Social Media Coach
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How to Do Google Plus SEO?

How to Do Google Plus SEO? | Social Media  Coach | Scoop.it
SEO Strategies that Work for Google Plus Google Plus is more than just a social networking site. It can be a way to boost your business and traffic to the website. Most of the Internet marketers are …

Via Neil Ferree
BlairEvanBall's insight:

It's a multi-faceted approach to SEO with Google+.

However the strategy if used properly and executed well will pay dividends for you and your business.

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Top 10 Overused Buzzwords on LinkedIn Profiles | Social Media Coach — Prepare 1

Top 10 Overused Buzzwords on LinkedIn Profiles | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
The Top 10 Overused Buzzwords on LinkedIn Profiles. What LinkedIn buzzwords to use and which ones to avoid on your personal profile and company page.
BlairEvanBall's insight:
Have you looked at your LinkedIn profile recently?

Do you regularly change the words on your resume, LinkedIn profile or Company page to match the market?

New Year. New You!

If you’re hoping for a job change in 2017, that move usually starts with updating your resume and LinkedIn profile. Before you start to freshen things up, there are some buzzwords you should avoid. Maybe you want better branding for you or your company. Maybe you want to stand out as a thought leader.
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Why You Need a Social Media Calendar — Prepare 1

Why You Need a Social Media Calendar — Prepare 1 | Social Media  Coach | Scoop.it
Do you use a social media calendar? Have you used other calendars? How many times do you get up in the morning, stare at your phone or computer screen, and wonder aloud, “What the heck am I going to write
BlairEvanBall's insight:
Whose got time? Right?
In order to be more strategic and productive, the pros use a social media calendar to determine.
1. Content
2. Theme
3. Posting Times
4. Social Media Platforms
5. What's working
6. Whose responsible

Use these tips to create your calendar. Free template included. 
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Is Desire or Fear Driving Your Social Media | Social Media Coach — Prepare 1

Is Desire or Fear Driving Your Social Media | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
Is Desire or Fear Driving Your Social Media. Fear & Desire control your social media strategy. Your social media results will be better by using these emotions.
BlairEvanBall's insight:
Do you desire gain?
More than you fear loss?

Fear or Desire Like the little boy in this photo, desire drives him to reach for what he wants. He doesn’t consider the Fear of falling although that’s a real possibility. We have an emotional association for everything that we attach to pleasure or pain.

Many of our decisions are based on either desire or fear – desire to move toward something or fear of what might be. What is your basic motivation – Fear or Desire?
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Complacency is the Gift to Your Competitors in 2017 | Social Media Coach — Prepare 1

Complacency is the Gift to Your Competitors in 2017 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
Complacency is the Gift to Your Competitors in 2017. Your competitors won’t wait for you. Set your goals, social media goals and strategies and max out.
BlairEvanBall's insight:
When you were younger and pictured yourself at this point in your life, did you picture the life you are living right NOW?

You work hard every single day, maybe each day even harder than the last…so do your efforts match what you have to show for it?

“The primary reason for failure is that people do not develop new plans to replace those plans that didn’t work.” (Napoleon Hill)

Success is goals and all else is commentary.
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7 Trends That Will Shape Social Media in 2017 | Social Media Coach — Prepare 1

7 Trends That Will Shape Social Media in 2017 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
7 Trends That Will Shape Social Media in 2017. Social Media is changing and evolving, ignore these social media trends at you risk your business.
BlairEvanBall's insight:
So what are the social media trends shaping 2017?

How will they affect your business and marketing strategy? There are over 2.5 billion active social media users worldwide and the number is growing at a rate near double digits a year.

The advertising spend is rising even faster. According to Advertising Age, social media spend grew 55% to $10.9 billion, up from the previous year’s $7 billion. It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving.

It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.
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3 Powerful Conditions That Affect Personal Change | Social Media Coach — Prepare 1

3 Powerful Conditions That Affect Personal Change | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
3 Powerful Conditions That Affect Personal Change. How to use these conditions to affect change immediately in your life and business.
BlairEvanBall's insight:
Would you like to change some circumstance in your life?
How about your business or career?
Or does change bring about fear?

