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The most interesting news about social media, from a tech and marketing perspective
Curated by Walid Hajeri
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The Future of Data-Driven Marketing | Adobe

The Future of Data-Driven Marketing | Adobe | Digital Marketing | Scoop.it
Data-driven marketing is shaping the way we do business, enabling marketers to deliver sky-high consumer-centric experiences that benefit everyone.
Walid Hajeri's insight:

Les points importants :

1 / Le marketing a toujours été nourrit par les chiffres, ce n'est pas une nouveauté (data-driven marketing)

2/ La personnalisation est attendue partout et par tous les consommateurs, pas uniquement dans le e-commerce.

3/ L'automatisation du data-driven marketing est importante et elle permettrait aux marketeurs de transférer le risque (de mal personnaliser par exemple) à des algorithmes.


Mon point de vue : 

1/ vrai

2/ et 3/ En effet, tout le monde est en droit aujourd'hui d'attendre une expérience de personnalisation, l'exemple de la santé est pertinent. Ceci étant, il faut rester prudent aux approches 100% automatisées car elles ont tendances à enfermer le consommateur dans son propre monde d'intérêts, et le renvoient donc à son passé (d'achats, de visites, etc.). C'est l'une des faiblesse selon moi des landing page d'Amazon qui finalement ne proposent pas grand chose de plus que ce que des produits similaires à vos dernières visites. Dans un autre registre, c'est l'une des forces par exemple de Deezer ou des plateforme de curation/découverte à la Pinterest. De plus en plus de consommateurs en sont conscients, et il faut s'assurer que les algos de personnalisation et recommandation intègrent cette dimension. 

 

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Geolocation Testing with Geofeedia, Radian6 and NetBase and some others, Web Journal 11/11/13

Geolocation Testing with Geofeedia, Radian6 and NetBase and some others, Web Journal 11/11/13 | Digital Marketing | Scoop.it
Walid Hajeri's insight:

Geolocation in Social Media Monitoring : The winner is Geofeedia. Sounds like an impressive geolocation tool...

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11 Signs You're A Dumb Tourist

There are countless ways to embarrass yourself overseas. This Jeremy guy is doing a pretty good job of it right now, in fact. And while T-Mobile can’t stop you from taking selfies in front of...
Walid Hajeri's insight:

Branded content on Buzzfeed

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TV Syndication Now Means Hulu, Not TBS

TV Syndication Now Means Hulu, Not TBS | Digital Marketing | Scoop.it
A panel of industry leaders gathered at South by Southwest to discuss why Hulu is so popular, how Netflix can make money, and whether the IPTV processing power should be built into your TV or set top box.
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CDC - Content Syndication - API Documentation

Walid Hajeri's insight:

CDC API : RSS can also be an output format.

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An exclusive behind-the-scenes look at AJ+, Al Jazeera’s upcoming online news network

An exclusive behind-the-scenes look at AJ+, Al Jazeera’s upcoming online news network | Digital Marketing | Scoop.it
Al Jazeera’s AJ+ is an ambitious attempt to produce news for a generation that doesn’t watch news networks on TV anymore. Here’s a first behind-the-scenes look.
Walid Hajeri's insight:

AJ+

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CDC Opens Door To Web Content Syndication

CDC Opens Door To Web Content Syndication | Digital Marketing | Scoop.it
The Centers for Disease Control has spearheaded a program available to other agencies that automatically updates website content, making it easier and more cost-effective to keep information current.
Walid Hajeri's insight:

Syndicate with APIs

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TV Syndication Now Means Hulu, Not TBS

TV Syndication Now Means Hulu, Not TBS | Digital Marketing | Scoop.it
A panel of industry leaders gathered at South by Southwest to discuss why Hulu is so popular, how Netflix can make money, and whether the IPTV processing power should be built into your TV or set top box.
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La publicité est-elle en train de pervertir les réseaux sociaux ?

La publicité est-elle en train de pervertir les réseaux sociaux ? | Digital Marketing | Scoop.it
Les publicités s'intègrent de plus en plus dans le flux personnel des utilisateurs au risque d'agacer les utilisateurs. La présence des marques sur les réseaux sociaux doit être cohérente et conforme aux attentes des internautes.
Walid Hajeri's insight:

Très bon article sur les limites de la publicité sur les réseaux sociaux. Pourquoi les stratégies de monétisation et le souhait des utilisateurs divergent

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County Health Department Expands Social Media Presence on Pinterest - Patch.com

County Health Department Expands Social Media Presence on Pinterest - Patch.com | Digital Marketing | Scoop.it
County Health Department Expands Social Media Presence on Pinterest Patch.com “As a tool to collect and organize pictures, express thoughts and share healthy tips, Pinterest creates a strong visual appeal for appetizing foods, fun activities,...

Via Thomas Faltin
Walid Hajeri's insight:

How Pinterest is used to promote healthy lifestyles by local Health Agencies 

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Netflix Leads This Year's S&P 500 Index Gainers

Netflix Leads This Year's S&P 500 Index Gainers | Digital Marketing | Scoop.it
The Standard & Poor's 500 index has closed above 1,800 for the first time and is up 27 percent this year. The index, which is made up of 500 large companies, includes some big winners and losers.
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Why Browsing Is So Important to Content Discovery

Why Browsing Is So Important to Content Discovery | Digital Marketing | Scoop.it
I love libraries and bookstores. I love the tactile, olfactory and social experiences these physical spaces allow. Clearly the Internet has given us ample and exciting new oppor...
Walid Hajeri's insight:

Browsing vs Seaching. Niche topics. Machine Learning

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Google Reader's shutdown, the rise of walled gardens and the future of the open web

Google Reader's shutdown, the rise of walled gardens and the future of the open web | Digital Marketing | Scoop.it
In many ways, Google’s shutdown of its RSS reader is just a small part of a larger move away from open web standards and towards closed, proprietary platforms that are easier to control and monetize.
Walid Hajeri's insight:

RSS openness as a reason of Google Reader shutdown ?

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BuzzFeed - the website changing the way the world consumes news

BuzzFeed - the website changing the way the world consumes news | Digital Marketing | Scoop.it
1. Languages
Walid Hajeri's insight:

Buzzfeed case study

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Top 5 Digital Trends For 2014

Top 5 Digital Trends For 2014 | Digital Marketing | Scoop.it
I am starting to think marketers and astrologers have more in common than meets the eye. We are both asked to stargaze and look into the future on a regular basis.
Walid Hajeri's insight:

Why Content Curation & Aggregation is 2014 key trend & skill to have

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Pinterest Closes Another Copyright Hole, Inks A Deal With Getty Images, Will Pay A Fee For Metadata | TechCrunch

Pinterest Closes Another Copyright Hole, Inks A Deal With Getty Images, Will Pay A Fee For Metadata | TechCrunch | Digital Marketing | Scoop.it
With a fresh $225 million in its pocket, Pinterest is gearing up to spend a little of it to build out its platform and the data that powers it -- and close up..
Walid Hajeri's insight:

Pinterest affine son business model : récupérer les méta données de Getty Image pour suggérer plus finement les pins sponsorisés.

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