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Blogging 101: So You Want to Start a Blog?

Blogging 101: So You Want to Start a Blog? | Social Media  Coach | Scoop.it

Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.

One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.

Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.


Via Lauren Moss
BlairEvanBall's insight:

According to Dan Zarella at Hubspot, Blogging can really move the needle for your business growth. Either B2B or B2C you see lead generation over time.

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Dillon Thomas's curator insight, February 1, 2014 11:31 AM

GREAT INFOGRAPHIC .. "SO YOU WANT TO ... *Insert here  anything ... 

Perfect design for a newbie creating an infographic on thier topic ..

 

Patrick Killian's curator insight, February 4, 2014 5:21 AM

So you want to start blogging? This infographic is your guide.

Anthony M Turner's curator insight, May 1, 2014 6:15 PM

good infographic for those considering or currently blogging

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7 Video Marketing Tips and Strategies |Social Media Coach | Prepare1 — Prepare 1

7 Video Marketing Tips and Strategies |Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
7 Video Marketing tips and strategies for your brand. How the right video marketing content engages your target audience at point of need.
BlairEvanBall's insight:

Video is going small. Small businesses now are using video to tell there story,.

 

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text.

 

In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.

Thanks to developments in tech tools, it’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.

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How to Boost Your Sales in 2016 | Social Media Coach | Prepare1 — Prepare 1

How to Boost Your Sales in 2016 | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to prepare for a blow out 2016. What steps to take now in setting and achieving your goals, sales and dreams. How to have your best year ever.
BlairEvanBall's insight:

Are you ready for the changes that are coming in 2016?

How are you preparing for 2016?

Would you like to be in the top 3% of your peer group?

 

“Goal setting is the most important aspect of all improvement and personal development plans. Confidence is important, determination is vital, certain personality traits contribute to success, but they all come into focus in goal setting.” —Paul J. Meyer

 

I’ve tried this before and…well I gave up. Does this sound like someone you know? This time could be different, so give it another try. You might surprise yourself in 2016, someone will be achieving their goals and dreams…WHY NOT YOU!

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The Power of Why in Life and Business | Social Media Coach | Prepare1 — Prepare 1

The Power of Why in Life and Business | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How The Power of Why impacts your Life and Business. Seven steps to take today to define your why and shake bad habits.
BlairEvanBall's insight:
APPLE STARTS WITH “WHY”

It is the core of their marketing and the driving force behind their business operations. To help illustrate this point, imagine if Apple also started backwards by creating a marketing message that started with “what.”


“We make great computers. They’re user friendly, beautifully designed, and easy to use. Want to buy one?”

 

While these facts are true, I’m not sold. We instead want to know why they are great and user friendly. Turns out Apple has figured this out over the years and knows better.

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Local Business Focusing on Content Marketing | Social Media Coach | Prepare1 — Prepare 1

Local Business Focusing on Content Marketing | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Local Business are Focusing their Content Marketing on native ads. 3 things you must know & how this strategy is working with local businesses.
BlairEvanBall's insight:

What does content marketing really mean?

Today’s savvy local businesses are breaking into content marketing, but is it enough?

 

Yes, content marketing is definitely a buzzword. But all it really means is that custom content — that kind of tailored information that tells the real story of a local business — is what consumers really want.

 

In fact, 78 percent of chief marketing officers see custom content as the future of marketing, according to the latest statistics from Demand Metric.

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5 LinkedIn Best Practices Infographic | Social Media Coach | Prepare1 — Prepare 1

5 LinkedIn Best Practices Infographic | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to use these 5 LinkedIn Best Practices to more brand awareness and higher engagement. Best keywords to use and times to post.
BlairEvanBall's insight:

Why should you share content on LinkedIn?

 

Will it make any difference at all?

 

If you’re a professional with a valuable perspective to share, you have to find the social audience it will resonate with – the audience you can draw into your world and become that thought leader. It’s that perspective that makes you unique – and that ability to spark conversation among your peers that can take you far.

 

LinkedIn can be a fantastic vehicle to drive business results.

It connects more than 380 million professionals. And it is where business people go. It’s demographic is older and wealthier than the other social media networks. Visitor-to-lead conversation rate that is 3X that of Facebook and Twitter.

