Some marketers believe that the number of followers they have is an indication of their success on social media. A recent Wall Street Journal article argued that social media is failing to live up the marketing hype companies originally expected. The reason for this is because many companies get caught up in the numbers game and focus their efforts on growing their audience on social media. A successful social media strategy should emphasize customer engagement and interaction with followers.
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.
What happens to your data when you die? In its first eight years of existence, an estimated 30 million Facebook users passed away, leaving behind their pages and all of their data. While Facebook now offers to memorialize pages of users who have passed away, there is still a time period in which deceased users …
Listening is one of the hardest skills to master – whether in person or online.
Social listening is a somewhat new term related to social media measurement, defined by WikiPedia as “active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, newssites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet.
...I don’t anticipate the growth of data slowing down in my lifetime. There’s too much goodness to be mined from it all.
Recently, we decided to revisit the topic and found, not surprisingly, that the pace of data creation continued to accelerate. Our first infographic, for example, showed that Facebook users shared 684,478 pieces of content. Fast forward a couple of years and that number has exploded to 2,460,000 pieces. Insane....
As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....
Entrepreneur 4 Tips for Getting More Company Mentions on Social Media Entrepreneur That user-centric approach was taken by mention to analyze one billion public company mentions, delivered to more than 200,000 clients across 145 countries from...
Working Out Loud is one of the most crucial practices for value creation in an enterprise social network. For many, it is also the least comfortable.
We need to work at this new practice to deliver value.
Working out loud is the core new practice as sharing grows in an enterprise social network. When the conversation moves from sharing personal information to sharing work, value for the individual and organisation rises dramatically. That sharing is critical to the maturity of value creation in an enterprise social network. Without sharing of work, you hold back the benefits from other forms of work collaboration.
What are the current trends with infographics in 2014?
Infographics have always been around, but the emergence of “Big Data” has caused the display of trends and statistical correlations using “little men” and 3-D pie charts to become more popular than ever. Why? As a society we’ve become inundated with piles of alphanumeric data each day.
Infographics takes this content and boils it down to essential, understandable visual elements. Additionally, as a content building/content marketing tactic, infographics can provide a break from “dry text,” causing users to spend more time on the page. But as the novelty of infographics has faded, more and more bad infographics saturate the web landscape.
In order for infographics to be effective, they need to use multiple data points to tell a cohesive story or prove a theory. After some research, I found some interesting trends affecting the infographics space....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.