Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.
This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.
From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?
The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.
Below I lay out how to do this in six simple steps."
"Big consumer brands have long seen the Olympic Games as a way to get more consumers to buy their products. This year, several are thinking of them as a way to talk up their brands on Facebook - which of course could lead to even more purchases."
KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors—its chicken on the bone is fresh, not...
Robin Good: The Metropolitan Museum of Modern Art in New York offers a unique free feature to its registered users, allowing them to capture and collect their favorite artworks from the online MET exhibitions and save them into dedicated collections which can be shared with anyone online.
How to use MyMet:
1. Click the gold "MyMet" tab located in the top right-hand corner of every page on the site and either sign in or register to create an account.
2. Browse the collections and add your favorite works of art by clicking the "Add to MyMet" button on each individual object page.
3. Click the gold "MyMet" tab located in the top right-hand corner to view recently saved items; select "View all your items & recommendations here" to return to your "MyMet" page.
4. Create a set and name it "MyMet." Under Notes, complete the phrase, "My Met. My ___________." You may also add a description about what the Met means to you.
5. To add a saved object to your set, hover over it with your mouse and click "Add or remove this item from sets," and then save it to your "MyMet" set.
6. Share your set on Facebook or Twitter. On Facebook, tag The Metropolitan Museum of Art. On Twitter, include @metmuseum and #MyMet in your tweet.
For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that...
Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.
"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.
So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.
Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.
These profiles go into a directory which is searchable and accessible, so you can preview the work.
Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."
"Hospitals and social media are a great mix... Some medical groups are wary of the liability and privacy issues that social media may open up, but others have found ways to manage these concerns and enjoy the benefits of using social media...."
Twitter, which celebrates its sixth birthday on Wednesday, hasn't exactly set the world on fire with its advertising. It's light years behind many tech advertisers—notably, Google—in the self-promotion department.