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One of the most prevalent excuses I hear from people not engaged in social media is the lack of provable ROI. Traditional marketers just can’t seem to get their collective heads around how social media can be monotized. ... "If I had to pick a reason that many social media strategies fail I’d pick this. You’ll fail if you can’t give your customers something they need. You’ll fail if you can’t engage your employees. You’ll fail if your entire company is not onboard with your social media campaign and you’ll fail if you’re not 100% committed to forgetting the traditional role of ROI in your company’s balance sheet. That said, social media has it’s own ROI. Great news huh? And oddly enough, that ROI often ends up giving those bean-counters exactly what they wanted in the first place."
Via Steven L. Johnson, Anise Smith
Everyone is familiar with Google's +1 button now, but there hasn't been a proper way for those recommendations to be fed back to site owners to display to other users in a way that ... Seeing recommendations from trusted connections could mean improved social reading without intrusion. We'll see how it goes and if it would create any changes in SEO or page views for content creators. -Nakeva
Via Gerrit Bes
The Shorty awards including a category to nominate your favorite billionare, the "1% of the 1%." I wonder if they take it seriously and what do they get for being nominated on the web. Richard Branson, Bill Gates and Mark Cuban in the top 3 at the moment. - Nakeva
One of the best ways to use social media is to listen for customer service opportunities. Treat each piece of information as a gift, because that’s exactly what it is. You’re getting valuable insight...
RT @smbuffer: First-Ever Industry Award Recognizes Social Media Community Managers http://t.co/hCFlN9e5... @MediaTip...
We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Google+ and just how active they are.
Via Steven Healey, roberto toppi
#QRcode parking meters: Right up the road from me, wow! Thanks for info @AniseSmith ---- MobileNOW!, a leading provider of Pay by Cell parking services under the service name ParkNOW! , launched the first ever commercial parking payment service using smart phones and QR code scanning in Montgomery County on July 27, 2011 with an initial pilot in Garage 40 in downtown Bethesda.
ParkNOW! permits drivers to initiate and pay for a parking session with a smartphone by scanning a QR code on a parking meter. The code identifies the space number which makes it not only more convenient to park but eliminates the risk of human error with manual entry. The QR code can be scanned using the ParkNOW! app, available for free at iTunes, Android Market, and soon, the Blackberry App World. The solution is patented
Via Anise Smith
From MyTweetMag: Currently we are facing a massive growth of curation tools, that are getting better and better. While my personal favourites are still the pioneer of social aggregation tweetedtimes (I think quite everything started with it) and the curation tool scoop.it, there are a lot of tools in stealth-mode which look promising: I just read the fastcompany-article about percolate, a project that seems to follow the concept of scoop.it, but is based on twitter. And also today I stumbled upon the curation tool ingenic, that is on stealth-mode either. And don’t forget how many tools we have seen so far: pearltrees, paperli, curated.by, storify, storiful, mytweetmag (of course;-) and so on and so on... [read full article http://j.mp/q5XPj1]
Via Giuseppe Mauriello
Wow, social gaming on Facebook selling weed? Does it monitor appropriate age considering the number of kids under 18 using the site? Will die-hard adult fans of the show "Weeds" actually make time to play? Just question after question on this one. [Nakeva's thoughts]
Via Mashable:
Now you can add some spice to your social gaming garden with "Weeds Social Club," a new Facebook game based on Showtime show Weeds.
Stacy lays out some fundamental tips to use Twitter for reputation management. The tip about using tweets to shine light on your resume and skills is something I never thought about. Other tips to highlight include:
1. Differentiate yourself from the crowd
2. Think before you tweet
3. Choose your Twitter Friends Wisely
4. Maintain your Twitter profile
Be sure to click through the link for her full explanation
- Nakeva
Brands on social media today have plenty of competition...within their own company. What is ok to tweet? How much is too much to share on the Facebook page? Who is responsible for video content? It all plays a role in how successful a brand can be with its clients, customers and community.
LiveShopTravel points out a good list of 10 brands doing an exceptional job with their social media plan. to name a few:
1. Blendtec (love their videos and site!)
2. Pepsi Refresh (great use of Facebook for helping ideas)
3. Home Depot (new to me, must check it out)
Review the rest on LiveShopTravel.com
- Nakeva
Rio de Janeiro just played host to the second edition of Dell Women’s Entrepreneurs Network (DWEN), from June 5th to June 7th. Having spent three inspiring days with these world-class female participants and speakers, we thought it was time to turn the spotlight on the feminine side of the Latin American startup scene and give it the attention it well deserves. - TNW
Part of the world's most watched Social Media video series; "Social Media Revolution" by Erik Qualman. Based on #1 International Best Selling Book Socialnomics by Erik Qualman. This is a shorter version that includes new social media statistics for 2011.
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Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.Get the latest blog articles on...
