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SEO and Content Marketing Quotes from the Best in the Biz - exploreB2B

SEO and Content Marketing Quotes from the Best in the Biz  - exploreB2B | Social Media & Public Relations | Scoop.it
Lee Odden: Lee Odden is the CEO of Top Rank Marketing blog and all-around marketing leader. He understands not only the theoretical requirement for what makes up strong and shareable content, ...
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This is the bottom line. “Content marketing isn’t just about adding more content; it’s about creating information for a target audience that has a particular purpose and intended outcome. Content drives awareness but also social interaction, customer engagement and sales.”
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6 Lessons in Storytelling from Steven Spielberg

6 Lessons in Storytelling from Steven Spielberg | Social Media & Public Relations | Scoop.it
With more than 30 films, 7 Academy Award nominations and 3 wins, Steven Spielberg has the uncanny ability to strike a balance in being prolific, technical,
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Does Social Media Have a Place in Healthcare?

Does Social Media Have a Place in Healthcare? | Social Media & Public Relations | Scoop.it

The prevalence of social media outlets allows us to share every detail of our life in real time, but it also begs the question, how much is too much?

It has become commonplace to share details of your work day, but for social media savvy healthcare providers a seemingly innocent post could actually be a breach of not only a patient's privacy, but also their trust.

Katie Duke, a New York City nurse, found herself out of a job following an Instagram post that pictured "a messy but empty trauma room that had been used to treat a man hit by a New York City subway train. Duke posted the photo with the caption ‘#Man vs. 6 train,'" reported ABC News.

The incident played out during a recently aired episode of "NY Med," a documentary series on ABC that follows medical staff at Manhattan's New York-Presbyterian Hospital and Newark's University Hospital.

Duke told ABC that her dismissal was not due to a breach in hospital policy or HIPAA, but rather insensitivity.

In an interview with the "New York Daily News," Duke said the post was well-intentioned. "Somebody's life was saved in this room," she said. "I just thought it was a moving and impactful picture that I wanted to share with my followers. It was just a very genuine intention of ... want(ing) people to see what goes on in an emergency room, from the perspective of being an ER nurse."

"Make sure you understand what your purpose is on social media," she added. "Be a positive professional role model for the up and coming generation of healthcare workers and students. That's my personal mission for social media."

Since she was fired, Duke has found another job and her search was documented by "NY Med."

I find it interesting that she was fired from an organization that has a camera crew on site. How much access should the public have to the day-to-day workings of our healthcare system?

In the face of a society saturated by social media and reality television, it is important to take responsibility for what you put out there and how it may be perceived by others.

What do you think? Was this a fire-able offense? Do you use social media in the workplace?

 


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Make Your Marketing Message Stand Out on Social Media

Make Your Marketing Message Stand Out on Social Media | Social Media & Public Relations | Scoop.it
Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
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The key is to be fresh, relevant and interesting, share and engage!

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5 Ways to Build Your Brand in Short Chunks of Time

5 Ways to Build Your Brand in Short Chunks of Time | Social Media & Public Relations | Scoop.it
It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
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Value Proposition: 4 key questions to help you slice through hype | MarketingExperiments

Value Proposition: 4 key questions to help you slice through hype | MarketingExperiments | Social Media & Public Relations | Scoop.it
Digest... Question #1. Is our claim tangible? Our senses love being rewarded, so if your claim offers tangible value, the nature of it should connect directly to the customer experience. Question #2. Is our claim relevant to customers’ needs? The power of relevance rests in crafting copy that deals directly with any key concerns already present in the mind of a customer. Question #3. Is our claim unique? Identifying and expressing the exclusivity and appeal of the differentiators your product or service offers is the best way to avoid the pitfall of “me too” marketing claims. Question #4. Is our claim true? Claims that underperform have a greater tendency for being generic. The best thing you can do to add credibility to generic claims is strip them down and add quantifying values your product offers that are relevant to customer pain points. Ultimately, these four questions serve one purpose: transparency. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Three Scientifically Proven Tests to Select a Name That Works - Profs

Three Scientifically Proven Tests to Select a Name That Works - Profs | Social Media & Public Relations | Scoop.it
Digest... Here are three simple tests to select a name that works. 1. Is your name easy to say? Forget Greek, forget Latin, forget inventing new words. The very first (and most important!) test comes down to fluency: Is your name easy to say? 2. Does your name clearly describe who you are or what you do? If you have to explain, translate, unpack, justify, or do anything else other than just say your name, something's gone wrong. Your name should be screamingly obvious. Again, clarity trumps creativity... and absolutely murders clever. 3. Is your name about them or you? You know who "them" are, right? "Them" are your prospects, your customers, your audience. Like everything in marketing, your name should be about "them," not about "you." To be effective, your name should be about the people you're trying to reach. Your name should address their problems, their fears, their solutions, and their hopes. It should hint at the hell from which you'll deliver them and the heaven to which you'll save them. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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It's all about #branding who you are!
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Re-Energize Your Clients With A Culture of Calls – 3cseo

Re-Energize Your Clients With A Culture of Calls – 3cseo | Social Media & Public Relations | Scoop.it
Ximena Adamo's insight:

Its all about proper engagement that leads to leadership!