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How Google’s Update is Impacting Local Search | Social Media Coach — Prepare 1

How Google’s Update is Impacting Local Search | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How to adjust and maintain high local SEO rankings with the latest Google change. What SEO strategies and actions you can take today to raise rankings.
BlairEvanBall's insight:

Have you heard the big local SEO news?

 

Does this change mean less visibility for your local business?

 

Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. A major change in Google’s local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous “local 7-pack”, where seven local businesses were featured, to a trimmed “local 3-pack” view.

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5 Successful Tactics in Marketing to Millennials | Prepare1 — Prepare 1

5 Successful Tactics in Marketing to Millennials | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to use these 5 Successful Tactics in Marketing to Millennials. Millennials wield $1.3 trillion in annual buying power. Millennials are largest demographics.
BlairEvanBall's insight:

Do you sell a product or service to millennials?

 

Do you recognize it takes a different approach to reach millennials?

Would you like to know what marketing strategies work?

 

Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power.

The millennial connected customer is the stranger you need to get to know, this group is only growing and mobile devices are the#1 choice.

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LinkedIn Most Effective Social Media Platform in B2B | Social Media Coach — Prepare 1

LinkedIn Most Effective Social Media Platform in B2B | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
LinkedIn takes the crown as the Most Effective in B2B according to recent studies. No other social media platform comes close. How to use LinkedIn for B2B.
BlairEvanBall's insight:

LinkedIn according to current research is the king of B2B marketing.

LinkedIn is best known for it’s job hunting, resume posting, content and news social networking site. Right? Well, not anymore if your a B2B marketer.

Although social media platforms like Facebook have a much more wider appeal, the reality is, it doesn’t deliver on leads and results like LinkedIn.

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The Future of B2B Content Marketing | Prepare1 | Social Media Coach — Prepare 1

The Future of B2B Content Marketing | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How the Future of B2B Content Marketing will unfold. What B2B marketers are doing right now to stay ahead of the competition.
BlairEvanBall's insight:

What are the B2B trends?

What’s the best B2B content for your brand?

What’s your future as a B2B content marketer?

What B2B content doesn’t work in today’s business world?

What types of content do they use in their social media marketing.

71% use visual assets in their social media marketing.Close behind was blogging (70%).Video at 57%, but gaining quickly.
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How to take back control of your Facebook News Feed | Prepare1 — Prepare 1

How to take back control of your Facebook News Feed | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How these new 4 features allows you to take back control of your Facebook News Feed. Banish friends unsightly posts while still remaining friends.
BlairEvanBall's insight:

Do you like to be in control?

Are you puzzled or sometimes frustrated with your Facebook News Feed?

Sometimes you see friends you want to interact with or pages and then…POOF they are gone from your News Feed. Who has time to continue to search.

Now…some control is beingput back into your hands with their new News Feed Preferences.

Facebook’s News Feed is the first thing you see when you visit, and the quality your experience probably dictates to a large degree how useful or frustrating you find Facebook in general. Facebook goes through a host of News Feed factors when calculating their algorithms.

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Time Commitment of Successful Social Media Marketers | Prepare1 — Prepare 1

Time Commitment of Successful Social Media Marketers | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How much time to be successful in social media marketing. Graphs showing social media time by business size, age, and experience.
BlairEvanBall's insight:

Social Media Marketing takes time.

How much is right?

 

According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.

 

GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from1.66 hours per day in 2013 to 1.72 hours per day last year.

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Will Google+ Collections Be The New Pinterest | Social Media Coach — Prepare 1

Will Google+ Collections Be The New Pinterest | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
Google+ recently unveiled a new feature, called Collections, that allows users to start categorizing their posts, photos and videos by topic.
BlairEvanBall's insight:

Google+ recently rolled out a new feature called. "Collections". Similar to Pinterest in that you create categories around your content.

Start collections for your interests. Post videos, photos, and more.

Get found:People can follow all of your public collections, or just the ones they like.Customize: Make your collection pop with custom names and cover photos
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Six Keys to Achieving What You Desire | Social Media Coach | Prepare1 — Prepare 1

Six Keys to Achieving What You Desire | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How these Six Keys to Achieving What You Desire will turn your live around. All desire is personal, and successful people never quit.
BlairEvanBall's insight:

Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a BURNING DESIRE TO WIN, essential to success.

