Orabrush is a prime example of a rags-to-riches success story for the digital age. Starting out of a garage in 2009, the plucky start-up used YouTube as its sole marketing medium, and by 2011 they were in every Walmart store in the US. ![Kraft Thanks Facebook Fans Via Song [VIDEO] | Social Media Campaigns | Scoop.it](http://img.scoop.it/Nb0MMGAR4emdRPuyg0i-fTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Kraft Mac & Cheese is thanking Facebook fans via an a capella tune. 
As more and more major brands have developed their communities within social networks, Crowdsourcing has become one of the most engaging and innovative tools in digital marketing over the past few years, enabling brands to realise the potential for... 
Five recent Facebook campaigns use the social networking platform in innovative ways to promote products and engage consumers. 
Government organizations aren't often known for good social media strategy, but NASA is one of the few that is often mentioned (and in attendance) at social media events. 
The credit card company is innovating for both customers and merchants on their social media platforms. Check out how AmEx has gone digital. 
Fans of The Hunger Games can receive free advanced screening tickets to the film by tweeting hashtags related to their cities. 
As one who is always professing the benefits of social media for company/brand X--when done properly of course--it's always refreshing to come across a company that "gets it." There is no doubt there are plenty that don't get it, however. ![World's First Live-Tweeted Open-Heart Surgery is a Success [PICS] | Social Media Campaigns | Scoop.it](http://img.scoop.it/ZcjqEZG9oRy5g5JeRZN1Fjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A Houston hospital made history by live-tweeting an open-heart surgery for the first time ever, and creating a Storify with pictures. 
Though it’s important to register an account on multiple social media platforms, companies must do more than simply maintain a steady presence and gradually grow their followers. ... 
Social Media is transforming the way organisations engage internally with their employees as well as externally with their customers. 
It all started with this vague hashtag, #McDStories, which set off a parade of negative, tagged tweets from Twitterati telling their horror stories and rumors about the fast food chain. 
This is a question that many companies raise as they manage the day-to-day Facebook posts, tweets, blogs, etc. It’s a full-time job for large companies, and for smaller companies it often falls to the marketing department to manage or “test” to... |
Social media case study: The Walmart Fight Hunger Contest is a great example of social media for social good, and exemplary in its marketing integration. Robin Good: Google Drive is finally out and readfdy to be used.
The service moves Google Docs to a whole new level by providing full integration between cloud storage and the apps and files you have in your computer.
"Google Drive lets you do more than just store your files. Share files with exactly who you want and edit them together, from any device.
In Google Drive, you can create new documents, spreadsheets and presentations instantly. Work together at the same time, on the same doc, and see changes as they appear."
Key features include: Google Drive gives you instant access to Google Docs, a suite of editing tools that makes working together better—even when your teammates are miles away. Say goodbye to bulky email attachments. Send a link from Google Drive in Gmail and everyone has the same file, same version—automatically. Your videos and pictures in Google Drive are instantly available in Google+, so you’re never more than one click away from sharing with your circles. Google Drive helps you get to your files faster. Search for content by keyword and filter by file type, owner and more. Google Drive can even recognize objects in your images and text in scanned documents. Open over 30 file types right in your browser—including HD video, Adobe Illustrator and Photoshop—even if you don’t have the program installed on your computer. You can share files or folders with anyone, and choose whether they can view, edit or comment on your stuff. Create and reply to comments to get feedback and make files more collaborative. Go back in time. Google Drive tracks every change you make—so when you hit the save button, a new revision is saved. You can look back as far as 30 days automatically, or choose a revision to save forever.
Free to use.
Get started with 5 GB of free space. Upgrade to 25 GB for less than $2.50 a month.
Google Drive is available for: PC and MaciPhone and iPad (coming soon) Android devices
More info: https://drive.google.com/start#home Via Robin Good 
Check out how these businesses are implementing innovative social media marketing practices with great results and pick up a few social media marketing tips. 
The Hunger Games just enjoyed a record-smashing opening weekend, fueled in part by an impressive social media strategy. The campaign is a case study for how movie studios should be marketing their movies. In her BlogWell New York presentation, H&R Block's VP, Corporate Communications & Social Media, Jennifer Love, shares how H&R Block is focusing their social site efforts on customer experience. 
Flying doesn't have to be a drag -- some airlines are using the video platform to show their lighter side. 
A host of Valentine's Day campaigns from around the world, many of which you may not have seen before. 
With an operating budget of just under $10,000, Paramount Studios was not expecting tremendous numbers from the release of Paranormal Activity in theaters. To their surprise, however, the movie theaters across the country did not want anything to do with the low budget title; regardless of how good it was. Since there was absolutely no advertising budget available, a viral campaign on Facebook, MySpace, and Twitter was the sole forms of advertising. Celebrity premiere parties were held around 13 college campuses to raise interest 
Facebook wall promotions: They’re easy to set up and enter, in-the-moment and exciting to participate in, which are undoubtedly a few of the reasons why many brands continue to coordinate them.
Unfortunately, they also completely disregard Facebook’s promotions guidelines and run the risk of page termination at any moment. What I can’t figure out is: Do brands know this and run them anyway, hoping to fly under the radar? (As you can see here, that doesn’t always work.) Or do they not even realize Facebook has set strict policies on the way promotions can be handled? Via Genevieve Lachance 
VaynerMedia has helped Brisk Iced Tea present a more youthful image on Facebook, and the resulting campaign doubled sales for the beverage over a two year time period. 
Are you curious what small businesses are doing to achieve success with social media marketing? Look no further.
This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.
You’re guaranteed to find inspiration for your social media marketing efforts here.
These tactics will work for just about any business—from solopreneur to multi-employee manufacturer.
So let’s dive in! 
About “It’s More Fun in the Philippines” is the slogan of a tourism campaign launched by the Filipino government in January 2012. |
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