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Rescooped by Elsie Whitelock from Public Relations & Social Marketing Insight
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How to Create a Killer Brand Video in 2 Hours

How to Create a Killer Brand Video in 2 Hours | Social Media Collaboration | Scoop.it

If you’re looking to make use of video to market your brand (and there’s literally no reason why you shouldn’t), it might seem a little daunting at first:


Most videos online have increasingly decent production value. A low quality video can damage your brand’s image and reputation.


What’s more, there’s the big issue of time: making quality content requires a lot of man hours, so throwing a video together quickly may feel like a bad idea.


The good news is, video content is nowhere near as complicated as you might think.


With technology that’s readily available and a small budget, you can create fantastic video content in a couple of hours.


Let’s go through the tips and tricks you’ll need to create killer video content with a high production value that does a great job of selling your brand....


Via Jeff Domansky
Elsie Whitelock's insight:
Always know what your customers want before using video marketing
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Spencer Rung's curator insight, April 4, 2016 11:27 AM
This article is a great little guide on what a business could do if they wanted to save some money from hiring a professional to make video content for them. The article explains that most videos online are trending to higher and higher production value (technology is constantly improving) which means if you want to make video content you need to keep that in mind. I think this is great information because if a company wants to publish a video on one of their social-media platforms then they have to realize it can't look like it was filmed with a potato and all of the audio be background noise. This guide is especially good if you plan on publishing videos regularly since it tells you the key things you will need to make video content that will make it look like it has a high production value. A DSLR camera is a great solution to give a high quality image since there are so many adjustments you can make on it to look professional (depth of field is key). Also another thing most people don't realize is that while a cameras built in mic is convenient the quality is usually trash. A simple clip on mic is a easy and typically cheap fix for that. The last thing that is really key and again a fairly cheap fix is lighting. Professional level lighting can be bought on Amazon for under $100 and will add just a little more quality to your content.
Mark E. Deschaine, PhD's curator insight, April 4, 2016 11:57 AM

Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content.

Disera Doss's curator insight, April 5, 2016 7:39 AM

Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content.

Rescooped by Elsie Whitelock from Top Social Media Tools
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MixBit, The New App From YouTube's Founders, Aims To Turn Everyone Into A Filmmaker

MixBit, The New App From YouTube's Founders, Aims To Turn Everyone Into A Filmmaker | Social Media Collaboration | Scoop.it

With YouTube Chad Hurley and Steve Chen made publishing videos easy. Now they want to make it just as easy to create them.When Google wanted to boost the quality of YouTube’s content, it gave out $5 million in grants to select creators. YouTube cofounders Chad Hurley and Steve Chen, who sold the service to Google in 2006, are now tackling the same problem, but with a different philosophy.

 

They hope that a new app they are launching on Thursday, called MixBit, will make shooting quality video scalable and accessible to everyone.“Unfortunately I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content,” Hurley told Fast Company. “I can understand, it’s great to stimulate the community and make money available to them. But I feel that’s a more traditional approach to solving the problem. It’s basically replicating the studio model...I’m looking for something that doesn’t necessarily alienate any group of people, but gives them all equal access.

 

”That apparently includes people who never shoot any video. With MixBit, as with Instagram video and Vine, users touch their phones’ screens to take multiple video clips that the app combines into one video. But only MixBit allows other people to use those clips, if they’re public, in their own videos....


Via Jeff Domansky
Elsie Whitelock's insight:

I want to try this out. Have you used it yet?

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Jeff Domansky's curator insight, August 10, 2013 2:43 PM

Video disruption or video democracy ahead? Interesting new tool.

Kristie Chiles's curator insight, October 20, 2014 5:59 PM

Youtube is constantly evolving and coming up with new ways to publish videos - love it!

Rescooped by Elsie Whitelock from Curation Revolution
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Think VISUAL ASSETS Not Infographics [VIDEO] Rand's Friday Whiteboard

Think VISUAL ASSETS Not Infographics [VIDEO] Rand's Friday Whiteboard | Social Media Collaboration | Scoop.it
While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.

Via Peg Corwin, Martin (Marty) Smith
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Peg Corwin's curator insight, November 15, 2013 9:21 AM

Great VIDEO on INFOGRAPHICS.  I agree 100% with Rand. I think infographics are mostly worthliess.  


As an alternative, he recommends photos, charts/graphics, concept representations, comic/storyboards, and screenshots with explanations.


If you like this scoop, please consider a thumbs up or share.

Martin (Marty) Smith's curator insight, November 15, 2013 11:30 AM

Great Rand Fishkinn Whiteboard Friday on why your marketing should think in terms of "visual assets" not infogrpahics.