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Rescooped by Varun Visruthan from Public Relations & Social Media Insight
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6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community

6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community | Social media | Scoop.it

Social media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for presence sake. If your company is on a social network, there must be a purpose behind being there. For B2B marketers, that purpose is most likely creating demand that will drive leads and sales. Depending on your marketplace, a focus on social demand generation could require being on just a few or a number of social media sites. Either way, you’ll have to go in with a plan to make sure each of those networks produces results. Here are six important ways your company can build a social media machine that generates leads while having some fun...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2013 1:23 PM

Six tips for better social marketing ROI.

Rescooped by Varun Visruthan from Curation, Social Business and Beyond
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Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Social media | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...

Via janlgordon
Varun Visruthan's insight:

Its something everyone knows and is part of.

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Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!