Social Media Coach
225 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by BlairEvanBall
Scoop.it!

How To Set Your Strategy For 2017 | Social Media Coach — Prepare 1

How To Set Your Strategy For 2017 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How To Set Your Strategy For 2017. 6 Strategy elements that are key to achieving and setting your business social media strategies.
BlairEvanBall's insight:
Have you thought about your strategy for 2017?

Do you know what it should be?
Is it compelling?
Time moves quickly and waits for no one. You’ll blink and New Years will be upon you. Now is a great time to start thinking and planning for next year. Some business owners and career professionals I know work to have this done by Mid November or the latest by Thanksgiving.

As Zig Ziglar would say…Are you a wondering generality or a meaningful specific?
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

Why Your Business Needs to Be On Instagram (Infographic) | Social Media Coach — Prepare 1

Why Your Business Needs to Be On Instagram (Infographic) | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
Why Your Business Needs to Be On Instagram (Infographic). How and what to post on Instagram for the most engagement for your brand.
BlairEvanBall's insight:
Have you discovered Instagram yet? Did you realize business growth on Instagram is exploding? Is it right for me and my business?
What is Instagram?

Instagram is a mobile photo-sharing app and social network that was created in 2010 by founders Kevin Systrom and Mike Krieger. In 2012, Facebook purchased the service for $1 billion, and as of September 2015, Instagram had more than 400 million users, according to CNN.

Instagram is one of the more popular social networks, surpassing 500 million active monthly users that are responsible for posting more than 95 million photos and videos daily. With such a large user base, it presents a great opportunity for businesses to market using an additional social media channel.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

3 Types of Content That Will Drive You More Traffic | Social Media Coach — Prepare 1

3 Types of Content That Will Drive You More Traffic | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
3 Types of Content That Will Drive You More Traffic. How to create and use this type of content for more engagement, likes, shares and comments.
BlairEvanBall's insight:
How much content have you produced in the last week? Last Month?
Are you pleased with your consistency and results? If you’re not “all in” with your content marketing program, you should stop.

Or as Yoda told Luke Skywalker, “Do or do not, there is no try.” Be all in or get all out. There is no halfway. It requires you to be fully committed to your content marketing program
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

5 Ways to Improve Your LinkedIn Profile [Infographic] | Social Media Coach |Prepare1 — Prepare 1

5 Ways to Improve Your LinkedIn Profile [Infographic] | Social Media Coach |Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
5 Ways to Improve Your LinkedIn Profile & Presence [Infographic]. How to use keywords in LinkedIn to amp up your search results. Best way to connect.
BlairEvanBall's insight:
Do you know that you only have 7 seconds to make a good impression?
Did you realize that LinkedIn has surpassed 450 million users? Did you know that adding a professional photo to your profile makes you 14 times more likely to be found on LinkedIn?

Members who list skills on their LinkedIn profiles receive an average of 17 times more profile views than those who don’t. That fact alone underscores the importance of making your profile shine with a comprehensive list of professional skills and expertise.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

Social Media Platforms Businesses Want To Learn More About | Social Media Coach | Prepare1 — Prepare 1

Social Media Platforms Businesses Want To Learn More About | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Social Media Platforms Businesses Want To Learn More About. How businesses are prioritizing their social media efforts and learning skills for these social media platforms.
BlairEvanBall's insight:
Have you stopped learning and growing?

Sometimes do you feel it’s too much effort?

Do you feel like your falling behind? Social Media is an ingrained part of today’s society. Businesses and individuals are constantly on Facebook, Twitter, LinkedIn, Instagram, and YouTube. Social media has changed the way people communicate and share information in their personal and professional lives. Sometimes the lines get blurred between personal and business on social media platforms.

With so many changes learning has become a necessity for most.

Where is the future headed with social media?

Where are businesses focusing their learning efforts? Are there some tea leaves that businesses are reading to chart future direction for them and their team?

Success leaves clues…so does social media.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

How Brands are Evolving for this Generation | Social Media Coach | Prepare1 — Prepare 1

How Brands are Evolving for this Generation | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Brands are Evolving for this Generation. How digital and the millennials are shaping brands and what steps businesses need to take today to outmaneuver competitors.
BlairEvanBall's insight:
Social media marketing has been around a long time, but it has only recently been experiencing an explosion in participation from around the world. It has definitely gone mainstream, and is now even more important as a tool in your digital marketing strategy.

