Social Media Coach
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Selling or not selling on social media...

Selling or not selling on social media... | Social Media  Coach | Scoop.it
... That is truly the question. ;-) A question I often have to debate with participants in my classes. And the perfect idea to start my new advice series. Thank you to Véronique Mermaz, of For Your Brand Only, for asking me to talk about it.

Via Cendrine Marrouat - cendrinemarrouat.com, John van den Brink
BlairEvanBall's insight:

In the Social Media world...if you constantly Sell, Sell, Sell, the audience will run from you. For traditional marketers this is a big switch and continues to be a struggle for many.

The sales people who get it are outperforming their peers with social media being the driving factor for increased customers and sales.

You still have to sell, but the Vilfredo Pareto principal applies, only do it 20% of the time.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 25, 2014 4:14 PM


Interested in selling your products online? There are many ways to do it without annoying your audience. It's called social customer care -- or making your audience the center of attention of your work.


In this article, I talk about the Pareto Principle and how you can use it to allow sales to happen naturally. 

Chris Perkowski's curator insight, February 25, 2014 6:56 PM

Many people expect coupons and ads to be delivered to their doorsteps, so that they can visit stores and try products. They will then pursue or break  the relationship depending on the level of service they have received or the quality of those products.


Things are different online. Audiences will not purchase anything if the companies have not proven their worth beforehand. Audiences have the power. And they do not hesitate to make their voices heard whether they are happy or not. When it comes to social media content, 8 out of 10 of your shares should be valuable and relevant to your audience while the rest can be self-promotional.


I think the ideas in this article are extremely accurate. Social media marketing today is all about real time up-to-date information whether it's from a company, organization or a customer. Many people trust the reviews and shares of other customers rather than the proclamations of the company trying to sell you their products. This article accurately explains the Pareto Principle as it pertains to social media marketing.  

Cendrine Marrouat - cendrinemarrouat.com's comment, February 25, 2014 9:57 PM
Thank you @John van den Brink for sharing my article!<br><br>@Chris, I appreciate the kind words!
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Social Media Platforms Businesses Want To Learn More About | Social Media Coach | Prepare1 — Prepare 1

Social Media Platforms Businesses Want To Learn More About | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Social Media Platforms Businesses Want To Learn More About. How businesses are prioritizing their social media efforts and learning skills for these social media platforms.
BlairEvanBall's insight:
Have you stopped learning and growing?

Sometimes do you feel it’s too much effort?

Do you feel like your falling behind? Social Media is an ingrained part of today’s society. Businesses and individuals are constantly on Facebook, Twitter, LinkedIn, Instagram, and YouTube. Social media has changed the way people communicate and share information in their personal and professional lives. Sometimes the lines get blurred between personal and business on social media platforms.

With so many changes learning has become a necessity for most.

Where is the future headed with social media?

Where are businesses focusing their learning efforts? Are there some tea leaves that businesses are reading to chart future direction for them and their team?

Success leaves clues…so does social media.
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How Brands are Evolving for this Generation | Social Media Coach | Prepare1 — Prepare 1

How Brands are Evolving for this Generation | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Brands are Evolving for this Generation. How digital and the millennials are shaping brands and what steps businesses need to take today to outmaneuver competitors.
BlairEvanBall's insight:
Social media marketing has been around a long time, but it has only recently been experiencing an explosion in participation from around the world. It has definitely gone mainstream, and is now even more important as a tool in your digital marketing strategy.

Many businesses are failing to get a grasp of this new marketing and networking medium, as they lose market share to savvy competitors. This is why it is important that as a business owner, you understand how social media works.

Brands are what people say about you when you’re not in the room, and that room has gotten extremely big and extremely digital.
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How Businesses Fall | Social Media Coach | Prepare1 — Prepare 1

How Businesses Fall | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Businesses Fall and bounce back. What stages businesses go through on their way to decline and steps you can take today to avoid business decline.
BlairEvanBall's insight:
Can business decline be detected early and avoided?

How far can a business fall before the path toward doom becomes inevitable and unshakable?

How can businesses reverse course?

Recently I’ve been writing about B2B and B2C businesses and how they use Social Media content for their success. Why do some businesses get it while others fall?

