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How To Moderate Social Media

How To Moderate Social Media | New Developments in Social Media | Scoop.it
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.


Via Lauren Moss
Taylor Roy's insight:

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

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Carlos Polaino Jiménez's curator insight, February 9, 2014 5:02 AM

Elegante forma de explicar lo que debe buscar un Social Media Manager. Y un modo de recordarlo en cualquier circunstancia. 

Nine0Media's curator insight, February 26, 2014 1:03 PM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Martin (Marty) Smith's curator insight, March 29, 2014 5:37 AM

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

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10 Reasons Why Social Media Campaigns Fail - SucceedAsYourOwnBoss.com

10 Reasons Why Social Media Campaigns Fail - SucceedAsYourOwnBoss.com | New Developments in Social Media | Scoop.it
Social media is the great equalizer for small business owners. It used to be that large companies always won business because they had big advertising budgets. Now, user generated content is more powerful because the nature of business has changed. The power is now in the hands of the buyers, so sellers must work harder …
Taylor Roy's insight:

When looking for an article for this week, I wanted to explore different views on why social media campaigns are not successful. We are constantly learning about how to make sure they are extremely successful, and how to make the campaigns go viral. This article brought the opposite perspective on the things that are potentially missing from a campaign that prevents it from flourishing. There were a few reasons that stuck out to me more than the rest. The first reason being that there are no defined goals of a campaign. Having unfocused content can also be detrimental to a businesses social media campaign. The last reason within this article that I found most interesting was that businesses must know that social media is not a one-way system. In order for consumers to stay involved with the social media content, they must receive feedback, and responses from business representatives.

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How to Measure the True Value of Social Media Marketing for Your Business - OMI Blog

How to Measure the True Value of Social Media Marketing for Your Business - OMI Blog | New Developments in Social Media | Scoop.it
The top 100 retailers on Facebook measured by the number of fans each have an average 1.2 million “likes,” according to ExactTarget findings. Clearly Facebook alone generates massive volumes of data.  Add to that billions more data points created as people tweet, “like,” chat and otherwise… Read more...
Taylor Roy's insight:

This article makes a very interesting point in regards to the relation of "likes" on a social media platforms versus the activity within the page. The page may have a significantly large amount of "likes," however the actual number of people who are actually interacting with the site is very low. This prevents the argument that businesses do not know how to keep their customers engaged on their social media pages. They are only providing information that is viewed, and can be shared. While this does create conversation and awareness of the post, it prevents customers from returning to the page and interacting with the conversations within. 

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5 Social Media Advertising Trends to Watch for in 2014

5 Social Media Advertising Trends to Watch for in 2014 | New Developments in Social Media | Scoop.it
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.
Taylor Roy's insight:

When first looking at the title of this article I immediately thought of how quickly social media marketing has grown in the past few years, and wondered how it would take over the new year as well. It describes five different trends that could potentially change the social media world as we know it now. We see ads all over Facebook, using our search history to determine which ads to portray. We also see apps like Pandora forcing users to listen to ads in the midst of listening to their music. This article predicts that Twitter and possibly Google + will now join those social media outlets by increasing the ads that are seen. They also say that Facebook might increase the amount of video ads displayed on users timelines. We already see hundreds maybe thousands of ads a day, and from what this article predicts, we may be seeing more. 

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How to Disappear from the Internet [INFOGRAPHIC]

How to Disappear from the Internet [INFOGRAPHIC] | New Developments in Social Media | Scoop.it

The amount of information available online has gotten out of hand. Everything about our lives, from where where we went to high school and what we ate for breakfast this morning, can be found on the internet. If you think that's bad, think about children growing up today – their entire lives, from infancy through middle school, are being documented by their parents on Facebook!

Privacy just doesn't exist online anymore; it can take drastic measures to delete ourselves from the internet, but here's a step-by-step guide for those who want to do so...



Via Lauren Moss
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Ali Anani's curator insight, February 10, 2014 12:35 AM

If you want to disappear for a reason

Nedko Aldev's curator insight, February 12, 2014 11:15 AM

WOW - Fantastic!!!

mareka's curator insight, February 25, 2014 11:51 AM

Toujours utile.

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Social media can impact future employment | The Aggie

Social media can impact future employment | The Aggie | New Developments in Social Media | Scoop.it
Today, almost everyone has an internet presence. Social media has grown to be a great resource for Aggies to connect with friends; however, it can be a double-edged sword. At this moment, is there something on your Facebook that you wouldn’t want...
Taylor Roy's insight:

With the large increase in the use of social media, job applicants must be cautious of the content on their pages. Facebook, Twitter, and Instagram are all used as a way to update our friends and family on what is happening in our lives. Monitoring what we post on those mediums is an important action to consider before applying for jobs. Hiring managers, especially in the marketing and advertising fields, look into the applicants' social media pages to further research the potential employees and how they present themselves. This article also proves a good point in that while bad posts may be detrimental, no posting at all can also hurt someone's chances of obtaining a job. 

Personally, I have reviewed my social media platforms and believe that they are presentable and can be reviewed by a future employer. 

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10 Laws of Social Media Marketing

10 Laws of Social Media Marketing | New Developments in Social Media | Scoop.it

This artFor business owners just getting started, a guide to build brand buzz and boost your bottom line.

Taylor Roy's insight:

This article from entrepreneur.com suggests 10 laws of social media marketing that focus primarily on pleasing the customer base. It breaks down the 10 main factors that companies can use to enhance their brand image. Social media is a difficult outlet to portray, and I believe the 10 laws will provide these businesses and organizations with an efficient way to get their message across. 

Three laws stuck out to me more than the others. The law of listening, quality, and influence I believe are three of the most important when regarding social media and portraying a message to the audience. Even online, listening requires paying close attention to the content within the message so that one can participate in conversations with others. The quality of the message is also very important because when using online mediums, viewers are looking for information in a quick effective manner. The influence is the one law that I believe is the most important. Everything posted is there to effect viewers, and how it influences them is what counts. 

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How To Moderate Social Media

How To Moderate Social Media | New Developments in Social Media | Scoop.it
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.


Via Lauren Moss
Taylor Roy's insight:

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

more...
Carlos Polaino Jiménez's curator insight, February 9, 2014 5:02 AM

Elegante forma de explicar lo que debe buscar un Social Media Manager. Y un modo de recordarlo en cualquier circunstancia. 

Nine0Media's curator insight, February 26, 2014 1:03 PM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Martin (Marty) Smith's curator insight, March 29, 2014 5:37 AM

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.