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Rescooped by Tomas Trejbal from Information Technology & Social Media News
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10 SEO strategies that will work in 2016

10 SEO strategies that will work in 2016 | Social Media | Scoop.it
Good digital marketers must consistently adapt their strategies in order to remain effective. Here are 10 SEO strategies that will help you succeed in 2016.

Via Vladimir Kukharenko, massimo facchinetti, Os Ishmael, malek, Jesús Hernández
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7 Content Marketing Trends That Will Reign Supreme in 2016

7 Content Marketing Trends That Will Reign Supreme in 2016 | Social Media | Scoop.it
To stay ahead of the curve, it is essential to keep up to date with the latest content marketing trends and standout from your competition.
Tomas Trejbal's insight:

interesting read... content marketing is the new cold call

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33 Free Social Media Marketing Tools for Small Businesses

33 Free Social Media Marketing Tools for Small Businesses | Social Media | Scoop.it

Small business owners may find it challenging navigating through the fast-paced world of social media.


Via Pedro Da Silva, massimo facchinetti
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Rescooped by Tomas Trejbal from Content Creation, Curation, Management
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Layered storytelling – the art of the future

Layered storytelling – the art of the future | Social Media | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…

Via Simon Staffans, Soraia Ferreira, Ph.D., massimo facchinetti
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Simon Staffans's curator insight, February 10, 6:00 AM

Some thoughts on how we should, or could, view our possibilities and need to layer our stories

Marco Favero's curator insight, February 10, 9:28 AM

aggiungi la tua intuizione ...

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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | Social Media | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.


With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.


Here's a look at 10 up-and-coming social networks you should know....


Via Jeff Domansky, Ivo Nový
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Gonzalo Moreno's curator insight, July 29, 2014 5:35 AM

Redes sociales... ¡Ya no saben qué inventar!

:-/

Martina Patone's curator insight, July 29, 2014 7:49 AM

social media

 

Moumita Dasgupta's curator insight, July 31, 2014 1:00 AM

I think mashable caught up a good list this time...read it here....

Rescooped by Tomas Trejbal from Google Plus and Social SEO
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The Human Factor in Content Marketing (Infographic)

The Human Factor in Content Marketing (Infographic) | Social Media | Scoop.it
With so much focus on tools, techniques, metrics and optimization, it’s possible to lose sight of one of the most integral components of successful content marketing: people. Shouldn’t people a…

Via Neil Ferree
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malek's curator insight, July 16, 2014 7:18 AM

The glut in demand is a good opportunity for human curators

Alisha Shibli's curator insight, July 16, 2014 2:42 PM

One of the most overlooked element in marketing.

Jesse Freet's curator insight, July 17, 2014 9:50 AM

We thought this infographic was interesting. At Wentworth Solutions we make it our priority to focus on more than what we create at our desks. We focus on the people we deal with.

Rescooped by Tomas Trejbal from Personal Branding Using Scoopit
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3 Tips So You Rock New Linkedin Publishing Platform

3 Tips So You Rock New Linkedin Publishing Platform | Social Media | Scoop.it
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]

Via Cendrine Marrouat - cendrinemarrouat.com, Martin (Marty) Smith
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 11, 2014 1:40 AM


Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

Martin (Marty) Smith's curator insight, July 11, 2014 1:45 AM

Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - cendrinemarrouat.com shares 3 Great tips here. 

Rescooped by Tomas Trejbal from MarketingHits
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Social Media Strategy: It's About Quality, Not Quantity

Social Media Strategy: It's About Quality, Not Quantity | Social Media | Scoop.it

Some marketers believe that the number of followers they have is an indication of their success on social media. A recent Wall Street Journal article argued that social media is failing to live up the marketing hype companies originally expected. The reason for this is because many companies get caught up in the numbers game and focus their efforts on growing their audience on social media. A successful social media strategy should emphasize customer engagement and interaction with followers.


Quality Over Quantity


Via Brian Yanish - MarketingHits.com
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STUDY: Adding Facebook Ads To Paid Search Campaigns Leads To More, Cheaper Conversions

STUDY: Adding Facebook Ads To Paid Search Campaigns Leads To More, Cheaper Conversions | Social Media | Scoop.it
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.

Via Peg Corwin
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Peg Corwin's curator insight, June 23, 2014 12:18 PM

Detailed info about the company Experian using both paid search and Facebook ads.  Worth a look if you are advertising on Facebook.

