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How to Do SEO for a Mobile-First Index

How to Do SEO for a Mobile-First Index | SEO and Social Media Marketing | Scoop.it
In case you haven't heard, Google is launching a mobile-first index! Find out what it means for SEO and your website on SEJ.
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This Month in Social Media: Updates from November 2016 - Search Engine Journal

This Month in Social Media: Updates from November 2016 - Search Engine Journal | SEO and Social Media Marketing | Scoop.it
November was a busy month in the social media world. There were updates, enhancements, and announcements across various social networks. Here is a roundup.
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What Counts As an Intrusive Interstitial? - Search Engine Journal

What Counts As an Intrusive Interstitial? - Search Engine Journal | SEO and Social Media Marketing | Scoop.it
After January 10, 2017, sites with intrusive interstitials may not rank as highly. Here's how you decide if your website is at risk.
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4 Keyword Errors That Can Tank Your SEO

4 Keyword Errors That Can Tank Your SEO | SEO and Social Media Marketing | Scoop.it
Keywords are critical for successful search engine optimization (SEO), but they can also be stumbling blocks. We’ve all been to websites where the keywords were so dense and so awkward that the tex…
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10 domain name secrets to repair your online reputation

10 domain name secrets to repair your online reputation | SEO and Social Media Marketing | Scoop.it
If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
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Which Page Markup + Tags Still Matter for SEO? - Whiteboard Friday

Which Page Markup + Tags Still Matter for SEO? - Whiteboard Friday | SEO and Social Media Marketing | Scoop.it
Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.
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5 Types of Google Penalties (And What You Need to Do to Recover) - Search Engine Journal

5 Types of Google Penalties (And What You Need to Do to Recover) - Search Engine Journal | SEO and Social Media Marketing | Scoop.it
Google has a lot more in its arsenal than just algorithms to encourage you to follow their Webmaster Guidelines. Here’s an explanation of possible penalties, and how you can recover fast.
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5 Unique Off-Page Optimization Techniques

5 Unique Off-Page Optimization Techniques | SEO and Social Media Marketing | Scoop.it
Unfortunately, off page optimization is difficult and becomes even more difficult with time. This is why there are so many “SEO is dead” articles. Whenever someone’s techniques are no longer re…
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10 mistakes businesses and brands make with social media

10 mistakes businesses and brands make with social media | SEO and Social Media Marketing | Scoop.it
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
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A Marketer’s Guide to Facebook Messenger Bots - Search Engine Journal

A Marketer’s Guide to Facebook Messenger Bots - Search Engine Journal | SEO and Social Media Marketing | Scoop.it
Learn about the opportunities and challenges of Facebook Messenger bot marketing. Complete with case studies and helpful tactics for your chatbot.
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56% Say You Can't Rank Without Link Building [STUDY] - Search Engine Journal

56% Say You Can't Rank Without Link Building [STUDY] - Search Engine Journal | SEO and Social Media Marketing | Scoop.it
Links are one of the top search ranking factors on Google. So essentially, one cannot rank without link building, right? Or can you? This post has results from our #SEJSurveySays poll on whether or not you can rank without link building.
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An introduction to the wonderful world of A/B testing

An introduction to the wonderful world of A/B testing | SEO and Social Media Marketing | Scoop.it
In our introduction to A/B testing, you will learn what A/B testing is and which test types to employ for which use cases.
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How to Predict the Conversion Value of Keywords for SEO

How to Predict the Conversion Value of Keywords for SEO | SEO and Social Media Marketing | Scoop.it
The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Neither are keyword placements guaranteed in the result pages, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so afte
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Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare | SEO and Social Media Marketing | Scoop.it
Google is shifting to a mobile-first index, here's what you need to know to ensure you are ready.
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Top 10 local search insights of 2016

Top 10 local search insights of 2016 | SEO and Social Media Marketing | Scoop.it
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
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5 Reasons Why HTTPS Should Be Enabled on Your Website

5 Reasons Why HTTPS Should Be Enabled on Your Website | SEO and Social Media Marketing | Scoop.it
Discover why it's so important for https to be enabled on your site.
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Canonical chaos: doubling down on duplicate content

Canonical chaos: doubling down on duplicate content | SEO and Social Media Marketing | Scoop.it
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
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SEO Predictions for 2017

SEO Predictions for 2017 | SEO and Social Media Marketing | Scoop.it
Welcome to this year’s edition of our SEO Predictions for the upcoming calendar year. After seeing some great traction and feedback on our 2016 Predictions post, we decided to make it more of a tra…
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Search Marketing: What To Expect in 2017 | SEJ

Search Marketing: What To Expect in 2017 | SEJ | SEO and Social Media Marketing | Scoop.it
Digital marketing advances year after year. The search marketing industry has seen many updates in 2016, and we look ahead at what to expect in 2017.
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16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days

16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days | SEO and Social Media Marketing | Scoop.it
Local SEO has always been the saving grace of mom and pop stores when it comes to establishing their online presence. But, the local SEO landscape is changing at lightning fast speed. With Google red…
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5 Unique Off-Page Optimization Techniques

5 Unique Off-Page Optimization Techniques | SEO and Social Media Marketing | Scoop.it
Unfortunately, off page optimization is difficult and becomes even more difficult with time. This is why there are so many “SEO is dead” articles. Whenever someone’s techniques are no longer re…
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A beginner’s guide to Structured Data – helping Google bot understand your website better | Web SEO Analytics

A beginner’s guide to Structured Data – helping Google bot understand your website better | Web SEO Analytics | SEO and Social Media Marketing | Scoop.it
If you are a beginner in SEO, you might have come across the word “bot”. Bots are programs that crawl the content of websites to perform analysis in order to
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