets you several new things:
1. Larger pins...
2. Better discovery...
3. No more “repin” button...
4. Settings are separated...
Pinterest’s new look makes discovery easier for users — this means the images you pin need to be compelling and interesting, so they’ll stand out and entice people to click on them.
- Website verification and Pinterest analytics:
You can now verify ownership of your website within your Pinterest account. When your website is verified, other Pinterest users see a checkmark next to your domain in your Pinterest profile.
Once you’ve verified your site and switched to the new look, you get access to a really great new Pinterest feature — their new Analytics module. Just scroll over your business name on the top right corner of any Pinterest screen, and select “Analytics” in the drop down menu.
- Pinterest is still a great tool for marketers:
Content curation is still the name of the game with Pinterest. People who do well on Pinterest (and develop a huge following) are good curators, which means they select the best content in their field, and share it on well-organized, attractive boards.
Pinterest can be an amazing source of traffic and engagement for bloggers and content creators. So take this visual marketing tool out for a spin, and track your progress to see how it works for you..."
Excerpted from article by SEOmoz: " It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.
There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five: 1. It will help you weather Google’s algorithms; 2. It will add equity and value to your business; 3. It will help you have purpose; 4. It will help you stand out; 5. It will put the focus on goals, not tools.
Here is a super awesome infographic and the play-by-play breakdown of each step in the process. Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.
[Here are only main sections of article]:
 Define your business objectives. So before you do that, think about this: 1) What makes your company unique? 2) Why do you care? 3) What do you want to build? 4) Who do you want to build it for?
 Elect your team. Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals: 1) Understand the roles; 2) Elect, don’t just assign; 3) Work together as one, big, happy family;
 Develop your strategy. Think about strategy in three pieces: the what, the when, and the how. 1) The what: campaigns; 2) The when: execution calendar; 3) The how: ongoing efforts.
 Empower your team. Do not skip this step. I repeat. This step is important. You can empower your team for success by addressing a few simple questions: 1) Why are we doing this? 2) How much work is involved? 3) When will we see results?
 Learn your industry. One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.
 Create the value. Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground. Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community. Foundational content is the more static stuff on your website... The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things. Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.
 Share the value. It works like this: 80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader. 20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.
 Build and foster growth. There are lots of things that you can do to foster and grow your community. Here’s just a few: 1) Get in there; 2) Embrace offline efforts; 3) Acknowledge and show appreciation.
 Measure and analyze (and communicate). Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).
Keep these final things in mind: - This is about building a brand; - Stay grounded in your goals; - Don’t give up."
Channeling inner Homer Simpson. As marketers tackle the inbound marketing terrain, here's what's going through their brain.... One of my colleagues recently stumbled across this awesome piece of curated content -- compiled from the random thoughts of a guy named Aaron Karo at ruminations.aaronkaro.com -- and it got me thinking about all the random thoughts that cross my mind when I'm knee deep in inbound marketing. So I tapped into the minds of my fellow inbound marketers to come up with a marketing-themed parody of Aaron's list. Here's what we've all been thinking. I'm willing to bet a few of these have crossed your mind, too. Feel free to share your favorites using the tweet links below and hashtag #mktgthought....
With iconic location-based services, like Yelp and Foursquare scrambling to stay relevant, and established social media behemoths, such as Facebook and Google (RT @RyanBiddulph: Why Your Small Business Should Avoid Location-Based Social Media Marketing...
We often hear about social media policy but often in the context of big business. No matter what the size your organisation, even if you are a one person business it's important to have guidelines in place.
Excerpted from article by Heidi Cohen published on Social Media Examiner: "Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
#1: Determine What You Want Prospects to Do: Your call to action should encourage readers to engage with you further. Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.
#2: Create a Great Hook: You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know. And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.
#3: Motivate Prospects to Act: Remember, you want to give your readers a reason to act. Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.
#4: Optimize Your Call to Action: Like other aspects of your content, formatting matters! Here are some points to consider. - Use a contextually relevant presentation; - Make your call to action stand out visually; - Qualify your offer; - Limit selection choices; - Place calls to action in multiple locations on your pages; - Keep calls to action above the fold; - Put call-to-action options in order of importance; - Include social sharing.
#5: Maintain a Consistent Presentation on Landing Pages: This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process. Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.
#6: Test to Maximize Results: Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.
#7: Measure Results: How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track: - Impressions; - Click-throughs; - Click-through rate; - Completions; - Completion rate..."