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Selling or not selling on social media...

Selling or not selling on social media... | Social Media  Coach | Scoop.it
... That is truly the question. ;-) A question I often have to debate with participants in my classes. And the perfect idea to start my new advice series. Thank you to Véronique Mermaz, of For Your Brand Only, for asking me to talk about it.

Via Cendrine Marrouat - SocialMediaSlant.com, John van den Brink
BlairEvanBall's insight:

In the Social Media world...if you constantly Sell, Sell, Sell, the audience will run from you. For traditional marketers this is a big switch and continues to be a struggle for many.

The sales people who get it are outperforming their peers with social media being the driving factor for increased customers and sales.

You still have to sell, but the Vilfredo Pareto principal applies, only do it 20% of the time.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 25, 2014 4:14 PM


Interested in selling your products online? There are many ways to do it without annoying your audience. It's called social customer care -- or making your audience the center of attention of your work.


In this article, I talk about the Pareto Principle and how you can use it to allow sales to happen naturally. 

Chris Perkowski's curator insight, February 25, 2014 6:56 PM

Many people expect coupons and ads to be delivered to their doorsteps, so that they can visit stores and try products. They will then pursue or break  the relationship depending on the level of service they have received or the quality of those products.


Things are different online. Audiences will not purchase anything if the companies have not proven their worth beforehand. Audiences have the power. And they do not hesitate to make their voices heard whether they are happy or not. When it comes to social media content, 8 out of 10 of your shares should be valuable and relevant to your audience while the rest can be self-promotional.


I think the ideas in this article are extremely accurate. Social media marketing today is all about real time up-to-date information whether it's from a company, organization or a customer. Many people trust the reviews and shares of other customers rather than the proclamations of the company trying to sell you their products. This article accurately explains the Pareto Principle as it pertains to social media marketing.  

Cendrine Marrouat - SocialMediaSlant.com's comment, February 25, 2014 9:57 PM
Thank you @John van den Brink for sharing my article!<br><br>@Chris, I appreciate the kind words!
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Six Keys to Achieving What You Desire | Social Media Coach | Prepare1 — Prepare 1

Six Keys to Achieving What You Desire | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How these Six Keys to Achieving What You Desire will turn your live around. All desire is personal, and successful people never quit.
BlairEvanBall's insight:

Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a BURNING DESIRE TO WIN, essential to success.

Desire is always personal.

THE STARTING POINT OF ALL ACHIEVEMENT

Wishing will not bring success. Whatever your definition of success is. Earl Nightingale had a great definition.

Success is the progressive realization of a worthy goal or ideal.

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How Blogs Influence Your Purchase Decisions [Infographic] | Prepare1 — Prepare 1

How Blogs Influence Your Purchase Decisions [Infographic] | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Blogs Influence Your Customers Purchase Decisions and how you can get your share of sales. Learn why some blogs fail while others succeed.
BlairEvanBall's insight:

Bloggers have more influence than many people realize.

 

More young people are influenced by blogs, but surprisingly older people are gaining on using blogs for purchase decisions.

 

Most blogs fail because of targeting the wrong audience and not having either enough content or not engaging content.

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How the NFL, Super Bowl & Brands Plan to Use Social Media | Prepare1 — Prepare 1

How the NFL, Super Bowl & Brands Plan to Use Social Media | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How the NFL, Super Bowl & Brands Plan to Use Social Media in their marketing campaigns.
BlairEvanBall's insight:

The Good, the Bad and the Ugly of Superbowl Commercials.

 

This year expect more brands to use Social Media.

 

GoDaddy tried to release an ad earlier this week on Social Media for the Super Bowl. It caused so much of an uproar, they pulled the ad. See the commercial in this post.

 

Also some of the best Super Bowl commercials and few of the bad one.

