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Two Approaches to Crowdsourcing Photography for Brands

Two Approaches to Crowdsourcing Photography for Brands | Do Social | Scoop.it
With over 16 billion photos published via 3 year-old Instagram, a ton of people are getting better all the time at ‘pretty good’ photography. We are all adopting new behaviors about capturing, publishing and sharing pictures.

Via Brian Yanish - MarketingHits.com
Lenovo Global Social Media Practice's insight:

Photos produce good engagement on Social but it can be difficult to create enough good photographic content....some good thoughts here - Earned Media is evolving as collaboration, co-creation and crowdsourcing come to the fore and Shared Media is becoming the next big thing

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Joao Ferreira's curator insight, November 21, 2013 7:51 AM

Interesting! 

PivotPointBrands's curator insight, November 21, 2013 12:31 PM

Great article with an example of how visual branding is evolving.

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Why is Ford's social media strategy so good?

Why is Ford's social media strategy so good? | Do Social | Scoop.it
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
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Just About Every Brand Wants a Slice of Pi Day

Just About Every Brand Wants a Slice of Pi Day | Do Social | Scoop.it
If you've spent 3.14 seconds on Twitter or Facebook today, you probably know that it's March 14, or 3/14, or Pi Day.  Ah yes, Pi Day, celebrating a mathematical constant, a number with way too many decimal places, a number used to calculate the diameter, radius and circumference of a circle.
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5 Branded Instagram Videos You Should Watch Right Now | Unruly

5 Branded Instagram Videos You Should Watch Right Now | Unruly | Do Social | Scoop.it
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Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More

Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More | Do Social | Scoop.it
Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing. Or even a great thing. And this week, no one's more inclusive than Honey Maid.
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Vans Celebrates Its Fans and Their Lifestyles With Incredible Documentary Series

Vans Celebrates Its Fans and Their Lifestyles With Incredible Documentary Series | Do Social | Scoop.it
Vans has released an ambitious new documentary project titled "Living Off the Wall" with a gorgeous scrolling website and so much great content that no one in their right mind has time to watch it all. But of course, I watched it all for you. Check out the documentary on the East Los Angeles punk scene for some of the best-cut stuff.
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ruckus's curator insight, March 27, 2014 10:28 AM

Awesome! Love this documentary style content from Vans. Check the series out on YT. Pretty inspriring 

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Old Spice, Isaiah Mustafa Stage 'Interneterventions' on 9 Fake Websites for Manly Products

Old Spice, Isaiah Mustafa Stage 'Interneterventions' on 9 Fake Websites for Manly Products | Do Social | Scoop.it
Isaiah Mustafa, who recently returned to the Old Spice world in a British campaign, is now fronting a new online initiative for the P&G brand's new body spray.
Lenovo Global Social Media Practice's insight:

Old Spice continues to inspire

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3 lessons from BuzzFeed’s Twitter swarm during the Golden Globes | Poynter.

3 lessons from BuzzFeed’s Twitter swarm during the Golden Globes | Poynter. | Do Social | Scoop.it
Create. Inform. Engage. | Journalism training, media news & how to's
Lenovo Global Social Media Practice's insight:

Great Real Time Marketing tips from Buzzfeed

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Ad of the Day: P&G Has a Winner With Latest Big Tearjerker Spot for Moms

Ad of the Day: P&G Has a Winner With Latest Big Tearjerker Spot for Moms | Do Social | Scoop.it
While most of the ad industry is busy buzzing about Super Bowl XLVIII, let's not forget that other massive sporting event (i.e., branding opportunity) on the horizon: the 2014 Winter Olympics.
Lenovo Global Social Media Practice's insight:

Brilliant P&G spot in time for the Winter Olympics. 

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These Clever Ads Prove the 'B' in B-to-B Doesn't Stand For Boring

These Clever Ads Prove the 'B' in B-to-B Doesn't Stand For Boring | Do Social | Scoop.it
From digital marketing to home hardware: a look at five innovative b-to-b campaigns
Lenovo Global Social Media Practice's insight:

Love this - esp the Adobe ad. If its entertaining enough, then it becomes more shareable. 

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Watch How Sacramento is Using Hashtags to Change Their Community | Cities on GOOD

Watch How Sacramento is Using Hashtags to Change Their Community | Cities on GOOD | Do Social | Scoop.it
I HEART this project SO MUCH!

Hashtag (#) your neighborhood in Sacramento and this app shows all the activity that's happening there.

http://sachashtagproject.com/

One step closer to open-sourcing the city!
Lenovo Global Social Media Practice's insight:

Innovative use of Twitter to build community and get hyper-local

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Mysterious Computer Chip Crop Circle Is An Nvidia CES Publicity Stunt | TechCrunch

Mysterious Computer Chip Crop Circle Is An Nvidia CES Publicity Stunt | TechCrunch | Do Social | Scoop.it
An intricate crop circle recently cut into a field two hours south of San Francisco baffled onlookers and spawned crackpot theories that aliens were..
Lenovo Global Social Media Practice's insight:

ingenious

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Ben & Jerry's Gets High Marks for Colorado Marijuana Tweet

Ben & Jerry's Gets High Marks for Colorado Marijuana Tweet | Do Social | Scoop.it
The Internet is buzzing over Ben & Jerry's Colorado marijuana tweet.
Lenovo Global Social Media Practice's insight:

Real-time marketing can misfire especially if relating to sensitive or divisive issues. Ben & Jerry does well here!

