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Rescooped by BlairEvanBall from Facebook for Business Marketing
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Facebook Revamps Places Editor

Facebook Revamps Places Editor | Social Media  Coach | Scoop.it
Facebook introduced an overhaul of its places editor in a push to encourage more users to ensure that information on places is accurate and up-to-date.

Via Peg Corwin
BlairEvanBall's insight:

So many Social Platforms are focused on local such as Google+ Local and now Facebook with this change.

If you've got a local storefront business, you need to be on the leading edge of these changes and position yourself ahead of the competition.

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Peg Corwin's curator insight, February 22, 1:59 PM

If you have a local business, you might want to check out the new Places editor, to see how you can improve your page.


If you like this scoop, would you consider a thumbs up or share?



Michel Laboureau-couronne's curator insight, March 1, 12:03 AM

bjr , have a good we & à +

John Thomas's curator insight, March 1, 1:30 AM

Facebook introduced an overhaul of its places editor in a push to encourage more users to ensure that information on places is accurate and up-to-date.

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Is it Halftime for You in Social Media | Social Media Coach | Prepare1 — Prepare 1

Is it Halftime for You in Social Media | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Strategies and tactics at Halftime for you and your business in Social Media. How to adjust and win in the Social Media Game.
BlairEvanBall's insight:

All of us need to regroup at halftime in Social Media. Whether you are winning or losing, you need to adjust.

 

Learn the 5 things you must do win the Social Media Game.

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Twitter Launching Buy Button for Commerce | Social Media Coach | Prepare1 — Prepare 1

Twitter Launching Buy Button for Commerce | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Twitter Launching Buy Button for Commerce to compete with Facebook. Twitter will be testing the buy button with select Artists, Brands & Non-Profits.
BlairEvanBall's insight:

Twitter follows Facebook with launching a buy button for e-commerce.

 

With just a few taps, you'll be able to purchase.

 

Twitter like Facebook, now looks to expand revenue streams to satisfy investors.

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The Science of Sharing on Social Media|Infographic| Social Media Coach — Prepare 1

The Science of Sharing on Social Media|Infographic| Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
[Infographic] The Science of Sharing on Social Media. Why people share, the top 11 pieces of content that they share, and what gets the most reshares.
BlairEvanBall's insight:
The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?5 reasons people are motivated to share1. To bring valuable and entertaining content to others.2. To define ourselves to others3. To grow and nourish our relationships4. Self-fulfillment5. To get the word out about causes or brands

 

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16 Tips for Creating Better Content | Social Media Coach | Prepare1 — Prepare 1

16 Tips for Creating Better Content | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
[Infographic] 16 Awesome Tips for Creating Better Content. How to use emotion to get more shares. How to write a compelling headline.
BlairEvanBall's insight:
Recent Study on Emotion

A recent study of 7,500 New York Times articles completed by the Wharton Business School tried to identify factors that made content viral. They discovered a strong relationship between emotion and content going viral.

HEADLINES MATTER

No matter what kind of a website you have, the one thing that is always true is that your headlines are really important. Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs.

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LinkedIn Launches New Sales Navigator | Social Media Coach | Prepare1

LinkedIn Launches New Sales Navigator | Social Media Coach | Prepare1 | Social Media  Coach | Scoop.it
LinkedIn Launches New Sales Navigator for the sales professional. This tool will push leads to you and virtually eliminate cold calling.
BlairEvanBall's insight:

Tired of making cold calls?

 

Take a look at LinkedIn's new Sales Navigator where they push leads to you. Ties in with your CRM and a whole host of features.

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7 Twitter Tools to Maximize Your Productivity | Social Media Coach — Prepare 1

7 Twitter Tools to Maximize Your Productivity | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How would you like to maximize your productivity and sales with Twitter. Here are 7 tools that will get you the results you want fast, with less time.
BlairEvanBall's insight:

Today in business, maximizing the time we have is critical.

 

Social Media is no different, we need to engage and get in the game. These tools will help you to be more productive, and still get your content out.

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Social Media Platforms Used by B2B vs. B2C | Social Media Coach | Prepare1 — Prepare 1

Social Media Platforms Used by B2B vs. B2C | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Social Media Platforms Used by B2B vs. B2C vary, and how to choose the right platform to suit your business needs, goals and consumers.
BlairEvanBall's insight:

There are differences in the platforms used by B2B vs. B2C.

Different sales cycles, different tactics.