Engagement + Leadership = Business Results

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Two Important Lessons From Crumbled Crumbs Bake Shop

Two Important Lessons From Crumbled Crumbs Bake Shop | Social Media & Public Relations | Scoop.it
Little Crumbs Bake Shop failure gives all business leaders big lessons about following needs, rather than passion, and being attuned to trends.
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How B2B Marketers Can Harness Social Media

How B2B Marketers Can Harness Social Media | Social Media & Public Relations | Scoop.it
Today’s evolving social media landscape opens a world of opportunity for B2B marketers like Rockwell Automation, who are pushing innovation in the space
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The ABCs of Personal Branding [Infographic] - HubSpot | #TheMarketingTechAlert

The ABCs of Personal Branding [Infographic] - HubSpot | #TheMarketingTechAlert | Social Media & Public Relations | Scoop.it
Looking for your next gig? Here are the key elements of a solid personal brand.

 

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Via marketingIO
Ximena Adamo's insight:

Make sure you know your ABC's.

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marketingIO's curator insight, April 2, 2014 3:32 PM

Because no one is permanent.

Amber McGuirk's curator insight, September 23, 2014 10:20 PM

As a PR student, I'm going to have to brand myself in order to get what I want out of my career, even though we haven't covered it in class, I feel like this is helpful to keep in mind for myself and future clients

Amol Singh's curator insight, October 2, 2014 10:58 PM

basics of branding  of explained  creatively

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Marketing and Customer Engagement | Right On Interactive

Marketing and Customer Engagement | Right On Interactive | Social Media & Public Relations | Scoop.it
The changing relationship between marketing and customer engagement represents a permanent shift in the way brands relate to their customers.
Ximena Adamo's insight:
Customer engagement is your brand'a most valuable asset. Engage, engage and engage some more!
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The Importance of Social Media Crowdfunding Cannot Be Stressed Enough! - CrowdClan

The Importance of Social Media Crowdfunding Cannot Be Stressed Enough! - CrowdClan | Social Media & Public Relations | Scoop.it
It can not be stressed enough: social media crowdfunding is one of the most important aspects of your campaign.
Ximena Adamo's insight:
Social media has been a must for all business size types and industries; and while some utilize these features, not all know the 'How to' of getting it to work for you and not against you.
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Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)

Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic) | Social Media & Public Relations | Scoop.it
Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business’s message...
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Paying it Forward is a Great Social Media Strategy

Paying it Forward is a Great Social Media Strategy | Social Media & Public Relations | Scoop.it
How great is the feeling of doing something nice for someone else? This is as true on social media as it is anywhere else.
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Hillary Clinton: Social Media Shouldn't Be Used as a 'Weapon' - Mashable

Hillary Clinton: Social Media Shouldn't Be Used as a 'Weapon' - Mashable | Social Media & Public Relations | Scoop.it
Hillary Clinton: Social Media Shouldn't Be Used as a 'Weapon' Mashable Hillary-clinton-2 Former Secretary of State HIllary Clinton speaks at the BIO International Convention in San Diego on June 25, 2014.
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Personal Branding Weekly – There is No Box | Personal Branding Blog - Stand Out In Your Career

Personal Branding Weekly – There is No Box | Personal Branding Blog - Stand Out In Your Career | Social Media & Public Relations | Scoop.it
“Think out of the box” seemed to be the mantra for an entire decade. What if you approached this a bit differently and realized that there is no box? The only boxes are often the ones we create ourselves. Often, we supply the hammer and nails to create “this box”. [...]
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The Social Media Success Team #infographic

The Social Media Success Team #infographic | Social Media & Public Relations | Scoop.it
Depending on an organization's social media strategy, there may be the need for members from other departments to assist in the implementation of social media marketing efforts.
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To Engage Followers, Remember This One Simple Social Media Tip

To Engage Followers, Remember This One Simple Social Media Tip | Social Media & Public Relations | Scoop.it
While many small businesses blast out content via social channels, some fail to spawn authentic consumer engagement.
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Engagement is key to consumer following and loyalty!
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LinkedIn's New App Predicts What You Need To Know Before A Meeting - Forbes

LinkedIn's New App Predicts What You Need To Know Before A Meeting - Forbes | Social Media & Public Relations | Scoop.it

The professional network with 300 million registered users says it’s launching a new, smarter app that uses “anticipatory computing” techniques to prompt users with tidbits of information they should know about people. The Connected app, launching Thursday, replaces a previous app called Contacts, and uses a card-like interface to show users updates on what’s happening with people in the network. The app is also smarter than its predecessor in a few ways: it can integrate with a smartphone’s calendar to learn about forthcoming appointments.

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Rick Garza's curator insight, July 13, 2014 6:42 PM

A Sales Athlete needs to evaluate new tools to give them the edge over 2nd place finishers.

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What You Can Learn About Your Financial Advisor on Social Media - US News

What You Can Learn About Your Financial Advisor on Social Media - US News | Social Media & Public Relations | Scoop.it
Financial advisors are increasing their social media presence, but their communication is limited.
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The Most Influential CMOs On Twitter

The Most Influential CMOs On Twitter | Social Media & Public Relations | Scoop.it
As the necessity of CMOs' taking center stage in social media for the sake of their companies--and their personal brands--solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs [...]
Ximena Adamo's insight:

Great article! Establishing your personal brand helps in entrepreneurship or business building relationships. As a CMO you are the one who can articulate the values of a company better than anyone. 

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