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The Most Viewed Viral Brand Videos of 2013

The Most Viewed Viral Brand Videos of 2013 | Do Social | Scoop.it
We laughed, cried, were inspired and were awestruck by advertising in 2013. Here's the top viral videos by views.
Lenovo Global Social Media Practice's insight:

We may be familiar with these viral brand videos, but which were the most successful?

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McDonald's Has a Pretty Good Comeback to Taco Bell's Hijacking of Ronald

McDonald's Has a Pretty Good Comeback to Taco Bell's Hijacking of Ronald | Do Social | Scoop.it
Taco Bell's foray into breakfast food has ushered in a new war—the war of morning fast food. It started this week as the 'Bell introduced a new menu targeted at people who have a hankering for waffle tacos.
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The 10 Most Watched Ads on YouTube in February

The 10 Most Watched Ads on YouTube in February | Do Social | Scoop.it
Back in January, YouTube and Adweek's Ads Leaderboard was dominated by Super Bowl spots that had been released ahead of the Feb. 2 telecast—most notably, of course, Budweiser's "Puppy Love" ad.
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10 Case Studies for Wechat Marketing

10 Case Studies for Wechat Marketing | Do Social | Scoop.it
Wechat monthly active users reached 270 million in November, with over 600 million registered users. Since the launch of Wechat 5.0 and a series of open API
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M&S launches new website, focuses on curation, clustering and content

M&S launches new website, focuses on curation, clustering and content | Do Social | Scoop.it
The new Marks & Spencer website, two years in the making, is a feast for the eyes. As a replatform, it cost a lot of money and accompanies other changes such as an upgraded contact centre and new in-store tech and merchandising.
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Edinburgh City Police are nailing Valentine's Day on Twitter

Edinburgh City Police are nailing Valentine's Day on Twitter | Do Social | Scoop.it
You have the right to remain in love.
Lenovo Global Social Media Practice's insight:

Even the police can use social media to humanize through humour mixed with authenticity

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Vine star dazzles users with awesome six-second tricks

Vine star dazzles users with awesome six-second tricks | Do Social | Scoop.it
Film student and ace editor Zach King has been making a name for himself on Vine just recently with some awesome video trickery that's as entertaining as it is mind-bending. Prepare to scratch your head in puzzlement.
Lenovo Global Social Media Practice's insight:

Fun and imagination from this Vine rockstar

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Here's The Story Behind Macklemore's NYC Bus Performance

Here's The Story Behind Macklemore's NYC Bus Performance | Do Social | Scoop.it
All The Grammys needed was a bus full of real people some hidden cameras and a song.
Lenovo Global Social Media Practice's insight:

Great social stunt

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Billboards That Drop Angels On Your Head

Billboards That Drop Angels On Your Head | Do Social | Scoop.it
Imaginary boy sees real airplane. Come look.
Lenovo Global Social Media Practice's insight:

great way to create viral content

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Old Spice Commercial Is Every Man's Worst Nightmare [VIDEO]

Old Spice Commercial Is Every Man's Worst Nightmare [VIDEO] | Do Social | Scoop.it
Old Spice tends to skirt the fine line between weird-funny and just plain weird. This weekend, it may have tipped more towards the latter.
Lenovo Global Social Media Practice's insight:

weird, but probably works for the target audience 

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CBS Tests Twitter Rules By Placing Film Critic's Tweet In An Ad

CBS Tests Twitter Rules By Placing Film Critic's Tweet In An Ad | Do Social | Scoop.it
Can your tweet become an ad? Film critic A.O. Scott's comment on a soundtrack did.
Lenovo Global Social Media Practice's insight:

Breaking the rules or pushing the boundaries... be ready to make mistakes

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Zany Fake Ad Will Make You Reconsider Eating Beans in Space [VIDEO]

Zany Fake Ad Will Make You Reconsider Eating Beans in Space [VIDEO] | Do Social | Scoop.it
This crazy fake ad featuring a moon monster will make you reconsider eating beans in space.
Lenovo Global Social Media Practice's insight:

Great viral video 

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Instead of Playing Candy Crush, You Can Crush Cancer | Change Health on GOOD

Instead of Playing Candy Crush, You Can Crush Cancer | Change Health on GOOD | Do Social | Scoop.it
Candy Crush players spend $1 million a day buying in-game lives, but what if we spent that money trying to rid the world of something deadlier than virtual jelly?
Lenovo Global Social Media Practice's insight:

some inspiration: gamification + crowdfunding + social good

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