Many businesses are failing to get a grasp of this new marketing and networking medium, as they lose market share to savvy competitors. This is why it is important that as a business owner, you understand how social media works.

Brands are what people say about you when you’re not in the room, and that room has gotten extremely big and extremely digital.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

How Businesses Fall | Social Media Coach | Prepare1 — Prepare 1

How Businesses Fall | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Businesses Fall and bounce back. What stages businesses go through on their way to decline and steps you can take today to avoid business decline.
BlairEvanBall's insight:
Can business decline be detected early and avoided?

How far can a business fall before the path toward doom becomes inevitable and unshakable?

How can businesses reverse course?

Recently I’ve been writing about B2B and B2C businesses and how they use Social Media content for their success. Why do some businesses get it while others fall?

It was September 25th, 2008 when the United States and it’s financial system was shaken. JPMorgan Chase engineered a desperate deal over the weekend to buy Bear Stearns. Ranked #156th in the Fortune 500 to gone. Lehman Brothers after 158 years of success and growth…collapsed into bankruptcy.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1

How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How B2B Businesses Choose Social Media Content. What B2B businesses are doing right now to gain more leads and sales with their content marketing.
BlairEvanBall's insight:
Which content offers does your organization ask its audience to subscribe to?
What are the businesses who say they are effective doing differently from the rest of us? “

What is the single most effective content marketing tactic or strategy for B2B companies and why?” Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody. What does this mean for you?
It means you can’t just shoot from the hip anymore. Now you need to take aim and get strategic. What is the difference between successful B2B content marketers and those that seem to be lost in the wilderness?
Learn what successful B2C Marketers are doing for content.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

7 Video Marketing Tips and Strategies |Social Media Coach | Prepare1 — Prepare 1

7 Video Marketing Tips and Strategies |Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
7 Video Marketing tips and strategies for your brand. How the right video marketing content engages your target audience at point of need.
BlairEvanBall's insight:

Video is going small. Small businesses now are using video to tell there story,.

 

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text.

 

In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.

Thanks to developments in tech tools, it’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.

more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

How to Boost Your Sales in 2016 | Social Media Coach | Prepare1 — Prepare 1

How to Boost Your Sales in 2016 | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to prepare for a blow out 2016. What steps to take now in setting and achieving your goals, sales and dreams. How to have your best year ever.
BlairEvanBall's insight:

Are you ready for the changes that are coming in 2016?

How are you preparing for 2016?

Would you like to be in the top 3% of your peer group?

 

“Goal setting is the most important aspect of all improvement and personal development plans. Confidence is important, determination is vital, certain personality traits contribute to success, but they all come into focus in goal setting.” —Paul J. Meyer

 

I’ve tried this before and…well I gave up. Does this sound like someone you know? This time could be different, so give it another try. You might surprise yourself in 2016, someone will be achieving their goals and dreams…WHY NOT YOU!

more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

The Power of Why in Life and Business | Social Media Coach | Prepare1 — Prepare 1

The Power of Why in Life and Business | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How The Power of Why impacts your Life and Business. Seven steps to take today to define your why and shake bad habits.
BlairEvanBall's insight:
APPLE STARTS WITH “WHY”

It is the core of their marketing and the driving force behind their business operations. To help illustrate this point, imagine if Apple also started backwards by creating a marketing message that started with “what.”


“We make great computers. They’re user friendly, beautifully designed, and easy to use. Want to buy one?”

 

While these facts are true, I’m not sold. We instead want to know why they are great and user friendly. Turns out Apple has figured this out over the years and knows better.

more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

Local Business Focusing on Content Marketing | Social Media Coach | Prepare1 — Prepare 1

Local Business Focusing on Content Marketing | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How Local Business are Focusing their Content Marketing on native ads. 3 things you must know & how this strategy is working with local businesses.
BlairEvanBall's insight:

What does content marketing really mean?

Today’s savvy local businesses are breaking into content marketing, but is it enough?

 

Yes, content marketing is definitely a buzzword. But all it really means is that custom content — that kind of tailored information that tells the real story of a local business — is what consumers really want.

