Social Media C4
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Social Media C4
A mix of Social Media Topics that bring the boom #SMc4
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In Social Media, Your Return Represents Your Investment via @BrianSolis | (e)BRIANSOLIS

In Social Media, Your Return Represents Your Investment via @BrianSolis | (e)BRIANSOLIS | Social Media C4 | Scoop.it
No matter how hard we try, we just can’t build a customer-centric organization if we do not know what it is people value. Social media are your keys to unlocking the 5I’s of engagement to develop more informed and meaningful programs:

1. Intelligence – Learn about needs, wants, values, challenges
2. Insight – Find the “aha’s” to identify gaps
3. Ideation – Inspire new ideas for engagement, communication, new products/services, change
4. Interaction – Engage…don’t just publish, bring your mission to life
5. Influence – Influence behavior and in the process, become an influencer
- @BrianSolis | (e)BRIANSOLIS
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Empire Avenue Wants You to Monetize Yourself Before Others Do

Empire Avenue Wants You to Monetize Yourself Before Others Do | Social Media C4 | Scoop.it
Depending on who you ask, social stock market Empire Avenue is either an empowering personal branding tool or another sign of the downfall of modern society.
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Logic+Emotion: Topical Storms Brewing Around #Influence via @Armano | (e)ARMANO

Logic+Emotion: Topical Storms Brewing Around #Influence via @Armano | (e)ARMANO | Social Media C4 | Scoop.it
On the heels of our influence panel at Mesh 2011, Klout has introduced a new feature they call "+K". A simple way to think of it is a like button for influence which connects someone to a topic which you choose. The move by Klout to add this feature signifies a broader effort which impacts conversations on the subject matter of digital influence—that influence is meaningless unless you have context such as what subject(s) people and organizations are credible in. As I said in a recent piece on a related issue, topical influence is what counts. - David Armano | @Armano | (e)ARMANO
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Names You Need To Know: KLOUT via Forbes | @Nakeva | (e)NAKEVA

Names You Need To Know: KLOUT via Forbes | @Nakeva | (e)NAKEVA | Social Media C4 | Scoop.it
"A credit score affects many aspects of people's lives from buying a home to applying for a job. If Klout CEO and co-founder Joe Fernandezz has his way, the Klout score will become a new way of measuring people for all sorts of purposes." - Forbes

Would that suffice as a means to "measure" people or is it "judging" people? - Nakeva
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