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The Cool Ways Some Brands Use Emojis on Twitter

The Cool Ways Some Brands Use Emojis on Twitter | Social Media | Scoop.it

*Some brands are using emojis on Twitter. While it's not for everyone, it can be very effective in the right context. Here are some examples.


Via Kamal Bennani, Wanda J. Barreto
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2DiFore Marketing Solutions's curator insight, July 16, 2014 7:29 AM

Here's a cool twist on Wisdom Wednesday....how do you use these "emojis" in your day to day conversations on social media?

Alisha Shibli's curator insight, July 16, 2014 2:43 PM

Emojis are fantastic! They add spice to a simple conversation.

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Consejos para que los periodistas construyan su marca personal

Consejos para que los periodistas construyan su marca personal | Social Media | Scoop.it
En la era de los recortes de empleos y del avance digital en los roles tradicionales de los medios, es cada vez más importante que los periodistas se destaquen.
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11 Sure-Fire Ways to Get Millennials Reading Your Blog

11 Sure-Fire Ways to Get Millennials Reading Your Blog | Social Media | Scoop.it

Discover 11 sure-fire ways to target millennials with your blog content. Unlocking the power of the elusive generation for your business.


Via Kamal Bennani
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Competencias digitales y herramientas

Competencias y herramientas digitales Por Ramiro Aduviri Velasco @ravsirius

Via Juan Jesús Baño Egea, juandoming, Alfredo Calderón
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Ajo Monzó's curator insight, May 19, 2015 5:47 AM

Claro y usable!

Antonio Bautista's curator insight, May 24, 2015 1:21 PM

sencillamente fundamental

BeaBesango's curator insight, May 28, 2015 11:30 AM

Muy buena la presentación. También da pistas para mejorar nuestro PLE.

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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | Social Media | Scoop.it

Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot.


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Gina Tucker's curator insight, May 5, 2015 12:45 PM

Are you using dynamic images to engage your audience? 

2DiFore Marketing Solutions's curator insight, May 6, 2015 8:38 AM

Admit it you've caught yourself giggling at this image we know!!! How many times have you heard that if you want to make an impact with your posts that you have to have compelling images. Note, you don't have to spend a boatload of money on the images to make an impact but you do have to have great quality photography. Need some help?

Deborah Spector's curator insight, May 6, 2015 9:33 AM

To create high impact content, create high impact visuals. Be sure your visual content touches people's emotions. This is especially true for the nonprofit marketer.

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Instagram Hashtag Contests: Examples And Best Practices For Marketers

Instagram Hashtag Contests: Examples And Best Practices For Marketers | Social Media | Scoop.it

How can you get followers engaging on Instagram and creating user-generated content? An Instagram hashtag contest is the perfect solution to incentivize engagement with your brand, get user-generated content. and ensure your brand is seen by your entrant’s network. Let’s find out how you can effectively create and run your own.


Via Kamal Bennani
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Marco Favero's curator insight, March 30, 2015 5:38 PM

aggiungi la tua intuizione ...

Dominic Tremblay's curator insight, March 31, 2015 9:45 AM

Instagram is the fastest growing social network. Contests on Instagram is a great way to drive user engagement. Check this out.

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Industry Experts' Content Marketing Predictions for 2015

Industry Experts' Content Marketing Predictions for 2015 | Social Media | Scoop.it

In this Content Marketing Predictions infographic, you will find some of the most startling predictions for the coming year by some leading figures within content marketing itself. The infographic breaks each of these predictions down into six simple themes....


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Jeff Domansky's curator insight, March 26, 2015 1:39 AM
Industry experts share their advice, wisdom and content marketing predictions for 2015 in this well laid out infographic. Recommended reading 9/10
C. Todd Livengood's curator insight, March 26, 2015 10:55 AM

"These tips and hints should help you garner the right path and prepare for the future with regards to how you currently market content, and could help you make massive changes in future."

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11 Ways To Optimize Your Blog For Email Opt-Ins

11 Ways To Optimize Your Blog For Email Opt-Ins | Social Media | Scoop.it

Blogging and email marketing go together like peanut butter and jelly but only if you have the right ingredients. Here’s 11 ways to optimize your site for opt-ins!


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5 Instagram Analytics Tools - With Views From Industry Experts | Talkwalker

5 Instagram Analytics Tools - With Views From Industry Experts |  Talkwalker | Social Media | Scoop.it

But as with every other social network, to be able use Instagram to its fullest and get a deeper understanding of its impact, external tools can be very helpful. The following list looks at 5 of the most useful Instagram tools currently on the market with comments from Instagram experts and functions ranging from time-saving scheduling to in-depth analytics....


