Social Media Case Study
344 views | +0 today
Follow
Social Media Case Study
Social Media Insights, Trends, Tips, and Tools
Curated by Lisa Spencer
Your new post is loading...
Your new post is loading...
Rescooped by Lisa Spencer from Advertising Reloaded
Scoop.it!

The Top 5 Digital Marketing Trends for 2013

The Top 5 Digital Marketing Trends for 2013 | Social Media Case Study | Scoop.it

5 Digital Marketing Trends for 2013 are here reported. Read on...


Via EnricoMorandi
more...
No comment yet.
Rescooped by Lisa Spencer from Internet Marketing Strategy 2.0
Scoop.it!

How To Make It Easy for Others To Retweet Your Quality PDF or eBook

How To Make It Easy for Others To Retweet Your Quality PDF or eBook | Social Media Case Study | Scoop.it

Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.

 

This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.

 

From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?

 

The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

 

Below I lay out how to do this in six simple steps."

 

 

Useful. Well explained. 7/10

 

Useful: http://www.socialmediaexaminer.com/how-to-add-retweet-buttons-in-your-pdf-documents/


Via Robin Good
more...
Beth Kanter's comment, September 3, 2012 12:46 PM
This post is from 2009, does the feature still work in the same way? In your own work, have you found this valuable? I'm thinking of testing it.
Robin Good's comment, September 4, 2012 1:42 AM
Beth, it should work to this day. I had used it last year and just run into it again. Only problem is that the code in the article is for the old twitter. New twitter has different code. Use http://twitter.com/intent/tweet?status= and it should work fine.
Scooped by Lisa Spencer
Scoop.it!

Red Mango, Wendy's, McDonald's showcase customer engagement via social media | Nation's Restaurant News

Red Mango, Wendy's, McDonald's showcase customer engagement via social media | Nation's Restaurant News | Social Media Case Study | Scoop.it
Restaurant brands both large and small can equally utilize social media to garner, engage and retain customers in the social sphere, the Restaurant Social Media Index finds.
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade | Social Media Case Study | Scoop.it
Mike's Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and soci...
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

DKNY Makes Faux Social Buzz to Create The Real Thing

DKNY Makes Faux Social Buzz to Create The Real Thing | Social Media Case Study | Scoop.it
Want to get the word out? Forget the press release, try social media instead.
more...
No comment yet.
Suggested by Joy Bhattacharya
Scoop.it!

How to start a Social Media Campaign

The essentials of starting and maintaining a successful social media campaign.
more...
No comment yet.
Rescooped by Lisa Spencer from EPIC Infographic
Scoop.it!

How Pinterest Give Instant Growth to Your Brand[Infographics]

How Pinterest Give Instant Growth to Your Brand[Infographics] | Social Media Case Study | Scoop.it

An infographic that shows how Pinterest could give your brand instant boost. 


Via Jonha Richman
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

Big business warm up for profit making performance

Big business warm up for profit making performance | Social Media Case Study | Scoop.it

"Big consumer brands have long seen the Olympic Games as a way to get more consumers to buy their products. This year, several are thinking of them as a way to talk up their brands on Facebook - which of course could lead to even more purchases."

more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

Efinancial Experiences Continued Success in Social Media; Sparking Conversation about Life Insurance Online

Efinancial Wholesale, a leading online life insurance provider, is proud to acknowledge the great success they’ve experienced through social media.
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

Pinterest changes the way brides plan their weddings

Pinterest changes the way brides plan their weddings | Social Media Case Study | Scoop.it
Meet the Pinterest bride. For her, planning a fairytale wedding without the social photo-sharing site is, well, inconceivable.
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

What's America's Most Engaging Social Network? You'll Be Surprised

What's America's Most Engaging Social Network? You'll Be Surprised | Social Media Case Study | Scoop.it
Try to guess America's most engaging social network. Facebook? Wrong. Twitter? Wrong. Pinterest? Wrong again.
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

SMBs Forecasted to Spend $7.8 Billion for Social Media Marketing in 2016 | Technorati Media

SMBs Forecasted to Spend $7.8 Billion for Social Media Marketing in 2016 | Technorati Media | Social Media Case Study | Scoop.it

It’s obvious that social media has and continues to create an impression on local businesses across the board, and Borrell estimates that SMBs will spend $7.8 billion—a sevenfold increase—in 2016!

more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

KFC Shares its Social Media Strategy

KFC Shares its Social Media Strategy | Social Media Case Study | Scoop.it
KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors—its chicken on the bone is fresh, not...
more...
No comment yet.
Rescooped by Lisa Spencer from Social Media Content Curation
Scoop.it!

Curate Your Favorite Works Of Art From The Metropolitan With MyMet

Curate Your Favorite Works Of Art From The Metropolitan With MyMet | Social Media Case Study | Scoop.it

Robin Good: The Metropolitan Museum of Modern Art in New York offers a unique free feature to its registered users, allowing them to capture and collect their favorite artworks from the online MET exhibitions and save them into dedicated collections which can be shared with anyone online.

 

How to use MyMet:

1. Click the gold "MyMet" tab located in the top right-hand corner of every page on the site and either sign in or register to create an account.

2. Browse the collections and add your favorite works of art by clicking the "Add to MyMet" button on each individual object page.