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How Visual Content Amplifies Social Media |Social Media Coach|Prepare1 — Prepare 1

How Visual Content Amplifies Social Media |Social Media Coach|Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Visual Content Amplifies Your Social Media Marketing. Why visuals are the key to your social media success and what tactics work best for engagement.
BlairEvanBall's insight:

We process images many times faster than we do text. Most people are visual learners.

Visual content has been proven to gain more LIKES, SHARES and COMMENTS in the Social Media World.

 

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12 Social Media Trends that will Dominate in 2015 | Social Media Coach — Prepare 1

12 Social Media Trends that will Dominate in 2015 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
12 Social Media Trends that will Dominate in 2015 and beyond. How to shape your social media strategy for awesome results with your brand.
BlairEvanBall's insight:

Social Media moves fast and changes frequently as we all know.

 

Now they are going for our wallets. Pay to Play will be the norm and expect Apple Pay to compete with the likes of Facebook, Twitter and others for our money.

 

 

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How Procrastination Will Impact Your Social Media Success | Prepare1 — Prepare 1

How Procrastination Will Impact Your Social Media Success | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Procrastination Will Impact Your Social Media Success. Implement these 8 steps and your life and social media will be successful.
BlairEvanBall's insight:

All of us have to fight procrastination from time to time. Here are some relevant tips on eliminating procrastination in your life.

 

It starts with making a decision. Successful people make decision very quickly and are slow to change those decisions.

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Social Media is Now Table Stakes | Social Media Coach | Prepare1 — Prepare 1

Social Media is Now Table Stakes | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Social Media is Now Table Stakes in the game of business. 8 compelling ideas that will help you win the Social Media Game.
BlairEvanBall's insight:

Businesses and brands can no longer ignore sitting on the sidelines when it comes to Social Media.

 

You control your success through becoming a publisher for your business and brand.

 

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10 Habits of Character and Leadership in Social Media | Prepare1 — Prepare 1

10 Habits of Character and Leadership in Social Media | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How these 10 Habits of Character and Leadership in Social Media will propel you above the competition. Lead to more success and more peace of mind.
BlairEvanBall's insight:

Everything we do in life is a result of habit, whether good or bad.

 

Master these 10 habits of character and leadership to make you a better social media marketer.

 

 

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The Complete Guide to Instagram | Social Media Coach | Prepare1 — Prepare 1

The Complete Guide to Instagram | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
The Complete Guide to Instagram. How to start, what to do next, how to gain followers, engage, & raise brand awareness for your products and services.
BlairEvanBall's insight:

As many of you know Facebook bought Instagram in 2012 for $1 Billion. Instagram will remain an independently branded standalone app that’s separate from Facebook, but the services will increase their ties to each other.

WHY INSTAGRAM?

200M Monthly Actives

20B Photos Shared

1.6B Likes Daily

60M Photos Per Day

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Is it Halftime for You in Social Media | Social Media Coach | Prepare1 — Prepare 1

Is it Halftime for You in Social Media | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Strategies and tactics at Halftime for you and your business in Social Media. How to adjust and win in the Social Media Game.
BlairEvanBall's insight:

All of us need to regroup at halftime in Social Media. Whether you are winning or losing, you need to adjust.

 

Learn the 5 things you must do win the Social Media Game.

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Twitter Launching Buy Button for Commerce | Social Media Coach | Prepare1 — Prepare 1

Twitter Launching Buy Button for Commerce | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Twitter Launching Buy Button for Commerce to compete with Facebook. Twitter will be testing the buy button with select Artists, Brands & Non-Profits.
BlairEvanBall's insight:

Twitter follows Facebook with launching a buy button for e-commerce.

 

With just a few taps, you'll be able to purchase.

 

Twitter like Facebook, now looks to expand revenue streams to satisfy investors.