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Jeff Domansky's curator insight, March 26, 2015 9:59 AM
Talkwalker scoured the web for the Instagram analytics tools that experts found to be the most useful and put them together in this handy list.
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How Copywriting Can Build Your Brand Authority

How Copywriting Can Build Your Brand Authority | Social Media | Scoop.it
In this article you'll learn…

- How to be consistent with your tone of voice- How emotion can help improve your authority- Why being conversational doesn't mean being unprofessional


Via Kamal Bennani
Wanda J. Barreto's insight:

Según Jamie Thomson, reflexionar sobre lo que se dice es importante.  Pero, también asegura que cómo se dice, es lo que establece la credibilidad y autoridad de una marca.  De acuerdo con investigaciones psicológicas mencionadas en este artículo, la emoción que causa --y no el contenido de lo que se escribe --es lo que hace a las personas comprar.  Este artículo incluye esos tres ingredientes básicos que debe tener todo escrito para despertar emociones en el lector y ayudarlo a tomar decisiones. Vía Marketing Profs #copywriting #emociones #redacción

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12 Steps To Master Your Company's LinkedIn Page

12 Steps To Master Your Company's LinkedIn Page | Social Media | Scoop.it

12 easy steps to maximise your LinkedIn Company page engagement and following


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Disera Doss's curator insight, March 3, 2015 9:45 AM

Great information! LinkedIn has so many uses.

Cindy Navarro's curator insight, March 3, 2015 11:28 AM

Learn to maximize your LinkedIn Business page.

JP 's curator insight, April 9, 2015 5:40 PM

Company Pages in Linkedin can be as important as your website in generating leads. Implementing these tips can be very valuable to to grow your list of CRM pipeline prospects for your small business. 

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Best Times to Post on Social Media (Infographic) - Entrepreneur

Best Times to Post on Social Media (Infographic) - Entrepreneur | Social Media | Scoop.it
Best Times to Post on Social Media (Infographic) Entrepreneur An infographic from Fannit.com lists the best and worst times to post to all the major social media sites: Pinterest, LinkedIn, Google+, Twitter, Facebook and your blog.
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The Top 5 Brands on Instagram to Follow - Jeffbullas's Blog

The Top 5 Brands on Instagram to Follow - Jeffbullas's Blog | Social Media | Scoop.it

Joining Instagram is a must for businesses. As of March 2014, Instagram had over 150 million monthly active users. Additionally, according to numerous sources, the younger generation is shifting away from Facebook and onto platforms like Instagram and SnapChat.

 

Mastering Instagram for a business is easier said than done. Wittiness, timing and creativity all play an integral part in a business’s Instagam account. Users are taking notice of the brands establishing themselves as the trendsetters of the popular online photo sharing application.

 

Who are the top 5 brands on Instagram worth following? Here are the Instagram leaders that you will not regret seeing on your Instagram feed....


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Jeff Domansky's curator insight, March 28, 2014 11:48 PM

Good social marketing lessons from these brand biggies.

Laura Avila's curator insight, April 1, 2014 11:12 AM

Oreo is a personal favorite of mine.

Angelina's curator insight, July 22, 2014 11:40 AM

Jason Parks has created a list of the top 5 brands that followers should follow on Instagram: Nike, Audi, Pabst Blue Ribbon, Oreo and Homage. These brands has combined creativity with eye catching images, which serves as a good advertising tool for businesses to adopt. Creative images can become a trend, therefore attracting more curious users to adopt the brand #businessforinstagram

 

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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | Social Media | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


Via Antonino Militello, Wanda J. Barreto
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Cate Ferguson's curator insight, July 23, 2014 11:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 2014 7:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, July 25, 2014 7:10 AM

Content and social are the new SEO

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Top 35 Small Business Tools for Today’s Entrepreneur

Top 35 Small Business Tools for Today’s Entrepreneur | Social Media | Scoop.it

Small business owners wear many hats – sales, marketing, hiring, website design, social media marketing, research and development, etc. It can be tough to juggle it all and I am a firm believer that the work is in the tools.

So what tools will make a small business owner’s life easier?


Via Kamal Bennani
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7 Helpful Steps for Improving Your Personal Brand

7 Helpful Steps for Improving Your Personal Brand | Social Media | Scoop.it

You can really build up your reputation if you just take the time to focus on your personal brand. Check out these tips to get you started.


Via Mike Klintworth
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Graeme Reid's curator insight, May 21, 2015 7:20 PM

Some useful thoughts on building your personal brand.

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6 Steps To Tracking Social Media In Google Analytics

6 Steps To Tracking Social Media In Google Analytics | Social Media | Scoop.it

Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.