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What Happens to Your Online Presence When You Die? [Infographic]

What Happens to Your Online Presence When You Die? [Infographic] | Social Media | Scoop.it
What happens to your data when you die? In its first eight years of existence, an estimated 30 million Facebook users passed away, leaving behind their pages and all of their data. While Facebook now offers to memorialize pages of users who have passed away, there is still a time period in which deceased users …



Via malek
Tomas Trejbal's insight:

30 milion facebook users died in the first 8 years of its existence... 

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Marc Kneepkens's curator insight, June 26, 2014 11:14 AM

Interesting topic. Definitely something to look at.

dianasdaily's curator insight, June 28, 2014 12:54 AM

This infographic has all the answers to the questions about what will happen with your data when you die!

Treathyl Fox's curator insight, June 28, 2014 1:06 PM

So glad to find this infographic on a very serious topic for me.  Since 2007, my business and employment endeavors have been work at home projects.  Often wonder what will happen to these projects when I no longer wake up each day to maintain them.

Rescooped by Tomas Trejbal from Mastering Facebook, Google+, Twitter
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4 Trends in Social Listening [Infographic]

4 Trends in Social Listening [Infographic] | Social Media | Scoop.it

Listening is one of the hardest skills to master – whether in person or online.

Social listening is a somewhat new term related to social media measurement, defined by WikiPedia as “active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogswikisnewssites, micro-blogs such as Twittersocial networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.


Via Stefano Principato, massimo facchinetti
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How Much Data is Created Every Minute | An infographic

How Much Data is Created Every Minute | An infographic | Social Media | Scoop.it

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet.


...I don’t anticipate the growth of data slowing down in my lifetime. There’s too much goodness to be mined from it all.


Recently, we decided to revisit the topic and found, not surprisingly, that the pace of data creation continued to accelerate. Our first infographic, for example, showed that Facebook users shared 684,478 pieces of content. Fast forward a couple of years and that number has exploded to 2,460,000 pieces. Insane....


Via Jeff Domansky
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andree johnston's curator insight, June 1, 2014 8:24 AM

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet. 

AffiliateMarketHelp's curator insight, June 1, 2014 12:43 PM

It is advised that you take inventory of your online practises.....it is probably overdue for a 'tune-up' to keep up with the times....there is an older song "the times, they are a' changin'..""

AffiliateMarketHelp's curator insight, June 1, 2014 1:05 PM

It is advised you consider a revision to your online tactics to keep up with the numbers......words from an older song "the times, they are a' changin'"....

Rescooped by Tomas Trejbal from World's Best Infographics
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Interesting Infographics: How To Measure Your ROI On Social Media

Interesting Infographics: How To Measure Your ROI On Social Media | Social Media | Scoop.it

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....


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Jeff Domansky's curator insight, May 29, 2014 2:59 AM
Good reference tool for social marketing ROI.
Jeff Domansky's curator insight, May 29, 2014 3:17 AM

Got ROI? Here's how to find out.

Lee Werrell's curator insight, June 6, 2014 8:37 AM

ROI is the biggest concern that we hear from many people, yet they spend a small fortune on yellow pages and traditional advertising with no possible way to measure ROI - yet SM has distinct metrics that are specific and clear.

Rescooped by Tomas Trejbal from Content Creation, Curation, Management
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The Ultimate Guide to Infographic Marketing

The Ultimate Guide to Infographic Marketing | Social Media | Scoop.it
This guide will help you design and promote the best, most valuable infographics possible to engage and grow your audience.

Via Stefano Principato, massimo facchinetti
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How to Optimize Your Social Media Posts for Search Engines

How to Optimize Your Social Media Posts for Search Engines | Social Media | Scoop.it

Anything that you post on social media (article links, pictures, videos – everything) is essentially a part of your content, much like the written words in this article. Like any other content, your social media posts absolutely need to be of high quality and provide value to your audience. This is the first and most important thing that you need to keep in mind.

To make all your posts crystal clear for search engines, try to make use of semantic markup every time you share something on social. Semantic markup is the name for putting a HTML tag on your content (like a description for articles or alt-text for images/pictures) that tells search engines what exactly your content is about.

Use a clear, catchy description and mix in a few keywords here and there. For example if your post is about making pancakes and includes a pancake image, you can use something like “Ever wondered how to make the most delicious pancakes at home in just an hour?” and make sure you pay attention to the image’s alt-text, which should read something like “the most delicious pancake recipe”....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 22, 7:58 PM

Vlad Rascanu shows how to optimize social media posts for better search engine optimization.