Desire is always personal.

THE STARTING POINT OF ALL ACHIEVEMENT

Wishing will not bring success. Whatever your definition of success is. Earl Nightingale had a great definition.

Success is the progressive realization of a worthy goal or ideal.

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8 Powerful Trends That Will Shape 2016 | Social Media Coach | Prepare1 — Prepare 1

8 Powerful Trends That Will Shape 2016 | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How these 8 Powerful Trends That Will Shape Your Social Media Marketing in 2016. What steps you can take today with your brand and content management.
BlairEvanBall's insight:

Was 2015 a memorable year for you in Social Media?

Are you prepared for a great 2016?

What changes are you going to make in the New Year?

Businesses are changing, and marketers will have to change along with them. As businesses evolve and new businesses spring up, there will be dozens of new marketing trends that will take over in the New Year. Here are a few things marketers should keep in mind when getting ready for 2016.

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The 7 Principals of Visual Content Marketing | Social Media Coach | Prepare1 — Prepare 1

The 7 Principals of Visual Content Marketing | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
7 steps to a better visual content marketing strategy. How visuals are changing the way we brand our business and how visuals are the future.
BlairEvanBall's insight:

A study by Wyzowl respondents said they remember 80% of what they see, but only 20% of what they read, and it becomes clear that visual marketing is critical to keeping you:

Top of mindRelevant, andMemorable

But knowing how to incorporate visual marketing is still a challenge for most businesses.

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How Customers are Influenced by Online Reviews | Social Media Coach — Prepare 1

How Customers are Influenced by Online Reviews | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How Customers are Influenced by Online Reviews. Where is the best site for reviews that will have an impact on search results as well.
BlairEvanBall's insight:

How important are customer online reviews?

 

Where do people go to read reviews?

 

Do negative reviews impact a buyers decision on you and your business?

 

As it turns out, reviews are very important.

90% of consumers read online reviews before visiting a business.88% of consumers trust online reviews as much as personal recommendations.

Google processed over 1 trillion search queries in 2014.

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Facebook Wooing Small Business With Updated Pages | Social Media Coach — Prepare 1

Facebook Wooing Small Business With Updated Pages | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How Facebook is Wooing Small Business With Updated Pages. Facebook’s new buy button, and eCommerce mobile solutions for small business.
BlairEvanBall's insight:

Have you heard that Facebook is changing Pages…again?

 

How would you like to market your products and services better on Facebook?

 

These changes are the biggest made to Pages since 2012. They build on Facebook’s recent announcement of new messaging capabilities for businesses and badges for companies that respond quickly. Today’s updates could make Facebook Pages a utility, not just a presence for businesses.

 

Facebook is making it easier for companies to advertise their goods and services and drive real business through call-to-action buttons that let people book appointments or make purchases, particularly on smartphones.

 

However Likes ≠ Dollars

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5 Ways to Market to Boomers and Millennials | Social Media Coach | Prepare1 — Prepare 1

5 Ways to Market to Boomers and Millennials | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
5 successful ways to market to Boomers and Millennials in an online world. How Boomers & Millennials differ and what content they consume are the same.
BlairEvanBall's insight:

Are there some similarities in marketing to different generations?

What does this say about you and your age?

Do you consume your content in the early morning? Or later in the evening?

Millennials and Boomers consume content at different times of the day. Are you targeting the right audience with the right content?

We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in late 2015 as the largest living generation.

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The Future of B2C Content Marketing | Prepare1 | Social Media Coach — Prepare 1

The Future of B2C Content Marketing | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
What’s The Future of B2C Content Marketing. How B2C content marketers can gain on their competition with these strategies and tactics.
BlairEvanBall's insight:

What are the B2C trends?

What’s the best B2C content for your brand?

What’s your future as a B2C content marketer?

What B2C content doesn’t work in today’s business world?

What types of content do they use in their social media marketing.

71% use visual assets in their social media marketing.Close behind was blogging (70%).Video at 57%, but gaining quickly.
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How Marketers Will Change Their Future Content |Social Media Coach — Prepare 1

How Marketers Will Change Their Future Content |Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How Marketers Will Change Their Future Content to engage more of their audience. Visuals are being overtaken by native video in content marketing.
BlairEvanBall's insight:

How do you market in a noisy world?