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The Science of Sharing on Social Media|Infographic| Social Media Coach — Prepare 1

The Science of Sharing on Social Media|Infographic| Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
[Infographic] The Science of Sharing on Social Media. Why people share, the top 11 pieces of content that they share, and what gets the most reshares.
BlairEvanBall's insight:
The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?5 reasons people are motivated to share1. To bring valuable and entertaining content to others.2. To define ourselves to others3. To grow and nourish our relationships4. Self-fulfillment5. To get the word out about causes or brands

 

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16 Tips for Creating Better Content | Social Media Coach | Prepare1 — Prepare 1

16 Tips for Creating Better Content | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
[Infographic] 16 Awesome Tips for Creating Better Content. How to use emotion to get more shares. How to write a compelling headline.
BlairEvanBall's insight:
Recent Study on Emotion

A recent study of 7,500 New York Times articles completed by the Wharton Business School tried to identify factors that made content viral. They discovered a strong relationship between emotion and content going viral.

HEADLINES MATTER

No matter what kind of a website you have, the one thing that is always true is that your headlines are really important. Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs.

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4 Keys to Unshakeable Persistence | Social Media Coach | Prepare1 — Prepare 1

4 Keys to Unshakeable Persistence | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How applying these 4 Keys will give you Unshakeable Persistence. Gone are the days of Fear & Failure. Now is your time, now is time for change.
BlairEvanBall's insight:

These 4 keys will banish your giving up mentality.

 

Everything we do is a habit, whether good or bad. Learn how to take control of your life.

 

Learn the Law of Cause and Effect and how it can change your life.

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Facebook New Feature to Kill Off Yelp | Social Media Coach | Prepare1 — Prepare 1

Facebook New Feature to Kill Off Yelp | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Facebook’s new feature “Place Tips” to kill off Yelp and Foursquare. You may have to see your friends’ vacation photos, whether you like it or not.
BlairEvanBall's insight:

Facebook is launching a new feature called "Place Tips" to compete directly with Yelp.

 

This feature will serve up tips on businesses and use your GPS from your phone to give you these suggestions.

 

All of this data is being used to serve up this information and hopefully making it a better experience for you.

 

However, how intrusive are we going to let Facebook and other be?

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The 7 Keys to Living Life Aligned with Passion | Prepare1 | Social Media Coach — Prepare 1

The 7 Keys to Living Life Aligned with Passion | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
The 7 Keys to Living Life Aligned with Passion. Discover in these simple steps how to change the course of your life and destiny.
BlairEvanBall's insight:

How you can reclaim your purpose in life.

 

Life moves fast and changes occur each day. By asking yourself a series of questions you can gain clarity and focus.

 

Fuzzy desires = Fuzzy Results

 

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4 Laws of Emotion That Influence You | Social Media Coach | Prepare1 — Prepare 1

4 Laws of Emotion That Influence You | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Discover the 4 Laws of Emotion That Influence You in everything you do. Learn how to control them and take control back in your life.
BlairEvanBall's insight:

Emotion plays a bigger role than most realize in our daily lives.

 

You master these laws and you take control of your life, your direction and your success.

 

Either we are driven by Desire or Fear. What drives you?

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5 Golden Rules for Sharing on Social Media | Social Media Coach — Prepare 1

5 Golden Rules for Sharing on Social Media | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
5 Golden Rules for Sharing on Social Media. How knowing these 5 things will take you to the next level in Social Media.
BlairEvanBall's insight:

Human psychology plays a role in all social media sharing. There are different levels of motivation according to Maslow's hierarchy.

 

Check this post out to see which of the 6 Personas fits you as a sharer on Social Media.

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Mastering Your Time in Social Media | Prepare1 | Social Media Coach — Prepare 1

Mastering Your Time in Social Media | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How to master your time in social media for maximum effectiveness. Learn how to evaluate the Urgent from the Important. Master these skills today.
BlairEvanBall's insight:

We are all starved for time in our daily lives.

 

Here are tips to separate the Urgent from the Important.Like better focus and concentration, is Multitasking as productive as we are led to believe?