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9 Facts of Social Sharing [Infographic] | Social Media Coach | Prepare1

9 Facts of Social Sharing [Infographic] | Social Media Coach | Prepare1 | Social Media  Coach | Scoop.it
9 Facts of Social Sharing [Infographic]. How these facts are changing the way brands and individuals post, share and engage social media content.
BlairEvanBall's insight:

Utilize these facts and tactics to gain more brand awareness, engage more followers and reach a broader audience.

 

 

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Social Media Platforms Businesses Want to Learn More About | Social Media Coach | Prepare1

Social Media Platforms Businesses Want to Learn More About | Social Media Coach | Prepare1 | Social Media  Coach | Scoop.it
[Study] Social Media Platforms Businesses Want to Learn More About. Where is the social media trend going and how to position your brand for success.
BlairEvanBall's insight:

Google+ according to a new marketing survey by Social Media Examiner is the #1 Social Platforms business and marketers want to learn more about.

YouTube has been #1 for the past few years. Interesting I wonder if people are realizing that search and having an online presence is only 1 click away from an order.

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[Study] 9 Benefits to Business Using Social Media | Social Media Coach

[Study] 9 Benefits to Business Using Social Media | Social Media Coach | Social Media  Coach | Scoop.it
[Study] 9 Benefits to Business Using Social Media Marketing. Learn the top benefits for B2B and B2C, how much time you need and in what areas.
BlairEvanBall's insight:

This study has been going on annually for a few years, conducted by Social Media Examiner.

It clearly lays out compelling benefits for business to be on and utilize Social Media.

The key is being consistent year in and year out, and being flexible enough to adapt to changing times.

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How to Optimize your Images for Facebook Newsfeed | Social Media Coach

How to Optimize your Images for Facebook Newsfeed | Social Media Coach | Social Media  Coach | Scoop.it
How to Optimize your Images for Facebook Newsfeed with these photo dimensions for higher engagement.
BlairEvanBall's insight:

Here's a great infographic to give you the optimized photo dimensions for Facebook's newsfeed.

Since images are the number 1 engagement before video overtakes that, having them optimized will help to amplify your brand.

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How Small Business & Non-Profits Stretch Marketing Dollars | Prepare1 |Social Media Coach

How Small Business & Non-Profits Stretch Marketing Dollars | Prepare1 |Social Media Coach | Social Media  Coach | Scoop.it
How Small Business & Non-Profits Stretch Marketing Dollars. According to eMarketer and Constant Contact study how they use multichannel is the key.
BlairEvanBall's insight:

Small Business and Non-Profits are successfully using multichannel social media marketing to their success.

Digital Ad dollars are seen increasing fro the next several years.

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5 Months After Turning Down Billions, Snapchat's Growth is Still Exploding

Users share more than 700 million photos per day on the photo-sharing platform, which just launched new text messaging and video features.
BlairEvanBall's insight:

Snapchat growth is exploding from youth leaving Facebook. #snapchat #facebook

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The Six Things You Need to Know to Make Your Voice Heard | Prepare1 — Prepare 1

The Six Things You Need to Know to Make Your Voice Heard | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
The science behind The Six Things You Need to Know to Make Your Voice Heard. What makes people share, and content go viral.
BlairEvanBall's insight:

There's more science involved than you think when it comes to people reading, sharing and things going viral.

 

Learn the 6 things that helps to get your voice heard.

The 6 principles in Contagious

Jonah gives the high-level of each principle, which is called the STEPPS (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) framework. These 6 principles drive people to talk and share.
1. Social currency
2. Triggers
3. Emotion
4. Public
5. Practical value
6. Stories

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The Disconnect Between Brands & Social Media Customer Service | Social Media Coach — Prepare 1

The Disconnect Between Brands & Social Media Customer Service | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
The Disconnect Between Brands & Social Media Customer Service is wide. What are the issues and solutions to the problem.
BlairEvanBall's insight:

As one might expect, the customer has one set of expectations and brands have another as it pertains to customer service on social media.

 

The big three channels of responding, and more importantly your tone matters. 

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7 Local SEO Strategies for Business | Social Media Coach | Memphis — Prepare 1

7 Local SEO Strategies for Business | Social Media Coach | Memphis — Prepare 1 | Social Media  Coach | Scoop.it
How to take these 7 local SEO strategies, implement them and gain rankings on your competitors. Gain new customers and leads by being found in search.
BlairEvanBall's insight:

More and more consumers search the internet for products and services.

How will you be found?

 

These 7 strategies if followed and implemented will boost your organic reach in search locally.

Your next customer could be just a click away!