It was September 25th, 2008 when the United States and it’s financial system was shaken. JPMorgan Chase engineered a desperate deal over the weekend to buy Bear Stearns. Ranked #156th in the Fortune 500 to gone. Lehman Brothers after 158 years of success and growth…collapsed into bankruptcy.
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How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1

How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How B2B Businesses Choose Social Media Content. What B2B businesses are doing right now to gain more leads and sales with their content marketing.
BlairEvanBall's insight:
Which content offers does your organization ask its audience to subscribe to?
What are the businesses who say they are effective doing differently from the rest of us? “

What is the single most effective content marketing tactic or strategy for B2B companies and why?” Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody. What does this mean for you?
It means you can’t just shoot from the hip anymore. Now you need to take aim and get strategic. What is the difference between successful B2B content marketers and those that seem to be lost in the wilderness?
Learn what successful B2C Marketers are doing for content.
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7 Video Marketing Tips and Strategies |Social Media Coach | Prepare1 — Prepare 1

7 Video Marketing Tips and Strategies |Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
7 Video Marketing tips and strategies for your brand. How the right video marketing content engages your target audience at point of need.
BlairEvanBall's insight:

Video is going small. Small businesses now are using video to tell there story,.

 

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text.

 

In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.

Thanks to developments in tech tools, it’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.

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How to Boost Your Sales in 2016 | Social Media Coach | Prepare1 — Prepare 1

How to Boost Your Sales in 2016 | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to prepare for a blow out 2016. What steps to take now in setting and achieving your goals, sales and dreams. How to have your best year ever.
BlairEvanBall's insight:

Are you ready for the changes that are coming in 2016?

How are you preparing for 2016?

Would you like to be in the top 3% of your peer group?

 

“Goal setting is the most important aspect of all improvement and personal development plans. Confidence is important, determination is vital, certain personality traits contribute to success, but they all come into focus in goal setting.” —Paul J. Meyer

 

I’ve tried this before and…well I gave up. Does this sound like someone you know? This time could be different, so give it another try. You might surprise yourself in 2016, someone will be achieving their goals and dreams…WHY NOT YOU!

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The Power of Why in Life and Business | Social Media Coach | Prepare1 — Prepare 1

The Power of Why in Life and Business | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How The Power of Why impacts your Life and Business. Seven steps to take today to define your why and shake bad habits.
BlairEvanBall's insight:
APPLE STARTS WITH “WHY”

It is the core of their marketing and the driving force behind their business operations. To help illustrate this point, imagine if Apple also started backwards by creating a marketing message that started with “what.”


“We make great computers. They’re user friendly, beautifully designed, and easy to use. Want to buy one?”

 

While these facts are true, I’m not sold. We instead want to know why they are great and user friendly. Turns out Apple has figured this out over the years and knows better.

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Local Business Focusing on Content Marketing | Social Media Coach | Prepare1 — Prepare 1

Local Business Focusing on Content Marketing | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Local Business are Focusing their Content Marketing on native ads. 3 things you must know & how this strategy is working with local businesses.
BlairEvanBall's insight:

What does content marketing really mean?

Today’s savvy local businesses are breaking into content marketing, but is it enough?

 

Yes, content marketing is definitely a buzzword. But all it really means is that custom content — that kind of tailored information that tells the real story of a local business — is what consumers really want.

 

In fact, 78 percent of chief marketing officers see custom content as the future of marketing, according to the latest statistics from Demand Metric.

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5 LinkedIn Best Practices Infographic | Social Media Coach | Prepare1 — Prepare 1

5 LinkedIn Best Practices Infographic | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to use these 5 LinkedIn Best Practices to more brand awareness and higher engagement. Best keywords to use and times to post.
BlairEvanBall's insight:

Why should you share content on LinkedIn?

 

Will it make any difference at all?

 

If you’re a professional with a valuable perspective to share, you have to find the social audience it will resonate with – the audience you can draw into your world and become that thought leader. It’s that perspective that makes you unique – and that ability to spark conversation among your peers that can take you far.

 

LinkedIn can be a fantastic vehicle to drive business results.

It connects more than 380 million professionals. And it is where business people go. It’s demographic is older and wealthier than the other social media networks. Visitor-to-lead conversation rate that is 3X that of Facebook and Twitter.

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How Google’s Update is Impacting Local Search | Social Media Coach — Prepare 1

How Google’s Update is Impacting Local Search | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How to adjust and maintain high local SEO rankings with the latest Google change. What SEO strategies and actions you can take today to raise rankings.
BlairEvanBall's insight:

Have you heard the big local SEO news?

 

Does this change mean less visibility for your local business?

 

Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. A major change in Google’s local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous “local 7-pack”, where seven local businesses were featured, to a trimmed “local 3-pack” view.

