Lee Odden: Lee Odden is the CEO of Top Rank Marketing blog and all-around marketing leader. He understands not only the theoretical requirement for what makes up strong and shareable content, ...
Ximena Adamo's insight:
This is the bottom line. “Content marketing isn’t just about adding more content; it’s about creating information for a target audience that has a particular purpose and intended outcome. Content drives awareness but also social interaction, customer engagement and sales.”
The prevalence of social media outlets allows us to share every detail of our life in real time, but it also begs the question, how much is too much?
It has become commonplace to share details of your work day, but for social media savvy healthcare providers a seemingly innocent post could actually be a breach of not only a patient's privacy, but also their trust.
Katie Duke, a New York City nurse, found herself out of a job following an Instagram post that pictured "a messy but empty trauma room that had been used to treat a man hit by a New York City subway train. Duke posted the photo with the caption ‘#Man vs. 6 train,'" reported ABC News.
The incident played out during a recently aired episode of "NY Med," a documentary series on ABC that follows medical staff at Manhattan's New York-Presbyterian Hospital and Newark's University Hospital.
Duke told ABC that her dismissal was not due to a breach in hospital policy or HIPAA, but rather insensitivity.
In an interview with the "New York Daily News," Duke said the post was well-intentioned. "Somebody's life was saved in this room," she said. "I just thought it was a moving and impactful picture that I wanted to share with my followers. It was just a very genuine intention of ... want(ing) people to see what goes on in an emergency room, from the perspective of being an ER nurse."
"Make sure you understand what your purpose is on social media," she added. "Be a positive professional role model for the up and coming generation of healthcare workers and students. That's my personal mission for social media."
Since she was fired, Duke has found another job and her search was documented by "NY Med."
I find it interesting that she was fired from an organization that has a camera crew on site. How much access should the public have to the day-to-day workings of our healthcare system?
In the face of a society saturated by social media and reality television, it is important to take responsibility for what you put out there and how it may be perceived by others.
What do you think? Was this a fire-able offense? Do you use social media in the workplace?
Digest... Question #1. Is our claim tangible? Our senses love being rewarded, so if your claim offers tangible value, the nature of it should connect directly to the customer experience. Question #2. Is our claim relevant to customers’ needs? The power of relevance rests in crafting copy that deals directly with any key concerns already present in the mind of a customer. Question #3. Is our claim unique? Identifying and expressing the exclusivity and appeal of the differentiators your product or service offers is the best way to avoid the pitfall of “me too” marketing claims. Question #4. Is our claim true? Claims that underperform have a greater tendency for being generic. The best thing you can do to add credibility to generic claims is strip them down and add quantifying values your product offers that are relevant to customer pain points. Ultimately, these four questions serve one purpose: transparency. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Digest... Here are three simple tests to select a name that works. 1. Is your name easy to say? Forget Greek, forget Latin, forget inventing new words. The very first (and most important!) test comes down to fluency: Is your name easy to say? 2. Does your name clearly describe who you are or what you do? If you have to explain, translate, unpack, justify, or do anything else other than just say your name, something's gone wrong. Your name should be screamingly obvious. Again, clarity trumps creativity... and absolutely murders clever. 3. Is your name about them or you? You know who "them" are, right? "Them" are your prospects, your customers, your audience. Like everything in marketing, your name should be about "them," not about "you." To be effective, your name should be about the people you're trying to reach. Your name should address their problems, their fears, their solutions, and their hopes. It should hint at the hell from which you'll deliver them and the heaven to which you'll save them. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Hillary Clinton: Social Media Shouldn't Be Used as a 'Weapon' Mashable Hillary-clinton-2 Former Secretary of State HIllary Clinton speaks at the BIO International Convention in San Diego on June 25, 2014.
“Think out of the box” seemed to be the mantra for an entire decade. What if you approached this a bit differently and realized that there is no box? The only boxes are often the ones we create ourselves. Often, we supply the hammer and nails to create “this box”. [...]
The professional network with 300 million registered users says it’s launching a new, smarter app that uses “anticipatory computing” techniques to prompt users with tidbits of information they should know about people. The Connected app, launching Thursday, replaces a previous app called Contacts, and uses a card-like interface to show users updates on what’s happening with people in the network. The app is also smarter than its predecessor in a few ways: it can integrate with a smartphone’s calendar to learn about forthcoming appointments.
As the necessity of CMOs' taking center stage in social media for the sake of their companies--and their personal brands--solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs [...]
Ximena Adamo's insight:
Great article! Establishing your personal brand helps in entrepreneurship or business building relationships. As a CMO you are the one who can articulate the values of a company better than anyone.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.