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Marketers Just Want to Get to Know You (with Data) - eMarketer

Marketers Just Want to Get to Know You (with Data) - eMarketer | Social Media  Coach | Scoop.it
Talk about personalization seems to be everywhere these days, and companies are hoping analytics can help them respond to consumer demand for tailored experiences. But some are finding that data can be just as much of a challenge as it is a help.
BlairEvanBall's insight:

As consumers we are demanding more of a tailored experience. The downside to this is the data all the internet sites are now collecting on us.

Somethings going to have to give.

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Social Media is it Really for Baby Boomers | Social Media Coach — Prepare 1

Social Media is it Really for Baby Boomers | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
Social Media marketing to the baby boomers. How to engage and market to the largest segment of our population with largest percentage of wealth.
BlairEvanBall's insight:

These statistics may surprise you about Baby Boomers.

 

If you are marketing to boomers, this is a must read. It could change your whole outlook and strategy.

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Facebook Launching Buy Button for Commerce | Social Media Coach | Prepare1 — Prepare 1

Facebook Launching Buy Button for Commerce | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Facebook is Launching Buy Button for Commerce, retiring Facebook Gifts. New PayPal hire David Marcus heading up commerce to integrate with messenger.
BlairEvanBall's insight:

Facebook just poached David Marcus from PayPal to head up their ecommerce.

The new BUY BUTTON will be rolling out to businesses in the future, allowing you to input information and then 1 click purchase with a merchant on Facebook. All without leaving Facebook.

 

Facebook is killing off OFFERS & GIFTS.

 

Please share or comment.

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Facebook Pushes Video Content With New Recommendations Feature

Facebook Pushes Video Content With New Recommendations Feature | Social Media  Coach | Scoop.it
Facebook is testing a new "related videos" feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed.
BlairEvanBall's insight:

Facebook is upping it's game with Video features. It's increased it's uploading speed, preparing for businesses to do ads.

 

Also, in beta is a new feature that will show you similar videos that are popular.

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Facebook Manipulates Users Emotions With News Feed Experiment | Social Media Coach

Facebook Manipulates Users Emotions With News Feed Experiment | Social Media Coach | Social Media  Coach | Scoop.it
Facebook Manipulates Users Emotions With News Feed Experiment. Facebook chose negative & positive posts, delivered those in the users news feed.
BlairEvanBall's insight:

Facebook took to manipulating users emotions by choosing what to show them in their Newsfeed.

Facebook would show only negative news, and then sometimes would show positive news.

Have we become one big psychology experiment on Facebook?

 

Let me know your thoughts about this practice.

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How to Use LinkedIn Showcase Pages for Business |Social Media Coach

How to Use LinkedIn Showcase Pages for Business |Social Media Coach | Social Media  Coach | Scoop.it
How to Use LinkedIn Showcase Pages for Business. The differences between LinkedIn Company Page and Showcase Page. Tips on how to leverage your brand.
BlairEvanBall's insight:

The difference between LinkedIn Company Pages and Showcase Pages for business.

How to use these tweaks to get more reach.

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6 Seconds to Make Your First Impression on LinkedIn | Social Media Coach

6 Seconds to Make Your First Impression on LinkedIn | Social Media Coach | Social Media  Coach | Scoop.it
How 6 seconds can make or break your job chances on LinkedIn. Look at this study on what recruiters eye scan reveals, and steps you can take to be in the top.
BlairEvanBall's insight:

What recruiters spend time on in LinkedIn. According to a recent study by The Ladders, it only takes six seconds to make an immediate impression.

Photo is #1, where recruiters will spend 20% of their time. Make it professional, well lit, and nothing distracting in the background.

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Rescooped by BlairEvanBall from Google Plus and Social SEO
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The 8 Most Useful Buffer Features for a Powerful Social Media Presence

The 8 Most Useful Buffer Features for a Powerful Social Media Presence | Social Media  Coach | Scoop.it
How to share on social media faster, easier, and smoother with these eight Buffer features.

Via Neil Ferree
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Neil Ferree's curator insight, May 12, 12:03 PM

Once you have your social profiles setup and fully optimized, you will want to amplify your social updates (share to your top socials) the content you create and curate. 


The Buffer App can help you accomplish this using these 8 tactics.


What are your top social channels?

malek's curator insight, May 12, 1:46 PM

What I like most about Buffer

6. Sort your recent history to see your biggest hits

The Buffer dashboard is insightful, you learn more from mistakes.

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The Optimal Length For Video Marketing Content

The Optimal Length For Video Marketing Content | Social Media  Coach | Scoop.it
Videos are tricky. They're fun and shareable, but unlike banners and photos, in many cases, it’s our audience choice whether to watch it or not.
BlairEvanBall's insight:

This guide gives you analytics on best length of videos for different business goals your want to accomplish.

If like, share.

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