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Social_media-casestudies
Collection of observed case studies by global & local brands leveraging social media platforms
Curated by Chipo Mugomba
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Analyzing Consumer Response to Brand Marketing Strategy - Business 2 Community

Analyzing Consumer Response to Brand Marketing Strategy - Business 2 Community | Social_media-casestudies | Scoop.it
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The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas

The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas | Social_media-casestudies | Scoop.it
"What if news organizations confronted the reality that nearly all media will be 'social media' a decade hence?

 

...What if journalists became like your doctor, dentist, or teacher — people who provide a valuable service to you, and whose name, voice, and personality are more intimate? The question then becomes how to create a social presentation layer that wraps around news — preserving the integrity of the product but updating its interface to fit with human behavior in the digital age....


Via Robin Good, Jeff Domansky
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Miklos Szilagyi's curator insight, April 14, 2013 3:18 AM

Well, you can start thinking about it... what is coming out of this for you... personally and company-wise...

Alison D. Gilbert's curator insight, April 14, 2013 1:57 PM

It's about time someone said that.

Anake Goodall's curator insight, May 16, 2013 6:59 AM

this space is fair fizzing, and the pace of change and creative destruction is - if anything - continuing to accelerate ...

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Top 7 ways brands should use images on social media | Articles | Main

Top 7 ways brands should use images on social media | Articles | Main | Social_media-casestudies | Scoop.it
#RaganSocial Twitter chat participants share tips for using Tumblr, Instagram and Pinterest.
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The Top 10 Viral Videos by Airlines (plus bonus videos) | Leaders in airline & airport customer engagement :: SimpliFlying

The Top 10 Viral Videos by Airlines (plus bonus videos) | Leaders in airline & airport customer engagement :: SimpliFlying | Social_media-casestudies | Scoop.it
If an image speaks louder than words, a moving image absolutely screams!
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COMMS corner: 194 social media case studies (and 23 tactics) from 2011

COMMS corner: 194 social media case studies (and 23 tactics) from 2011 | Social_media-casestudies | Scoop.it
194 social media case studies (and 23 tactics) from 2011
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Tourism Campaigns on Facebook. Like this! « abouTourism

Tourism Campaigns on Facebook. Like this! « abouTourism | Social_media-casestudies | Scoop.it
A look at tourism campaigns on Facebook >> Tourism Ireland, Visit Britain, Tourism Australia + Quicksilver...
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HOW TO: Sign Up Users Even Before You Launch Your Startup

HOW TO: Sign Up Users Even Before You Launch Your Startup | Social_media-casestudies | Scoop.it
How do startups break through the consumer-pitching chaos? Here are four tricks smart brands have employed to get the word out before the company is even off the ground. ~ Mashable
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» 10 fantastic social media campaign videos you shouldn’t miss » TNW Social Media

» 10 fantastic social media campaign videos you shouldn’t miss » TNW Social Media | Social_media-casestudies | Scoop.it
Ben & Jerry's Fair Tweets, Fiat Street Evo, KLM, Renault, PepsiCo Social Vending, Volkswagen, Heineken Star Player
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5-star Greek hotel SM Case Study via Web SEO Analytics

5-star Greek hotel SM Case Study via Web SEO Analytics | Social_media-casestudies | Scoop.it
Case study of how a 5-star hotel in Mykonos, Greece, uses social media to building brand affinity through contests.
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How a company used Linkedin and Social Media to recruit? | Link Humans

How a company used Linkedin and Social Media to recruit? | Link Humans | Social_media-casestudies | Scoop.it
A business case about recruitment in social media: How CH2M HILL used social media (Facebook, Twitter) and especially Linkedin to recruit and find candidates.
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KLM’s Social Media Surprise | Aerlines Magazine

KLM’s Social Media Surprise | Aerlines Magazine | Social_media-casestudies | Scoop.it
KLM has become a heavy Twitter user. Now they've awarded passengers who announced their KLM flight with a little surprise, see also the short movie below. To
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Star Wars Uncut creators wow SXSW with crowdsourcing tales | SXSW - CNET Blogs