 

In fact, 78 percent of chief marketing officers see custom content as the future of marketing, according to the latest statistics from Demand Metric.

more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

5 LinkedIn Best Practices Infographic | Social Media Coach | Prepare1 — Prepare 1

5 LinkedIn Best Practices Infographic | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to use these 5 LinkedIn Best Practices to more brand awareness and higher engagement. Best keywords to use and times to post.
BlairEvanBall's insight:

Why should you share content on LinkedIn?

 

Will it make any difference at all?

 

If you’re a professional with a valuable perspective to share, you have to find the social audience it will resonate with – the audience you can draw into your world and become that thought leader. It’s that perspective that makes you unique – and that ability to spark conversation among your peers that can take you far.

 

LinkedIn can be a fantastic vehicle to drive business results.

It connects more than 380 million professionals. And it is where business people go. It’s demographic is older and wealthier than the other social media networks. Visitor-to-lead conversation rate that is 3X that of Facebook and Twitter.

more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

3 Powerful Conditions That Affect Personal Change | Social Media Coach — Prepare 1

3 Powerful Conditions That Affect Personal Change | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
3 Powerful Conditions That Affect Personal Change. How to use these conditions to affect change immediately in your life and business.
BlairEvanBall's insight:
Would you like to change some circumstance in your life?
How about your business or career?
Or does change bring about fear?

All change is from the Inner to the Outer. If you can run a losing race without blaming your loss on someone else, you have bright prospects of success further down the road in life.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

How to Remain Positive in a Negative World | Social Media Coach | Prepare1 — Prepare 1

How to Remain Positive in a Negative World | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Remain Positive in a Negative World. How to develop positive habits when everything around you is falling apart. How to anchor it with power of belief.
BlairEvanBall's insight:
Have you ever been around negative people? Do they make you feel better? or drag you down?

Success in life and business is a matter of never-ceasing application. You must forever work at it diligently in today’s business climate. Otherwise it takes wings and flies away. At no time can you afford to rest on your laurels – He who rest of laurels get knocked on rear! If you pause too long for self-admiration, Competitors will come knocking and take your coveted place.

Most would like nothing better than to push you out, especially if they feel you are vulnerable and are doing nothing to strengthen you position. It has been said that man can bring into reality that which he/she focuses on, dreams upon, remains positive, persistent and takes action.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

How to be Focused in a Noisy World | Social Media Coach | Prepare1 — Prepare 1

How to be Focused in a Noisy World | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to be laser focused in a Noisy World. Social Media & Information is all around us. Learn how to focus on the right things for maximum results.
BlairEvanBall's insight:
What’s the driving force in business? What does management value?
In a word…GROWTH

When a company or individual becomes unfocused it loses it’s power. It’s not the pursuit of growth that causes unfocusing problems.

Unfocusing itself seems to be a natural phenomenon that occurs without any conscious effort on the part of the company or individual.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

You Are What You Think You Are | Social Media Coach | Prepare1 — Prepare 1

You Are What You Think You Are | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
You Are What You Think You Are, and 5 steps to changing. Learn how to eliminate Fear and get on with your life. Learn new skills, reach new heights.
BlairEvanBall's insight:
Have you ever wondered why a sales person will greet one customer with an alert “Yes, mam may I serve you? but virtually ignore another?
Or why an employee will consistently carry out the instructions of one superior but only grudgingly do what another superior requests?
Or why we will pay close attention to what one person says but not another?
Look around you. You’ll observe some people receiving the “Hey, Buddy” treatment while others receive the sincere and important “Yes, sir or Yes Mam” treatment.
Look closer still, and you’ll also observe that those persons who command the most respect are also the most successful.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

Top 5 Challenges for B2C Content Marketers | Social Media Coach | Prepare1 — Prepare 1

Top 5 Challenges for B2C Content Marketers | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
The Top 5 Challenges B2C Content Marketers face, the 5 steps B2B content marketers can take to increase sales, leads and new customers.
BlairEvanBall's insight:
Are the roles of B2B vs. B2C different in Social Media?

Do certain platforms work better for B2C?

Curious about what kinds of obstacles other marketers are up against?

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding the right mix of content and timing to meet other business needs. While some lack budgets.