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5 Successful Tactics in Marketing to Millennials | Prepare1 — Prepare 1

5 Successful Tactics in Marketing to Millennials | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to use these 5 Successful Tactics in Marketing to Millennials. Millennials wield $1.3 trillion in annual buying power. Millennials are largest demographics.
BlairEvanBall's insight:

Do you sell a product or service to millennials?

 

Do you recognize it takes a different approach to reach millennials?

Would you like to know what marketing strategies work?

 

Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power.

The millennial connected customer is the stranger you need to get to know, this group is only growing and mobile devices are the#1 choice.

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LinkedIn Most Effective Social Media Platform in B2B | Social Media Coach — Prepare 1

LinkedIn Most Effective Social Media Platform in B2B | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
LinkedIn takes the crown as the Most Effective in B2B according to recent studies. No other social media platform comes close. How to use LinkedIn for B2B.
BlairEvanBall's insight:

LinkedIn according to current research is the king of B2B marketing.

LinkedIn is best known for it’s job hunting, resume posting, content and news social networking site. Right? Well, not anymore if your a B2B marketer.

Although social media platforms like Facebook have a much more wider appeal, the reality is, it doesn’t deliver on leads and results like LinkedIn.

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The Future of B2B Content Marketing | Prepare1 | Social Media Coach — Prepare 1

The Future of B2B Content Marketing | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How the Future of B2B Content Marketing will unfold. What B2B marketers are doing right now to stay ahead of the competition.
BlairEvanBall's insight:

What are the B2B trends?

What’s the best B2B content for your brand?

What’s your future as a B2B content marketer?

What B2B content doesn’t work in today’s business world?

What types of content do they use in their social media marketing.

71% use visual assets in their social media marketing.Close behind was blogging (70%).Video at 57%, but gaining quickly.
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Top 5 Challenges for B2C Content Marketers | Social Media Coach | Prepare1 — Prepare 1

Top 5 Challenges for B2C Content Marketers | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
The Top 5 Challenges B2C Content Marketers face, the 5 steps B2B content marketers can take to increase sales, leads and new customers.
BlairEvanBall's insight:
Are the roles of B2B vs. B2C different in Social Media?

Do certain platforms work better for B2C?

Curious about what kinds of obstacles other marketers are up against?

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding the right mix of content and timing to meet other business needs. While some lack budgets.

According to Forrester Research B2C eCommerce will be a 500 Billion Industry By 2020.
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Top 5 Challenges for B2B Content Marketers | Prepare1 | Social Media Coach — Prepare 1

Top 5 Challenges for B2B Content Marketers | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
The Top 5 Challenges B2B Content Marketers face, the 5 steps B2B content marketers can take to increase sales, leads and new customers.
BlairEvanBall's insight:
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding the right mix of content and timing to meet other business needs.

While some lack budgets. The B2B market is the largest of all the markets, and exceeds the consumer market in dollar value. Companies like GE and IBM spend an estimated $60 million a day on goods that support the operation of their business.

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.
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How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1

How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How B2B Businesses Choose Social Media Content. What B2B businesses are doing right now to gain more leads and sales with their content marketing.
BlairEvanBall's insight:
Which content offers does your organization ask its audience to subscribe to?
What are the businesses who say they are effective doing differently from the rest of us? “
What is the single most effective content marketing tactic or strategy for B2B companies and why?”
Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody.
What does this mean for you?
It means you can’t just shoot from the hip anymore. Now you need to take aim and get strategic.
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How B2C Businesses Choose Social Media Content | Social Media Coach — Prepare 1

How B2C Businesses Choose Social Media Content | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How B2C Businesses Choose Social Media Content that creates results. B2C marketers focus on specific content and creation distribution. We show you how.
BlairEvanBall's insight:
“What is the single most effective content marketing tactic or strategy for B2C companies and why?”

Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody. What does this mean for you?

It means you can’t just shoot from the hip anymore. Now you need to take aim and get strategic. What is the difference between successful B2C content marketers and those that seem to be lost in the wilderness?
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8 Powerful Trends That Will Shape 2016 | Social Media Coach | Prepare1 — Prepare 1

8 Powerful Trends That Will Shape 2016 | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How these 8 Powerful Trends That Will Shape Your Social Media Marketing in 2016. What steps you can take today with your brand and content management.
BlairEvanBall's insight:

Was 2015 a memorable year for you in Social Media?

Are you prepared for a great 2016?

What changes are you going to make in the New Year?

