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5 TED talks every marketer should watch

5 TED talks every marketer should watch | Social Marketing | Scoop.it
Topics include physics in marketing, viral videos, and cross-cultural communication.
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13 Social Media Rules to Live By

These rules are loosely adapted from IBM's social networking policy--with an extra dollop of common sense.
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3 marketing secrets from Whole Foods, Apple and Starbucks - LifeHealthPro

3 marketing secrets from Whole Foods, Apple and Starbucks - LifeHealthPro | Social Marketing | Scoop.it
LifeHealthPro
3 marketing secrets from Whole Foods, Apple and Starbucks
LifeHealthPro
The idea that marketing is something that companies do is so ingrained in the business mindset that it's impossible to think otherwise.
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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Social Marketing | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
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The SEO Puzzle 2012

The SEO Puzzle 2012 | Social Marketing | Scoop.it

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos

Articles

Social Posts

Photos

Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube

LinkedIn

Pinterest

RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

 

Source. http://bit.ly/RLbOmR


Via maxOz, harish magan
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Martin (Marty) Smith's comment, October 20, 2012 1:23 PM
Thanks Brian. Hope you are having a great weekend. Marty
Martin (Marty) Smith's comment, October 22, 2012 10:02 PM
Alessandro thanks for the pickup on this Scoop. Your friends are picking it up too. Much appreciated. Love your curation. Very creative, surreal and fun :). Marty
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What the Oscars can teach us about creating content that goes viral ...

By taking into account who your target audience are and what they want to see as well as thinking about how to add personality to your content, you can encourage users to share your content. Sydney Public Relations Agency ...
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9 Ways to Be Less Annoying on LinkedIn

9 Ways to Be Less Annoying on LinkedIn | Social Marketing | Scoop.it
LinkedIn brings out the worst in some people. Here's how not to be one of them. (LinkedIn brings out the worst in some people.
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5 Simple Digital Marketing Strategies That Can Help Your Business Grow - Huffington Post

5 Simple Digital Marketing Strategies That Can Help Your Business Grow - Huffington Post | Social Marketing | Scoop.it
5 Simple Digital Marketing Strategies That Can Help Your Business Grow
Huffington Post
Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead.
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How to use social media marketing to help generate sales leads - Ted Nguyen USA | PR, social media and other moving solutions

How to use social media marketing to help generate sales leads - Ted Nguyen USA | PR, social media and other moving solutions | Social Marketing | Scoop.it
BufferTweet In many ways, internet-based marketing is no different than traditional promotional campaigns.
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5 Brilliant Ways to Use #Hashtags in Social Media Marketing

5 Brilliant Ways to Use #Hashtags in Social Media Marketing | Social Marketing | Scoop.it
5 Brilliant Ways to Use #Hashtags in Social Media Marketing
Search Engine Watch
It's no surprise that for the masses over the age of 30, hashtags are still a novelty.
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Difference between digital marketing and social media

Difference between digital marketing and social media | Social Marketing | Scoop.it
The difference between digital marketing and social media is simply that social media is part of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true as their are many more components that make up a digital marketing campaign. What is digital marketing?…

Via massimo facchinetti
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Facebook Will Soon Let You Edit Your 'Look Back' Video

Facebook Will Soon Let You Edit Your 'Look Back' Video | Social Marketing | Scoop.it
Facebook users will soon be able to edit their Look Back videos.
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Real-Time Marketing 101: It All Starts With The Trends | Social Media Today

Real-Time Marketing 101: It All Starts With The Trends | Social Media Today | Social Marketing | Scoop.it
Real-Time Marketing 101: It All Starts With The Trends
http://t.co/yY3ZvtaSfj
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60 Awesome Social-Media Tools for Entrepreneurs

60 Awesome Social-Media Tools for Entrepreneurs | Social Marketing | Scoop.it
Want to streamline your social-media functions? Want to know more about your followers, your competition, and your customers? Want to attract more customers? Try a few of these.
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A Complete Guide To The Essentials Of Post-Hummingbird SEO

A Complete Guide To The Essentials Of Post-Hummingbird SEO | Social Marketing | Scoop.it
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continued to have far reaching impact. In its wake, businesses have been forced […]
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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Social Marketing | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
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Ivy Ng's curator insight, March 26, 2014 10:24 PM

Emotions are related to social marketing because it can affect on the way they communicate to their friends and family about their experience with the product or brand.

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SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes | Social Marketing | Scoop.it

User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.

 

The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.

 

As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....


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Jeff Domansky's curator insight, March 11, 2014 11:37 AM

If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.

Patrick Frison Roche's curator insight, March 12, 2014 7:45 AM

Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves.

Debra Walker's curator insight, March 12, 2014 7:53 PM

More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content.  So exciting to be working with brands and brand identity in this connective economy.

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How To Solve Your Biggest Marketing Problems With Gamification - Forbes

How To Solve Your Biggest Marketing Problems With Gamification - Forbes | Social Marketing | Scoop.it
Forbes How To Solve Your Biggest Marketing Problems With Gamification Forbes An increasing number of businesses are discovering that gamification principles can be applied to help solve their marketing problems as well, with over 70% of the Forbes...
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Marketing-Obsessed Marketers Need To Become Customer-Obsessed. - Forbes

Marketing-Obsessed Marketers Need To Become Customer-Obsessed. - Forbes | Social Marketing | Scoop.it
Marketing-Obsessed Marketers Need To Become Customer-Obsessed.
Forbes
The weather is not the brutal part, though.
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The One Month in Digital Media You - Huffington Post

The One Month in Digital Media You - Huffington Post | Social Marketing | Scoop.it
The One Month in Digital Media You
Huffington Post
If you haven't paid attention to the past month in the world of digital news, you should have. Here's why: Jan. 1 -- Kara Swisher and Walt Mossberg launch Re/Code.
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12 Dos and Don'ts of Facebook Page Management

12 Dos and Don'ts of Facebook Page Management | Social Marketing | Scoop.it
A collection to the best do's and don'ts to follow when it comes to managing your Facebook page and how you best relay content to your fans.
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Social, Digital & Mobile Around The World (January 2014)

This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pic...
Vanda Cristina Raimundo's insight:

Important report to find out what's going on in Social Media. 

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Social, Digital & Mobile in Europe

This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 27

Via Stefano Principato, massimo facchinetti
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How Content Marketing Affects Search Engine Rankings - QuickSprout | #TheMarketingTechAlert

How Content Marketing Affects Search Engine Rankings - QuickSprout | #TheMarketingTechAlert | Social Marketing | Scoop.it

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► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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Via marketingIO
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marketingIO's curator insight, February 6, 2014 9:32 PM

Yup, this pretty much summarizes it.

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Social Media and Content Marketing

Social Media and Content Marketing | Social Marketing | Scoop.it
61% of consumers say they feel better about, and are more likely to buy
from, a company that delivers custom content

Social media is the main instrument marketers use to successfully promote a
brand.
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