3. Click the gold "MyMet" tab located in the top right-hand corner to view recently saved items; select "View all your items & recommendations here" to return to your "MyMet" page.

4. Create a set and name it "MyMet." Under Notes, complete the phrase, "My Met. My ___________." You may also add a description about what the Met means to you.

5. To add a saved object to your set, hover over it with your mouse and click "Add or remove this item from sets," and then save it to your "MyMet" set.

6. Share your set on Facebook or Twitter. On Facebook, tag The Metropolitan Museum of Art. On Twitter, include @metmuseum and #MyMet in your tweet.

7. You may also share your set via email.

 

The service is free to use.

 

 

Examples of user curated sets: http://www.metmuseum.org/mymet/whats-your-met/featured

 

More info: http://www.metmuseum.org/mymet/whats-your-met

 

Video intro: http://www.metmuseum.org/mymet/

 

Sign-up here: https://www.metmuseum.org/mymet/sign-up

 

 


Via Robin Good, Giuseppe Mauriello
more...
Rebekah Ellis's curator insight, June 12, 2013 9:20 AM

Use this to create a list of your favorite pieces from the MET!

Scooped by Lisa Spencer
Scoop.it!

How Big Brands Create Social Media Campaigns

How Big Brands Create Social Media Campaigns | Social Media Case Study | Scoop.it
Ever wonder how big brands launch social media campaigns? Here's how.
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

Social Media Revenues To Reach $16.9B In 2012; Ads Remain Leading Driver At $8.8B, Predicts Gartner | TechCrunch

Social Media Revenues To Reach $16.9B In 2012; Ads Remain Leading Driver At $8.8B, Predicts Gartner | TechCrunch | Social Media Case Study | Scoop.it
For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that...
more...
No comment yet.
Rescooped by Lisa Spencer from Internet Marketing Strategy 2.0
Scoop.it!

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio | Social Media Case Study | Scoop.it

Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.

 

"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.


So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.

 

Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.

 

These profiles go into a directory which is searchable and accessible, so you can preview the work.

 

Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."

 

Source: http://www.youngupstarts.com/2012/07/13/digital-creatives-can-build-credibility-with-facebook-studio-and-facebook-studio-edge/

 

Get inspired.

 

Check it out here: http://www.facebook-studio.com/

 

 


Via Robin Good
more...
No comment yet.
Rescooped by Lisa Spencer from Indie Music Marketing
Scoop.it!

How Social Music Marketing Can Help Your Brand

How Social Music Marketing Can Help Your Brand | Social Media Case Study | Scoop.it
The smartest brands are now putting music to work as part of their social marketing strategy. Here’s how it works.

Via Jérôme Rastoldo, Ryan Spencer
more...
No comment yet.
Rescooped by Lisa Spencer from Social Media and Music
Scoop.it!

Lady Gaga's Social Media Strategist on How She Helped Build an Empire

Lady Gaga's Social Media Strategist on How She Helped Build an Empire | Social Media Case Study | Scoop.it
Jaunique Sealey reveals how she developed and launched the social media campaign that led to Lady Gaga's breakout success.
more...
Caleb Box's curator insight, April 10, 8:22 PM

This is a brief article on the plan that Jaunique Sealey used for Lady Gags up coming campaign at the time. This proves that a good social media strategy can be all you need when it comes to promotion these days.

Rescooped by Lisa Spencer from Social Media for Movies, Television and Live Entertainment
Scoop.it!

20 hospitals with inspiring social media strategies | Articles

20 hospitals with inspiring social media strategies | Articles | Social Media Case Study | Scoop.it

"Hospitals and social media are a great mix... Some medical groups are wary of the liability and privacy issues that social media may open up, but others have found ways to manage these concerns and enjoy the benefits of using social media...."

more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

Is Pinterest really worth $1.5 billion?

Is Pinterest really worth $1.5 billion? | Social Media Case Study | Scoop.it
Pinterest just joined the Web's billion-dollar biz club, after pinning $100 million in a recent round of financing, according to recent reports. But is it really worth it?
more...
No comment yet.
Suggested by Joy Bhattacharya
Scoop.it!

Seo Sandwitch: Top 5 Social Media Tools

Top 5 Social Media Tools that can help spread the buzz- Buffer App,Seesmic Ping,Sprout Social etc.
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

6 Most Popular Twitter Ads of All Time

6 Most Popular Twitter Ads of All Time | Social Media Case Study | Scoop.it
Twitter, which celebrates its sixth birthday on Wednesday, hasn't exactly set the world on fire with its advertising. It's light years behind many tech advertisers—notably, Google—in the self-promotion department.
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

Study Shows Women Are Smarter Than Men About Social Media - Forbes

Study Shows Women Are Smarter Than Men About Social Media - Forbes | Social Media Case Study | Scoop.it
When it comes to managing their social media profiles, women, on average, behave more like mature, responsible adults while men act like impulsive adolescents.
more...
No comment yet.
Scooped by Lisa Spencer
Scoop.it!

Brand Pages See More Growth on Google+ Than Twitter

Brand Pages See More Growth on Google+ Than Twitter | Social Media Case Study | Scoop.it
New data suggests that brands are growing faster on Google+ than on Twitter.
more...
No comment yet.