According to Forrester Research B2C eCommerce will be a 500 Billion Industry By 2020.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

Top 5 Challenges for B2B Content Marketers | Prepare1 | Social Media Coach — Prepare 1

Top 5 Challenges for B2B Content Marketers | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
The Top 5 Challenges B2B Content Marketers face, the 5 steps B2B content marketers can take to increase sales, leads and new customers.
BlairEvanBall's insight:
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding the right mix of content and timing to meet other business needs.

While some lack budgets. The B2B market is the largest of all the markets, and exceeds the consumer market in dollar value. Companies like GE and IBM spend an estimated $60 million a day on goods that support the operation of their business.

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1

How B2B Businesses Choose Social Media Content | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How B2B Businesses Choose Social Media Content. What B2B businesses are doing right now to gain more leads and sales with their content marketing.
BlairEvanBall's insight:
Which content offers does your organization ask its audience to subscribe to?
What are the businesses who say they are effective doing differently from the rest of us? “
What is the single most effective content marketing tactic or strategy for B2B companies and why?”
Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody.
What does this mean for you?
It means you can’t just shoot from the hip anymore. Now you need to take aim and get strategic.
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

How B2C Businesses Choose Social Media Content | Social Media Coach — Prepare 1

How B2C Businesses Choose Social Media Content | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How B2C Businesses Choose Social Media Content that creates results. B2C marketers focus on specific content and creation distribution. We show you how.
BlairEvanBall's insight:
“What is the single most effective content marketing tactic or strategy for B2C companies and why?”

Content marketing used to be a secret weapon used by the smartest marketers. Now it’s the default setting used by just about everybody. What does this mean for you?

It means you can’t just shoot from the hip anymore. Now you need to take aim and get strategic. What is the difference between successful B2C content marketers and those that seem to be lost in the wilderness?
more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

8 Powerful Trends That Will Shape 2016 | Social Media Coach | Prepare1 — Prepare 1

8 Powerful Trends That Will Shape 2016 | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How these 8 Powerful Trends That Will Shape Your Social Media Marketing in 2016. What steps you can take today with your brand and content management.
BlairEvanBall's insight:

Was 2015 a memorable year for you in Social Media?

Are you prepared for a great 2016?

What changes are you going to make in the New Year?

Businesses are changing, and marketers will have to change along with them. As businesses evolve and new businesses spring up, there will be dozens of new marketing trends that will take over in the New Year. Here are a few things marketers should keep in mind when getting ready for 2016.

more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

The 7 Principals of Visual Content Marketing | Social Media Coach | Prepare1 — Prepare 1

The 7 Principals of Visual Content Marketing | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
7 steps to a better visual content marketing strategy. How visuals are changing the way we brand our business and how visuals are the future.
BlairEvanBall's insight:

A study by Wyzowl respondents said they remember 80% of what they see, but only 20% of what they read, and it becomes clear that visual marketing is critical to keeping you:

Top of mindRelevant, andMemorable

But knowing how to incorporate visual marketing is still a challenge for most businesses.

more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

How Customers are Influenced by Online Reviews | Social Media Coach — Prepare 1

How Customers are Influenced by Online Reviews | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How Customers are Influenced by Online Reviews. Where is the best site for reviews that will have an impact on search results as well.
BlairEvanBall's insight:

How important are customer online reviews?

 

Where do people go to read reviews?

 

Do negative reviews impact a buyers decision on you and your business?

 

As it turns out, reviews are very important.

90% of consumers read online reviews before visiting a business.88% of consumers trust online reviews as much as personal recommendations.

Google processed over 1 trillion search queries in 2014.

more...
No comment yet.
Scooped by BlairEvanBall
Scoop.it!

Facebook Wooing Small Business With Updated Pages | Social Media Coach — Prepare 1

Facebook Wooing Small Business With Updated Pages | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How Facebook is Wooing Small Business With Updated Pages. Facebook’s new buy button, and eCommerce mobile solutions for small business.
BlairEvanBall's insight:

Have you heard that Facebook is changing Pages…again?

 

How would you like to market your products and services better on Facebook?

 

These changes are the biggest made to Pages since 2012. They build on Facebook’s recent announcement of new messaging capabilities for businesses and badges for companies that respond quickly. Today’s updates could make Facebook Pages a utility, not just a presence for businesses.

 

Facebook is making it easier for companies to advertise their goods and services and drive real business through call-to-action buttons that let people book appointments or make purchases, particularly on smartphones.

 

However Likes ≠ Dollars

more...
No comment yet.