 

Recognizing that we cannot do it all, it becomes what is the best use of my time right now!

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Facebook Rooms Coming to a Home Near You| Social Media Coach| Prepare1 — Prepare 1

Facebook launches new stand alone mobile app called “Rooms” allows users to create chat rooms for shared interests. Chat rooms are invite-only and require a special code.
BlairEvanBall's insight:

Facebook launches a new private chat app. On iOS for now, Android coming next year.

 

Facebook looking to compete with Snapchat which is totally private to get the youth back they lost fleeing Facebook.

 

With Mark Zuckerbergs history of no privacy, it will be interesting to see how many trust him to do this new app.

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Organic Reach Surpassing All Other Methods for Website Traffic | Prepare1 — Prepare 1

Organic Reach Surpassing All Other Methods for Website Traffic | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Organic Reach Surpassing All Other Methods for Website Traffic. How will you be found? Find out how to do organic search for better results.
BlairEvanBall's insight:

Customers are looking for your products and services everyday, how will you be found.

This post looks at how organic reach with the right strategies and tactics will surpass all other methods, even paid.

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How to Maximize Your Brand With LinkedIn Publisher |Social Media Coach — Prepare 1

How to Maximize Your Brand With LinkedIn Publisher |Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How to Showcase Your Brand With LinkedIn Publisher using these 7 tips. Gain more exposure among businesses and your peers.
BlairEvanBall's insight:
SUMMARY

In order to get the maximum number of post views…

Your title should be be 40-49 characters long.Include 8 images in your post.Embed multimedia such as YouTube videos into your blog post sparingly until we know more how they will perform.Write How-to posts. They perform the best. Also write a List post, from time to time. They don’t perform nearly as well as How-to posts. Avoid writing question posts.Divide your post into 5 sections with headings (h1, h2, h3, etc.)Write between 1,900 to 2,000 words.Your writing should have a neutral tone.Write your post so it can easily be understood by the massesPublish your post on Thursday for maximum number of views. Some people say Tues. experiment.Cross-promote your LinkedIn posts on Google+ & Twitter.LinkedIn post likes are the common denominator between the other LinkedIn metrics. More post likes should also get you LinkedIn shares, post views, and comments according to correlation data. You can encourage people to like your post with a call to action.
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The Six Things You Need to Know to Make Your Voice Heard | Prepare1 — Prepare 1

The Six Things You Need to Know to Make Your Voice Heard | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
The science behind The Six Things You Need to Know to Make Your Voice Heard. What makes people share, and content go viral.
BlairEvanBall's insight:

There's more science involved than you think when it comes to people reading, sharing and things going viral.

 

Learn the 6 things that helps to get your voice heard.

The 6 principles in Contagious

Jonah gives the high-level of each principle, which is called the STEPPS (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) framework. These 6 principles drive people to talk and share.
1. Social currency
2. Triggers
3. Emotion
4. Public
5. Practical value
6. Stories

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The Disconnect Between Brands & Social Media Customer Service | Social Media Coach — Prepare 1

The Disconnect Between Brands & Social Media Customer Service | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
The Disconnect Between Brands & Social Media Customer Service is wide. What are the issues and solutions to the problem.
BlairEvanBall's insight:

As one might expect, the customer has one set of expectations and brands have another as it pertains to customer service on social media.

 

The big three channels of responding, and more importantly your tone matters. 

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7 Local SEO Strategies for Business | Social Media Coach | Memphis — Prepare 1

7 Local SEO Strategies for Business | Social Media Coach | Memphis — Prepare 1 | Social Media  Coach | Scoop.it
How to take these 7 local SEO strategies, implement them and gain rankings on your competitors. Gain new customers and leads by being found in search.
BlairEvanBall's insight:

More and more consumers search the internet for products and services.

How will you be found?

 

These 7 strategies if followed and implemented will boost your organic reach in search locally.

Your next customer could be just a click away!

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