Social Media Campaigns

We wanted to finally raise positive discussion around the Kiasma Museum of Contemporary Art in Helsinki, Finland. In our advertising, we used actual critiques from discussion forums and newspapers and then added the “Make a better one yourself, then” slogan.

We then invited people to upload their own art piece to a Facebook gallery where people could vote, support, and comment on their favorites.

Karaoke version now available! http://youtu.be/5QV2HAYKP7E Get the song: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249 or http://soun...

During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- www.facebook.com/arielsverige -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift

Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change that trend, by doing something more than just giving chocolate.
 

For one day only, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. If you did not make it to the shop, visit www.facebook.com/anthonberg.dk where the generosity continues.

Among all of the weird characters you can encounter on popular random video chat service Chatroulette, pretty girls are a breath of fresh air, right? Well, it depends: for users who’ve stumbled upon the viral video campaign from Lionsgate, promoting their latest horror movie The Last Exorcism, what started as a pleasant chat ended very… unexpectedly.
 

We won’t spoil it for you — check out the video below (be advised, it contains strong words and unpleasant imagery) to see the best reactions of Chatroulette users.

Orabrush is a prime example of a rags-to-riches success story for the digital age. Starting out of a garage in 2009, the plucky start-up used YouTube as its sole marketing medium, and by 2011 they were in every Walmart store in the US.

Kraft Mac & Cheese is thanking Facebook fans via an a capella tune.

As more and more major brands have developed their communities within social networks, Crowdsourcing has become one of the most engaging and innovative tools in digital marketing over the past few years, enabling brands to realise the potential for...

We asked you to describe The Best Test Drive Ever. Period. in just six words, and you did. From thousands of entries only one rose to the top, and we made it...

Ever Googled yourself? Your prospective employers are doing the same—and checking out your tweets, status updates, and photos. Of course, you're most likely finding out about them too. So we wanted to try a new kind of job interview: The Social Interview. We asked summer internship candidates to allow us to post three questions to their Facebook wall—not for them to answer, but for their friends to answer. It gave us a more complete picture of the candidates. With thousands of answers posted, we discovered some of the most young, social media savvy minds around.

McCann Digital's new campaign for the Israeli Anti-Drug Authority which is the first Facebook Timeline campaign, using the Timeline as a new medium.
 

what we did is create a timeline for a young person (Adam Barak) which in one side of the timeline got addicted to drugs, and on the other side is OK.
as you scroll down you can see different situations in pictures that describe his life on the left side, where he's drugged, and on the right side, where he's OK.

An Israeli creative agency found a way to generate buzz on Pinterest. Recently, the company launched a campaign called “Inspiration Day” which involves finding 50 influential Israeli women on Pinterest. From there, they got them to repin items and sent some of the items that they pinned as gifts.

The result? According to the video, almost 100 percent of the recipients posted a photo of the prizes on Pinterest, Facebook, Twitter, and Instagram which resulted in more than 2,000 interactions and 684,853 impressions. Quite impressive results when you realize that all this happened through a mere 50 boxes of gifts.

EVB reel for "Skittles: Mob the Rainbow" campaign...

How do you dethrone Google temporarily? You execute one of the most creative marketing campaigns of the year. It yielded 1.1 billion media impressions, took precious market share from Google, and got a book on the best-seller list. Bing teamed up with Jay-Z to launch his new book Decode by plastering all 320 pages of it — one page at a time — in different locations and in very unusual ways around the world for 30 days before the book was released for sale.

 Results

- Average time a person was on the campaign’s     landing page was 11 minutes.
- Bing got 11.7% increase in visits to their search engine which finally tipped them into the Top 10 of most visited websites in the world.
- The campaign yielded 1.1 billion media impressions
- Jay-Z’s Facebook page grew by 1,000,000 fans
- Jay-Z’s book, Decode was on the best seller list for 19 straight weeks.
Every major news channel and newspaper covered the campaign.
- Large numbers of people started using BING for search and mapping over Google
- This campaign became part of popular culture for an entire month.

The Swedish government hands over the @sweden Twitter account to different citizens each week. Today, the account went awry.