 

 To get you started, we’ve put together this guide to tracking social media in Google Analytics in 6 easy steps:

 

- Step 1: Create social media objectives and goals for your website 

- Step 2: Sign up for Google Analytics
- Step 3: Setup your Google Analytics tracking code 
- Step 4: Setup Google Analytics Goals 
- Step 5: Understanding Social Analytics Reports
- Step 6: Reporting on the data from these reports

Read More:  http://blog.hootsuite.com/tracking-social-media-in-google-analytics/


Via Antonino Militello
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donhornsby's curator insight, May 12, 2015 8:02 AM

(From the article): Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.

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Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Social Media | Scoop.it

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Russ Merz, Ph.D.'s comment, September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
Hans Heesterbeek's curator insight, September 9, 2013 12:31 AM

we need marketing, we need the people customers, employees, freinds. We need relationships. Relationships are build on authenticithy are build on feelings, truth. Not build on hollow frases you have to put in energy in relationships and honesty. Meeting people one way or the other 

janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
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How Millennials Consume News

How Millennials Consume News | Social Media | Scoop.it

Content - Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.


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Marco Favero's curator insight, March 29, 2015 8:56 AM

aggiungi la tua intuizione ...

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Instagram Layout: 4 Ways to Use Instagram’s New App for Your Marketing

Just a couple of days ago, Instagram announced their latest iPhone app called ‘Layout’. On their blog, Instagram describe ‘Layout’ as an app that: “lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity.’

While Instagram are definitely not the first ones to go into the collage business, you can be sure that by them introducing this new opportunity we are going to see an overflow of new collages created by users and brands.

In this post you'll find a quick introduction of ‘Instagram Layout’ and how you can use it for your marketing efforts.


Via Kamal Bennani
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26 Blogging Tools to Simplify Your Life: An A-Z List |

26 Blogging Tools to Simplify Your Life: An A-Z List | | Social Media | Scoop.it

Are you looking to improve your company blog? In this article you'll find some must-have blogging tools to help you get more out of your blogging.


Via Kamal Bennani
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50+ Digital Marketing Tools to Grow Your Startup

50+ Digital Marketing Tools to Grow Your Startup | Social Media | Scoop.it

I thought you might be interested in some of the tools that  IdealSpot and other top Austin startups in town are using.If you do a quick online search you’ll notice that there are more than enough tools to help business owners get their startup up and running. While that’s definitely a major perk of technology, it can also be overwhelming – especially when it comes to subjects like SEO and digital marketing. How much does this tool cost? Will it work for my business? Is it still relevant? Will I be able to understand how it works?

 

To help make your already hectic startup lifestyle a little less hectic, here are 50 SEO and digital marketing tools to help your startup grow....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 26, 2015 1:52 AM

The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. This list of social media tools is highly recommended reading. 10 / 10

Marco Favero's curator insight, March 26, 2015 7:03 AM

aggiungi la tua intuizione ...

FilamentScienceComm's curator insight, March 27, 2015 12:43 PM

The life sciences space is crowded, competitive, and, let's be honest, often brutal. Building a strong online presence is a critical component of success. This list is great for tools that can help.

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14 Tools and Resources for Conducting Market Research

14 Tools and Resources for Conducting Market Research | Social Media | Scoop.it

Finding out if a product will be successful beyond the initial curiousity is just good business. With market research, you determine if the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you are considering the high costs of failure and need facts and opinions on whether your new product, feature, or location will be successful, invest in market research by using these tools and resources. You can find demographic data and lifestyle preferences, understand the market size, launch surveys for user feedback, and gather ideas for your marketing plans. Information, not instinct, is powerful when it comes to predicting consumer preferences....


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Marut Bhardwaj's curator insight, March 9, 2015 2:34 AM

Dont ignore Market research. Getting a sense of the pulse of the market is crucial to the success of your brand, product or a new promotional tool or packaging that you may be considering. Get it vetted!

Pantelis Chiotellis's curator insight, March 11, 2015 11:56 AM

When a client is looking to launch a new product, get into a different market, or open a new store location, the odds are stacked against him. Consider this: Only 3% of consumer packaged good exceed the sales goal benchmark of a successful launch.

Thomas Tapio's curator insight, March 12, 2015 7:06 AM

Mr. Murphy say that if anything can go wrong - it will! Market research is our "partner" for an efficient way in to a competitive environment where anyone needs to stand out by defining the USP's and using the right communication to reach out for the right customers.

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Three New Twitter Updates You Need to Take Advantage of in 2015

Three New Twitter Updates You Need to Take Advantage of in 2015 | Social Media | Scoop.it

Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care.


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Hanin Abu Al Rub's curator insight, February 14, 2015 6:04 PM

Marketers love social media—and for good reason... 

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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Social Media | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

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AceConcierge's curator insight, February 13, 2014 8:55 PM

add your insight...

Paula Silva's comment, March 3, 2014 3:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.