 

What is the future of social media content marketers?

 

What content are the consumers looking for from brands?

 

Interest in social media is undeniable. However, businesses are now going to struggle with the time, effort, and costs of participating and figuring out how to link it to leads or revenue. As these questions come up, tools that help measure the sales cycle will continue to grow in demand.


Social media experts need to expand into lead generation experts that understand a broader scope of the sales funnel.

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Marketing Initiatives of a B2B Company | Prepare1 | Social Media Coach — Prepare 1

Marketing Initiatives of a B2B Company | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How these top 5 marketing initiatives will propel your B2B company. B2B content, strategies, and tactics are key components of success.
BlairEvanBall's insight:

If you’re targeting a B2B market, emotions and visuals play a vital role in sales. Your entire content strategy needs to be designed with this in mind. This includes the copy on your website, the tweets you send out, blog posts and every other piece of content that you publish.

Think about Apple’s marketing copy for every new product they launch; it’s simple, and emotional.

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Instagram the Future of Social Media | Prepare1 | Social Media Coach — Prepare 1

Instagram the Future of Social Media | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How visual content on Instagram will be the future of social media marketing. Visual content is the most engaging and text laden communication is waning.
BlairEvanBall's insight:

How massive is Instagram becoming?

Why is Instagram so important for brands?

Should I be on Instagram and if so how do I succeed?

Every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. This rate of content creation spells nothing but opportunity for businesses.

Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers.

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Marketing Initiatives of a B2C Company | Prepare1 | Social Media Coach — Prepare 1

Marketing Initiatives of a B2C Company | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
Marketing Initiatives of a successful B2C Company. What content resonates in B2C, the challenges and how to overcome those challenges.
BlairEvanBall's insight:

B2C requires you to think of all types of customers you want to target.

If you’re targeting a B2C market, emotions play avital role in sales. Your entire content strategy needs to be designed with this in mind. This includes the copy on your website, the tweets you send out, blog posts and every other piece of content that you publish.

Think about Apple’s marketing copy for every new product they launch; it’s simple, and emotional.

To the B2C customer, whether you’re a large, recognizable brand or a boutique firm plays a small role.

Can you solve my problem through your product/service?
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Social Media Challenges of a B2B & B2C Marketer | Prepare1 — Prepare 1

Social Media Challenges of a B2B & B2C Marketer | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to overcome the social media challenges of a B2B or B2C marketer. What social media platforms are best and the future of each.
BlairEvanBall's insight:

Challenges exist in both the B2B and B2C space for marketers. There are some similarities, but yet some very profound differences.

LinkedIn surprises many because it's the #1 social media platform for B2B. Facebook isn't even close.

 

Lack of a written strategy along with tactics is costing you and your business. Success or Failure is rarely a wide gap between daily activities. It’s paying attention to:

DetailBeing FlexibleHaving clear goalsHaving a clear strategyKnowing what tactics to useBeing willing to TEST, and then TEST some more

So what’s your strategy?

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How to Determine Your Social Media Style | Social Media Coach | Prepare1 — Prepare 1

How to Determine Your Social Media Style | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Determine Your Social Media Style, and how best to use it to gain new leads and amp up your brand. Success leaves clues.
BlairEvanBall's insight:
 

Have you noticed that you were born with certain aptitudes and natural gifts? How did you recognize them? Were you tested for them? A parent or friend pointed them out?

 

For whatever reason, when I was in grade school, I took a liking to sports. Neither my mother of father played sports, but I just loved it. I loved the competition, the thrill of victory, but not the agony of defeat. I became determined to win. Many of you are the same way.

 

Sports taught me many lessons.

 TeamworkPersistenceHumilityConfidenceWinning & Losing 

Temperament and Aptitudes influence everything you do – from sleep habits to study habits to eating style to the way you get along with other people.

FOUR BASIC TEMPERAMENTS

There are numerous books, tests on the different personalities of temperaments. One can get carried away with it all. I’m going to boil it do to simplistic terms. Take a look at them and decide which one fits you the best, or are you a combination of a couple, with one being more dominant than another.

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