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How to Speak Like a Human with Your Customers (and Why It Matters)

How to Speak Like a Human with Your Customers (and Why It Matters) | Tiru pradyumna | Scoop.it

Excerpt from the guest article by Melanie Davis on Convince & Convert Blog by Jay Baer:
"We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer.

The sheer amount of information out there—online, in stores, in our inboxes—makes it extremely challenging to engage with customers and prospects.


Given our information overload, it’s more important than ever to connect with customers and prospects in a real way. To think of them like humans, and to speak to them like humans.
Speaking in human makes people listen, gets you leads, and builds loyalty.

 

Here’s a couple ways you can start speaking in human.
1. Write the way you talk.
You’re intimately familiar with your company’s offerings. This makes it extremely difficult for you to explain your product to a non-expert—i.e., your customers and potential customers.
This phenomenon is called the "Curse of Knowledge", and studies have found that it’s a real, knotty obstacle to good communication.
So to speak in human, you have to consciously examine your marketing materials for your knowledge bias.


I find it’s helpful to imagine myself having a chat with one of my favoritest clients, mentally explaining our new product and then jot down the “transcript” of the conversation that’s playing in my head.

 

2. Let people respond naturally.
If you let people respond in a way that’s more natural, they’ll be more excited about talking to you.
Communicate with your audience like you talk to real, live people, and let them talk human back to you. And try to speak in human in everything that you do, which includes login screens, autoresponder emails, contracts, everything.


Everything is marketing, and every touchpoint is a chance to connect with your audience on a real Homo sapiens to Homo sapiens level..."

 

Read full original article:
http://www.convinceandconvert.com/content-marketing/how-to-speak-like-a-human-and-why-it-matters/ 

 


Via Giuseppe Mauriello
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Thorsten Strauss's curator insight, May 15, 2014 2:16 AM

I liked this article. Many companies should rethink their customer touch point communication. 

4twenty2's curator insight, May 15, 2014 5:02 AM

Pretty basic really, all based on real engagement with your customer or clients as people rather than just numbers.  Write as you would speak, keep it simple and to the point, and keep verbal communication the main focus and your clients and customers are more likely to want to do business with you.

Jesse Soininen's curator insight, May 15, 2014 6:29 PM

For those of you that have humans as customers

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2160c8ba6a06427711207386e42aeb10.jpg (540x720 pixels)

2160c8ba6a06427711207386e42aeb10.jpg (540x720 pixels) | Tiru pradyumna | Scoop.it
Tiru_pradyumna's insight:

Inspirational Quote : Entrepreneurs must be willing to be MISUNDERSTOOD - Jeff Bezos #business

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How Multimedia Storytelling is Changing Advertising

How Multimedia Storytelling is Changing Advertising | Tiru pradyumna | Scoop.it
One-third of Millennials now watch absolutely no broadcast TV, according to a 2014 New York Times study. And this is causing a lot of brands to panic. But not all of them.
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Guest Posting Remains An Important Part Of Content Marketing

Guest Posting Remains An Important Part Of Content Marketing | Tiru pradyumna | Scoop.it
Matt Cutts caused a shockwave among the digital marketing community when he declared that guest posting is dead. He went further, and added: "So stick a fork in it: guest blogging is done; it’s just gotten too spammy". So what is the real story?
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The Easiest 12-Step Business Blogging Guide You’ll Ever Read

The Easiest 12-Step Business Blogging Guide You’ll Ever Read | Tiru pradyumna | Scoop.it
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Via Walt Goshert
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Infographic: Six psychological theories of social commerce | MyCustomer

Infographic: Six psychological theories of social commerce | MyCustomer | Tiru pradyumna | Scoop.it

How do you use the psychology of shopping to optimise your social commerce?

 

Psychologists have defined six universal heuristics (mental rules of thumb) that are evident in shoppers.

 

This infographic by social commerce experts TabJuice reveals how consumers make their purchase decisions, and how retailers can use this information to optimise their social commerce. (click to enlarge)


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 7, 2014 11:57 AM

How do you make purchase decisions?

 

Here are an interesting set of shopping decision-making approaches.

 

Do you use all of these approaches or only some?

What shopping conditions best determine their use?

Ken Schneider's curator insight, May 12, 2014 8:15 PM

Don't You Just Love Science! ... shows that despite technology deep down we're still a troop of social apes. #bonobosnotchimps

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10 Tips to Write Engaging Facebook Posts [infographic]

10 Tips to Write Engaging Facebook Posts [infographic] | Tiru pradyumna | Scoop.it
The way you write your Facebook posts is the number one key to engaging with your audience. And with the latest change in the newsfeed algorithm, more
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Pinterest Consultant reveals 9 steps for a Pinterest strategy in 2014

Pinterest Consultant reveals 9 steps for a Pinterest strategy in 2014 | Tiru pradyumna | Scoop.it
Pinterest Consultant shows you 9 step by step tasks you can do to develop a successful Pinterest marketing campaign. Pinterest consultant saves you time.
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