All change is from the Inner to the Outer. If you can run a losing race without blaming your loss on someone else, you have bright prospects of success further down the road in life.
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How to Remain Positive in a Negative World | Social Media Coach | Prepare1 — Prepare 1

How to Remain Positive in a Negative World | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Remain Positive in a Negative World. How to develop positive habits when everything around you is falling apart. How to anchor it with power of belief.
BlairEvanBall's insight:
Have you ever been around negative people? Do they make you feel better? or drag you down?

Success in life and business is a matter of never-ceasing application. You must forever work at it diligently in today’s business climate. Otherwise it takes wings and flies away. At no time can you afford to rest on your laurels – He who rest of laurels get knocked on rear! If you pause too long for self-admiration, Competitors will come knocking and take your coveted place.

Most would like nothing better than to push you out, especially if they feel you are vulnerable and are doing nothing to strengthen you position. It has been said that man can bring into reality that which he/she focuses on, dreams upon, remains positive, persistent and takes action.
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How to be Focused in a Noisy World | Social Media Coach | Prepare1 — Prepare 1

How to be Focused in a Noisy World | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to be laser focused in a Noisy World. Social Media & Information is all around us. Learn how to focus on the right things for maximum results.
BlairEvanBall's insight:
What’s the driving force in business? What does management value?
In a word…GROWTH

When a company or individual becomes unfocused it loses it’s power. It’s not the pursuit of growth that causes unfocusing problems.

Unfocusing itself seems to be a natural phenomenon that occurs without any conscious effort on the part of the company or individual.
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You Are What You Think You Are | Social Media Coach | Prepare1 — Prepare 1

You Are What You Think You Are | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
You Are What You Think You Are, and 5 steps to changing. Learn how to eliminate Fear and get on with your life. Learn new skills, reach new heights.
BlairEvanBall's insight:
Have you ever wondered why a sales person will greet one customer with an alert “Yes, mam may I serve you? but virtually ignore another?
Or why an employee will consistently carry out the instructions of one superior but only grudgingly do what another superior requests?
Or why we will pay close attention to what one person says but not another?
Look around you. You’ll observe some people receiving the “Hey, Buddy” treatment while others receive the sincere and important “Yes, sir or Yes Mam” treatment.
Look closer still, and you’ll also observe that those persons who command the most respect are also the most successful.
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Top 5 Challenges for B2C Content Marketers | Social Media Coach | Prepare1 — Prepare 1

Top 5 Challenges for B2C Content Marketers | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
The Top 5 Challenges B2C Content Marketers face, the 5 steps B2B content marketers can take to increase sales, leads and new customers.
BlairEvanBall's insight:
Are the roles of B2B vs. B2C different in Social Media?

Do certain platforms work better for B2C?

Curious about what kinds of obstacles other marketers are up against?

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding the right mix of content and timing to meet other business needs. While some lack budgets.

According to Forrester Research B2C eCommerce will be a 500 Billion Industry By 2020.
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Top 5 Challenges for B2B Content Marketers | Prepare1 | Social Media Coach — Prepare 1

Top 5 Challenges for B2B Content Marketers | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
The Top 5 Challenges B2B Content Marketers face, the 5 steps B2B content marketers can take to increase sales, leads and new customers.
BlairEvanBall's insight:
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding the right mix of content and timing to meet other business needs.

While some lack budgets. The B2B market is the largest of all the markets, and exceeds the consumer market in dollar value. Companies like GE and IBM spend an estimated $60 million a day on goods that support the operation of their business.

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.
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How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1

How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How B2B Businesses Choose Social Media Content. What B2B businesses are doing right now to gain more leads and sales with their content marketing.
BlairEvanBall's insight:
Which content offers does your organization ask its audience to subscribe to?
What are the businesses who say they are effective doing differently from the rest of us? “
What is the single most effective content marketing tactic or strategy for B2B companies and why?”
Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody.
What does this mean for you?
It means you can’t just shoot from the hip anymore. Now you need to take aim and get strategic.
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How B2C Businesses Choose Social Media Content | Social Media Coach — Prepare 1

How B2C Businesses Choose Social Media Content | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How B2C Businesses Choose Social Media Content that creates results. B2C marketers focus on specific content and creation distribution. We show you how.
BlairEvanBall's insight:
“What is the single most effective content marketing tactic or strategy for B2C companies and why?”

Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody. What does this mean for you?

