Corporate culture is an incredibly powerful factor in a company’s long-term success. No matter how good your strategy is, when it comes down to it, people always make the difference. Not paying attention to culture undermines performance. The most important thing about culture is that it’s the only sustainable point of difference for any organisation. Anyone can copy your strategy, but nobody can copy your culture. So don’t leave it untended!
Via Kenneth Mikkelsen, Eveil & Emergence, Emeric Nectoux
“If you’ve ever wondered “what’s the right length?” when it comes to all the things that go into your conversion marketing mix, look no further.” __________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via marketingIO, Farid Mheir
Yves Peeters's insight:
Interesting insights on the importance of page design
“ Welcome to Deloitte’s fifth annual Technology Trends report. Each year, they study the ever-evolving technology landscape, focusing on disruptive trends that are transforming business, government, and society. Once again, they’ve selected 10 topics that have the opportunity to impact organizations across industries, geographies, and sizes over the next 18 to 24 months.”
Via Paul Aneja - eTrends
“We have updated the AWS Architecture Center with a trio of new reference architectures for e-commerce. Each reference architecture includes a detailed system overview, a detailed architectural diagram, and a list of the AWS services used in the architecture. Here's...”
Via Farid Mheir
In a webinar yesterday, IDC discussed its CIO predictions for 2015 and beyond. Of IDC’s 10 predictions, the one that intrigued me most, predicted that most of the audience, presumably CIOs and senior IT executives, will eventually relinquish their most interesting and important responsibilities to Chief Digital Officers (CDOs):
On peut tirer de cet exemple quelques précieux enseignements :1- les technologies développées initialement pour les solutions Internet trouvent maintenant des applications – des use case – dans les entreprises établies;2- il faut avoir des équipes qui sont capables de comprendre et d’adapter ces nouvelles technologies aux réalités d’entreprises existantes, et des systèmes patrimoniaux qui les composent;3- il n’est pas nécessaire d’attendre le remplacement des systèmes patrimoniaux pour innover et présenter des solutions performantes au goût du jour.
Via Farid Mheir
Analysis is often where the ball drops as far as competitive intelligence analysts are concerned. Yet this is the only way the team can truly extract insights from the data and the intelligence gathered, and have a chance to play a role in the company’s strategic planning process. You will find below 50 analysis techniques you should master. This is not a complete list, and it should be adapted depending on the strategic needs of your company, as well as the nature of your business.
Via Emeric Nectoux
“When trying to start a business, you are probably going to focus on what your possible target market is first. You will then start to look at gaps in that market and what the various opportunities...”
Via Emeric Nectoux
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