Businesses are changing, and marketers will have to change along with them. As businesses evolve and new businesses spring up, there will be dozens of new marketing trends that will take over in the New Year. Here are a few things marketers should keep in mind when getting ready for 2016.

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The 7 Principals of Visual Content Marketing | Social Media Coach | Prepare1 — Prepare 1

The 7 Principals of Visual Content Marketing | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
7 steps to a better visual content marketing strategy. How visuals are changing the way we brand our business and how visuals are the future.
BlairEvanBall's insight:

A study by Wyzowl respondents said they remember 80% of what they see, but only 20% of what they read, and it becomes clear that visual marketing is critical to keeping you:

Top of mindRelevant, andMemorable

But knowing how to incorporate visual marketing is still a challenge for most businesses.

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How Customers are Influenced by Online Reviews | Social Media Coach — Prepare 1

How Customers are Influenced by Online Reviews | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How Customers are Influenced by Online Reviews. Where is the best site for reviews that will have an impact on search results as well.
BlairEvanBall's insight:

How important are customer online reviews?

 

Where do people go to read reviews?

 

Do negative reviews impact a buyers decision on you and your business?

 

As it turns out, reviews are very important.

90% of consumers read online reviews before visiting a business.88% of consumers trust online reviews as much as personal recommendations.

Google processed over 1 trillion search queries in 2014.

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Facebook Wooing Small Business With Updated Pages | Social Media Coach — Prepare 1

Facebook Wooing Small Business With Updated Pages | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How Facebook is Wooing Small Business With Updated Pages. Facebook’s new buy button, and eCommerce mobile solutions for small business.
BlairEvanBall's insight:

Have you heard that Facebook is changing Pages…again?

 

How would you like to market your products and services better on Facebook?

 

These changes are the biggest made to Pages since 2012. They build on Facebook’s recent announcement of new messaging capabilities for businesses and badges for companies that respond quickly. Today’s updates could make Facebook Pages a utility, not just a presence for businesses.

 

Facebook is making it easier for companies to advertise their goods and services and drive real business through call-to-action buttons that let people book appointments or make purchases, particularly on smartphones.

 

However Likes ≠ Dollars

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5 Ways to Market to Boomers and Millennials | Social Media Coach | Prepare1 — Prepare 1

5 Ways to Market to Boomers and Millennials | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
5 successful ways to market to Boomers and Millennials in an online world. How Boomers & Millennials differ and what content they consume are the same.
BlairEvanBall's insight:

Are there some similarities in marketing to different generations?

What does this say about you and your age?

Do you consume your content in the early morning? Or later in the evening?

Millennials and Boomers consume content at different times of the day. Are you targeting the right audience with the right content?

We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in late 2015 as the largest living generation.

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The Future of B2C Content Marketing | Prepare1 | Social Media Coach — Prepare 1

The Future of B2C Content Marketing | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
What’s The Future of B2C Content Marketing. How B2C content marketers can gain on their competition with these strategies and tactics.
BlairEvanBall's insight:

What are the B2C trends?

What’s the best B2C content for your brand?

What’s your future as a B2C content marketer?

What B2C content doesn’t work in today’s business world?

What types of content do they use in their social media marketing.

71% use visual assets in their social media marketing.Close behind was blogging (70%).Video at 57%, but gaining quickly.
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How Marketers Will Change Their Future Content |Social Media Coach — Prepare 1

How Marketers Will Change Their Future Content |Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How Marketers Will Change Their Future Content to engage more of their audience. Visuals are being overtaken by native video in content marketing.
BlairEvanBall's insight:

How do you market in a noisy world?

 

What is the future of social media content marketers?

 

What content are the consumers looking for from brands?

 

Interest in social media is undeniable. However, businesses are now going to struggle with the time, effort, and costs of participating and figuring out how to link it to leads or revenue. As these questions come up, tools that help measure the sales cycle will continue to grow in demand.


Social media experts need to expand into lead generation experts that understand a broader scope of the sales funnel.

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Marketing Initiatives of a B2B Company | Prepare1 | Social Media Coach — Prepare 1

Marketing Initiatives of a B2B Company | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How these top 5 marketing initiatives will propel your B2B company. B2B content, strategies, and tactics are key components of success.
BlairEvanBall's insight:

If you’re targeting a B2B market, emotions and visuals play a vital role in sales. Your entire content strategy needs to be designed with this in mind. This includes the copy on your website, the tweets you send out, blog posts and every other piece of content that you publish.

Think about Apple’s marketing copy for every new product they launch; it’s simple, and emotional.

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