Star Wars Uncut creators wow SXSW with crowdsourcing tales | SXSW - CNET Blogs | Social_media-casestudies | Scoop.it
At the South by Southwest conference in Austin, Texas, the team behind the wildly popular effort to re-imagine George Lucas' all-time classic with hundreds of 15-second community-created scenes delighted their audience with examples of how the crowd helped them win an Emmy. Read this blog post by Daniel Terdiman on SXSW. (RT @CNETNews: Star Wars Uncut creators wow SXSW with crowdsourcing tales http://cnet.co/dNsorg)
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With QR Codes, Hospitals Are Finding It’s Hip to Be Square – The Buzz Bin

With QR Codes, Hospitals Are Finding It’s Hip to Be Square – The Buzz Bin | Social_media-casestudies | Scoop.it
While hospitals haven’t embraced location-based services like Foursquare they’re finding increasing value in QR codes
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Lifestyle brands: creating positive experiences

Lifestyle brands: creating positive experiences | Social_media-casestudies | Scoop.it
The current Jack Wills 'internship' competition offers an experience that carefully reflects its brand values
Chipo Mugomba's insight:

"Marketers understand that retweets & likes are the digital equivalent of passing a thumbed novel to a friend" #JackWills

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7 Awesome Olympics Campaigns to Inspire Your Marketing

7 Awesome Olympics Campaigns to Inspire Your Marketing | Social_media-casestudies | Scoop.it

[Reading]...a look at some of the most inspiring Olympics campaigns ... for marketers and viewers alike!

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Gauravonomics Blog for Marketers, Entrepreneurs and Activists

Gauravonomics Blog for Marketers, Entrepreneurs and Activists | Social_media-casestudies | Scoop.it

Examples of Socially conscious corporate campaigns - a look at 3 Indian brand campaigns: Jaago re (Tata Tea), My Idea (Idea telcom brand) and Lead India & Bleed India (Times of India news group) 2009-2010

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Pie In The Sky? Domino's Flips Switch On Times Square Instant Reviews, Takes Transparency To New Level | Fast Company

Pie In The Sky? Domino's Flips Switch On Times Square Instant Reviews, Takes Transparency To New Level | Fast Company | Social_media-casestudies | Scoop.it
Domino’s Pizza, which, for the past two years has based its marketing efforts around a very public self-improvement initiative, is taking transparency to (quite literally) new levels.
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Nike premieres their TV campaign on Facebook

Nike premieres their TV campaign on Facebook | Social_media-casestudies | Scoop.it
In this impressive campaign, Nike put social media in the driving seat for their new campaign 'The Chosen'.
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Mercedes-Benz Tweet Race Case Study (Feb 2011)

Mercedes-Benz Tweet Race Case Study (Feb 2011) | Social_media-casestudies | Scoop.it
The Mercedes-Benz Tweet Race (Feb 2011): Extending Twitter's power to fuel conversations about cars, specifially Mercedes Benz cars in a race. 4 tweets = 1 mile. Great case study on how Mercedes tapped the community & viral power of twitter.
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How Converse Became the Biggest Little Sneaker Brand on Facebook

How Converse Became the Biggest Little Sneaker Brand on Facebook | Social_media-casestudies | Scoop.it
"We spoke with Geoff Cottrill, CMO of Converse, about how the brand found success on social media platforms and stays true to its roots." ~ Mashable interview
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Case study by InfiniGraph - social intel for targeted social ads_Golden Spoon stores

Case study by InfiniGraph - social intel for targeted social ads_Golden Spoon stores | Social_media-casestudies | Scoop.it
Social intelligence drives better Facebook results.
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MTV Digital Team Lifts Sun Drop Out of Obscurity | ClickZ

MTV Digital Team Lifts Sun Drop Out of Obscurity | ClickZ | Social_media-casestudies | Scoop.it
Millennials help 62-year-old soda brand go viral on YouTube and Facebook.
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Volkswagen: Virtual Test Drive Inside Print Ad

Volkswagen: Virtual Test Drive Inside Print Ad | Social_media-casestudies | Scoop.it
Not a social media case-study per se but interesting use of augmented reality by Volkswagen Norway >> virtual test drive using print ads. #iPhone #apps
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iStrategy Blog | Leveraging Social Media for Brand Experience

Thomas Marzano spent time at the Four Seasons Hotel, and was totally blown away by the integration of social media listening & quality service delivery.
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Shark Week 2010: How Discovery Channel used Social Media to build Engagement

Shark Week 2010: How Discovery Channel used Social Media to build Engagement | Social_media-casestudies | Scoop.it
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