Marco Favero's curator insight, February 23, 4:50 AM

aggiungi la tua intuizione ...

Aleatha Shepley's curator insight, February 24, 12:36 PM

The fewer key words the better.

Rescooped by Tomas Trejbal from Marketing, Sales and Lead Generation
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Digital Customer Service Is Becoming A Fully Realized Marketing Channel

Digital Customer Service Is Becoming A Fully Realized Marketing Channel | Social Media | Scoop.it

Predictive analytics, self-service knowledge bases, and personalization are turning the reactive interaction into a marketing opportunity.


Via Martin (Marty) Smith, steve batchelder, massimo facchinetti
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Martin (Marty) Smith's curator insight, February 9, 8:54 PM
Digital customer service sounds great, but tools are only as good as the personality using them. Even the coolest new tools can sound unhelpful and bored with the wrong execution. That said it feels like digital customer service is about to explode.
Rescooped by Tomas Trejbal from Content Creation, Curation, Management
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Here's Why Your Content Marketing Strategy is Totally Failing

Here's Why Your Content Marketing Strategy is Totally Failing | Social Media | Scoop.it

If your content marketing strategy doesn’t guide the business to achieve its goal, reprogram it with SMART goals.


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, February 10, 9:45 AM

aggiungi la tua intuizione ...

Rescooped by Tomas Trejbal from Modern Marketer
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Social media continual growth stats for June

Social media continual growth stats for June | Social Media | Scoop.it
Social media continual growth stats are always on the rise, and it will be rather interesting to see the difference between June and July’s statistics. However, today we will look at the social med...

Via The Fish Firm
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Elsy Herrera's curator insight, July 18, 2014 12:05 AM

Cada vez mas la información se mueve a través de los Medios Sociales , las personas estamos siendo voceros  y referentes de opiniones. 

Rescooped by Tomas Trejbal from Mastering Facebook, Google+, Twitter
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Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC]

Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC] | Social Media | Scoop.it
'Everyone talks about building a relationship with your customer. I think you build one with your employees first,” says newly appointed Senior Vice President of Retail at Apple Angela Ahrendts.

The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your

Via Anita Windisman, massimo facchinetti
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Hackers Take Control Of Israel Army Twitter Account - TechBeat

Hackers Take Control Of Israel Army Twitter Account - TechBeat | Social Media | Scoop.it
The Israeli news website Ynet has posted a screen shot of what they say was a tweet that confirms that the Israeli Army Twitter account was hacked.
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12 Amazing Facebook Cover Photos With Simple, Clean Design

12 Amazing Facebook Cover Photos With Simple, Clean Design | Social Media | Scoop.it
Not sure how to design a Facebook cover photo? Rule #1: keep it simple, sweetie! Here are 12 amazing Facebook cover photos that use simple, clean design.

Via Alessandro Rea
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To blog on LinkedIn or your site? Google's view

To blog on LinkedIn or your site? Google's view | Social Media | Scoop.it
With LinkedIn recently inviting members to post business blogs directly on the LinkedIn site, many of us have been wondering how Google indexes and rates those posts, as compared with the same or

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 29, 2014 4:09 AM


An interesting article from Suzan St Maur. 


I see the LinkedIn publishing platform as a great way to get more exposure for your work. However, nothing beats attracting people to your digital property!

malek's comment, June 29, 2014 6:28 AM
straight on. I've been scratching my head for a while: now I got it.
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4 Tips for Getting More Company Mentions on Social Media - Entrepreneur

4 Tips for Getting More Company Mentions on Social Media - Entrepreneur | Social Media | Scoop.it
Entrepreneur 4 Tips for Getting More Company Mentions on Social Media Entrepreneur That user-centric approach was taken by mention to analyze one billion public company mentions, delivered to more than 200,000 clients across 145 countries from...
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Inspiration for Your Blog Posts (38 Experts Tips)

Inspiration for Your Blog Posts (38 Experts Tips) | Social Media | Scoop.it
Struggling to consistently find inspiration for your blog? You could let your blog fizzle out OR listen to these 38 blogging experts reveal their secrets NOW.
Tomas Trejbal's insight:

38 expert tips for gaining more visibility and engagement for your blog posts

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6 myths of social sharing (infographic)

6 myths of social sharing (infographic) | Social Media | Scoop.it
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic. Those are only two of the resul...

Via malek
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malek's curator insight, May 28, 2014 5:35 PM

Against all odds, people share more on weekdays. 

A mind boggling stats for your next post.