It means you can’t just shoot from the hip anymore. Now you need to take aim and get strategic. What is the difference between successful B2C content marketers and those that seem to be lost in the wilderness?
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LinkedIn Ranks Top 10 Jobs of 2017 | Social Media Coach | Prepare1 — Prepare 1

LinkedIn Ranks Top 10 Jobs of 2017 | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
LinkedIn Ranks Top 10 Jobs of 2017, and why people are changing for these jobs. Check out these top 10 jobs and what the requirements are.
BlairEvanBall's insight:
With the advancement of technology, jobs are rapidly changing to match their environment.

Social Media career leader LinkedIn is taking the lead.

Workers are switching jobs at an accelerating rate and more than twice as often as their peers 20 years ago, according to LinkedIn. The top reasons for job hopping are career advancement, higher compensation and access to opportunities within the organization, according to a survey the company conducted in 2015.
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10 Reasons Why Multitasking is Killing Your Productivity | Social Media Coach — Prepare 1

10 Reasons Why Multitasking is Killing Your Productivity | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
Multitasking is Killing Your Productivity. Multitasking research shows that it’s costing your more than your realize. Time to rethink Multitasking.
BlairEvanBall's insight:
Do you multitask?

Do you feel it makes your more or less productive?

The multitasking myth We all do it: Texting while walking, sending emails during meetings, chatting on the phone while cooking dinner, checking social media while in another conversation at lunch. In today’s society, doing just one thing at a time seems downright luxurious, even wasteful. But chances are, you’re not doing yourself (or your boss, or your friends and family) any favors by multitasking your way through the day. Research shows that it’s not nearly as efficient as we like to believe, and can even be harmful to our health.
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5 Ways to Get Out of Your Comfort Zone | Social Media Coach | Prepare1 — Prepare 1

5 Ways to Get Out of Your Comfort Zone | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
5 Ways to Get Out of Your Comfort Zone. Your Social Media comfort zone will be the best gift to your competitors. Break free now from comfort zone.
BlairEvanBall's insight:
What is the “comfort zone” exactly?

Why is it that we tend to get comfortable with the familiar and our routines, but when we’re introduced to new and interesting things, the glimmer fades so quickly?

Simply, your comfort zone is a behavioral space where your activities and behaviors fit a routine and pattern that minimizes stress and risk. It provides a state of mental security. You benefit in obvious ways: regular happiness, low anxiety, and reduced stress.

All of us need to get out of the comfort zone in order to succeed in life and business.
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5 Habits You Need to Succeed Going Forward | Social Media Coach | Prepare1 — Prepare 1

5 Habits You Need to Succeed Going Forward | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
5 Habits You Need to Succeed Going Forward. These social media habits will propel you past the competition. Your success will be in your control.
BlairEvanBall's insight:
Success leaves clues.
High performers develop good habits while poor performers do not.
Your thoughts Positive or Negative control the outcome.
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How To Set Your Strategy For 2017 | Social Media Coach — Prepare 1

How To Set Your Strategy For 2017 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How To Set Your Strategy For 2017. 6 Strategy elements that are key to achieving and setting your business social media strategies.
BlairEvanBall's insight:
Have you thought about your strategy for 2017?

Do you know what it should be?
Is it compelling?
Time moves quickly and waits for no one. You’ll blink and New Years will be upon you. Now is a great time to start thinking and planning for next year. Some business owners and career professionals I know work to have this done by Mid November or the latest by Thanksgiving.

As Zig Ziglar would say…Are you a wondering generality or a meaningful specific?
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Why Your Business Needs to Be On Instagram (Infographic) | Social Media Coach — Prepare 1

Why Your Business Needs to Be On Instagram (Infographic) | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
Why Your Business Needs to Be On Instagram (Infographic). How and what to post on Instagram for the most engagement for your brand.
BlairEvanBall's insight:
Have you discovered Instagram yet? Did you realize business growth on Instagram is exploding? Is it right for me and my business?
What is Instagram?

Instagram is a mobile photo-sharing app and social network that was created in 2010 by founders Kevin Systrom and Mike Krieger. In 2012, Facebook purchased the service for $1 billion, and as of September 2015, Instagram had more than 400 million users, according to CNN.