Robin Good: ROCKZi is a new social news discovery and sharing service launched by the human curated search engine Blekko. The service intelligently leverages the great work done by its own human curators to generate a thematic news board that is an hybrid between the experience of Pinterest and the one of Flipboard. From GigaOM: "...taking a cue from from other popular curation sites, ROCKzi was built to bring curation to a wider set of users through low-touch, passive curation tools. The site surfaces fresh content from news sources curated by power blekko users and displays articles in topic-specific, searchable “news boards,” from “Geekery” and “Glitterati” to “SportZ” and “Red State.” As of now, there are 33 boards but, over the next few weeks and months, it plans to expand to hundreds and then thousands more." Source: http://gigaom.com/2012/07/12/blekkos-new-social-content-curation-site-rockzi-turns-search-inside-out
N.B.: Not only you can browse and discover news through the existing boards, but if you scroll below them, you will find a search box that allows you to dive and find news on ANY topic you want.
Examples: http://rockzi.com/search?q=curation http://rockzi.com/search?q=curation&tag=&date=1 http://rockzi.com/search/?q=%22robingood%22
More info: http://rockzi.com/about (here you can find the ROCKZi bookmarklet and the opportunity to suggest a new topic board) Try it out now: http://rockzi.com
Via Robin Good, Giuseppe Mauriello
The Google+ Common Name policy will never be the same. Google now allows both nicknames and full-fledged pseudonyms on Google+. My Thoughts: This was the hot argument when Google+ started blowing accounts from SecondLife users and others that didn't use their birth certificate names. Is this going to add to the list of spammers already out there or add to the trust factor that people can be their "online persona" that others already relate to? I think its a start to keeping privacy and individuality. Spammers and reckless users will be around no matter what you ask them to prove on identity. - Nakeva
"No matter how much money is poured into IT security infrastructure, businesses that allow social media are targeted because every employee is viewed as a new avenue for hackers to exploit. Everyone from CEO to secretary is susceptible to hackers via social networks because they all come with different levels of security experience. It only takes one person to fall for a phishing attack to cause companywide cybersecurity exposure."
Share and discover what’s happening right now, anywhere in the world. The new look of Twitter is arriving at a desktop near you! Start with downloading on your iPhone or Android and over the next few weeks the desktop version will be live! What I like about so far from mobile: PHOTOS can be uploaded using the Twitter service so they show up on your Twitter profile. Keep everything reletive and in one place. So Awesome! Follow #letsfly and #newlook on Twitter to see what people are saying. Mobile design is hot! Image: Screenshot from Twitter, fly.twitter.com
Big moves being made these days at big companies. Now Micheal Arrington at TechCrunch may be getting the boot as editor. Needless to say after the AOL takeover almost a year ago, executives do change their minds and teams are not excited about it. A candid post by MG Seigler opens your mind. Quote: "This is a post I never thought I'd have to write. Unfortunately, I do. And the worst part about it is that it should be Michael Arrington writing this post, not me.
But he can't.
TechCrunch is on the precipice."
What would you do in Michael Arrington's position if it was clear you were going to be replaced? Curated from: TechCrunch As We Know It May Be Over
Image: TechCrunch
It didn't seem all the tweets came from POTUS directly. I think it was a thoughtless move for those regularly using Twitter and barely seeing POTUS tweets. Losing 36K speaks volumes. Not good for the upcoming campaign and hope a better approach is taken with strategy. - [Nakeva] ---- President Obama created a barrage of activity on Twitter on Friday afternoon when he began urging his more than 9 million followers to tweet at their Republican Congressmen to “ask them to support a bipartisan solution to the deficit crisis.” As we noted in our earlier coverage, however, some users felt the state-by-state tweets were creating way too much noise — the President has lost nearly 37,000 followers so far today...
Via Morten Myrstad
Google+, Google's latest foray into social media, has only been out since Tuesday, but there is already no shortage of reviews. - HuffPost
The Mattel and Greenpeace story using Ken, the doll, as a plot to bring change: priceless! No idea how I missed that one. True Blood using social media via Facebook and video for fans: I haven't kept up with the show but could be swayed to get involved. The recently announced partnership of American Express and Foursquare gives a credit company first crack at making intuitive marketing deals with shoppers that like to check in and share with the world. Forward thinking social media campaigns, that's social media C4!
* Image Copyright: Greenpeace via iMediaConnection.com
[Nakeva's Thoughts]
A recent study of college students around the world revealed some very troubling information regarding social media, media in general and the word "addiction." My guess is many of these findings can be applied to ALL of us. - Steve Olenski
Gmail plugin Rapportive is already one of the most useful tools for anyone wanting to get more out of their email, showing you information from the social networking profiles of people ...
While Rapportive previously let you see the tweets of people who emailed you, it’s now a lot more useful. For a start, you can now reply to people via Twitter, and retweet them too, right from Gmail.
Steve Rubel, a VP of digital strategy at Edelman, recently moved his blog to Tumblr and deleted all of his old posts. He says Google is paying more attention to social signals now, and so a social platform is more important than just having a blog.
But is he right?
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