Instagram is one of the more popular social networks, surpassing 500 million active monthly users that are responsible for posting more than 95 million photos and videos daily. With such a large user base, it presents a great opportunity for businesses to market using an additional social media channel.
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3 Types of Content That Will Drive You More Traffic | Social Media Coach — Prepare 1

3 Types of Content That Will Drive You More Traffic | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
3 Types of Content That Will Drive You More Traffic. How to create and use this type of content for more engagement, likes, shares and comments.
BlairEvanBall's insight:
How much content have you produced in the last week? Last Month?
Are you pleased with your consistency and results? If you’re not “all in” with your content marketing program, you should stop.

Or as Yoda told Luke Skywalker, “Do or do not, there is no try.” Be all in or get all out. There is no halfway. It requires you to be fully committed to your content marketing program
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5 Ways to Improve Your LinkedIn Profile [Infographic] | Social Media Coach |Prepare1 — Prepare 1

5 Ways to Improve Your LinkedIn Profile [Infographic] | Social Media Coach |Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
5 Ways to Improve Your LinkedIn Profile & Presence [Infographic]. How to use keywords in LinkedIn to amp up your search results. Best way to connect.
BlairEvanBall's insight:
Do you know that you only have 7 seconds to make a good impression?
Did you realize that LinkedIn has surpassed 450 million users? Did you know that adding a professional photo to your profile makes you 14 times more likely to be found on LinkedIn?

Members who list skills on their LinkedIn profiles receive an average of 17 times more profile views than those who don’t. That fact alone underscores the importance of making your profile shine with a comprehensive list of professional skills and expertise.
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Social Media Platforms Businesses Want To Learn More About | Social Media Coach | Prepare1 — Prepare 1

Social Media Platforms Businesses Want To Learn More About | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Social Media Platforms Businesses Want To Learn More About. How businesses are prioritizing their social media efforts and learning skills for these social media platforms.
BlairEvanBall's insight:
Have you stopped learning and growing?

Sometimes do you feel it’s too much effort?

Do you feel like your falling behind? Social Media is an ingrained part of today’s society. Businesses and individuals are constantly on Facebook, Twitter, LinkedIn, Instagram, and YouTube. Social media has changed the way people communicate and share information in their personal and professional lives. Sometimes the lines get blurred between personal and business on social media platforms.

With so many changes learning has become a necessity for most.

Where is the future headed with social media?

Where are businesses focusing their learning efforts? Are there some tea leaves that businesses are reading to chart future direction for them and their team?

Success leaves clues…so does social media.
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How Brands are Evolving for this Generation | Social Media Coach | Prepare1 — Prepare 1

How Brands are Evolving for this Generation | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Brands are Evolving for this Generation. How digital and the millennials are shaping brands and what steps businesses need to take today to outmaneuver competitors.
BlairEvanBall's insight:
Social media marketing has been around a long time, but it has only recently been experiencing an explosion in participation from around the world. It has definitely gone mainstream, and is now even more important as a tool in your digital marketing strategy.

Many businesses are failing to get a grasp of this new marketing and networking medium, as they lose market share to savvy competitors. This is why it is important that as a business owner, you understand how social media works.

Brands are what people say about you when you’re not in the room, and that room has gotten extremely big and extremely digital.
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How Businesses Fall | Social Media Coach | Prepare1 — Prepare 1

How Businesses Fall | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Businesses Fall and bounce back. What stages businesses go through on their way to decline and steps you can take today to avoid business decline.
BlairEvanBall's insight:
Can business decline be detected early and avoided?

How far can a business fall before the path toward doom becomes inevitable and unshakable?

How can businesses reverse course?

Recently I’ve been writing about B2B and B2C businesses and how they use Social Media content for their success. Why do some businesses get it while others fall?

It was September 25th, 2008 when the United States and it’s financial system was shaken. JPMorgan Chase engineered a desperate deal over the weekend to buy Bear Stearns. Ranked #156th in the Fortune 500 to gone. Lehman Brothers after 158 years of success and growth…collapsed into bankruptcy.
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How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1

How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How B2B Businesses Choose Social Media Content. What B2B businesses are doing right now to gain more leads and sales with their content marketing.
BlairEvanBall's insight:
Which content offers does your organization ask its audience to subscribe to?
What are the businesses who say they are effective doing differently from the rest of us? “

What is the single most effective content marketing tactic or strategy for B2B companies and why?” Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody. What does this mean for you?
It means you can’t just shoot from the hip anymore. Now you need to take aim and get strategic. What is the difference between successful B2B content marketers and those that seem to be lost in the wilderness?
Learn what successful B2C Marketers are doing for content.
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